LinkedIn thought leader ad examples

The holidays are officially on the horizon, and we’re feeling the spirit already. One highlight this season was collaborating with the amazing team at Day One Agency on a nostalgic, heart-warming piece for L.L.Bean. It’s always a pleasure working with partners who value authentic storytelling as much as we do. Matthew Ballinger Alex Slavin Jiffy Iuen Eric Peterson Anelka Shulkitas Lloyd W. Catch+Release Check out the final spot: https://lnkd.in/e-3vdX6x

For creative teams: the search for content struggle is real, and it’s a bug, not a feature. Today’s production teams don’t have hours to hunt for the perfect shot. That work shouldn’t sit on your plate anymore. That’s why Content Genie matters. 💜 Upload a brief, get curated, licensable shots in under an hour, and stay focused on storytelling instead of searching. AI should support your intuition (not replace it) and give you the space to shape a stronger narrative. Genie is the first step in that direction. ✨ Explore it here: https://lnkd.in/grE8afTg #ContentGenie #CreativeWorkflow

Après 2 ans de réussite d'événements (YouTube, LinkedIn, Reddit...) on voulait casser les codes des conférence marketing traditionnelles. Le 18 juin prochain, l'équipe bluelemon s’empare des sublimes Domaines Bunan☀️ pour un événement inédit : LA PLANQUE DU MARKETING. 🍇💼 🎤 17h - 19h : Talks & Afterwork Fini la théorie, on passe au concret. Des masterclasses, de la Lead Gen, de l'Influence et les coulisses des campagnes décryptées par ceux qui les font. De nombreux beaux annonceurs comme Aroma-Zone seront présents pour partager leurs best practices (D'autres belles annonces arrivent !). 🍷 Dès 19h : L'ambiance "La Planque" qui attend 600+ personnes Que vous veniez pour networker sérieusement, partager un verre entre potes ou simplement profiter de l’atmosphère, tout est réuni pour une soirée comme on les aime : - Sunset et DJ Set entre les vignes, - Fooding et rosé du domaine. ⚠️ Attention : Pour garantir la qualité du networking, l'événement est ultra-privé et la capacité est strictement limitée. 🎫 Envie de nous rejoindre et de faire partie des privilégiés ? Le lien pour demander votre Pass Invité (conférences, soirée, drinks & food inclus) est dans le premier commentaire ! 👇 Hâte de vous y voir. ☀️ (Un immense merci à nos partenaires, notamment les Domaines Bunan et Alexandre Bunan, de rendre ça possible).

Je vais pas vous mentir, on a mis un peu plus de nous-mêmes dans cette campagne avec bluelemon. C'est pas un client comme les autres. C'est notre région. J'ai grandi entre #Marseille et #Aix avec mon cousin Solal Dahan 🍋. J'ai rencontré mon associé Patrick et mon épouse dans le Var. Depuis quelques semaines, vous croisez peut-être @LolaLaBouteille ou @CathyLaCanette sur vos réseaux. C'est nous. On a délibérément refusé le discours moralisateur et détourné les codes des applis de rencontre pour parler de déchets. Pas pour faire sourire. Pour capter de l'attention là où les formats institutionnels ne passent plus. Des millions de vues, des milliers de participants mobilisés sur 400 points de collecte, un taux d'engagement hors norme. La Région Sud - Provence-Alpes-Côte d'Azur et les communes nous prouvent à nouveau qu'ils agissent et savent embarquer massivement les habitants de la région ! Et nous sommes fiers d'apporter notre pierre à ce bel édifice. Samedi 30 mai, #NettoyonsleSud2026 passe à l'action partout dans la région. Si vous êtes du coin, inscrivez-vous. 👇 Thibault.

Most teams are still managing their budget like a project: stitching together reports, working off a hunch, defending decisions after the fact. The system BlueAlpha builds changes that. It takes the signal on what's actually driving results, adds your team's own context, and turns it into a decision you can act on immediately. Not a recommendation in a deck. A change that ships. Here's a clip from a conversation I had with Riccardo Murciano on Chit Chats on how it comes together.

