LinkedIn thought leader ad examples

Charities 📣 Giving season is approaching. Appeals, fundraisers, the Big Give… lovely quiet time of year, then. Are we ready? Is your Google Ad Grant ready? Meta strategy in place? Landing pages doing their job? There’s little point working hard to get potential donors onto your website, only to lose them at the donation form. Time will only get tighter. Test now. It doesn’t need to be a full rebuild. Start with 30 minutes a week. Check the copy. Follow the navigation. Try donating on your phone. Any snags? Fix them before you’re paying to send more people there. Your Ad Grant can help you learn, too. What are people searching for? Does your website answer those questions? Which ads get clicks and what happens afterwards? Where are people dropping off? Relevant searches you’re missing because you don’t have the right content? There’s the start of your content plan. Imagine a donor giving you thousands each month specifically for Google Ads, then asking how it’s performing.“ Ah. It’s on the list.” YIKES. Without a clear plan, you risk losing people you’ve worked hard to reach, and repeating the same mistakes next appeal. At FARRER, we support over 60 charities, putting strategies in place that keep testing, learning and improving. And, crucially, take a chunk of time and stress off your plate. Simple packages. 30-day notice periods. Some pretty spectacular results already this year. It all starts with a discovery call and a review of your current activity.If you’d like to sense-check your plans, feel free to book some time in. Book a call here - https://lnkd.in/eaaZ8UhF

91% van je doelgroep kiest liever voor een merk dat inzet op humor. Je merk wordt 3 keer sneller herkend en het engagement en aantal conversies stijgt met 47%. Humor is dus absoluut een must als je graag merkvoorkeur opbouwt op langere termijn en ja zeker ook in B2B.

Today is international translation day, perfect for our panel discussion topic starting at 1pm on the main stage - how to set key milestones when entering new markets. Looking forward to the discussion, see you there!

International marketing debt doesn't come from making mistakes, it happens through sensible decisions. A brief adapted from the home market because there's no time to rebuild it. A cultural review skipped because the schedule's tight and it reads fine on paper. Defensible calls, made by capable people under pressure. That's what makes it hard to stop. A mistake gets caught and fixed but this gets approved on purpose, by someone doing their job well, and then it compounds. Read below for my second article in my series on International Marketing Debt. Looking forward to discussing this at Sifted Summit. #SiftedSummit2026

𝘏𝘰𝘦 𝘱𝘢𝘬𝘬𝘦𝘯 𝘫𝘶𝘭𝘭𝘪𝘦 𝘥𝘪𝘦 𝘩𝘶𝘮𝘰𝘳𝘷𝘪𝘥𝘦𝘰'𝘴 𝘦𝘪𝘨𝘦𝘯𝘭𝘪𝘫𝘬 𝘢𝘢𝘯? Een vraag die klanten ons de laatste tijd wel vaak stellen. Dus hierbij een breakdown hoe we nu precies bij Crossing Zebra te werk gaan: 𝟭. 𝗗𝗼𝗲𝗹 𝗯𝗲𝗽𝗮𝗹𝗲𝗻 Het draait uiteindelijk om herkenning: je klant moet denken "die snappen precies waar ik mee zit." In ons geval lachen we met marketingclichés, niet met marketeers. Hoe specifieker de situatie voor je niche, hoe sterker dat gevoel van erkenning. En net dat maakt dat mensen blijven kijken. 𝟮. 𝗙𝗼𝗿𝗺𝗮𝘁 𝗸𝗶𝗲𝘇𝗲𝗻 Het format hangt samen met het type humor dat je wil brengen. Droge ironie, absurde sketches of satire vragen elk een andere vorm. Wij kozen voor een satirische mockumentary-reeks: gewaagd, maar het trekt net daardoor extra aandacht. Een vaste reeks is ook herkenbaar en efficiënter. Eens het format staat, vul je telkens een bestaand geraamte in in plaats van van nul te beginnen. 𝟯. 𝗥𝗼𝗹𝗹𝗲𝗻 𝗮𝗳𝗯𝗮𝗸𝗲𝗻𝗲𝗻 Humor ontstaat pas echt wanneer duidelijke karakters met elkaar botsen. Ik ben de naïeve wannabe marketeer, Glenn de brommige boomer en Alix de goedgelovige strever. Hoe scherper die rollen, hoe makkelijker de grappen vanzelf komen. 𝟰. 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺 We brainstormen op vaste momenten, maar goede ideeën houden zich niet aan de agenda. Daarom gaat elke flard meteen in een lijst op Notion. 𝟱. 𝗦𝗰𝗿𝗶𝗽𝘁 𝘀𝗰𝗵𝗿𝗶𝗷𝘃𝗲𝗻 Eén keer per maand zitten we samen om de beste topics uit te werken tot volledige scripts, met een attributenlijst. Eén iemand regelt de productie. 𝟲. 𝗢𝗽𝗻𝗮𝗺𝗲 Verrassend genoeg vraagt dit het minste tijd. Voor onze laatste video zijn we hier 2u mee bezig geweest. Hoe meer afleveringen je doet, hoe beter het team op elkaar ingespeeld raakt. 𝟳. 𝗠𝗼𝗻𝘁𝗮𝗴𝗲 Alles aan elkaar knippen, de timing van de grappen juist krijgen, en muziek en ondertitels toevoegen. Voor onze laatste video is hier 3u tijd ingekropen.

