GALE

We’re entering a new era of loyalty as AI increasingly acts as a gatekeeper between brand and consumer. GALE’s latest report finds that 57% of UK consumers are comfortable letting AI filter brand communications, with 31% already telling an AI assistant to favour certain brands over others. This shift has ushered us into the Preference Economy, where experience, relevance and market by market nuance will define how brands earn loyalty. Read more ⬇️

A major shift is underway for UK consumers and their relationship with brand loyalty. For decades, loyalty programs have been largely transactional. But as AI reshapes how consumers discover, evaluate, and engage with brands, expectations are changing too. Murtaza Mirza VP, Strategy & Head of EMEA, breaks down what this means for brands, how to avoid being filtered out, and other key findings from GALE’s latest report. 🔗 ⬇️ Read more at the link in comments.

AI is rewriting brand loyalty. Don’t get filtered out. Report link: https://lnkd.in/efGk6vFS

Driving digital sales from next gen shoppers

For over a decade, GALE has brought our unique blend of strategic advisory and best-in-class creative to clients across the globe. To meet growing needs and expanded client remits, today we’ve officially launched a dedicated hub in London to formalize our presence across EMEA. With Murtaza Mirza now serving in a newly created role of VP, Strategy & Head of EMEA, we’ll continue to expand GALE’s footprint across the region. Read more: https://lnkd.in/eBDaUx4t

GALE's media strategy boosted Pella's growth and market share. Learn how.