Be Found Online® (BFO)

I love me some Reddit ads. You? They break every rule of social advertising in the best way. They’re community-driven, deeply contextual, and when done right...much more effective than you might think. In my latest Big Ideas With BFO, I talk about how Reddit is its own ecosystem. And that’s exactly why it works. If you’ve written Reddit off as “too niche” or “too unpredictable,” it might be time to look again. Have you tried Reddit ads yet?

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SEO is definitely not dead. It has, however, become a little...acronym-happy. Seen these: AEO, AIO, LLMO, GEO, SEO...OYE! They're all different, and yet somehow they're all the same. In the latest episode of Big Ideas With BFO, I break down why I'm using E-I-E-I-O to downplay the idea that SEO is dead. SEO isn't just optimizing for Google - it wasn't 10 years ago and isn't today. Have a few minutes to check it out? Lemme know what you think.

Let's get right to it! Dale Bertrand is one of my favorites in the digital marketing space. Recently, I finally had the chance to meet him in person (no, I'm not a fan boy or anything like that). Dale was speaking at Digital Summit Series in MPLS and I, the emcee. I had the pleasure of sitting through about 2 of the 3 hours of his presentation, which was as much entertaining as it was enlightening. After his session, I was able to tap him on the shoulder for a quick interview, what I call "3 Questions". I quite enjoyed chatting with Dale both on and off camera. Looking forward to spending more time together. Have a look and share any thoughts, feedback, questions! What do you think is going to change in the next 3-5 years? http://bfo.io/46F0vbc

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