Brainlabs

We're hiring for a Director of Media Strategy at Brainlabs. If you're someone who loves to get deep in data, identify and solve problems and leads with a radiator attitude, click the link below to come be a part of the team! https://lnkd.in/gvsNJ9W9 #MediaStrategy #MediaPlanning #AgencyHiring #Hiring #OpenToWork #MediaJobs #JobSearch

THE FRONT PAGE OF THE INTERNET IS CHANGING IN REAL TIME. And it’s changing whether you adapt or not. There used to be certainty. You knew where you ranked on Google and could visibly see it. You could measure it. Now? It’s a black box. That uncertainty has opened the door for scam artists selling “all-in-one AI solutions” that promise everything and deliver nothing. But at Brainlabs, we're working to build real, tangible frameworks that ACTUALLY move the needle. So here’s our first go at actually measuring AI visibility. Note that it's a moving target, and it will evolve. We fully expect more sophisticated solutions as the market matures. I wanted to give a particular shoutout to some of the pioneers building the tools helping us navigate this: Mathias Ptacek at Rankscale.ai, Mitul Gandhi at seoClarity, and William Wagner at Semrush just to name a few as I'm sure there are many more tools entering this space. Awesome job at getting ahead of this new frontier!!! What tools are you using to track AI search visibility?

How are you choosing which LLM to use for which task right now?? Because here’s the truth: there isn’t ONE best LLM. Not right now, at least. The space is evolving at ridiculous speed, and anyone claiming a single model wins everything is basically admitting they haven’t actually tested these tools properly. I’ve been testing the top models through real workflows, and here’s the breakdown of what I’ve found works best for each task. At least until a new model drops... which at the current pace of this industry, should be any minute now!!

Have you asked ChatGPT about your brand to see what it says?? Because AI is already giving answers about your category.... and it’s either TALKING ABOUT YOU, or IGNORING YOU!! People aren’t just Googling anymore. They’re asking AI who should I use? Who actually knows this space? If you’re not in those answers (or AI is confidently making stuff up about you) that’s an AI VISIBILITY problem. This is NOT “do more content” or “SEO but shinier”. It’s about - Making sure AI actually KNOWS you exist - Fixing messy, conflicting brand info across the web - Creating the right SIGNALS so models feel confident recommending you Stop letting AI noise overwhelm you. This is a PRACTICAL, FIXABLE problem if you know where to look and what to change. We’ve been testing this hard across clients and categories at Brainlabs, and the gap between "strong search presence" and "barely exists in AI answers" is getting BIG. Read our findings based on our own testing and experimentation with clients across Retail, Finance, Education, Travel & Tech below.

When shoppers ask AI "What are the best running shoes for flat feet?", they're making purchase decisions before visiting any website. If your products aren't in those answers, that revenue goes to whoever is. We've been testing tactics with enterprise retailers. Now we built a guide on how to increase your visibility and capture that revenue. What's inside: - Five tactics to get recommended - How to tie visibility to sales - What's driving results at scale Read the breakdown via the link in the comments below 👇

Gen Z scrolls past 99% of brand ads. Here's what makes them stop scrolling. 👇 JustGiving biggest competitor was winning over younger audiences, and polished brand campaigns were not resonating as well on social media. So they stopped creating "brand content" and started amplifying real stories instead. They launched #JustGiveItAGo with influencers sharing authentic fundraising challenges: raw personal stories, not scripted ads. They watched what performed organically and allocated paid budget behind the winners. Here's what happened: 📊23% lower cost per acquisition 📱3x more views than branded content 💬5x more engagement Your audience can see inauthenticity from a mile away! And sometimes the best marketing doesn't look like marketing at all. What JustGiving started as an experiment, became their entire 2025 strategy. 📌Learn more here: https://lnkd.in/evn9kKdq #Brainlabs #ClientSuccess #InfluencerMarketing