LinkedIn thought leader ad examples

B2B marketers don’t struggle to get leads from ads. 😅 They struggle to get the "right" leads. 🎯 Every conversation I’ve had with marketing and demand-gen leaders boils down to one thing: “Our lead quality sucks.” Google Search? Once you move beyond SMB, it becomes a magnet for job seekers, consultants, agencies, and non-ICP noise. 🧲 LinkedIn? Great targeting, terrible scale, expensive — and most teams don’t actually know how to optimize it. 💸 And when you mention Google Display, YouTube, or Meta… The reaction is almost always: “Nope, that never works for B2B.” 🚫 Here’s the real truth: Ads don’t fail because of the platform. They fail because the platform doesn’t know who your ICP is. 🔥 So what will actually work in 2026? 1️⃣ High-quality custom audiences Meta can hit 60%+ when you feed clean email + phone lists. For Google, focus on keywords and website-based targeting. This gives the algorithm a real starting point, not guesswork. 🎯 2️⃣ Optimize for traffic quality, not clicks Clicks mean nothing. Identifying the 20–30% ICP accounts visiting your site (via deanonymization) is where the magic begins. ✨ 3️⃣ Feed ICP activity back as offline conversions Send these ICP accounts back to Meta + Google with click IDs. You’re literally teaching the platforms: ➡️ “THIS is the kind of traffic we want.” Result? ICP traffic jumps from 20% → 50%+. 🚀 4️⃣ The rest still matters (but isn’t the burning problem) Creatives, LPs, reporting, ad frequency, and budget allocation are all important, but secondary to sending the right targeting signals. 🧩 This is exactly why we built QLA: to help B2B teams send the right signals so platforms stop pushing junk. ⚡️ B2B ads absolutely work. ❤️ They just don’t work with yesterday’s playbooks. ⚠️ Check out https://lnkd.in/gV8SDDqx and please do share your thoughts and feedback. 👇

2026 GTM Playbook That Actually Delivers. 🫡 No Fluff. No Guesswork. Just Results. 🔥 Most GTM playbooks are written for conferences, not for closing the pipeline. This one? It survives the real world. And it prints meetings. Trust me, I have had 56 meetings in the last 28 days. 🤩 Here’s the exact system we’ve been running, and why it’s working better than anything we’ve tried in years: 1️⃣ LinkedIn: The Daily Compounding Machine Everyone Underestimates -Post like a human, not a brand. -Run thought-leadership ads (cheap distribution). -Drop links inside posts because LinkedIn finally gives you link-click data. And then… track the only metric that actually matters: ->Profile views. Because profile views → conversations → pipeline. Everything else is vanity. Last 30 days: -581 profile views -214 views from posts -136 messages sent -28 meetings booked -12 in proposal stage Every ICP who lands on the profile gets the easiest yes ever: “Would love to catch up and explore synergies.” No pitch. No funnels. Just a conversion by curiosity. 🙃 2️⃣ Outbound That Doesn’t Feel Like Outbound (And Converts Because of It) We don’t “reach out.” We ask for feedback. We invite people into the build process. Their guard drops… and meetings happen. Last 3 weeks: -Reached out: 300 -Accepted: 93 -Calls booked: 17 Outbound works again; the moment you stop sounding like everyone else. 😅 3️⃣ Strategic Commenting: The Dark Social Growth Loop Nobody Talks About We built automations to catch: -ICPs posting on LinkedIn -Reddit threads heating up -X conversations worth jumping into Then we provide actionable insight, not copy-paste fluff, and link only when it helps the reader. Last 2 weeks: -3,200 impressions from comments -23 product signups (Reddit carried this hard) -11 demos booked A big shoutout to my small team. Shivam Sharma and Turvi Malik ❤️ It’s the closest thing to free demand capture you’ll find in 2026. Yes—the hypothesis is working. 🔥 Outbound is alive. Inbound is warming. Productized services are landing. But the real question now is: how do we make this inevitable? 🧐 PS: I’ve documented every step of this GTM system: the scripts, workflows, automations, message templates, and metrics. If you want the full breakdown, drop a “GTM” in the comments, and I’ll send the entire playbook. ❤️

