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Your SaaS backlink profile looks great on Semrush… … but does absolutely nothing in AI search. A while ago, we audited what AI actually cites in SaaS per client category. It wasn’t the sites we were targeting. The sources showing up inside AI answers were completely different. Not always “authority sites” or DR-heavy guest posts. Instead, AI kept pulling from: → SaaS vendor blogs → Affiliate roundup/comparison sites → How-to/education hubs & big blogs → HR/People Ops media & professional resources → Market research/report vendors (“report mills”) → Job boards/marketplaces/misc. company blogs → Company/product marketing blogs → Review sites So we didn’t abandon link building, but built a second system alongside it. One specifically designed for LLM mentions. Below is how link building for SaaS actually differs in the AI search arena. We’ve used this new link approach to get our clients to #1 in LLM search. If you need help earning links and mentions that actually show up in AI search, DM me.

Google recently sued SerpApi for its unlawful scraping of search results. The same API ChatGPT has been using. Mid-Dec 2025, Google filed a lawsuit against SerpApi for scraping and reselling search data. Prior to that, in August, it was also revealed that ChatGPT was using SerpApi to pull live Google results for questions about news, finance, sports, and real-time data. OpenAI claimed ChatGPT relied on its own crawler, Bing, and licensed data. That clearly wasn't enough. Even one of the most advanced AI models needs Google's index. Which means AI search didn't replace traditional SEO. It made it more important. If your site is crawlable and indexed in Google, you're feeding ChatGPT's answers. If you're not in Google's index, AI likely can't find you either. What HAS changed from traditional SEO: Being indexed isn't enough anymore. AI doesn't browse your site like a user. It extracts structured data. If your content requires interpretation (AI has to work to understand your page), it gets skipped. You need: - Clean HTML structure - Structured markup - Direct, extractable answers (Not better writing. Machine-readable formatting) And authority still matters. AI systems still default to: - Sites with trusted, relevant, and authoritative backlink profiles - Sites with clear entity definitions If you're not structurally clear and easy to parse by AI, you're outside the system. What part of SEO do you think most people are underestimating right now? Full article linked in comments for you.

Klassische E-Mail-Marketing-Tools lassen Händler mit großen Katalogen im Stich. 🙈 Warum? Weil sie Werkzeuge zur Automation bieten, die einfach nicht skalieren. Jedes Produkt ist einzigartig und erzählt seine eigene Geschichte. Diese Komplexität mit Flows und Segmenten abzubilden, ist eine wahnwitzige Idee der Unmöglichkeit. Der halbherzige Versuch vieler Anbieter, dem User jetzt noch einen KI-Assistenten mitzugeben, damit er sein Segment oder seinen Flow einfach prompten kann, ist keine technologische Revolution. Das Ergebnis wird dadurch nicht besser. Man kommt nur schneller an die Grenzen der veralteten Technologie. 🫠 Wir brauchen keinen weiteren KI-Assistenten im E-Mail-Marketing. Wir brauchen einen wahren KI-Agenten. ⭐ In unserer Masterclass stellen wir einen neuen Weg für ein altes Medium vor: E-Mail. Einen Weg, wie KI-Agenten über jeden Kunden und jedes Produkt nachdenken können. Ohne starre Regeln. Ohne manuellen Aufwand. Lerne, wie du selbst KI-Agenten in deinem Shop einsetzen kannst, um endlich alle deine Produkte im E-Mail-Marketing persönlich zu vermarkten. Und nicht nur die 10 Bestseller. Zur Anmeldung: https://lnkd.in/e4rBgqi9

Omdat je eerst de keuken moet opruimen, je huisgenoten het huis uit moet jagen, de set op moet bouwen… Dan wordt de drempel om op ‘record’ te drukken te hoog. En dus stel je de podcast-opnames uit. Dat is het moment waarop jouw setup je tegenwerkt in plaats van vooruithelpt. Een professionele opnameplek haalt de praktische obstakels weg én creëert direct een stok achter de deur om je afspraken na te komen. Niet meer uitstellen. Maar publiceren en ritme in je content. Want ritme maakt het verschil. Tussen af en toe een video publiceren en een vaste plek krijgen in het hoofd van je luisteraar. Niet omdat één aflevering geen impact heeft, maar omdat vertrouwen groeit wanneer je regelmatig zichtbaar bent.

