LinkedIn thought leader ad examples

Every ecom guru says increase AOV. We decreased it and made $42k more for our bagel brand client. AOV dropped 3.91%. Conversion rate jumped 20.14%. Most DTC food brands obsess over basket size. They push customers toward bigger orders and wonder why conversions tank. We flipped the script with this bagel company. Instead of forcing large bundles, they let customers build their own. Visual selector for flavors. Dynamic pricing that updates in real-time. Quantity control in the customer's hands. The psychology here is brilliant. When customers feel control over their purchase, friction disappears. They're not being sold to. They're creating their perfect order. Result: 20% more people bought something. Even though each order was slightly smaller, total revenue exploded 15.44%. Estimated to add $42,405 additional MRR if implemented. This is the conversion rate vs AOV trade-off most DTC founders get wrong. You don't always need bigger baskets. Sometimes you need more baskets. Customer control beats forced upsells every time. Give people choice architecture instead of choice pressure. Your food brand customers want to feel smart about their selections, not manipulated into bigger orders. Dashboard courtesy of Intelligems - We added $22 million to one DTC Shopify store last year. Let's talk if you want to add $100k+ MRR in the next 90 days: https://lnkd.in/dnm_QbnD

Imagina só economizar 1 dia inteiro de trabalho operacional por mês da sua equipe de RH. E ter seu time à disposição para tratar de assuntos estratégicos. No podcast Conexão C-Level, do qual participei ao lado da Ligia Oliveira, da Cia de Talentos, tive a oportunidade de dividir como, no iFood Benefícios, isso já é realidade. Nossa solução simplifica processos, automatiza rotinas e reduz o esforço do dia a dia – gerando uma economia média de cerca de 110 horas por ano, o que dá 1 dia de trabalho por mês. É tempo que volta para o que importa: cuidar de pessoas, fortalecer cultura, desenvolver talentos e construir vantagem competitiva. Quando o RH deixa de ser um mero departamento administrativo e passa a agregar valor ao negócio, ele se torna gestor da mudança. E é esse o futuro que queremos apoiar: equipes com mais autonomia, mais eficiência e em que o pensamento criativo vira rotina. Obrigado ao Washington Botelho de Souza, presidente LatAm da JLL, pelo convite para o papo!

Ser uma marca amada é mais do que ser lembrada. É ser "de casa", fazer parte da rotina, das conversas e da vida das pessoas. O iFood conquistou um espaço especial no imaginário dos brasileiros – e isso em apenas 14 anos de história. Uma jornada feita no Brasil, por brasileiros, para o Brasil. E isso, para mim, diz muito sobre quem somos e sobre o impacto que queremos gerar. Ter a responsabilidade e o privilégio de construir uma marca que o país abraçou com tanto carinho traz um senso de propósito muito grande. Seguir construindo a marca mais amada do Brasil é algo que inspira os milhares de FoodLovers que todo dia estão se desafiando para fazer o iFood crescer e impactar ainda mais nosso país. Se quiser saber mais sobre a história do iFood e como surgiu, veja o link que deixei nos comentários.

Pozvánka na webinář v pyžamu? Trošku jsem zapomněl, no... 5.11. ve 14 hod. Black Friday - data, Heureka a legislativa! Získáte přehled o tom, jak se letošní sezóna vyvíjí podle Heureka.cz / sk dat, které kampaně přinášejí nejlepší výsledky a jak využít nástroje Heureky (včetně Cenopádu a Ověřeno zákazníky) naplno. Současně se zaměříme na to, jak správně nastavovat slevy, jaké povinnosti e-shopům ukládá zákon a jak předejít chybám, které často řeší Česká obchodní inspekce -> o tom nám řekou Karolína Houžvičková a Radka Studničková z eLegal advokátní kancelář Dozvíte se například: 📊 Jaké trendy a data letos formují Black Friday. 🚀 Jak plánovat, řídit a vyhodnocovat kampaně (PPC, bidding). ⚖️ Jak správně uvádět slevy a původní cenu. 📋 Co kontroluje ČOI a jak nastavit procesy v e-shopu bez rizika pokuty. 📅 Datum: 5. 11. 2025 🕙 Čas: od 14:00 #ecommerce #blackfriday #legal #discounts #sleva #heureka #data #trends

