LinkedIn thought leader ad examples

J'ai décroché mon plus gros contrat (+30k) grâce à Formula NOW. Avant ça, j'ai galéré avec 3 agences de prospection. Le problème : elles promettaient des "leads qualifiés", j'arrivais en RDV, c'était pas du tout qualifié. Perte de temps et d'argent. Avec Formula Now et Sylvain Nguyen, tout change : → Paiement au résultat uniquement → Process ultra-ciblé (+10 critères de qualification) → Les non-qualifiés ne sont pas facturés Résultats depuis qu'on bosse ensemble : - 11 RDV qualifiés générés - Mon plus gros contrat : +30k signé & 500€ de récurrent mensuel - Plusieurs propales en cours Le game changer : Sylvain m'a conseillé de redesigner la hero section des prospects AVANT le R1. Je me suis pris au jeu, sur +10 calls, c'est l'élément qui accroche le plus l'attention. Formula Now ne vend pas juste des RDV. Ils construisent une machine d'acquisition sur-mesure pour ton ICP exact. Si ton acquisition stagne : appelle Formula : https://formula.now PS : Ce n’est pas un post sponso

How is Granola running creative strategy and building winning performance creative - and how you can do it too? Find out on Thu, Sep 24. Seats are going fast so secure yours today: https://lnkd.in/dqjFu-RD Granola's Naomi Haeger will be sharing her thoughts on optimal creative sprints and processes, where AI tools add true value, the best creative mix on Meta (is there such a thing?) and much more. See you there! 😎

Took on a grease services company earlier this year. Family business, 50+ years old, never ran ads. 6 months later: 👇 229 leads $72 cost per lead 284% growth from month one to month six. We built the tracking, ran Google and Meta ads, but the boring truth? Most of it was just grinding through the details - negative keywords, geographic targeting, sorting out their call tracking system... No magic formula. Just consistent work and fixing what wasn't working. Case study link below if you want the full breakdown. https://lnkd.in/emtfDMYy

Most businesses we speak to say the same thing: “We’re great at what we do...we just need more people to know about it.” That’s where we come in. We work with law firms, agents, clinics and brokers to turn their expertise into a predictable stream of high-quality leads using smart, compliant, done-for-you ads. Don't believe us?...check out our 5-star ⭐️ ⭐️⭐️⭐️⭐️ reviews 👇 https://lnkd.in/eeeajGHR

I flew to Scotland in October with a gun in my hand and a full inbox in my head. I came back a different person. Pitlochry in autumn is something else. Mist sitting low over the Highlands. The kind of silence that makes you realise how loud your normal life actually is. We were hunting mixed game. Pheasant. Grouse. The occasional surprise. And within the first hour, I made every rookie mistake possible. I moved too fast. I rushed my shot. I was thinking three steps ahead instead of being present in the one moment that actually mattered. I missed. Every. Single. Time. Then our ghillie said something I haven't stopped thinking about since. "The game doesn't come to the impatient. You don't chase it. You position yourself well, you read the conditions, and you wait for the right moment. Then you move with complete conviction." I stood there in the Scottish hills at 8am, mud on my boots, and felt like I'd just been handed a masterclass in business. Because how many times have we rushed a pitch before the client was ready? Launched a campaign before the creative was right? Pushed for the close when the timing was completely off? The best opportunities I've had in business — the best clients, the best results — never came from chasing. They came from positioning well, reading the moment, and moving decisively when the time was right. Patience isn't passive. It's one of the most active, disciplined things you can practise. Pitlochry taught me that. So did missing a lot of pheasants and partridges. What's the best lesson you've taken from somewhere completely outside of work? 👇 #Leadership #BusinessMindset #Entrepreneurship #PersonalGrowth #Marketing #ExterMedia #Scotland #Pitlochry