Gdy dostałam tę propozycję, wiedziałam, od czego chcę zacząć: od jeszcze większej dawki praktyki. Kadra zebrana, więc już mogę oficjalnie powiedzieć: zostałam kierowniczką studiów podyplomowych Social Media Manager z AI na Wyższa Szkoła Administracji i Biznesu im. E. Kwiatkowskiego w Gdyni 🎓 Do prowadzenia zajęć zaprosiłam ekspertów, z którymi przecinałam się zawodowo i wiem, że wiedzą "co jest pięć". Wśród nich są między innymi: • Maja Potrykus, Marketing Manager Centrum Riviera, • Przemysław Majer z agencji widoczni, specjalista od strategii, SEO oraz kampanii Google Ads, • Marta Ellerik-Badełek, radczyni prawna specjalizująca się w nowych technologiach, • Klaudia Sobolewska odpowiedzialna za komunikację na Instagramie i współprace influencerskie dla home&you S.A., • Ewelina Magdziak ekspertka employer brandingu z doświadczeniem zdobywanym między innymi w ERGO Hestii i GetResponse, • Michał Anulewicz Digital Marketing Manager marki Trefl S.A., • Weronika Śliwecka z Your KAYA, która podzieli się wiedzą z zakresu product i content writingu, • Oliwia Woźnicka - Wiśniewska, świetna content creatorka z okiem do szczegółów i rolek, które naprawdę chce się oglądać. W programie pozostają też prowadzący wysoko oceniani przez studentów poprzednich edycji, czyli Tomasz Palak, który opowiada o prawie bez prawniczego zadęcia, doświadczony filmowiec Mateusz Jemioł, którego na pewno kojarzycie z głośnych reklam dla marki Biedronka oraz Michał Fila z rocketjobs.pl - bo budowanie swojej pozycji na rynku jest niezmiennie ważne. Mocno zaznaczy się też zespół Beeffective. Do grona wykładowców dołączają: Katarzyna Sukiennik (nie znam lepszego salesa i mistrzyni prezentacji przed klientami - przysięgam!), Małgorzata Paluch (warsztaty kreatywne, grafika z AI), Aleksandra Maślij (animacja z AI), Monika Pawełek (paid social), Wiktoria Czaja (tworzenie contentu), Kateryna Chukhno (lejek sprzedażowy i alternatywne kanały) i Anna Cieplińska (skuteczny LinkedIn). Wykłady poprowadzą też założyciele Beeffective - Digital Marketing Agency: Anna Ratajczak-Piotrowska i Tomasz Piotrowski. Segment studiów należy też do ekspertów z Personal PR z Karolina Janik na czele - o tym i kolejnych wykładowcach napiszę więcej wkrótce! Chcę, żeby absolwenci wyszli z naszych studiów z konkretnymi umiejętnościami, własną strategią do portfolio i większą odwagą do zrobienia kolejnego zawodowego kroku. Skończyłam dwie magisterki, więc wiem, co znaczy siedzieć na nudnym wykładzie. Tutaj na pewno to nie grozi. Zajęcia odbywają się online podczas 9 weekendowych zjazdów. Start: 24 października 2026 roku. Nad stroną formalną i biznesową niezmiennie będzie czuwać Klaudia Chmielewska, współautorka kierunku i pięciu dotychczasowych edycji. Czuję w kościach, że to będzie naprawdę dobra edycja - nie tylko dlatego, że jestem kierownikiem 😅. Szczerze mówiąc, sama chciałabym się od tych osób uczyć. Zapisy są otwarte: https://bit.ly/4b3e9qI

De gesprekken zijn goed. De inzichten sterk. Maar toch blijft het gevoel knagen dat er meer in jouw videopodcast zit. Dat is meestal geen technisch probleem. Het is een groeisignaal. Een teken dat de inhoud inmiddels verder is dan de setup waarin je die vastlegt. Want hoe sterker de gesprekken worden, hoe belangrijker het wordt dat beeld, geluid en omgeving dat verhaal ondersteunen. Iedereen kan een camera neerzetten en op record drukken. Maar als je verwacht dat mensen tijd maken voor jouw verhaal, mag de productie ook uitstralen dat je die boodschap serieus neemt. De vraag is dan: neem jij je boodschap serieus genoeg om ook de productie serieus te nemen?