💥 We just locked in a new speaker for our breakfast events in Vaasa and Pietarsaari. Someone who keynotes 50+ conferences a year across 35+ countries — on the exact topic we're covering: how AI is changing search, visibility, and how B2B companies get selected. We will reveal the new speaker early next week. 👀 Here's what you already know: ☕ How AI is changing how B2B companies are found and selected 📍 Vaasa · May 27 · Sokos Hotel Royal · 08–10 📍 Pietarsaari · May 28 · Genero office · 08–10 🥐 Complimentary breakfast. 🪑 50 seats per event. Register now. Once we announce the new speaker, the seats will go fast. 👉 Link to the event in comments. #GEO #AIsearch #growthevent

🚨 Our final speaker is now confirmed — and yes, it’s Fernando Angulo from Semrush. Fernando speaks at 50+ conferences every year across 35+ countries and is one of the best-known voices globally in SEO, search, and digital visibility. At our breakfast events in Vaasa and Jakobstad, he’ll share how AI is fundamentally changing: ⚡ How B2B companies are discovered ⚡ How visibility works in AI-driven search ⚡ and how buyer behavior is shifting right now This is not theory anymore. It’s already happening. Seats are filling up fast, and we’re close to full capacity for both events — so if you want to join us for a complimentary breakfast and hear Fernando live, now’s the time to register. 📍 Vaasa · May 27 · Sokos Hotel Royal · 08–10 📍 Jakobstad · May 28 · Station 23 · 08–10 🥐 Complimentary breakfast 🪑 Limited seats remaining 👉 Registration link in the comments. PS. Pic include speakers at Vasa event. Fernando, Jonathan and myself will be speaking in Jakobstad. #AI #B2BMarketing #Semrush #Semrushenterprise #Genero #AIVisibility #GEO #SEO #DigitalMarketing #B2BGrowth #AIO

The standard paid social playbook hasn't changed much in years. Find your audience > Write good creative > Optimize for clicks > Drive to a landing page. FTL kept everything they were already doing and added a simple CTA to one of their best performing ads: "Comment for a VIP discount." Anyone who commented got an automated DM with $40 off via Pinpoint. 17% cheaper CPC. 31% lower CPA. 57% higher ROAS. The comment volume signaled strong engagement, so Meta rewarded the ads with cheaper delivery and more reach. More people saw the ads. More people clicked. And on top of that, every commenter got a direct path to purchase through the DM. Cheaper reach and an additional conversion layer running at the same time. The ROAS takes care of itself. Most paid teams are trying to squeeze more out of the same funnel. The ones pulling ahead are adding leverage on top of it with DM automations from Pinpoint 🤓 ___ Grab 20 minutes to see Pinpoint in action and we'll throw in a $100 Uber Eats gift card - dinner's on us! https://lnkd.in/gcci8J-d

The average e-commerce brand accepts 1-3% conversion rates from social as a given. Overtime recently got 45%... One Instagram Story, a simple ask to DM them for an offer, 1,178 DMs, 531 purchases at a $160 average order value 🤯 This is real. And the reason isn't complicated. Most social conversion happens at the wrong moment. Someone sees a post, taps a link, a browser loads, they navigate a site, and somewhere in that chain they lose interest. By the time they reach checkout, most of them are already gone. A DM flow closes that chain. The moment someone takes action is the moment the offer lands. Same person, same intent, nothing between them and the purchase. The channel was never the constraint. It's when and where in the channel you're trying to convert. This video shows how Overtime did it. Wanna do it for yourself? Check out getpinpoint.io

Some partnerships just 𝘤𝘭𝘪𝘤𝘬. Ours with Axome - Brand & Tech Agency | Groupe EDG just reached Platinum level 🏆 And honestly, this one feels special. Because beyond the status, it represents months of collaboration, shared ambition, and a real commitment to helping brands build stronger customer relationships. Together, we’ve already had the chance to support amazing brands like Serge Blanco Bourgoin, PAYOT, La Belle Boucle, and many more. And every collaboration has just felt… easy. Same energy. Same standards. Same desire to do great work for clients. You can tell pretty quickly when a partnership is only “business”. This one genuinely feels like building together. Big thanks to the whole Axome team (Xavier Poitau, Emmanuel Potier Benbassat ,Laura Layes and everyone else) for the trust ❤️ Can’t wait to see what we’ll ship next!

