Belle Communication

The 2026 Foodservice Marketing Report + Playbook is LIVE 📣‼️ With input from Food Network chefs, independent operators and thought leaders across foodservice, our new report unpacks how buying habits have changed – now influenced less by distributors and more by self-led digital research, other chefs + social discovery. Foodservice supplier marketing strategies should be shifting in tandem. Download your free copy ⬇️: https://lnkd.in/eKfSZHwh

Stop relying on distributors to sell. Learn how foodservice suppliers are building pull-through demand with operators.

Operator expectations have sharpened. Hear what foodservice marketing strategies are cutting through.

Buyer behavior has changed. Learn how foodservice suppliers are driving operator demand.

Buyer behavior has shifted dramatically. If you're still relying on distributors to do the heavy lifting, you're missing opportunities and leaving $$$ on the table. Join me on November 13th with Reed McCord (Founder of First Bite, former VP of Strategy at Impossible Foods) and Mike Kostyo (VP at Menu Matters) for a deep dive into what the winning foodservice brands are doing right now while their competitors wait for "things to stabilize." We will unpack: ~ How operators really discover and evaluate suppliers today (spoiler: it's not through distributor catalogs) ~ The modern marketing mix driving real results: events, social, chef partnerships, earned media, AI-optimized content, and strategic sampling ~ Behind-the-scenes conversations with our chef panel about what makes them choose one brand over another ~ Strategies to build operator demand that distributors can't ignore This isn't theory. If you're ready to understand how growth actually happens in today's foodservice market, this is your roadmap. Save your spot: https://lnkd.in/eKQbZc6J Thursday, November 13th | 3:00 PM ET See you there.

We asked chefs how they choose suppliers. Their answers might surprise you. An expert panel of voices across foodservice – from Food Network chefs to distributors and sales pros – weighed in on what’s shifting discovery and buying habits. Access the playbook to build operator demand and understand how growth is fueled in today’s foodservice market. Download here: https://lnkd.in/g8Ni4YTJ