Wie sieht der Spielraum von morgen aus? 🌿 Für uns ist klar: Er muss mehr können als Spielen. Zukunftsfähige Räume verbinden Bewegung, Natur, Inklusion und Begegnung und schaffen Orte, die sich an den Bedürfnissen der Menschen orientieren und langfristig Bestand haben. In unserem neuen Blogartikel werfen wir einen Blick nach vorn und zeigen, welche Rolle nachhaltige Planung, generationenübergreifende Konzepte und individuelle Gestaltung für die öffentlichen Räume der Zukunft spielen. 👉 Jetzt im Blog entdecken: https://lnkd.in/eh5YKd9S

6# Road to UTMB Index 800 ⛰️ 🥇Première position sur le 42 km du Bélier en relais à La Clusaz pour clôturer ma transition vers le trail court, roulant et nerveux (mon focus de cette fin de saison). Triple objectif rempli : ✅ Première position ✅ 23 km d’effort contrôlé entre SV1 et SV2 ✅ 0 blessure Bravo à Mathéo GRILLET qui a assuré sur le 1er relais 👌🏽 Pour ceux que ça intéresse, mon Linktree est accessible en haut de ce post, via le lien "Accéder à mon site web". Il vous permettra : - D'en savoir plus sur la raison d'être de mon projet "Road to UTMB Index 800" (Manifeste) ; - D'accéder au détail de mes entraînements (Strava) ; - De suivre l'aventure de plus près en images/vidéos (Instagram). À bientôt, Nicolas.

Your runway is <12 months. You don't have time to hire a VP Marketing, build a team, and then figure out what works. So Alfie Dawson and I have come up with a solution. --- Earlier this year, I headed out to New York and did the customary "search on LinkedIn for all NY-based connections and reach out for coffee". One of those invites was for Alfie. A man who - like me - had no idea how we had come to be connected in the first place. But we met for that coffee. And it turned out we saw things in freakishly similar ways. For example: > AI is making traditional marketing tactics obsolete faster than anyone can keep up. > Buyer's don't trust products, they trust people - and brands are shockingly bad at leveraging this. > Most agencies either create great content or build conversion systems - rarely both. Fast-forward 6 months and I am DELIGHTED to announce that we have partnered up with Alfie and the team Bordeaux & Burgundy to offer what we're calling our 90-Day Growth Sprint. A package that promises to help B2B tech companies stop doing more marketing and start building momentum. In just 90 days, we help you go from “We should post more on LinkedIn” to “We have a system that turns attention into opportunities.” It’s fast. It’s strategic. And it’s built for the world we’re actually marketing in - not the one that existed five years ago. Early clients have seen up to 4x ROI on podcast-attributed pipeline in under six months. One campaign generated over 81,000 views - 2,100% above target while another created 10+ enterprise relationships with FTSE 250 accounts. If you’re tired of content that looks great but doesn’t move the pipeline - this is for you. Comment "GROWTH" and we'll send you more deets.

Does your positioning command $800K deals? When I first worked with EG 7 years ago, she was a solo consultant charging $10K–$20K per project. Last month, she closed an $820,000 deal. One client. No team. All profit. When she told me, I had to double-check I heard her right. "Yeah," she smiled. "It’s the biggest deal I’ve ever closed. And the perfect client too." I reminded her of something she said years ago when we worked on her pricing: “I’m not getting out of bed for less than $50K anymore.” Now it’s apparently $800K or nothing. But here’s what really stuck with me… She’s not coasting on this. She's capitalizing. She’s now sharpening her positioning even further. Because she knows there are more $800K deals out there waiting for her. She told me: “If I can close a few of these in the next few years, with a few smaller ones in between… I could retire.” And that’s exactly what she’s planning now. Not because she’s burnt out... but because she can. Want to see the positioning strategy behind this transformation? Join me for the next Power Positioning LIVE, and I’ll walk you through: ✅ How to find your own “$800K Position” ✅ Why clients pay more when your positioning goes narrower ✅ A simple test to see if your positioning is working ✅ How to package your expertise so you’re the only option, not just another option $7 to attend. 100% signal. No fluff. Grab your seat here: https://lnkd.in/dC_ZUrqR

Most consultants fail with cold prospects because they skip straight to “Action.” Clients don’t buy because you asked for a call. They buy because you moved them through a sequence: Attention → Interest → Desire → Action. That’s the classic AIDA model from advertising—and in our latest Consulting Mastery episode, we show you how to apply it to consulting sales. 🎙️ From Cold to Client 👉Why cold messages fall flat. 👉 How to spark curiosity without pitching. 👉 The right way to build desire for your services. 👉 When (and how) to ask for action. Watch here on YouTube https://lnkd.in/gbJh2UzX.

