Adlook

Adlook amplia Smart-CTV con una nuova funzionalità di Cross-Device Retargeting. Su @Media Key, @Stefano Leccese Renzetti racconta come la nuova funzionalità consenta di estendere le campagne CTV oltre lo schermo televisivo, raggiungendo anche smartphone e desktop connessi alla stessa rete domestica. Un modo per creare continuità tra awareness e performance e accompagnare il consumatore lungo il customer journey su più dispositivi. Scopri di più su @Media Key: https://lnkd.in/dsWaZ_5t #CTV #Programmatic #CrossDevice #AdTech

#CTV - 29 septembre 2026 à 9h30 Pour les membres de Union des marques intéressés par l'impact de l'IA dans la TV Connectée, voici le lien d'inscription : https://lnkd.in/eUheX_Rv #AI #Adtech Adlook

The industry is talking more about outcomes. But how much of that impact is genuinely incremental? Edward Bristow, VP Business Development, EMEA at Adlook, has a new LinkedIn article on this. He argues for measuring while the budget can still move. That gives traders a signal they can act on – shifting spend while it still matters. Ed also makes the case for independent validation. Real-time platform measurement gets sharper when it reconciles with the client's own systems. That means media mix modeling (MMM), multi-touch attribution (MTA), or whatever the board already trusts. AI is changing how people discover products. The last-click journey explains less of the decision every quarter. That makes incremental value the number worth proving. Read Ed's full perspective here: https://lnkd.in/ecxcd4xD #Adlook #Incrementality #Programmatic #Measurement #AdTech #OpenWeb

If everyone already knows your brand, why keep advertising? Coca-Cola has virtually no awareness problem, yet it continues to spend billions on advertising every year. So what is that investment actually doing? In his latest LinkedIn article, Bartosz Nowak, VP of Sales CEE at Adlook, looks at this question through the lens of mental availability and long-term brand growth. He also considers how years of optimizing for what can be measured immediately have shaped the way marketers think about effectiveness. Because when someone reaches into a fridge, much of the work behind that choice has already happened. Read Bart's article here: https://lnkd.in/ePmPaKkk #Adlook #BrandBuilding #MarketingEffectiveness #Advertising #AdTech

CTV attribution now has a working path from the screen to the shelf. Gaetano Faleo, VP Strategic Partnerships EMEA at Adlook, has written it up. Cross-device activation, retail media, and offline sales attribution – three parts of one funnel. He explains what each contributes and where the measurement holds up. Read the full article: https://lnkd.in/eHTnjuGP #Adlook #CTV #RetailMedia #CPG #DigitalAdvertising

Willkommen bei Adlook, @Ben Weiss! Wir freuen uns, Ben Weiss als Vice President Sales DACH bei Adlook begrüßen zu dürfen. Mit mehr als 15 Jahren Erfahrung in den Bereichen Digital Advertising, Media Sales und Business Development wird Ben unsere Vertriebsstrategie in Deutschland, Österreich und der Schweiz verantworten und unsere Zusammenarbeit mit Marken und Agenturen in der DACH-Region weiter ausbauen. Luca Filardo, Chief Revenue Officer bei Adlook, kommentiert: „Die DACH-Region zählt zu den wichtigsten Märkten für Adlook in Europa, und Ben bringt fundierte, über viele Jahre gewachsene Marktkenntnisse mit. Im Laufe seiner Karriere hat er enge Beziehungen innerhalb der Branche aufgebaut und ein tiefes Verständnis sowohl für die wirtschaftlichen Anforderungen der Werbebranche als auch für die täglichen Herausforderungen seiner Kunden entwickelt.” Vor seinem Wechsel zu Adlook war Ben zuletzt als Country Director DACH bei Invibes Advertising tätig und hatte zuvor Führungspositionen bei Ströer, Vibrant Media und der Hamburger Morgenpost inne. Schön, dass du an Bord bist, Ben! #Adlook #DACH #AdTech #Leadership