Most brands can't afford to stay faceless anymore. Social media used to be about announcements. But somewhere along the way, it became about trust, and audiences started caring much less about faceless brands. Instead, everyone started wanting to hear from the people making the big decisions. CEOs and founders became their company's most trusted voice. That trend has never reversed. If anything, it's become the expectation. Customers, employees, investors, and future hires all want to hear directly from leadership. And sure, a few brands are strong enough to be the voice themselves. Lamborghini, Arc'teryx, and Tesla still command attention on their names alone. But most companies don't have that kind of pull, and for them, the leader is a much more efficient way to earn trust. That idea - that people trust people over brands - has been the through line between every company I've built. My first, StoryBox, ran on the belief that brand advertising will never earn trust like a human. Now, Executive Presence is that same belief, evolved. Last year, we tested it against 33 million impressions from executives, and the data backed it up. One of my favorite examples - a post written by a leader reaches 5x more people than anything they reshare. If there's one thing social media has done over the last 15 years, it's brought leaders closer and closer to the people they serve.

Marketing measurement is going through a historic reset. The attribution software market is set to quadruple from $3B → $13B and it’s not by accident. If you want to understand why modern marketing feels harder and why budgets are under more scrutiny than ever, it all starts here. Here are 5 reasons driving this massive shift: 1. Privacy changes broke the playbook When Apple introduced App Tracking Transparency (ATT), it broke the traditional performance marketing playbook. Brands lost the ability to reliably connect clicks to purchases, forcing them to adopt privacy-resilient ways to measure impact. 2. Buyer journeys are messier than ever The "last-click" era worked when the journey was simple. Today, a buyer might hear about you on a podcast, see you on Instagram, get a friend’s recommendation, and finally Google you weeks later. Tools like GA4 weren’t built for this chaotic, multi-touch world. The result? Marketers dramatically under or over-credit channels, creating misaligned budgets and wasted spend. Without proper attribution, brands end up flying blind, guessing which touchpoints really drive conversions. 3. ROI pressure is higher than ever In an era where CFOs scrutinize every line item, marketers are under intense pressure to show direct ROI from their programs. Strong attribution can help transform marketing from a perceived cost center into a strategic growth engine which is critical if you want to keep budgets (and your seat at the table). 4. Multi-channel is the new normal Modern marketing isn’t about one channel; it’s about creating an ecosystem of touchpoints across paid, organic, influencer, events, and more. Attribution software like Fairing helps brands understand how these channels work together (and which combinations actually drive revenue. 5. Advanced modeling is going mainstream Approaches like marketing mix modeling (MMM), once reserved for big-budget consumer brands, are now becoming accessible and essential for growth-stage companies too. Why? They provide a macro-level view of channel effectiveness without relying on user-level tracking, which is increasingly restricted. Teams are getting savvier, moving beyond platform metrics to understand true incremental lift. So what does this mean? You can’t win today’s attention war with guesswork. You also can’t rely on outdated models or vanity metrics anymore. It’s about building a measurement strategy that’s as modern and dynamic as your buyers. One that helps you confidently defend budgets, prioritize channels, and prove real impact. Adapt or watch your marketing dollars (and budget) disappear. How confident are you with your current measurement stack?

Not all customer acquisition channels are created equal. Marketers often obsess over conversion rates and CAC, but what about AOV?? Using Fairing's post-purchase survey data, we analyzed 30 marketing channels to see which ones attract customers who spend more. Here are the results: ✅ Premium customer channels: - AI Assistants (ChatGPT, etc.): +10% Higher AOV - Subscription Boxes: +10% Higher AOV (is this surprising to anyone else?) 🟡 The baseline: - Word of Mouth, Google Search, TV, and Radio all hover right around the average. They are reliable, but not bringing in premium spenders. 🔻 The "Bargain Hunters" channels: - Facebook & TikTok: -3% Lower AOV - Email/SMS: -4% Lower AOV - Pinterest & Outdoor Ads: -5% to -6% Lower AOV TLDR: Some of your highest-volume channels (like popular social media platforms) might be attracting lower-value first-time buyers. Meanwhile, niche or high-intent channels are quietly delivering more profitable customers. TAKEAWAY → Don't treat all conversions equally: A 10% higher AOV can have a massive impact on your margins and LTV. → Rethink your budget allocation: Your most "efficient" channel by CAC might not be your most profitable. The real magic happens when you look at both the quantity and quality of your customers. The difference between a –4% and a +10% AOV channel might look small on paper, but at scale it’s the difference between breaking even and building a profit engine. P.S. Are you seeing similar results in your marketing channels?