Ayer les mostraba producciones full AI, de estilo cine. Hoy les traigo contenido para cualquier empresa que necesite mostrar su producto de otra forma, compitiendo con marcas de presupuestos “infinitos” de igual a igual. Nuestro servicio de - AI Product Content - te permitirá crear videos de producto con calidad profesional en tiempos que antes parecían imposibles. Escenas de Studio, Iluminación, 3D y actores interactuando con el producto. Sin sets. Sin rodajes. Ideas convertidas en contenido real, en días, a partir de una idea y unas imágenes de tu producto. #BoomitAIContentLab #AIProductContent #AIUGC #AICinematic #Innovation

Si vos o tu marca, tienen algo para decir pero las cámaras no son lo tuyo, probá el servicio de AI Podcasts by Boomit. Hay un sinfín de opciones dentro de esta tecnología para adaptarla a lo que necesite tu marca. Ya sabés qué hacer...

Criei o 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗱𝗲 𝗚𝗲𝗿𝗮𝗰ã𝗼 𝗱𝗲 𝗗𝗲𝗺𝗮𝗻𝗱𝗮 𝟮𝟬𝟮𝟲. A maioria das parcerias entre empresas e agências falha porque foca em "entregas de escopo", e não em receita no caixa. Ao longo da minha jornada na BRSA estruturando operações B2B, notei que o mercado sofre de um vício crônico: 𝗲𝘅𝗰𝗲𝘀𝘀𝗼 𝗱𝗲 𝘁á𝘁𝗶𝗰𝗼 𝗲 𝗮𝘂𝘀ê𝗻𝗰𝗶𝗮 𝗱𝗲 𝗲𝘀𝘁𝗿𝗮𝘁é𝗴𝗶𝗮. Um dos pilares que a maioria ignora é que Marketing não deve apenas "fazer barulho", mas carregar uma cota de contribuição direta no pipeline de vendas. Um projeto de Demand Gen estruturado: → Elimina o "Spray and Pray" (atirar para todo lado). → Une Marketing e Vendas com um SLA real (baseado em GTM). → Transforma "campanhas com data para acabar" em loops de crescimento contínuo. O problema não é a falta de ferramentas ou criatividade. 𝗢 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮 é 𝗮 𝗳𝗮𝗹𝘁𝗮 𝗱𝗲 𝘂𝗺 "𝗦𝗶𝘀𝘁𝗲𝗺𝗮 𝗢𝗽𝗲𝗿𝗮𝗰𝗶𝗼𝗻𝗮𝗹" 𝗾𝘂𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗲 𝗱𝗮𝗱𝗼𝘀, 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗼𝘀 𝗲 𝗽𝗲𝘀𝘀𝗼𝗮𝘀. Por isso, abri a caixa preta da nossa metodologia em um Playbook prático, onde você vai encontrar: → As 4 Fases da Escala: Do Onboarding ao Growth Loop. → Matriz RACI: Quem faz o que, para acabar com o "empurra-empurra". → Engenharia de Funil: Como definir seu "Canal Mestre" e parar de desperdiçar budget. → Checklists Práticos: O passo a passo para sair do modo sobrevivência para a escala previsível. 𝗤𝘂𝗲𝗿 𝗾𝘂𝗲 𝗲𝘂 𝘁𝗲 𝗲𝗻𝘃𝗶𝗲 𝗲𝘀𝘀𝗲 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗲𝘀𝘁𝗿𝗮𝘁é𝗴𝗶𝗰𝗼 (𝗲 𝟭𝟬𝟬% 𝗴𝗿𝗮𝘁𝘂𝗶𝘁𝗼)? Comente "DOC" neste post. Se conecte comigo aqui no LinkedIn.

Se você olhou para esse meme e pensou “sou eu fechando 2025 com marketing B2B, ABM, Social Selling e PR”… respira: não é só você. Pipeline para bater, C-level cobrando, dezenas de “opiniões” no LinkedIn, novas buzzwords todo mês e a sensação constante de que você nunca está 100% atualizado. E, ainda assim, precisa gerar autoridade, reputação e vendas complexas de forma consistente. É exatamente por isso que vamos fazer a série “Como não enlouquecer em 2026” – 4 lives gratuitas e ao vivo no LinkedIn da brsa, focadas em quem está na linha de frente de Marketing B2B e Revenue: - 02/12 – 10h: Marketing B2B comigo - 04/12 – 10h: ABM comigo e Lucas Sousa - 09/12 – 10h: Social Selling comigo e Hamilton Berteli - 11/12 – 10h: Planejamento de PR com Samara Monteiro A ideia não é trazer mais teoria para a sua lista de pendências, e sim respostas práticas para 2026: o que priorizar, o que deixar de lado e como conectar branding, geração de demanda e vendas complexas sem enlouquecer. Quer participar? Não precisa nem de cadastro, é só confirmar sua presença no eventoc do LinkedIn. Os links estão nos comentários. E se você já decidiu que 2026 não vai ser no modo sobrevivência, salva esse post e se inscreve na(s) live(s) que mais faz(em) sentido para você.