It was a privilege to meet Hon'ble Union Finance Minister, Smt. Nirmala Sitharaman today. India stands at a remarkable inflection point where its #digital and #financial #transformation is leading the way globally, and our conversation could not have been more timely. We spoke about India's financial #inclusion revolution, a story unmatched anywhere in the world, and how Amazon Web Services (AWS) is working alongside financial institutions to harness #AI and advanced #data #technologies to automate decision-making and expand access to financial services at population scale. We also shared our deepening commitment to India. Amazon recently announced $13 billion in additional investments to expand local AI and cloud infrastructure in the country by 2030, taking our total planned investment to over $21 billion between 2026 and 2030, establishing it as one of the largest global #AI and #cloud #infrastructure investors in India. This will give #startups, #enterprises, and #government organizations access to custom AI chips, managed AI #services, secure cloud technologies, and #developer tools to #innovate faster, scale rapidly, and serve customers globally. As part of our #commitment to India, we have trained more than 10 million individuals on cloud skills since 2017 and will continue our work on AI and cloud #skilling. We are deeply encouraged by the Minister's reaffirmation that #India remains steadfast in its commitment to fostering #innovation at scale, strengthening digital infrastructure, enhancing talent development, and creating a conducive environment for #technology led growth. At #AWS, we are committed to being a #partner in India's growth story, investing in the #infrastructure, #talent, and #technology that will power the next wave of #digital #innovation, enabling our belief in #BuildingfromIndiaforIndiaandtheWorld. Reshu Natani Vikram Sridharan Pankaj Gupta Kiran J. Praveen Sridhar Satinder Singh Jasjeet Singh Rajeev Singh sriram santhanam Saurov Sarkar Biswajit Das Mukund R Pandey Harpreet Sachdeva Abhinav Banerjee

Anthropic's Claude models, Opus 5, Sonnet 5 and Haiku 4.5, are now live with in country inferencing on #AmazonBedrock in India. Combined with OpenAI's GPT-5.6 Terra and Luna, which have been running locally since mid August, two of the worlds most advanced #AI model families now offer full in-country #data processing on a single #platform - Amazon Bedrock. Jasjeet Singh Praveen Sridhar Pankaj Gupta Kiran J. sriram santhanam Amit Anshu Saurov Sarkar Harpreet Sachdeva Satinder Singh Mukund R Pandey Abhinav Banerjee Biswajit Das #AWS #AI #Anthropic #OpenAI

Auf Marktplätzen aktiv sein kann jeder. Wachsen ist etwas anderes. AMZELL hilft Marken und Herstellern, auf Amazon, OTTO und Kaufland profitabel zu wachsen – in Deutschland und international. Wir haben Kunden bereits auf Amazon-Marktplätze weltweit begleitet. Mit Advertising, das profitablen Umsatz bringt. Mit Content, der die Conversion Rate steigert. Mit Amazon DSP, das die Nachfrage gesteigert hat. Du willst dein Potenzial herausfinden? Lass uns sprechen.

