Highwire formerly 'The Bliss Group'

How do we prepare students (and ourselves) for a marketing communications world that is changing faster than anyone could anticipate? Questions like this sit at the heart of The Better Angle podcast. Twice a month, Cortney Stapleton and I sit down with expert guests to explore marketing communications as it exists today and where it is headed next. Each conversation focuses on how we can equip the next generation and today’s leaders for a future with far more uncertainty. Professionals in this field need to be equal parts strategist, technologist, and storyteller. Plus, an understanding of everything from data privacy and branding to AI integration and human-centric narratives is table stakes. Many of us learned traditional marketing communications concepts in a completely different landscape. The frameworks we once relied on are shifting, forcing industry leaders to redefine the skills we once considered foundational. The Better Angle brings leaders the latest trends and must-know industry best practices one conversation at a time as guests share what is working now and what they expect will shape the future. What is the biggest shift you are seeing in how we communicate, connect, and convert as we move into 2026 and beyond? We'd would love to hear your perspective. Listen to The Better Angle and join conversations about the future of integrated marketing communications. https://lnkd.in/e49y67UU NYU SPS Integrated Marketing & Communications NYU SPS Executive Master's in Marketing and Strategic Communications NYU School of Professional Studies The Bliss Group

Pause. Choose. Act. That’s the framework Betsy Korona, Former SVP of Editorial Newsgathering at NBC News and MSNBC, shared on The Better Angle podcast when I asked her how leaders should be consuming news in today’s environment. Kathleen Rennie, Ph.D., APR, Fellow PRSA and I have been honored to host so many industry leaders with truly inspiring backgrounds on our show. But Betsy’s perspective feels especially relevant right now. Here’s what you need to know: ➝ The sheer volume of outlets is overwhelming, and not all have the same resources or expertise, so pick and choose which ones you read for what reason. ➝ Social media messengers may be authentic, but that doesn’t equal expertise. ➝ Apply a two-source rule: find a quality source, then locate a second, independent source that corroborates your original findings. Betsy reminded us of something we don’t discuss often enough as marketers and communicators. Constant, isolated news consumption habits can make real dialogue harder to come by. Without shared spaces for discussion, we miss out on the chance to hear from people who encounter different sources and perspectives. If you're making decisions based on news, whether for your business, your clients, or your team, this episode will change how you approach information. Listen to the full episode and subscribe so you never miss one: https://bit.ly/4ivYpPq

Building a career in tech and innovation? TCS Good Growth Founder, Priyanka Sethi, shares frameworks for professionals navigating today's landscape.

Storytelling matters more than follower count in athlete branding. Shirley Hon shares how her agency finds value beyond beyond vanity metrics.

Networking is essential, but it has to be authentic. Priyanka Sethi shares how to build genuine connections for personal and professional growth.

What does it take for female athletes to build meaningful brand partnerships? Shirly Hon gives her honest answer.