Advertima

🏆 𝗪𝗲 𝘀𝗮𝗶𝗱 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮. 𝗧𝗵𝗲 𝗷𝘂𝗿𝘆 𝗮𝗴𝗿𝗲𝗲𝗱. Our Sensodyne x Carrefour UAE activation has won a 2026 MediaPost OMMA Award in the Retail/E-Commerce category. Physical retail doesn’t lack audiences. It lacks media plans that take them seriously. Built together with Haleon, Publicis Groupe Middle East, Carrefour UAE, Precision Media by Majid Al Futtaim and The Neuron, this campaign shows what happens when In-Store Retail Media moves beyond screens and assumed exposure towards measurable, audience-based activation. From finalist to winner, a proud moment for everyone who brought this campaign to life. 🙌 Thank you to MediaPost and the OMMA Awards jury for recognising the work and its potential for physical retail. 👉The audience is already in your aisles. What are you doing with it? #OMMAAwards #InStoreRetailMedia #AudienceIntelligence #RetailMedia

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝗽𝗵𝗮𝘀𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗯𝗲 𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗯𝘆 𝗮𝗱𝗱𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗯𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺. Across the GCC, Retail Media is evolving from a largely digital proposition into a broader media ecosystem spanning commerce, data, media and measurement. And one of the biggest opportunities lies where much of retail still happens: the physical store. A new article from CommunicateOnline highlights this shift, pointing to Majid Al Futtaim’s Precision Media as a strong example of where the market is heading. Through its work with Advertima in Carrefour stores in the UAE, Precision Media is bringing real-time audience intelligence into the physical store, helping connect In-store Retail Media with the audience-based capabilities already established across digital channels. This is an important step towards truly omnichannel Retail Media. For retailers and media networks, the opportunity is not simply to add In-store inventory to an existing Retail Media Network. It is to build a connected media ecosystem in which physical and digital touchpoints can be addressed and measured as part of the same strategy. That is where we believe the next phase of Retail Media will be built: making the physical store measurable, addressable and connected to the wider media ecosystem. Great to see this transformation gaining momentum across the GCC. Worth a read: https://lnkd.in/enzVUCGR

🏆 𝟮 𝗮𝘄𝗮𝗿𝗱𝘀. 𝗢𝗻𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. 𝗥𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗶𝗺𝗽𝗮𝗰𝘁. Our Sensodyne x Carrefour UAE campaign has won 2 categories at the Global Digital Excellence Awards 2026: • 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗔𝗜 • 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗗𝗮𝘁𝗮 Advertima Audience AI provided real-time audience segmentation for programmatic activation in Carrefour stores. In-store transaction data enabled the campaign to measure sales uplift, connecting audience-based ad delivery with business outcomes. Built together with Haleon, Publicis Groupe Middle East, Precision Media by Majid Al Futtaim, The Neuron and Carrefour UAE. Thank you to the Global Digital Excellence Awards and the jury for recognizing the work. 𝗙𝗿𝗼𝗺 𝘀𝗰𝗿𝗲𝗲𝗻𝘀 𝘁𝗼 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀. 𝗙𝗿𝗼𝗺 𝗮𝘀𝘀𝘂𝗺𝗲𝗱 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗺𝗲𝗱𝗶𝗮. #GDEA2026 #InStoreRetailMedia #AudienceIntelligence #RetailMedia #AI

𝗣𝗹𝗼𝘁 𝘁𝘄𝗶𝘀𝘁: 𝗼𝘂𝗿 𝗗𝗠𝗘𝗫𝗖𝗢 𝗰𝗿𝗲𝘄 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗯𝗶𝗴𝗴𝗲𝗿. 🎉 Wei Phung is joining Iman Nahvi and James Allison in Cologne too! That makes for a pretty strong Advertima line-up at DMEXCO: → Iman Nahvi: 𝗖𝗼-𝗙𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗖𝗘𝗢 → Wei Phung: 𝗚𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 da → James Allison: 𝗦𝗲𝗻𝗶𝗼𝗿 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗚𝗿𝗼𝘄𝘁𝗵 If Audience Intelligence, In-Store Retail Media or measurement is on your DMEXCO agenda, this is a good time to catch the team. From understanding who is actually in front of your media, to measuring what happens across the physical store and turning those insights into activation. There’s plenty to talk about. You’ll find us together with our partner Verve at the Retail Media Alliance booth. 𝗔 𝘀𝘁𝗿𝗼𝗻𝗴 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝗺𝗮 𝘁𝗲𝗮𝗺, 𝗮𝗹𝗹 𝗶𝗻 𝗼𝗻𝗲 𝗽𝗹𝗮𝗰𝗲. 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗶𝗻 𝗖𝗼𝗹𝗼𝗴𝗻𝗲! ⏱️

Really looking forward to this one representing Advertima at 🛒 Retail Media Pioneers, at The Hurlingham Club, London! 8th-9th September! Kicking off, a busy September, with NRF Europe & DMEXCO to follow! There's no messing around with this lineup, and content with Douglas, getting the party started with Charina Lumley , Lena Schütze With an opening Keynote on Full Funnel Launch Impact with Dolce & Gabbana 🚀 Then I am keen to see Steve Gray's angle 📐 on Measurement Frameworks that Actually Drive Growth! 📈 Then how to you choose from the first Track A & B, with MC (Marie-Clare Puffett) and her gang of global Retail Media Leaders, running a live pitch off to see if None Endemic will buy their ads!! Whilst Robin Hansma Will take you through rebuilding a Globally Leading RMN in Ahold Delhaize 🏗️ & Thats just day 1 ! 😱 Send me a message if your around! Looking forward to catching up with familiar and new faces 🙂 #retailmedia

𝗪𝗵𝗲𝗻 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝘀𝘁𝗮𝗿𝘁𝘀 𝗯𝘂𝘆𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝘀𝗰𝗿𝗲𝗲𝗻 𝘁𝗶𝗺𝗲, 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝘁𝗮𝗸𝗲𝘀 𝗻𝗼𝘁𝗶𝗰𝗲. Our Sensodyne x Carrefour UAE activation has been shortlisted at the M&M Global Awards 2026 by Festival of Media in two categories: 🏆 Best Retail Media Campaign 🏆 Best Use of Technology Together, we brought real-time, audience-based programmatic activation into the physical store, showing what becomes possible when In-Store Retail Media operates with the precision and performance logic of digital media. Proud to have built this together with Haleon, Publicis Groupe Middle East, Majid Al Futtaim Precision Media, The Neuron, Place Exchange, Adtrac AG and Grassfish. And congratulations to Mazen Mroueh, Aneela Halani, Alina Sukhar, Hussein Khader, Clementine Radford, Iman Nahvi and everyone behind the campaign. 👉 Read the official shortlist entry: https://lnkd.in/e5di2Gfj