I'm proud to share I'll be a panellist for the Alliance of Independent Agencies member session. Independent agencies have always been about doing more with less; we're lean, fast, and resourceful. Generative AI supercharges that, but it also lands us in a tricky grey area around copyright, IP, and client indemnification. Online event info: Safe Scaling: Navigating the Copyright Minefield on a Shoestring Date: Thursday 24 September · 09:30–10:30 I'll be joined by a genuinely strong panel bringing the angles that matter. This is an Alliance members-only session, if that's you, I'd love to see you there.

Today we're announcing our €2.5 million seed round 🚀, backed by Fortino Ventures, the investor behind Billy Grace, one of the fastest-growing AI marketing platforms in the Benelux. And Newion, the early investors in Parloa, now a billion-dollar AI agent unicorn. Backed initially by TGFS Technologiegründerfonds Sachsen in our pre-seed phase, we have now successfully secured further international support. Here's the problem they're betting we will solve. Retailers live or die on repeat purchases. Personalised direct messages like email or SMS are the best way to bring customers back. But once a shop’s catalog grows, tools like Klaviyo become a scaling bottleneck. Why? They’re just tools that require humans to define the rules: who sees what, and when. To handle that complexity, most shops hire agencies at five times the cost of the tool. Avys is the world’s first AI B2C Retention Agent trained on retail product knowledge. She understands every product, chooses what to pitch to each customer at the perfect moment and delivers it in a one-of-a-kind email. That’s how Avys drives up to 8× more revenue than classic tools at infinite catalog scale, replacing the software and ending the era of agency dependence in retail email marketing. Tim Kuesters and I started Birdsview after running a customer retention agency ourselves the exact business model Avys is built to make obsolete. We lived inside this problem. Now we're ending it. The future of customer retention isn't better tooling for humans to work faster. It's an agent that does the work. That's Avys. Thank you to our advisor Dr. Markus Wuebben and our Investment Managers Wouter Goossens Dorus Olgers Tam Dau Paul Michalke Leopold Lindner for the strong conviction and support. 💚 And the best Team in the world: Serhii Volochii, Robert Hasna, Mats Steudtner, Dustin Sulej, Jhomara Barahona, Cathrin Kröll, Radu Deaconescu, Vincent Kollin, Razvan Dinicut, Christopher Herold, Lucas Leo Pedrosa de Glöckner, Ajay Francis

Every challenge is a prototype. That’s how I see it. And honestly, that shift changes everything. 🟠 Not something to avoid. 🟠 Not something to fear. 🟠 But something to test, shape, improve. Because when you treat challenges like prototypes, you stop asking "Did I fail?" And you start asking "What did I learn?" 👉 You either win, or you learn. This is how to maintain your mental health in an always moving and changing world. What challenge are you currently prototyping? #GrowthMindset #Leadership #YouWinOrYouLearn #PrototypeThinking #Resilience #MentalHealthAtWork

Ja, ich weiss, es ist Freitag und die #OMR26 ist gefühlt schon eine ganze Weile her... 🙈 Doch spannende Insights haben ja bekanntlich kein Verfallsdatum. Mein persönlicher Rückblick bewegt sich zwischen dem allgegenwärtigen KI-Hype, Särgen ⚰️ (kein Witz) und der Frage, warum das Menschsein in Zukunft unser wichtigstes Asset wird. 👉 https://lnkd.in/eUuHDgTb BTW, warum kommt mein Recap erst jetzt? Ganz ehrlich: Im ersten Quartal 2026 war einfach die Hölle los! Von intensiven Schulungen über packende Workshops bis hin zu unzähligen Events gab es kaum eine ruhige Minute. --- Danksagung: Lieber Dr. Marcel Hüttermann nochmals vielen Dank durfte ich dich und deine Studierenden der ZHAW School of Management and Law begleiten.

Delighted that we’re officially named a Finalist for the 2026 Amazon Ads Breakthrough Partner Award! This finalist recognition highlights our work using Amazon Marketing Cloud (AMC) audiences and insights as well as the Amazon Ad Tag to bridge the gap between Amazon and D2C performance. A huge shoutout to the BASE team for driving these results!