Pause. Choose. Act. That’s the framework Betsy Korona, Former SVP of Editorial Newsgathering at NBC News and MSNBC, shared on The Better Angle podcast when I asked her how leaders should be consuming news in today’s environment. Kathleen Rennie, Ph.D., APR, Fellow PRSA and I have been honored to host so many industry leaders with truly inspiring backgrounds on our show. But Betsy’s perspective feels especially relevant right now. Here’s what you need to know: ➝ The sheer volume of outlets is overwhelming, and not all have the same resources or expertise, so pick and choose which ones you read for what reason. ➝ Social media messengers may be authentic, but that doesn’t equal expertise. ➝ Apply a two-source rule: find a quality source, then locate a second, independent source that corroborates your original findings. Betsy reminded us of something we don’t discuss often enough as marketers and communicators. Constant, isolated news consumption habits can make real dialogue harder to come by. Without shared spaces for discussion, we miss out on the chance to hear from people who encounter different sources and perspectives. If you're making decisions based on news, whether for your business, your clients, or your team, this episode will change how you approach information. Listen to the full episode and subscribe so you never miss one: https://bit.ly/4ivYpPq

How do we prepare students (and ourselves) for a marketing communications world that is changing faster than anyone could anticipate? Questions like this sit at the heart of The Better Angle podcast. Twice a month, Cortney Stapleton and I sit down with expert guests to explore marketing communications as it exists today and where it is headed next. Each conversation focuses on how we can equip the next generation and today’s leaders for a future with far more uncertainty. Professionals in this field need to be equal parts strategist, technologist, and storyteller. Plus, an understanding of everything from data privacy and branding to AI integration and human-centric narratives is table stakes. Many of us learned traditional marketing communications concepts in a completely different landscape. The frameworks we once relied on are shifting, forcing industry leaders to redefine the skills we once considered foundational. The Better Angle brings leaders the latest trends and must-know industry best practices one conversation at a time as guests share what is working now and what they expect will shape the future. What is the biggest shift you are seeing in how we communicate, connect, and convert as we move into 2026 and beyond? We'd would love to hear your perspective. Listen to The Better Angle and join conversations about the future of integrated marketing communications. https://lnkd.in/e49y67UU NYU SPS Integrated Marketing & Communications NYU SPS Executive Master's in Marketing and Strategic Communications NYU School of Professional Studies The Bliss Group

Most investor decks start with a problem, continue with a solution, and then dive into the TAM, the TEAM and close with the promise of a big pay day that lies right around the corner -- if you just give them what they’re looking for. But not everything is about a problem and a solution. And not every customer is aware of their problems. Founders have an uncanny tendency to imagine the imaginary problems of others, but this often creates a gap between a founder’s belief that the answer lies with certain features, and how easy it will be to persuade customers to shift from a familiar and trusted solution that might not have that specific feature, but all in all addresses most of their existing pain points. Smart investors understand this, and are seeking a stronger reason to believe that your product or service has the power to sway. A strong pitch needs to frame a customer’s pain in a new light; in a way the competition hasn’t yet succeeded in doing. This might not include a classic problem/solution paradigm, but rather a unique set of circumstances that makes you the logical choice for certain customers at a certain time. This requires you to admit you’re not for everyone. Less is more. Less is a more defined audience. Not only those who share a common pain, but those who speak a common language and share common values. When you acknowledge this, it goes a long way to answering the Why You question. You're smart enough to see things differently. You're sober enough to understand the fickle nature of your customers. And that brings us to the why now, the secret weapon of the challenger brand. While new to the dance and with the disadvantage of having to play from behind against more established competitors, often with much deeper pockets, you still have ONE key advantage over them. You have the luxury to frame their pain within the prism of NOW. You can leverage your industry’s latest trends and predictions to tailor a narrative built on what everyone knows is about to happen next. Established brands are too vested in the yesterday to respond to this in time, leaving the disruptors to shape a fresh and bold narrative right under their nose. This approach will not only get smart VC’s interested, it is ultimately the playbook that turns businesses into brands and allows them to redefine and own new categories. This approach isn't for everyone. But if you're hitting walls with your pitch, or truly are open to telling a better story, it's time to ask yourself these two tough questions. #investordecks #perfectpitch #vc #raisingcapital Laxer ps: Yes, I used an em-dash on purpose. No, I didn't use AI to write this.