🇫🇷 🇫🇷 🇫🇷 6 marques. 6 partenaires. 1 matinée ☕️ Ils font du D2C, comme vous. Ils testent, ratent, réussissent… et viennent tout vous raconter. Loyoly, Axome - Brand & Tech Agency | Groupe EDG, WAX, Standard Ecom, Roads et @Yuma vous donnent rendez-vous pour la 2nde édition de 𝐷2𝐶 𝑈𝑛𝑐𝑜𝑣𝑒𝑟𝑒𝑑. 📆 18 juin | 🕘 9h-13h | 📍 Paris 02 6 marques viendront partager les coulisses de leurs succès : leurs choix, leurs résultats, leurs apprentissages... pour vous aider à faire les bons. Au programme : • Des interventions croisées marques + partenaires • Des cas concrets : ce qui a marché, ce qui a raté, et ce que vous pouvez appliquer dès demain • Du café, du croissant, un cocktail et zéro PowerPoint soporifique 👉 60 places seulement pour garantir des échanges de qualité. 👉 C’est gratuit, mais uniquement sur inscription : https://lnkd.in/eQ-R9aca Vous venez ?

If we're going to devote most of our lives to work, it might as well be with the intention to create something that outlives us.

We're hosting our third CMO Breakfast at LinkedIn's Farringdon HQ on July 1st. We keep these events small with a curated guest list - 25-40 CMOs, Heads of Growth and marketing leads at interesting companies Previously, we've focused on ABM on LinkedIn and Thought Leadership. This time, we're tackling the main issue raised at the last event: proving LinkedIn's impact in a way the CFO understands. We'll have a talk from Rachael Glynne of LinkedIn. Rachael will share their latest research and tools for tracking and reporting, and Marc Woodland will share our new framework for connecting activity to pipeline and revenue. Breakfast is included; doors open at 9, with talks from 10, and lots of time for networking and questions. We've got a few spaces left, so I thought I would open this up to my LinkedIn connections If you're interested in attending, please DM me, and I can share more details

Listening to 50 discovery calls used to take a week or more. It was always the integral part of GTM strategy for our clients. Last month I did it in 30 minutes with Claude Code + Fathom + Clay (for enrichment via functions) One prompt, 50 calls, every pain phrase and "why now" clustered by persona and company type. Output: a Google Doc with subject lines pulled verbatim from the calls, and a CSV matrix mapping pain to persona. But this isn't a productivity post. It's an ABM post. Because if you don't know what your buyer actually says, you don't know: → What content to publish on LinkedIn to pull them in → How to open a cold email so they read past line one → How to write a LinkedIn DM that doesn't sound like every other DM → What ad copy to run against your competitor's customers → Which pain to lead with per persona, per company size, per stage All of that comes from one place. The verbatim language your last 50 buyers used in discovery. "Our AEs spend an hour a day on data hygiene" outperforms "streamline your sales workflow" 3x on first-email or DM reply. Not because it's clever. Because it's the exact sentence three of their peers already said. The ICP Document that comes out of this isn't a Miro board. It's the spec that governs every piece of content, every email, every DM, every ad you ship for the next 90 days. Skip it and you're guessing what your buyer cares about. Do it and every downstream asset writes itself. Full workflow in this week's ABM Engineer, including the exact Claude Code prompt. Are you writing outbound copy from a Miro board, or from your own call transcripts?

Something I've been building for 12 months is finally live. A weekly newsletter for B2B GTM teams who've stopped chasing the "best ROI channel" and started engineering pipeline as a system. The ABM Engineer. Every week I'll publish one of: • An ABM play we're running in production • A Clay workflow we've built for a client • A signal-based play that activates outreach on real buying intent • An AI agent breakdown (what worked, what we killed) • A tool comparison from someone certified on all of them No theory. No "10 ways to boost your cold email reply rate." No regurgitated frameworks from a SaaS vendor blog. Article #1 just dropped. It's about the 15-touch buyer journey and why single-channel attribution is killing your pipeline. Subscribe 👇 Question, disagreement, or topic you want me to break down? Reply or DM me. 🧱