A China gastou bilhões para aprender uma lição que o varejo brasileiro ainda pode aprender de graça. Na Grocers, acreditamos que a próxima grande disputa do varejo alimentar não será por velocidade de entrega, mas por quem será o dono do relacionamento com o cliente. Neste artigo, compartilho o que a guerra do delivery na China pode ensinar aos supermercadistas brasileiros.

Seu supermercado vende em vários canais. A Grocers acredita que deveria operar todos como um só. No artigo de hoje, falo um pouco sobre isso.

We don’t need more integrations or better integrations. We need software that integrates itself. I believe this is inevitable and will become a standard in a few years. Think about that for a second. Your AI agent can understand a customer's question in any language, interpret intent from vague requests, and respond with nuanced, contextual answers. No engineer coded every possible scenario. It just... figured it out. But ask that same brilliant agent to sync a contact to Salesforce? Suddenly it needs a human translator. An engineer has to wire up Claude Code, create the integration, work to define the data mappings, handle authentication, manage webhooks, and maintain the whole thing as APIs inevitably change. The integration market's answer to this problem has been: more connectors. Better connectors. Connector marketplaces. Unified APIs that normalize everything into the same schema. None of it works. Not really. Pre-built connectors can't cover the long tail. There are thousands of SaaS apps, each with unique APIs, each constantly changing. No library will ever be complete, and the moment it's published, it starts getting stale. Unified APIs sacrifice depth for breadth. They give you the lowest common denominator across apps, which means you lose the custom fields, advanced features, and per-customer variants that make integrations actually useful. And building everything in-house? That's just trading one problem for another. Now you have a team of engineers maintaining integration plumbing instead of building your product. That’s why at Membrane we are already working on self-integration. Self-integration doesn't replace your existing integrations, it augments them. When a user asks your agent to do something with an external app, it first checks your existing integrations and tools. If something's already built, it uses it. No reinventing the wheel. But if there's no integration? Instead of failing or waiting for an engineer, your agent collaborates with a specialized integration-building agent to create the connector it needs..dynamically, in real-time. The new integration is then used exactly like any pre-built tool to fulfill the user's request. From the end-user's perspective, it just works. They don't know or care whether the integration existed before or was created on the fly. That's the magic: infinite coverage without infinite engineering. What do you guys think? If that resonates with you, read more about our take here: https://lnkd.in/e8bDBKmx

We just shipped a FERMÀT MCP server. Ask Claude or ChatGPT which experiences are converting, how shoppers are navigating your pages, or where your brand is showing up in AI search results. Your commerce insights should meet your team wherever they already work.

Backcountry's VP of Product just spoke with James Hercher at AdExchanger about FERMÀT's Commerce Graph. Joe Torreano came in skeptical. The first beta build was, in his words, "kind of rough." He'd been paying legacy vendors hundreds of thousands of dollars a year for similar capabilities. Weeks later: Commerce Graph does the job just as well (if not better), with more granular tracking, at a fraction of the cost. Heatmaps on the homepage and PDPs. Agentic NLP to answer questions like "does email traffic degrade faster than other sources?" or "does featuring a certain product improve average order volume?" Connected behavioral signals across social platforms, on-site, and beyond. What stuck with me most was Joe's broader take: right now you still need a human to vet AI output. Ecommerce traffic has too many nuances: social visitors behave differently than organic, TikTok trends affect conversion in ways that aren't obvious. Agents don't yet have those instincts. But once they do, he said, we'll start letting them make decisions without a human approving each one. "Human out of the loop." That's the bet we're building toward. Grateful to Backcountry and Joe for being early believers in FERMÀT and honest partners through the beta. Full piece on AdExchanger's site and linked in the comments.