how tf are we doing this? 71% share of voice consistently for our main category commercial keyword. How? Great SEO, links, all the good stuff - if you're ranking well, you'll be recommended. But that's not all. Listicle outreach - we're actively outreaching and asking for inclusion in lists that are ranking in Google for best link building services. Digital PR - we're launching campaign after campaign to get our spokespersons name and the brand name in articles related to industry news. Review outreach - we are actively asking bloggers and affiliates to review our service. Community participation - we are actively getting involved with community threads in Reddit and Quora in our category. Review systems - we have set up systems that encourage regular reviews from our customers. We have 1000+ 5 star across all major platforms now. Knowledge base - we are ensuring that from our service guides, FAQs and company info, LLMs can learn as much as possible about our brand. We make it EASY for them to recommend us to the right people. That's it. Of course we have services that will help supplement this. Check them out here: https://fatjoe.com/ai-seo/

If someone is on the fence about trying fatjoe. I tell them this: Go to Trustpilot, ShopperApproved and Google Reviews, and filter to the worst reviews. We have 1000+ 5 star reviews across all major platforms, but I invite you to judge us from the worst experiences users have had and how we’ve resolved them. If you’re still willing to give us a try, buy just 1-2 items (backlinks, content, citations or whatever you’re interested in). We have zero contracts, or commitment, or min order. You can just buy online without speaking to a soul. Also try a competitor or two at the same time if it’s convenient. Assess speed, quality, value for money, customer support and of course how well the process fits into your workflow. If you like the experience, place bigger orders as regular as you want. Again, never any contracts or commitments. We’ll remain in the “dating phase” for life. If you don’t like the experience, email [email protected] and we’ll refund with zero questions asked - within 12-24 hours, and no hard feelings whatsoever.

Turma, abrimos uma posição muito especial aqui na Faster! Estamos em busca de um(a) Gerente de Marketing para liderar e tocar nossa máquina de geração de receita. Essa pessoa vai trabalhar diretamente comigo para nos ajudar a fazer com cada vez mais lideranças de marketing conheçam e usem Faster. Criamos uma solução para ajudar times de marketing produzirem todas as peças de design, copy e motion, na velocidade e consistência que precisam, que já é utilizada por mais de 100 empresas incríveis como Petz, SAP Concur, Nomad e Pipefy. Os detalhes da vaga e formulário de candidatura estão nesse link 👇 https://lnkd.in/duf5wkrv Caso você conheça alguém que se encaixe com a vaga, marca essa pessoa aqui 🙌

Parece besteira, mas tem gente que ainda não aceitou que volume não é o mesmo que qualidade. Essa máxima já virou faz tempo. Hoje, não é sobre criar mais, é sobre sustentar a qualidade quando tudo na operação acelera. E quando eu entendi isso, tudo mudou. Nos últimos anos, a complexidade só aumentou! Surgiram mais formatos, mais canais e, claro, prazos menores. Ao mesmo tempo, a cobrança por eficiência e qualidade só aumentou. A pergunta que fica é: como escalar a criatividade com qualidade e governança sem travar a operação? Na manhã de 07/11, vamos reunir 30 lideranças de operações criativas e marketing, para a primeira edição do Coffee Shots, um encontro presencial para tomarmos um belo café e conversar sobre operações criativas de alta performance. Vamos receber o Roberto Parravano, que vai compartilhar sua experiência gerenciando a In House do Grupo Pão de Açúcar, responsável pela produção de milhares de assets criativos que fazem a diferença no resultado dos principais canais do grupo. E a Yasmin Nóbrega, que gerencia todo o time responsável por entregar milhares de assets semanalmente para os nossos +100 clientes. Será que a Yas vai revelar todos os segredos da nossa cozinha? 👀 O evento é exclusivo para convidados, mas abrimos algumas vagas pra nossa rede. Se fizer sentido pra você, responde aqui nos comentários que eu te envio o link do evento. Em seguida, nosso time vai checar a disponibilidade e avaliar seu fit com o grupo, pra manter o networking em alto nível. Não deixe de compartilhar esse post com a pessoa mais relevante da sua empresa para esse tema! Te vejo lá!

