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Sting Energy has officially arrived in Saudi Arabia. This is an exciting step for the brand and a new choice for consumers across the Kingdom, bringing Sting’s energy and connection to Formula 1 into one of the region’s most dynamic markets. Proud of the teams behind this milestone, including Mohamed Shelbaya, Karim Mohsen, Taimour Lotfy, Sirine Osseiran, Areej Moumina, Dina Dabbous, whose leadership helped bring Sting Energy to consumers across the Kingdom. PepsiCo Middle East

💥 💥 💥 ALERTE NOUVEL ARTICLE 💥 💥 💥 J'ai été ravie d'écrire un nouvel article sur les concepts retails dans l'industrie du luxe, pour le génial software de merchandising IWD Retail Software. Fonctionnements, tendances, organisation en interne, venez y découvrir les coulisses! Encore un grand merci à Lucie Bourson et Marguerite Le Maire pour leurs témoignages d'expertes. 👇 Hâte d'avoir vos commentaires ! Caroline Desmasures #retail #retaildesign #retailtrends #luxe #architecture #conceptboutique https://lnkd.in/eJzUzQ64

Vogue just called us the “It Bag of the Summer.” They opened with: “Birkins, move over.” They called Hulken “the Birkin of the proletariat.” And they highlighted that Google search interest for Hulken is at an all-time high, with searches for “Hulken medium” up 110% YoY and “Hulken rolling tote” up 90% YoY. But one of my favorite stats from the article might be this: New York is only the #4 state for Hulken search interest, behind Alabama, Mississippi, and Arkansas. That says so much about what’s happening with this brand. Hulken may have become a fashion “It” bag, but this is not just a New York fashion moment. The love for this product is broad, national, and rooted in something incredibly simple: it genuinely makes people’s lives easier. Article: https://lnkd.in/eFtBHmfZ

NBD

📦 🚚 Genuine question about this free shipping threshold test we ran 🤔: Both a $75 and a $125 free shipping threshold beat our control $100 free shipping threshold. Exciting but we've kind of got a Sophie's Choice on our hand. $75: Highest lift in conversion rate. *Potentially better for new customer acquisition if we want to onboard as many new customers as possible (which we do). $125: Highest lift in profit per visitor. *Who doesn't love a 10% lift in profit per visitor, but not quite as good at getting customers over the line as $75. Which one should we choose as our winner? Or are there questions we aren't asking/thinking about that we should? 👀 the screenshot from Intelligems.

When was the last time you changed your prices? Most founders don’t touch them because they’re afraid that: - Customers might get mad - Support team won’t know what to say - Brand’s perception will be damaged - Competitors will copy or undercut - Sales might go up but profits down —— And yet, in e-commerce, price testing has never been easier. Think about brick-and-mortar stores: they have to update price tags, menus, catalogs, and all their promotional materials. I experienced this firsthand with a physical shop I used to run, having to adjust everything for France’s 5% inflation in 2022. It was real headache. For you? It’s a few clicks in Shopify. The real cost isn’t technical. It’s the stories you tell yourself about why you can’t test it. —— Here’s how to reduce the fear: - Prepare CX templates for common complaints - Explain that prices adapt to different markets - Focus on profitability over competitor moves - Track profit per visitor with tools like Intelligems - Test fast, and adapt to your market fast - Lastly, read Drew Marconi 💎's Founder Newsletter Done right, you can see profit per visitor rise by 5% very quickly. Again... when was the last time you really looked at your prices?