At first glance there might not seem to be a huge difference, but telling a story vs storytelling can completely change your content engagement. Audiences don't just want information. They want to be guided through a relatable experience. When you combine intentional structure with varied formats like b-roll, sound, visuals, and perspective shifts, you stop being a talking head and start being someone worth watching. At ContentJet, we build content around proven storytelling frameworks because strategy is what separates content that performs from content that just exists. P.S. ContentJet helps brands scale winning creative for Meta and TikTok Ads. You get high-quality video, shipped at the volume the platforms demand, so your budget isn't wasted on fatigued ads. Book a call here: https://lnkd.in/ewg43xHu

If you’re seeing this, do me a favor and follow ContentJet. 😆 In all seriousness, thought this would be the best way to share that I’m transitioning to full-time with ContentJet as their Social Media Manager!! 😌 Jumping head-first into managing b2b socials is a path I never anticipated, but I’m more than excited to kickstart social strategies rooted in community growth and lead generation. In the 2 months I’ve been part-time, we’ve already been able to: 🤳 Double down on our LinkedIn strategy to grow our engagement by over 107% compared the the previous month, with our top post hitting a 75.86 engagement rate! 💡 Push out over 63 new posts to build platform consistency and establish a stronger community presence. 🫡 Increase total impressions across all platforms by 132% (+32.6k) So I guess I’ll sacrifice screen time and phone storage to be able to work with such a creative team! Can’t wait to see what the rest of Q3 brings! P.S. ContentJet helps brands scale winning creative for Meta and TikTok Ads. You get high-quality video, shipped at the volume the platforms demand, so your budget isn't wasted on fatigued ads. Book a call here: https://lnkd.in/ewg43xHu

We’re entering a new era of loyalty as AI increasingly acts as a gatekeeper between brand and consumer. GALE’s latest report finds that 57% of UK consumers are comfortable letting AI filter brand communications, with 31% already telling an AI assistant to favour certain brands over others. This shift has ushered us into the Preference Economy, where experience, relevance and market by market nuance will define how brands earn loyalty. Read more ⬇️

Dine AI-tekster får nu et usynligt vandmærke 🫆 Anthropic fortalte i sidste uge, at deres AI-chatbot Claude fremover lægger et vandmærke på alle de tekster, den skriver. Men hvad betyder det så lige for dig, der bruger AI i din markedsføring? I denne episode ser jeg bl.a. på, hvordan det usynlige tekst-vandmærke virker og om andre AI-chatbots også mærker deres tekster (spoiler: Google har faktisk gjort det i to år - du har nok bare ikke opdaget det 🤭). Og ja, du får svar på, om du kan fjerne den usynlige mærkning, og ikke mindst, hvad mærkningen betyder for dine SEO-tekster. Lyt med på perspektivet.dk eller på din foretrukne podcast platform: 🎧 Spotify: https://lnkd.in/du5Jg39X 🎧 Apple Podcasts: https://lnkd.in/d52_-YhK 🎧 Podimo: https://lnkd.in/eZaYYsPy

I kløerne på Forbrugerombudsmanden 🧑⚖️ Forbrugerombudsmanden har lige udgivet deres 139 sider lange årsberetning. Men bare rolig, jeg har læst den for dig. Jeg gennemgår de mest spændende sager derfra: Falske Trustpilot-anmeldelser, "testvindere" uden tests, skjult influencer-reklame, kunstige førpriser og et skjult abonnement, der kostede virksomhed bag knap 2 mio kr 💸 Du får også konkrete eksempler på, hvad du selv bør tjekke i din markedsføring. Så du undgår en bøde eller en løftet pegefinger. Lyt med på perspektivet.dk og bliv klogere, eller på din foretrukne podcast platform: 🎧 Spotify: https://lnkd.in/du5Jg39X 🎧 Apple Podcasts: https://lnkd.in/d52_-YhK 🎧 Podimo: https://lnkd.in/eZaYYsPy

🚀 Business Booster är tillbaka! Den 1 oktober kl. 16.00 kör vi igen i Frihamnen i Stockholm och den här gången snackar vi: AI tar plats i din marknadsavdelning – med eller utan dig. Det blir en kväll med vassa föreläsningar, konkreta spaningar kring AI och marknadsföring, gött häng och självklart pizza från Fat Frank's Catering 🍕🍻 Det här är faktiskt sjätte gången Contitude och Digitalstudion kör Business Booster och det brukar bli ruskigt trevligt! Vill du komma och hänga med oss? Kommentera här eller skicka ett DM till mig så löser vi en plats! 🎉 📍 Frihamnen, Stockholm 📅 1 oktober ⏰ 16.00