No venimos a gritar más fuerte, venimos a mostrar lo que ya estamos haciendo bien. Desde el rural, con cabeza y con alma, también se compite, más allá del precio.

De vraag is niet: hoe win ik de buy box? Maar de vraag moet zijn zijn: wanneer is de buy box de moeite waard? Vroeger hoorde je heel vaak dat repricing een race to the bottom is. Wie het goedkoopst is, wint de buy box. Die mindset zie ik gelukkig minder, maar hij zit er nog. Mensen zetten een repricer in met het doel om koste wat kost die buy box pakken. Je gooit een prijs in het veld, het ding zoekt naar de buy box, en je past overal hetzelfde toe. Soms win je. Alleen verdien je nooit optimaal, want je rekent je eigen keten niet mee. Voor mij is repricing een rekenmodel. Je gooit er concurrentiedata in, plus je supply chain, je voorraadpositie, je marge en je logistiek naar de consument. Laat de calculatie toe om mee te gaan en de buy box te pakken? Dan doe je dat. Laat hij dat niet toe, dan laat je die buy box bewust lopen. Soms verkoop je een product bewust onder je marge, omdat het al veel te lang in je magazijn ligt. Prima. Zolang het een keuze is en geen toeval. Een buy box die je geld kost, is geen overwinning. Denk daar nog maar eens over na 😉

"Meer dan verdubbeld in omzet en goed op marge door de repricer en winstcalculator" InteGreat is een partner waar we bij EffectConnect graag mee werken. Max Kroezen en Lucas Willenborg kennen het klappen van de zweep en weten dat het niet alleen om omzet draait. Als je mij een beetje volgt op LinkedIn dan heb je me al heel vaak horen zeggen: winst gaat voor omzet. En natuurlijk zijn er scenario's te bedenken waar omzet even belangrijker is dan winst. Denk aan een product launch. Maar, voor de lange termijn is winst dé 🥇 KPI Op het Ambassador Event spraken we met Max over onze samenwerking. Super fijn om dan te zien dat de mindset van beide bedrijven goed op een lijn zit 😎 Bedankt hè mannen 🙏

Every marketer dreams of this: 5× more add-to-carts. 7× more conversions. Zero extra ad spend. Kut From The Kloth pulled it off by tackling the one moment most ecommerce brands ignore — that tiny hesitation between interest and confidence. Instead of throwing more money at paid traffic, they used AI to help shoppers feel certain about what they were buying. The results? Game-changing. 👇 Comment Envive and I’ll send you the case study. It’s one of the best examples I’ve seen of AI making ecommerce more human. Envive AI (formerly Spiffy AI)

Many people don’t realize how much revenue slips away because of one simple issue: zero results in search. A customer mistypes a product name. They use shorthand like “16pro” instead of “iPhone 16 Pro.” Or they type a natural language request like “best phone case for travel.” The intent is there, but the system can’t interpret it, and instead of finding what they came for, they’re shown nothing. That moment quietly eats into revenue across every brand. BANDOLIER was running straight into this wall. Even highly-motivated shoppers looking for specific items couldn’t surface them in search. The demand existed, but the system simply wasn’t capturing it. When we partnered with Bandolier, we rebuilt search to actually understand customers' intent. Typos were corrected automatically. Synonyms were recognized. Natural language requests were interpreted the way people actually speak. And most importantly, relevant products started surfacing at the exact moment intent was strongest. The result was a 70% lift in checkout rate per search. Nearly one in seven shoppers who used our search ended up completing a purchase. For Bandolier, search went from being a friction point to being one of their biggest growth drivers. Read more about our collaboration here.