Mamy to! Reklamy w ramach ChatGPT są już dostępne w PL! Jeżeli chcesz sprawdzić efektywność ChatGPT Ads dla swojej marki napisz do mnie w wiadomości wewntrz. lub mail: [email protected] 📩 Team Performance x Beeffective - Digital Marketing Agency czeka na Twoją kampanię :)

Most ad creative doesn’t fail because it’s bad. It fails because it’s guesswork. 👉 Our new performance creative checklist isn’t just theory - it’s built from industry best practice and refined through multiple research methods we use on real campaigns, every week. The result? A practical guide that helps brands: ✅ Develop clearer creative angles ✅ Run tests systematically, not randomly ✅ Link creative performance to actual business outcomes (not just CTR) We won’t pretend this single checklist will solve every creative challenge. It’s a starting point, and it works best when combined with real research, data, proper analysis and tight feedback loops between creative/brand teams and performance teams. Steal our framework in the comments below 👇

😣 A common pain point we come across speaking with D2C brands is an 'over-reliance' on Meta. There's an uncertainty about where to place their chips in order to reach new audiences next, and ways to most effectively diversify and scale media spend. Or there's an assumption that, through volume of users, TikTok must be the next logical place to expand (which has it's unique challenges; often a lack of existing creative diversity or robust processes in place to scale effectively). One of many tools we use to help identify potential for channel expansion is GWI (Global Web Index). Building on first-party data with a highly targeted audience of consumers, to understand a wealth of information about their behaviours and activities: - Which social networks they tend to use on a frequent basis - Their attitudes, values and how they describe their character - Preferred qualities, attributes and actions from brands - How they research products and their approach to purchase decision making - How and where they consume content Usually this research opens up a wealth of ideas and opportunities beyond channel selection. In particular, we're finding tools like this invaluable in understanding how to resonate better with audiences and gain cut-through with creative, forming hypotheses for new creative concepts and angles. This means we’re able to find more profitability or scale within existing channels, as well as having a better understanding of how to approach channel expansion Sometimes, finding new and creative ways to scale requires stepping outside of the platforms and revisiting your audience playbook altogether. What other approaches are you using to combat these sorts of challenges? I would love to hear them!

Let's get right to it! Dale Bertrand is one of my favorites in the digital marketing space. Recently, I finally had the chance to meet him in person (no, I'm not a fan boy or anything like that). Dale was speaking at Digital Summit Series in MPLS and I, the emcee. I had the pleasure of sitting through about 2 of the 3 hours of his presentation, which was as much entertaining as it was enlightening. After his session, I was able to tap him on the shoulder for a quick interview, what I call "3 Questions". I quite enjoyed chatting with Dale both on and off camera. Looking forward to spending more time together. Have a look and share any thoughts, feedback, questions! What do you think is going to change in the next 3-5 years? http://bfo.io/46F0vbc

SEO is definitely not dead. It has, however, become a little...acronym-happy. Seen these: AEO, AIO, LLMO, GEO, SEO...OYE! They're all different, and yet somehow they're all the same. In the latest episode of Big Ideas With BFO, I break down why I'm using E-I-E-I-O to downplay the idea that SEO is dead. SEO isn't just optimizing for Google - it wasn't 10 years ago and isn't today. Have a few minutes to check it out? Lemme know what you think.

We asked chefs how they choose suppliers. Their answers might surprise you. An expert panel of voices across foodservice – from Food Network chefs to distributors and sales pros – weighed in on what’s shifting discovery and buying habits. Access the playbook to build operator demand and understand how growth is fueled in today’s foodservice market. Download here: https://lnkd.in/g8Ni4YTJ

Buyer behavior has shifted dramatically. If you're still relying on distributors to do the heavy lifting, you're missing opportunities and leaving $$$ on the table. Join me on November 13th with Reed McCord (Founder of First Bite, former VP of Strategy at Impossible Foods) and Mike Kostyo (VP at Menu Matters) for a deep dive into what the winning foodservice brands are doing right now while their competitors wait for "things to stabilize." We will unpack: ~ How operators really discover and evaluate suppliers today (spoiler: it's not through distributor catalogs) ~ The modern marketing mix driving real results: events, social, chef partnerships, earned media, AI-optimized content, and strategic sampling ~ Behind-the-scenes conversations with our chef panel about what makes them choose one brand over another ~ Strategies to build operator demand that distributors can't ignore This isn't theory. If you're ready to understand how growth actually happens in today's foodservice market, this is your roadmap. Save your spot: https://lnkd.in/eKQbZc6J Thursday, November 13th | 3:00 PM ET See you there.

