Alta | AI GTM System of Actions

Why can your AI assistant remind you to pay the electric bill, but not warn you that youre about to lose a customer? Instinct, Muse, Dot and Grokbot help run our personal lives. I believe the real potential is at work. As an AI Engineer at Alta | AI GTM System of Actions , I led the work on Done ✅ : an assistant that knows your role, your customers and your company, and acts on its own. → A customer reports a critical bug on a call and no one opens a ticket? Done does, and a PR is already open. → A hot deal no one has touched in a month? Done has the follow-up ready before it slips away. Before bringing it to our customers, we tested it on the toughest users there are: our own team. The results, 3 days after launch: 🚀 92% of Alta's employees are on Done. 💬 3,500+ messages from employees. 🤖 Nearly 7,000 messages from Done. 🤫 15,000+ times it checked our inboxes, calendars and deals, and chose not to interrupt us. And were just getting started. Knowing you isnt the point. Getting it done before you ask is.

Most leads go cold in 5 minutes. Alex responds in seconds across email, SMS and social, in the language they wrote in. No lead waits. None go cold.

SDRs spend 70% of their week on research, lists and follow-ups. That's not selling. Katie was built for that work so your team can finally close.

Everyone wants to automate first. It's the fastest way to break your GTM with AI. You can't automate a process you've never run. Automation doesn't create judgment. It encodes it. If you haven't done the work by hand, there's nothing to encode. You're just scaling a guess, faster. So do it manually first. The unglamorous version. Research the accounts yourself. Write the messages yourself. Send them. Watch what lands, what gets ignored, where the real objection shows up, the moment a human quietly makes the right call. That messy phase is where you learn what "good" actually looks like. You can't automate good before you've seen it. Then automate the proven path. Now the system encodes real decisions, not assumptions. Every step has a reason behind it. And when it breaks, and it will, you'll know exactly why, because you ran it with your own hands first. We've killed plenty of automations that looked perfect on a whiteboard and fell apart the second they hit the real world. The ones we kept? We ran them manually first. Manual-first feels slow. It isn't. Automating a process you don't understand just gets you the wrong outcome faster, at scale, and buys you a quarter of untangling it. Earn the right to automate. Then let it fly.

A full sales motion, run by one platform. Alta sources prospects, builds lists, writes content and sends outreach.