Hoje recebi uma ótima notícia! Pelo segundo ano consecutivo, represento o iFood no Elite InfoMoney TOP CMOs 2025, que reconhece os diretores de marketing que mais se destacaram neste ano. Elaborada por um júri de especialistas e representantes do InfoMoney, a lista tem curadoria da consultoria TM20 Branding, que analisou os cases de maior impacto no mercado. Isso só reforça a força da nossa marca e, principalmente, o trabalho gigante dos nossos IMPARÁVEIS do time de Marketing – um grupo que traduz, com autenticidade e criatividade, toda a inovação e brasilidade da nossa marca. Esse reconhecimento fala sobre como, em apenas 14 anos, uma marca brasileira, fundada por brasileiros, conquistou um espaço único no mercado mundial de delivery. O iFood prova, todos os dias, que quando existe conexão verdadeira com as pessoas e uma boa dose de ousadia e inovação, é possível construir uma marca amada, relevante e que impacta de verdade nosso país. Fico ainda mais feliz por ver, ao meu lado na lista, profissionais que admiro muito e que viraram amigos, como Vanessa Gordilho, da Vibra, Guilherme Martins, da Diageo e Marina Daineze, da Vivo (Telefônica Brasil), que estão fazendo um trabalho brilhante à frente das marcas que representam. Tenho muito orgulho de vocês! Obrigada a todos que fazem parte dessa jornada. Esse reconhecimento é nosso! #EliteInfoMoney2025

Você sabe o que é um chatbot? E para que serve? Em poucas palavras: é a tecnologia que permite conversar com uma máquina para resolver problemas de forma rápida e padronizada. Do atendimento no WhatsApp ao suporte em aplicativos de delivery, os chatbots estão em todo lugar. Com a chegada da IA generativa, essa experiência evoluiu muito, e agora você pode explicar seu problema em linguagem natural — quase como se estivesse falando com outra pessoa. É provável que você tenha conversado com alguns ultimamente sem nem perceber 🤖 Confira o vídeo pra entender mais! 😉

Heureka.cz / sk, Ověřeno zákazníky a Vánoce? 4 dárky = 4 novinky, na které jste čekali. 1️⃣ Prioritní práce se spornými recenzemi Nově mohou e-shopy řešit sporné recenze přímo z administrace skrze nový formulář. U placených tarifů mají požadavky přednostní zpracování – Profi zrychlené řešení, Enterprise nejvyšší prioritu. Výsledkem je rychlejší vyřešení situace, menší reputační riziko a jasná pravidla pro práci s hodnocením. 2️⃣ Webové notifikace E-shopy budou mít přehled o důležitých událostech v reálném čase – nové recenze, docházející kredit nebo změny ve službách. Notifikace posíláme pouze v případě, kdy dávají smysl pro provoz e-shopu. Cílem je lepší orientace, ne zahlcení. 3️⃣ Dotazník dorazí ve správný okamžik Zákazníci si mohou dotazník jedním klikem odložit o 7 dní, pokud ještě nemají objednávku doma. Zároveň v sezónních špičkách automaticky upravujeme čas odeslání podle reálné dostupnosti produktu a dopravy. To pomáhá snížit počet nerelevantních nebo negativních recenzí způsobených zpožděním. 4️⃣ Lehčí život pro vaše zákazníky a více recenzí pro vás Zákazníci nyní najdou všechny své nákupy přehledně ve svém Heureka účtu a mohou je hodnotit kdykoliv – i zpětně (180 dní), bez hledání e-mailu. E-shopy mohou tento kanál aktivně podpořit pomocí odkazu nebo QR kódu v balíčku, na faktuře nebo v komunikaci po nákupu. Díky hodnocení pouze přihlášených uživatelů zůstává zachována vysoká kvalita dat a vyšší důvěryhodnost výsledného ratingu. #reviews #recenze #overenozakazniky #christmas #gifts #heureka

Nächste Woche ist ein Teil unseres homie AI Teams auf der K5 in Berlin und ich freue mich, dass wir dabei sind. Wer auf der Messe ist: Ihr findet homie AI in Halle 2 an Stand 129. Kommt vorbei, schaut euch an, was wir gebaut haben und sprecht mit den Menschen dahinter. Und am zweiten Tag gibt es mehr: Unser Co-Founder Hendrik Lallensack hält gemeinsam mit Lennart Szadorf und Christina Dausch von HORNBACH eine Session auf der Scale Up Stage. Sie erzählen, wie KI-Beratung in einem Jahr vom ersten Piloten in den Alltag von Millionen Kunden gewachsen ist – und was andere Retailer daraus mitnehmen können. Ich bin gespannt auf die Gespräche, die daraus entstehen. 📅 23. + 24. Juni | ESTREL Berlin 📍 Halle 2, Stand 129 🎤 http://Mi., http://24.06. | 10:00–10:30 | Scale Up Stage K5 - Future Retail