Founders... what if I told you that I have brought in £20K/month in revenue for our business this year… from spending just £500 per month on LinkedIn ads... We have built and tested this strategy on ourselves - and now we’re helping others do the same. If you’re a founder who's active on LinkedIn (or ready to be..) and want predictable inbound leads… let’s chat. Entry is £500/month fees + £500/month ad spend - £1K all in per month to start generating leads. Worth it? Drop me a message or book in a call via Calendly - https://lnkd.in/eza3K_bH

Liquid Death sells... water. But they became a $1.4B brand by making water death metal. The product? Anyone could make it. The secret? The ads. Here’s how they did it — and how your ads can do the same 👇 In the beginning, Liquid Death was just water in a can in a crowded category: Bubly, AHA, Perrier, La Croix. All selling water, hydration, health, recyclability. So how did Liquid Death break through? They flipped the script. Instead of “healthy + refreshing,” they sold: - Death-metal branding - Skulls and flames - Taglines like “Murder Your Thirst” - Ads that felt more like Jackass than Perrier They were edgy, fun, and impossible to ignore. The results? Fans wore the merch Bars stocked it like beer Celebs sipped it on podcasts And all of the sudden "death metal water" has a $1.4 B valuation. The lesson: Your product probably doesn’t have to change as much as you think. BUT your message probably does. Liquid Death didn’t win because they had “better” water. They won because their ads and messaging conveyed something that people thought was fun and that they wanted to share! However, for most small businesses and brand, ads are daunting. —They feel expensive... Hiring an agency or testing media spend is hard if your pockets aren't deep. —They feel slow. Weeks of A/B testing just to find the message that resonates with one of your audiences. (See expensive again!) —And for a lot of small business: Risky! You may not have all the data you want to know exactly who you are trying to resonate with! That’s why finding your Liquid Death moment can feel impossible. That’s where Extuitive comes in. ⚡️ Extuitive helps you: ✅ Generate ad copy, images, videos, and pricing instantly ✅ Validate every variation with AI consumers modelled on 100K real buyers ✅ Analyze TikTok, Reddit, Amazon signals to surface winning angles ✅ Launch smarter ads in 2 minutes vs. 2 weeks All without wasting a dollar on test ads. The results? 🚀 Ads that resonate 📈 Higher engagement + CTR 💰 ~1000× cheaper than traditional consumer panels ✅ Data-backed confidence before you launch You don’t have to guess your next angle. You just have to check before you launch. Your next big win isn’t reinventing the wheel. It’s finding the right message. 👉 https://www.extuitive.com Smarter ads. Faster launches. Better ROI.

Users are flocking away from the blue bird — but where to next? We've received a lot of questions from folks navigating their next steps after Twitter/X has gone from town hall to minefield. Here are some thoughts on what to consider for your social media strategy: https://lnkd.in/gNwWspW4 Personally, I am spending more time on LinkedIn. Bluesky sometimes feels like Twitter circa 2009 (peaceful, more of a newsfeed). Either way, my mental health is significantly better since ditching Twitter/X entirely. Where is your organization putting its social media focus these days?