Quando você se torna o "validador oficial" de tudo, você cria um gargalo invisível que corrói a sua margem e estagna o crescimento do seu time. Se a sua equipe parou de decidir, é porque você ensinou a eles que a sua opinião vale mais do que o processo. Você não construiu um patrimônio; construiu uma dependência viciante. O custo da Soberania Centralizada: O Fim da Escala Real: Um negócio maduro escala na sua ausência. Se ele precisa da sua presença física ou digital para respirar, ele ainda está na UTI operacional. Dreno de Capital Cognitivo: Você gasta sua inteligência decidindo o operacional básico e não sobra "largura de banda" para desenhar o próximo salto estratégico. Cultura de Dependentes: Autonomia cria donos, mas o controle excessivo cria seguidores passivos que esperam o seu comando para agir. Minha filosofia é clara: a tecnologia e os processos devem servir para silenciar o caos, devolvendo a soberania para o dono. Maturidade operacional não é estar em tudo, é ser o arquiteto de critérios de decisão. É desenhar os processos de forma tão precisa que eles tomam as decisões rotineiras por você. O seu papel não é ser o motor que empurra o carro manualmente; é ser o engenheiro que garante que ele ande sozinho, em alta velocidade e com segurança. A verdadeira liberdade não é sair de férias; é poder estar inteiro onde sua presença é mais valiosa, sabendo que a sua operação possui uma Coerência Invisível que não depende do seu "ok" final para prosperar. Faça o teste de honestidade intelectual: O que aconteceria com a sua operação se você desligasse o telefone e desaparecesse por 48 horas?

From factory floor to online in 2 minutes for less than $2. AI is about to fundamentally change how product content is created, scaled, and experienced. And it’s going to happen much faster than most people expect. Today, we’re launching Dreem in public beta 🚀 Dreem is a virtual content studio where one input photo (or drawing or image of a 3D model) turns into a complete set of e-commerce-ready PDP content. No physical shoots. No waiting. Just instant output. You can try it for free. Create an account in a few seconds and you’ll automatically get 100 credits to test it out. We’re giving away 1 million credits for valuable feedback and to celebrate this huge milestone. Comment “Dreem” below and I’ll add an additional 1,000 free credits to your Dreem account. This is day one 🚀

There's always been a gap between what teams need to create and what they can realistically produce. Yesterday we launched Dreem to close it. Teams are already testing talent and styling before committing to production, turning one product shot into full channel sets, generating video from stills they already had. Today, I want to walk through what we're seeing in those first sessions. Specifically: • How teams are using one input to generate complete content kits across channels • Why testing talent and styling virtually is changing how creative decisions get made • What happens when you can turn stills into video without production overhead If you're trying to close the gap between what your growth plan demands and what your creative pipeline can deliver, this is worth understanding. Read more below.

Pelo segundo ano consecutivo, celebramos uma marca que diz muito sobre quem somos e onde queremos chegar: a Digital Manager Guru foi distinguida pelo IAPMEI como PME Líder 2025. Este reconhecimento é a confirmação de que escolhemos o caminho da solidez. No "frenesi" do mercado digital, onde muitos buscam atalhos, nós escolhemos construir uma estrutura financeira robusta, consistente e preparada para o futuro. Para os nossos parceiros e clientes, isso não é apenas um título institucional. É a promessa cumprida de que você está pisando em solo firme. A nossa saúde financeira é o que garante a sua capacidade de escalar com paz de espírito: Estabilidade Real: Mantivemos um Uptime de 99,99% em 2025. Isso significa que, enquanto você dorme ou planeja seu próximo passo, sua operação permanece de pé, sem interrupções. Eficiência de Conversão: Alcançamos 84% de intenção de pagamento no checkout. Ver o nosso "link de pagamento com esteroides" converter o seu esforço em receita é o que nos move. Liberdade Sistêmica: Consolidamos uma infraestrutura que orquestra o caos para que você possa governar o seu crescimento com clareza. Crescemos com controle porque acreditamos que a verdadeira liderança é aquela que oferece estabilidade para que outros também possam liderar. Obrigada a cada cliente que nos desafia a ser melhores, a cada parceiro que caminha ao nosso lado e, principalmente, ao time Guru. Vocês são a engenharia por trás desse sucesso. 🥂✨