Have you asked ChatGPT about your brand to see what it says?? Because AI is already giving answers about your category.... and it’s either TALKING ABOUT YOU, or IGNORING YOU!! People aren’t just Googling anymore. They’re asking AI who should I use? Who actually knows this space? If you’re not in those answers (or AI is confidently making stuff up about you) that’s an AI VISIBILITY problem. This is NOT “do more content” or “SEO but shinier”. It’s about - Making sure AI actually KNOWS you exist - Fixing messy, conflicting brand info across the web - Creating the right SIGNALS so models feel confident recommending you Stop letting AI noise overwhelm you. This is a PRACTICAL, FIXABLE problem if you know where to look and what to change. We’ve been testing this hard across clients and categories at Brainlabs, and the gap between "strong search presence" and "barely exists in AI answers" is getting BIG. Read our findings based on our own testing and experimentation with clients across Retail, Finance, Education, Travel & Tech below.

How are you choosing which LLM to use for which task right now?? Because here’s the truth: there isn’t ONE best LLM. Not right now, at least. The space is evolving at ridiculous speed, and anyone claiming a single model wins everything is basically admitting they haven’t actually tested these tools properly. I’ve been testing the top models through real workflows, and here’s the breakdown of what I’ve found works best for each task. At least until a new model drops... which at the current pace of this industry, should be any minute now!!

What is an AI-generated image, and should it carry a watermark? The Australian Government has advised that tech platforms should watermark AI-generated imagery. It isn’t a legal requirement, and the guidance itself is vague, unclear and ultimately unhelpful. More importantly, it misunderstands how images are actually made in commercial and creative environments. So what is an “AI-generated image”? The truth is, there’s no single, neat category. What we call “AI imagery” is part of a long continuum of tools and techniques that have evolved over decades. In advertising and content production, almost nothing is purely “real”. We build sets, dress locations, retouch images, adjust lighting, and manipulate talent and environments to create an intended effect. Artificiality is embedded in the craft. This raises a crucial question: if images have always been constructed, at what point does an image become “AI-generated” in a way that warrants a watermark? Consider a few scenarios: - If an image is retouched using AI-powered tools inside Adobe, is that an AI image? - If we use AI to upscale a low-resolution file, should that be watermarked? - If an actor’s face is cloned with permission to place them in a new environment, is that suddenly AI - despite the fact that the same effect can be achieved through 3D or traditional post-production? - If a person uses an AI filter on a Microsoft Teams or Google Meet call to appear more polished, should that be watermarked too? These examples aren’t the intended targets of the government’s guidance, yet the lack of clarity captures them all. The result is unnecessary doubt and confusion, and no real increase in consumer protection. The core issue isn’t watermarking. It’s likeness protection. If the aim is to reduce misleading content, deepfakes, scams, or political manipulation, the solution doesn’t sit with vague watermarking guidelines. It sits with enforceable protections around identity, IP and copyright. We already have the foundations, they simply need to be strengthened, modernised and enforced. A more effective and practical approach would include: 1. Mandating that platforms cannot generate or replicate a person’s likeness without explicit permission (as companies like HeyGen already require for video cloning). 2. Strengthening IP and copyright laws so individuals can take meaningful action when their likeness is used without consent. 3. Establishing an independent ombudsman focused on AI misuse and likeness protection. Watermarking every piece of “AI imagery” isn’t realistic, meaningful or technically defined. Clear, enforceable rules around the use of identity and likeness would actually address the harm the policy aims to prevent, without stifling legitimate creative and commercial work. If the government wants to protect Australians, focusing on permission and misuse would achieve far more than a watermark ever could. BRX

Prospecting in the AI Economy With a rapidly changing world, it can be easy to feel obsolete with all the advancements in AI. But never fear! Stellar SaaS sales do not come from ones and zeros. They come from genuine, continuous connections. AI is there to offer a helping hand, to handle all the tedious minutia while you make your MMR and pipeline consistently grow. Here’s how you can reinforce your customer relationships and how AI can help: - Target the Right Fit: Create ICP profiles and find 5 decision makers who fit, then Reach out. - Drive Expansion Revenue: Check in with existing customers to ensure product adoption and ask for referral introduction to similar companies. - Analyze and Improve: Take previous data from existing customers and analyze your performance. This can be used to predict what scripts work and what to expect. Your success comes from your customers and their retention. 🤝 Book a blitz: https://lnkd.in/gMvtd5Sh

If you want LLMs to CONSISTENTLY recommend your SaaS brand, start with Linkflow’s 15 favorite GEO moves in this one-pager. Save it, share it, spread the love. P.S. These are pulled from the comprehensive +90-point GEO checklist we use to get clients to #1 in AI search. Want it? Comment ‘checklist’ and I’ll DM it over.