Leipzig, wir kommen! Am 29. Oktober sind wir mit AMZELL GmbH - Amazon Full-Performance Agentur beim Händlerbund SellerDay 2026 dabei – und diesmal nicht nur als Besucher, sondern auch als Sponsor. Gemeinsam mit der Smarketer Group freuen wir uns auf einen Tag voller E-Commerce, Marktplätze, Advertising, Content, KI und vor allem auf viele gute Gespräche.V on AMZELL sind Michael Schütz, Nadja Wünsch, Celine-Sophie Liersch, Lilli Katinka Kersten und ich vor Ort. Wer also über Amazon, OTTO, Kaufland Global Marketplace, internationale Expansion, Advertising oder Performance Content sprechen möchte: Kommt unbedingt bei uns vorbei. Ein besonderes Highlight gibt es auch auf der Bühne: Nadja Wünsch spricht zum Thema „Amazons KI verändert die Produktsuche – bist du vorbereitet?“ Ein Thema, das aus meiner Sicht gerade enorm wichtig wird. Denn wenn Amazon-Suche immer stärker versteht, vergleicht und Empfehlungen ausspricht, verändert sich auch die Frage, wie Hersteller ihre Produktdaten und ihren Content aufstellen müssen. Ich freue mich auf Leipzig, bekannte Gesichter, neue Kontakte und einen intensiven Tag rund um E-Commerce und Marktplätze. Wer ist am 29.10. ebenfalls beim Händlerbund SellerDay?

Je vois encore trop d'enseignes fermer les yeux sur ce chiffre : +50% de leurs ventes en magasin dépendent de ce qui se passe sur un écran. 📱 Pendant 45 minutes le 29 septembre, on va voir concrètement si vous cochez les bases du digital en local à travers plusieurs points : • Comment apparaître dans les recommandations des IA (GEO) et sur Google sans y passer des nuits. • Une méthode pour mesurer le vrai ROI des campagnes locales • Mais surtout des retours d'expérience et cas réels d'enseignes que nous accompagnons Rendez-vous le mardi 29 septembre à 11h (45 min + Q&A). 🚀 Lien d'inscription en commentaire.

Everyone wants to automate first. It's the fastest way to break your GTM with AI. You can't automate a process you've never run. Automation doesn't create judgment. It encodes it. If you haven't done the work by hand, there's nothing to encode. You're just scaling a guess, faster. So do it manually first. The unglamorous version. Research the accounts yourself. Write the messages yourself. Send them. Watch what lands, what gets ignored, where the real objection shows up, the moment a human quietly makes the right call. That messy phase is where you learn what "good" actually looks like. You can't automate good before you've seen it. Then automate the proven path. Now the system encodes real decisions, not assumptions. Every step has a reason behind it. And when it breaks, and it will, you'll know exactly why, because you ran it with your own hands first. We've killed plenty of automations that looked perfect on a whiteboard and fell apart the second they hit the real world. The ones we kept? We ran them manually first. Manual-first feels slow. It isn't. Automating a process you don't understand just gets you the wrong outcome faster, at scale, and buys you a quarter of untangling it. Earn the right to automate. Then let it fly.

I am betting my entire company on this launch. Introducing Ami - the AI GTM agent. We’ve spent 3 years building it. 2.5M+ emails, 17k+ campaigns, 20k+ meetings booked, 1.2k customers served across 27 industries - all this data and more is what it took to create an AI agent that actually knows what good outbound looks like and LEARNS. AI SDR market overpromised and underdelivered. We automated lead search, personalization, sending, replies - but it didn’t work, because most buyers didn’t have the fundamentals in place - ICP, offer. They were shooting blind and AI was helping them do it faster. When AI SDR market players realized this - they pivoted to human+AI and moved upmarket to sell enterprise, where companies allegedly know the basics. I’ve always felt that this is an easy way out. The real opportunity for AI in sales is and always have been in SMB - companies, who can’t pay $100k+ for a consultant to “figure it out” for them. Replit and Lovable made starting a software company easy - Ami is meant to make distribution for these new companies equally easy. Give it your website and Ami: - will figure out your ICP, relevant signals and suggest GTM strategies, based on what we’ve seen work in the market; - once you approve - Ami launches a campaign for you and monitors it; - if something is not working - it will fix it or stop it; - if the campaign is performing - it will scale it and create lookalikes; - new event coming up - Ami will spot it for you and create an outreach campaign; - new deal closed - Ami will analyze it and find prospects, who look like the one that closed; - deliverability is dropping - it will replace the mailbox. In 3 months of beta-testing Ami brought in $697M of pipeline for our customers. An AI SDR that was promised - has finally arrived, so you can finally focus on the most exciting part of entrepreneurship - building. Try it at: https://lnkd.in/efkivEZb First 50 sign ups today are on me with a promo code: AMILAUNCHFREE Next 200 - get 50% off with a promo code: AMILAUNCH50