Skoj event alert! 🚨 Välkommen på ännu en Business booster. Vi kickar igång hösten med att samla några smarta hjärnor för deras take på AI. Det bjuds på: 🧠 Intressanta föreläsningar om vad som hjälper (och stjälper!) ✏️ Praktiska tips för marknadsförare om allt från hur man effektiviserar sitt marknadsarbete, analyserar data, bygger web, sparar tid och höjer kvalitén! 🍕 Pizza (värt att gå bara för det) och go dryck 🤙🏼 Gött häng Se talare, program och anmäl dig: https://luma.com/ha2vuim3

You don't lose deals because of your product. Great PMMs already know this. They build positioning, messaging, and launch content with the entire buying process in mind, not just the product sitting in the middle of it. Average PMMs ignore how complex the buying committee actually is. They ship content their sales team never touches, because it was built in a vacuum and was never designed to work the way it needed to in the field. Then they hope to get promoted based on how much they produced, not whether any of it generated interest or moved a deal. The team at GetWhys is writing an eBook on this problem. How to tell one consistent story across your entire business, while still speaking to people who care about completely different things. We're releasing a chapter a week, starting now. Follow along as we build what we hope becomes a durable playbook for telling clear, confident stories that actually land with the person hearing them, not just the person you wrote them for. https://lnkd.in/gPxQQJfP

Unpredictability is a feature, not a bug. Traditional software is deterministic: give it inputs, follow the rules, get a known output. Generative AI is different by design. It’s built to mimic human behavior, not to be perfectly predictable. That unpredictability lets systems handle nuance, improvise in conversation, and surface answers you didn’t explicitly program that makes it feel more - well, human. For dealerships that matters. Predictable rules still solve many tasks, but to deliver natural, helpful conversations, the kind that win customers’ trust - you need chatbots and agents that can think and respond more like humans. That means accepting some level of uncertainty and unpredictability while designing systems with clear constraints, guardrails, and feedback loops so those agents act in ways aligned with your brand and compliance needs. The trick is to design for both control and creativity: enforce policies, log and monitor behavior, and iterate using real interactions. When you balance predictability and human-like flexibility, the technology stops being just a tool and becomes a teammate that actually improves customer experience. If you haven't yet taken the dive into GenAI, now is the time. You’ll be amazed by the almost immediate impact it will have. Learn more about what Fullpath’s technology can do for you here>> https://lnkd.in/djhxQi4T

[Free resource below] I was born and raised in Riyadh. I’ve seen firsthand the transformation of the Kingdom; from the 80’s till today. The pace is unbelievable, and the growth in the consumer sector is unlike anything we’ve witnessed in other markets where Gameball operates. But with all this excitement, brands still struggle with visibility and fight hard for customer attention. Occasions like Saudi National Day, where orders soar by 130%, are golden moments for brands to show up. Yet, discounts and promotions alone don’t cut it anymore. What really matters is how you engage customers on that day—because the experience you create goes far beyond a single transaction. It’s how you win loyalty, trust, and long-term retention. That’s why we’ve put together a free guide to help marketers make the most out of Saudi National Day: - Collect richer customer data - Engage beyond transactions - Build a customer base that lasts long after the occasion Comment GAMIFICATION and I’ll share it with you right away. #saudinationalday #saudi #ecommerce #retail

We planned our SmartAcre 🔷 At the Acre event during Q4 on purpose. Not just to talk marketing, but to give business leaders space to breathe while trying to hit EOY goals and plan for what's next. Yes, it’s a busy time of year. Which means we also need to remember to pause. It's so much easier to think when you step away from your screen, connect with real people, and trade actual ideas... not just emails. No recycled playbooks. No hype. Just the conversations we should be having before next year. Oh, and there are prizes! You might just walk away with a $100 massage gift card. Come for the strategy. Stay for the humans. Leave with a plan... and maybe some self-care 💆 . Save your seat: https://lnkd.in/e47eVw-J