Designing for everyone shouldn’t be an afterthought. That’s why our design team created the Accessible Design Toolkit — a free resource to help you make your design more inclusive from the start. Grab it here: https://lnkd.in/gdpg7Dgn

Does size really matter? Personally, I think bigger is better. But even if you prefer small ones, we can still help. Check it out: enreach.ai/igaming

My wife and I started Catseye Pest Control with nothing but each other and the refusal to quit. I built it crawling through attics and crawlspaces after spending a year in a wheelchair. Not because of luck because of grit, discipline, and showing up every single day. This wasn't built in perfect conditions. It was built through pain, pressure, discomfort, and the obsession to create something bigger than ourselves. If you want to build something real, understand this: success comes from sacrifice, resilience, work ethic, and showing up on the hard days. I shared the full story at Catseye Pest Control 40th anniversary. I wasn't planning to get this personal but I think the hard stuff is worth saying out loud. If you're going through something hard right now, I hope this helps.

$24,072.87 in deposits in 1 week. $351,428 next month. Lucky Bet was the first company to use our brand new "Reactivation Agent." As a test we used the agent to message 2740 of their users that hadn't bet for over 6 months. As you can see, they did pretty good. They just TRIPPLED their spend with us so they can hit up 40,000 users next month. They'll make $351,428 next month if the conversion doesn't improve. Want to try the Reactivation Agent? Send me a connection request or DM me on Telegram: @enreach_team ---- Client will confirm all stats to any doubters ;)

So we're human, we are always going to be searching for answers, and for that matter, so are machines. Opinions change, research develops, and the world goes on. Where opinions live and affect outcomes is another story. That is always evolving. So protect your brand with good outputs of service and products, but be wise about making everyone know who needs to know. Who needs to know? Well, that is what I'm talking about today.

This week, I want to talk about a word that I think describes marketing right now better than almost anything else. That word is paradox. A paradox is when two things seem like they should not both be true, but they are. And if you are a business owner or a marketing decision-maker right now, you are probably feeling this everywhere. AI is making marketing faster, but strategy matters more than ever. We have more data, but it is harder to see the full picture. We can create more content, but people are craving real human trust. Search is happening everywhere, but that does not mean your business needs to be everywhere. Automation can save time, but too much automation can make people feel unseen. And marketing tools are promising clarity, while sometimes creating even more confusion. That is the reality of modern marketing. It is not linear because people are not linear. So today, we are talking about the paradoxes of marketing in the age of AI, why they exist, and what business owners should do about them.

[Social Media Case] Wie gut funktioniert LinkedIn eigentlich für Unternehmen im Gesundheitswesen? In einem aktuellen Beratungsgespräch von ephny.com haben wir genau das an einem konkreten Fall geprüft und festgestellt: Kliniken, Fachärztinnen und andere medizinische Entscheider lassen sich dort deutlich gezielter erreichen, als viele vermuten. Ein spannender Social Media Case aus unserem Beratungsalltag zum Nachlesen in diesem LinkedIn Artikel. Beratungsgespräch buchen 📅 https://lnkd.in/ew55-fDR

I want people to know what it truly takes to pull through adversity and build something that lasts. I didn’t start with money, comfort, or an easy path. I started with nothing but a willingness to work, sacrifice, and keep going when quitting would have been easier. The home service business I’ve built is becoming more than a company, it’s becoming a legacy. But that legacy wasn’t created by clocking out at 5 o’clock, avoiding long weekends, or choosing convenience over commitment. It was built in the field. It was built through late nights, early mornings, missed moments, hard lessons, and the kind of pain most people never see. It came from crawling, scratching, and fighting my way forward when there was no guarantee it would work. I believe anyone who wants a sustained career, a real business, or a lasting impact has to understand sacrifice. Success requires more than talent. It requires endurance. It requires humility. It requires being willing to do what others won’t do, especially when no one is watching. My hope now is to inspire and mentor upcoming entrepreneurs who have that same hunger. People who are willing to go through the hard parts, not run from them. Because if you can endure the pain, stay committed to the process, and keep showing up when it’s difficult, you can build something that not only changes your life, but outlives you. That’s the kind of legacy I’m building. And that’s the kind of mindset I want to pass on.

[Social Media Case] So funktioniert Kommunikation für OTC-Produkte, die im Kopf bleibt und in der Apotheke oder Drogerie nachgefragt wird. Beratungsgespräch 📅 https://lnkd.in/eV523xmh