Last week we launched Ami - our AI GTM agent on LinkedIn. Today - it's live on ProductHunt and really really needs your support. Let us know what you think about it here: https://lnkd.in/ef_9t9we. Every feedback - good or bad counts. We had over a 1,000 people engage and comment on our LinkedIn launch. I wonder what can we achieve here. We need your support

What we covered in our 28 April session: the formula, the four channels, a live model review where I changed marketing from 5% to 50% on screen, and a real Eastern Africa pet food case where the founders' plan was off by 80%, LLM's forecast was off by 52%, and ours was off by 6%.

Det her er Landsholdets taktik… På TikTok I min hånd har jeg 10 videoskabeloner. Jeg har givet dem til Landsholdet, men de kan bruges til andet end fodboldvideoer. Præcis disse skabeloner har også virket for vores kunder som fx.: - BoligPortal - Røde Kors - Intersport - Universal - Foodora - iRobot - Matas - Føtex De har alle taget TikTok Testen og har TikTok potentiale. Tag TikTok Testen: https://lnkd.in/dn9zYgQT Hvis du har TikTok Potentiale, så har du her alle skabelonerne: https://tiktoktoolbox.dk/

Som 10-årig var min drøm at leve af at lave videoer. Jeg lavede en YouTube video, og tjente 0 kr. 18 år: Jeg begyndte at livestreame. Jeg fik 1000 følgere og tjente 0 kr. 🥲 20 år: Jeg begyndte at lave videoer for min mors firma. Hun betalte mig med husly og aftensmad 😅 21 år: Jeg fik min første “rigtige” opgave. Jeg fik 140 kr. i timen 🥳 22 år: Jeg fik mit første fuldtidsjob i A GEN Z company. Jeg lever i dag (fuldtid) af at lave videoer for nogle af de største brands i Danmark som Intersport og Krifa! 10 årige mig ville være stolt ❤️

Really looking forward to this one representing Advertima at 🛒 Retail Media Pioneers, at The Hurlingham Club, London! 8th-9th September! Kicking off, a busy September, with NRF Europe & DMEXCO to follow! There's no messing around with this lineup, and content with Douglas, getting the party started with Charina Lumley , Lena Schütze With an opening Keynote on Full Funnel Launch Impact with Dolce & Gabbana 🚀 Then I am keen to see Steve Gray's angle 📐 on Measurement Frameworks that Actually Drive Growth! 📈 Then how to you choose from the first Track A & B, with MC (Marie-Clare Puffett) and her gang of global Retail Media Leaders, running a live pitch off to see if None Endemic will buy their ads!! Whilst Robin Hansma Will take you through rebuilding a Globally Leading RMN in Ahold Delhaize 🏗️ & Thats just day 1 ! 😱 Send me a message if your around! Looking forward to catching up with familiar and new faces 🙂 #retailmedia

Die Nutzer sind da. Die Frage ist: Warum kommt davon nichts in deiner Pipeline an? LinkedIn wächst zweistellig: ✚12 % Umsatz, ✚10 % Content-Konsum und ganze ✚18 % mehr Zeit, die Nutzer in den Kommentaren verbringen. Genau nach solchen News begehen die meisten B2B-Unternehmen einen einfachen Fehler: Sie sehen die steigenden Nutzerzahlen und produzieren mehr organischen Content, ohne eine Strategie zu verfolgen. Sie hoffen, dass zufällig der richtige GF oder Marketingleiter unter dem Beitrag kommentiert. ❌ Hoffnung ist aber keine Marketingstrategie. Wenn eine Plattform boomt, steigt gleichzeitig der Lärm im Feed. Wer sichtbare Ergebnisse will, muss den Schritt vom reinen Content-Marketing zu einem datengetriebenen Performance-System machen. Wir nutzen organischen Content nicht als Endstation, sondern als Testlabor. Die Formate und Botschaften, die Resonanz erzeugen, skalieren wir als LinkedIn Thought Leader Ads exakt in die Feeds der Geschäftsführer und Marketingleiter, die zu eurem Ideal Customer Profile (ICP) gehören. Kein Verlassen auf den Algorithmus. Keine Streuverluste. 🔗 https://hubs.la/Q04tYRG80