The CTV conversation has officially shifted from "what's next?" to "what's working?" Tomorrow in NYC, we're bringing together a powerhouse panel for an exclusive discussion on the future of ad engagement. Looking forward to hearing direct insights from this phenomenal lineup: Kyle Dozeman, CRO at @PubMatic Brian Hunt , CVP / Head of National Digital & CTV Sales at @Sinclair Broadcasting Group Nicole Malitz , Director, Programmatic Partnerships at Xumo Sierra Tobias , EVP, Verizon (V-One Media) at Zenith Join us tomorrow to learn how to drive full-funnel results and secure a competitive edge. Tomorrow | New York City @ 6 PM Strategic discussion followed by networking. Request your invite: https://lnkd.in/eemE8Viq #CTV #PauseAds #Programmatic #AdTech #Innovation

Hallo aus Bauer Media Group Deutschland x A great 24 hours in Hamburg, looking at last 6 months being part of the Bauer Media family. Great to be presenting the Bauer Media Outdoor Europe & Bauer Media Outdoor UK 2026 budget with Justin Cochrane, Sarah Tolia & Will Ramage! At times, it is hard to believe we started 2025 as Clear Channel Europe; super proud of how much we have achieved across UK & Europe since then; and more importantly, what we can achieve in years to come. #media #europe #platformforgood #platformforbrands #everydayimpact #enrichingeverydaylife #outdoor #strongertogether

Has anyone seen a B2B product launch video done entirely with AI? Well I hadn't and that was the challenge I gave Tim Glomb - to create a promo for Wunderkind's Audiences for Meta launch, just using off the shelf AI tools. Yes it's AI generated so it definitely isn't pixel perfect if you watch closely, or even not so closely! It's just meant to be a fun experiment from an initial human led idea. Curious what you think — does this land? Was this a B2B first? And if you want to learn more about the launch check out this blog: https://lnkd.in/e7UxD_8K #AI #Marketing #Creative #Performance #Wunderkind #Meta #ResponsibleAI #b2bmarketing

Here’s a simple concept: #Adtech should make your life easier, not harder. So why can’t some of the industry giants get it right? Advertising is already complex enough. The LAST thing we need is MORE chaos from adtech that springs unwelcome surprises on you and then removes them on a whim. If your adtech is going to surprise you... it should also delight you with features that make your job easier. It should provide automation that streamlines workflows and campaigns, and give access to guaranteed inventory and exclusive deals that are integrated right into the tool. Your adtech shouldn’t feel like an obligation. It should work FOR you, with solutions that reduce manual steps and operational inefficiencies while increasing productivity and profitability. If that’s what you’re looking for, then....surprise! You can start here: https://lnkd.in/gSpifmYw Get to know Basis #digitalmarketing #advertising #AI #dsp #automation

In-house media buying for a brand is kind of a superpower. But not every superhero can just bust through a DSP’s difficult, unexpected UI changes or see through opaque, hidden data fees. And even heroes need sidekicks for consultation, superpower activation, or to be their biggest fan cheering on their endeavors. Building an advertising automation platform that truly cares about its users means transparent pricing and no hidden fees, a clean and intuitive UX that doesn’t feel like science homework, and providing Raving Fan Service from day one and on every single day that follows. It’s even more powerful when brands get more control over their data, greater oversight of their collaborations, and increased efficiency throughout their campaigns. Your adtech shouldn’t be your kryptonite. It should be a trusted sidekick—and a leader in customer value, recognized and awarded for its customer service, and transformational for your advertising. Just sayin: https://lnkd.in/gmkJ2qE8

2025 felt like a year in which "ESG did not matter as much", so we are proud that 2025 was the year in which Bauer Media Outdoor UK was awarded Planet Mark Milestone Award! Massive kudos to all the #PeopleBehindThePosters, but special shout out Martin Page who's been making it happen for way more than 5 years! Another proof that Out of Home is not only the Right Choice, it is also the Responsible Choice! Outsmart OOH