We just onboarded Guggenheim Bilbao. Yes, that Guggenheim. Their design shop is now an official ECO SHADES partner. A museum that draws visitors from across the world - people who travel specifically to experience great design, great art, and great craft. And they chose to put ECO SHADES on their shelves. That doesn't happen because of a good pitch. It happens because a buyer who curates for a museum - someone trained to evaluate design integrity, material quality, and longevity - picks up the product and makes a decision. Their visitors value good design. They value quality. They care about sustainability. And when you put all three of those things together at a sharp price point, you get a product that sells. And it really do sell. Museo Guggenheim Bilbao already placed a reorder.

We're back at CIFF. August 3-5, stand C3-086. This time we're bringing our new ECO SHADES designs for 2027. New styles but with the same high standards - recycled materials, 5-barrel hinges, flexible metal cores, and a crazy good price point. We’re bringing our signature LIGHT TABLE as well. If you've only seen ECO SHADES on a standard rack display, it's worth seeing what the product looks like when it's shown properly. CIFF is always one of the highlights of our year. Three days filled with inspiring conversations with buyers, retailers, and partners. Every fair leaves us with valuable feedback, new perspectives, and even more confidence that we’re building something meaningful. Seeing the reactions to our products reminds us why we do what we do. If you're at the show, find us at C3-086. We'd love to show you what's coming in 2027 😎

It's live! Today, we're introducing Dyver AI Assistant, your personal product data enrichment expert. This is one of the things we set out to build from day one. A way for catalog owners to onboard a new supplier or a new marketplace autonomously. I'm happy to finally share this new way of using Dyver.AI. You describe what you need in plain language, at your own pace. Dyver AI Assistant asks the right questions to understand your requirements, builds the workflow, tests it, and refines it based on your feedback. You validate at any point. From messy to ready-to-publish data, through a conversation, for anyone dealing with products online. Register to use it on your own data! Link in the comments. #Dyver #Ecommerce #ProductData #CatalogManagement #Automation

I started Dyver.AI because I kept seeing the same thing: e-commerce teams drowning in catalog data that was supposed to be a solved problem. Thousands of SKUs. Dozens of attributes per product. Multiple channels with different format requirements. And at the center of it, a spreadsheet and someone manually copy-pasting. That was not a workflow problem. That was a structural one. Shopify just published that AI-powered shopping converts at 2x the rate when catalog data is clean and structured. Amazon, Meta, Google, Microsoft, Stripe, Walmart, and Target are all backing the Universal Commerce Protocol, the open standard for how AI agents transact across the entire e-commerce ecosystem. The problem is no longer whether AI commerce is coming. It is already here. The question is whether your catalog data is ready for it. The brands with 1,000 or more SKUs who treat catalog quality as infrastructure rather than a cleanup project will build a compounding advantage over the next two years. The ones who do not will spend that time chasing channels their products never actually reach. We built Dyver for exactly this moment. Link to the full breakdown in comments.

Priced too high? You lose sales quietly. Priced too low? You lose margin quietly. The dangerous thing about both mistakes is that neither one announces itself. No alarm goes off when a customer bounces because your price is 8% above the market. No alert fires when you've been leaving €2 on every transaction for six months because your floor was set too conservatively. You just see slightly lower conversion. Slightly thinner margins. Easy to blame on seasonality, competition, the algorithm. Here's what makes this worth paying attention to: McKinsey research on the Global 1200 found that a 1% price increase, with demand held constant, lifts profits by an average of 11%. The flip side is equally true: many companies default to conservative pricing to avoid alienating customers, but this approach often leaves significant value uncaptured. The fix isn't always a price change. Sometimes it's just visibility: knowing which products are silently bleeding and in which direction. Which one keeps you up at night more: pricing too high or too low? Source: https://lnkd.in/evtXa3DY