🚨 TikTok-Content wird demnächst auf digitalen Screens in Einkaufszentren, Supermärkten und Universitäten laufen. Für die meisten ist das lediglich ein weiteres Werbeformat. In Wahrheit sehen wir hier jedoch den neuen Motor für den gesamten Mediamix. Egal, ob auf dem Smartphone, dem Smart-TV oder der digitalen Werbefläche in der Innenstadt: Content, der auf Social Media validiert wird, steuert künftig die gesamte Aufmerksamkeitskette. Wer jetzt noch auf „ein bisschen Content” ohne Datenbasis und ohne klare Funnel-Strategie setzt, verliert schlicht den Anschluss. Lass uns dein Marketing datengetrieben aufsetzen ➡️ https://hubs.la/Q04xc-Wn0 oder schreib mir eine Direktnachricht. 📱

It’s finally here!! I’ve been using Archie internally for a while now, and as of this week it’s officially out in the world. I am VERY excited about this. There are obviously plenty of AI tools that can write a social post. That’s not really the problem Archie is trying to solve. Archie, the new social tool from Agorapulse is meant for all of the good stuff we already have that never actually makes it to social. The webinar you spent weeks putting together. The case study you posted about once. A podcast or video with 45 minutes of useful conversation in it. The report sitting in a folder somewhere. Even something you wrote months ago that still has a really good idea buried in it. Archie takes that existing content, pulls out the ideas worth talking about, and helps turn them into social posts based on your voice, audience, goals, and strategy. That’s the part I’ve really liked while using it. I’m not asking AI to come up with opinions for me. I’m giving it things I’ve already said, written, or researched and using it to find more ways to actually do something with them. Considering how much time goes into creating some of this stuff in the first place, getting more than one or two social posts out of it just makes sense. Anyway, very cool to finally be able to talk about this publicly. Archie is here 🎉 If you want to check it out, or you’re curious how I’ve been using it, let me know! #ArchieByAgorapulse

Çook uzun zamandır emek verdiğimiz, 14 haftalık eğitim programında 25 değerli katılımcıyla Yeni Dünya İnsanı’nı tanımlamaya çalıştığımız , değerli Ercüment Büyükşener Bediz KILIÇKINI ve Murat Arslan ‘ın konuk olarak kattığı güçlü fikirler ile Yeni Dünya İnsanı kitabı artık hazır. Bilal Temizer hocamın çok değerli Önsöz yazısı ile Ekim ayında tüm kitapçılarda… AFTERFAANG

#CTV - 29 septembre 2026 à 9h30 Pour les membres de Union des marques intéressés par l'impact de l'IA dans la TV Connectée, voici le lien d'inscription : https://lnkd.in/eUheX_Rv #AI #Adtech Adlook

[Hiring] 𝗕𝘂𝘀𝗰𝗮𝗺𝗼𝘀 𝗴𝗲𝗻𝘁𝗲 𝗯𝘂𝗲𝗻𝗮. 𝗬 𝗯𝘂𝗲𝗻𝗮 𝗴𝗲𝗻𝘁𝗲. → Pasión por el #marketing → Modelo híbrido (presencial + remoto) → 5 años de experiencia mínima → Ganas de innovar En enero comenzaremos a desplegar el 𝗣𝗹𝗮𝗻 𝗘𝘀𝘁𝗿𝗮𝘁𝗲́𝗴𝗶𝗰𝗼 𝟮𝟬𝟯𝟬. Una nueva etapa en la que construiremos sobre todo lo bueno que nos ha traído hasta aquí para aportar aún más valor, capacidades y soluciones a la #digitalización #comercial del sector #industrial, para el que llevamos trabajando más de 10 años. + 𝗜𝗔, 𝗧𝗲𝗰𝗻𝗼𝗹𝗼𝗴𝗶́𝗮 𝘆 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝘇𝗮𝗰𝗶𝗼́𝗻 + 𝗙𝗼𝗰𝗼 𝗲𝗻 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼́𝗻 𝘆 𝗙𝗶𝗱𝗲𝗹𝗶𝘇𝗮𝗰𝗶𝗼́𝗻 + 𝗖𝗼𝗹𝗮𝗯𝗼𝗿𝗮𝗰𝗶𝗼́𝗻 𝘆 𝗖𝗼-𝗰𝗿𝗲𝗮𝗰𝗶𝗼́𝗻 Tenemos claro hacia dónde vamos. ¿Hablamos? 🔥 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 Para liderar nuestro departamento de activación, su equipo y las estrategias de LinkedIn, Google Ads y otras plataformas de marketing digital. https://lnkd.in/ePApayhx 🔥 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿/𝗮 𝗱𝗲 𝗣𝗿𝗼𝘆𝗲𝗰𝘁𝗼𝘀 Para liderar la relación con nuestros clientes y el diseño y coordinación de propuestas estratégicas y operativas. https://lnkd.in/eEFNqpb7 🔥 𝗧𝗲𝗰𝗵 & 𝗗𝗮𝘁𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 Para liderar el desarrollo de productos digitales como EGIA y la implantación de sistemas de medición y datos. https://lnkd.in/eJq3iUMm 🔥 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗮𝗯𝗹𝗲 𝗱𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗼 𝗦𝗮𝗮𝗦 Para liderar el lanzamiento y crecimiento de EGIA, nuestra plataforma de influencer marketing B2B. https://lnkd.in/ejGTGwWy 🔥 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 Para diseñar, ejecutar y optimizar estrategias de publicidad digital en LinkedIn, Google Ads y otras plataformas. https://lnkd.in/eG-tWhAS 🔥 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 Para definir estrategias de contenido B2B y construir mensajes de alto impacto que posicionen, conviertan y ayuden a cerrar negocio. https://lnkd.in/e2CvUAJY 🔥 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 Para convertir la investigación y los datos en insights que mejoren nuestra toma de decisiones y nos permitan anticipar nuevas tendencias. https://lnkd.in/evgzVrsR 📩 Aplica 🔁 Comparte 💬 Menciona

En mars, une étude a tourné en boucle ici. Gemini : +115 % de trafic référent en deux mois. ChatGPT : -22 % depuis son pic. L'écart entre les deux passait de 22x à 8x. Deux scénarios : croisement annoncé pour juin, ou fin 2026. On est en septembre et… l'écart continue de se creuser. En mai dernier, ChatGPT signait son record absolu : +36,7 % en un mois, au-dessus de son pic d'octobre 2025. Mais ce qui compte, c’est surtout ce qui a déclenché les deux mouvements. Décembre 2025 : Gemini 3 Flash devient le modèle par défaut de l'app Gemini et des interfaces IA de Google. Mai 2026 : les noms de marque deviennent cliquables dans les réponses ChatGPT. Deux décisions d'interface, et non pas deux progrès de modèle. Si vous trouvez que la nuance est légère, elle est plus importante qu’elle n’y parait. Parce que si la courbe bougeait avec la qualité des modèles, la réponse serait dans votre backlog. Sauf qu’elle bouge avec une décision produit prise ailleurs. Concrètement : ça se mesure au mois, pas au trimestre. Et ça ne se budgète pas comme du SEA, parce que vous ne pilotez ni le volume, ni le coût, ni même le calendrier. Ce qu’il reste à faire ? Être cité. Autre chose : 60 % du trafic IA atterrit sur une page d'accueil, contre 17 % en organique. L'IA ne renvoie pas vers votre meilleure page. Elle renvoie vers votre marque. Le trafic IA est passé de 0,02 % du trafic web en 2024 à 0,32 % en 2026. 16x en deux ans. Le sujet, c’est qu'il bouge par à-coups, sur des décisions produit que vous ne contrôlez pas.