Someone told you to go to hell? Good news. You have options. Like Hell's Gate in Kenya, where zebras join your bike ride. Or Hell village in Norway, where it's so cold even the snowmen wear coats. Nobody forgets a name like that. And that's the thing about strong names: they create a reaction. They start conversations. They stay in your head. Over the years, we've heard more than once that HELL might be "too strong" for a market. Then the product gets on the shelf. And it sells. After 20 years and billions of cans sold, we've learned one thing: The name was never the problem. It was the point. We're still opening new markets, so if you distribute beverages and think your market is ready for HELL, let's talk. Distributors with a sense of humour go first. :-) And if someone really deserves it, feel free to forward this picture. Now you can finally send them to a nice place.

3 Days of Pink ... I slutningen af september åbner vi dørene til 3 Days of Pink – en særudstilling, der hylder verdens mest sjældne diamanter. Anledningen er særlig: Det er fem år siden, at Argyle-minen i det vestlige Australien lukkede, og en enestående æra i diamantens historie fik sin ende. Lige nu arbejder jeg på en fortælling med titlen “Past, Present & Future”. Et skriv, der vil blive uddelt til gæster under 3 Days of Pink – og som er en hyldest til de diamanter, der med deres intense farver er blevet et uerstatteligt vidnesbyrd om naturens mest poetiske mesterværk. For mig har fascinationen af Argyle Pink Diamonds været en hjørnesten gennem mere end to årtier. Som en af ganske få i Europa fik vi privilegiet at blive udvalgt som Argyle Pink Diamonds Select Atelier – og har siden med passion og rettidig omhu opbygget en kollektion, der i dag hører til blandt verdens mest eftertragtede. En Argyle Pink Diamond er ikke blot en sjælden diamant. Den er naturens egen poesi, formet over milliarder af år under enormt tryk og varme. Hver diamant bærer et stykke historie, som forbinder generationer – og som kun vokser i værdi og betydning, efterhånden som tiden går. Når vi om få uger samles til 3 Days of Pink, bliver det derfor ikke blot en udstilling. Det bliver et øjeblik til fordybelse – i historien, i skønheden og i den stille luksus, som kun de mest sjældne diamanter kan bære. Jeg glæder mig til at dele denne fortælling. Ulrik Hartmann ... og nu vil jeg skrive videre Læs mere: https://lnkd.in/dMgcV4QB #argylepinkdiamonds #diamondsaremypassion #3daysofpink #HartmannsCopenhagen

Mediální plánovaní s Heureka.cz / sk (webinař ZDARMA!) Jak ještě vytěžit Vánoce, Black Friday a jak naplánovat příští rok? Mrkni do komentáře na registrační odkaz na webinař. Co se na webináři dozvíte: Jak fungují Heureka Product Ads a proč jsou klíčem k viditelnosti ve vyhledávání. Jak pracovat s display reklamou – formáty, cílení, kreativní best practices. Jak se stát součástí televizní kampaně Heureky v Q4 a jaké má TV přímé dopady na byznys. Proč se zúčastnit? Získáte praktický přehled, jak skloubit různé formáty reklamy na Heurece tak, aby přiváděly zákazníky, zvyšovaly prodeje a posilovaly značku. #mediaplanning #christmas #blackfriday #cobrand #ecommerce #heureka #tv #ads #display #productads #ooh

Analisei alguns cases que vão de encontro ao que nós, do Grocers, acreditamos, que experiências conectam e tecnologia potencializa. Vale a leitura.

Muito se tem discutido sobre o futuro do uso de IA no varejo alimentício. Dois gigantes do varejo já seguiram seus caminhos. Duas estratégias completamente diferentes de como os supermercados estão se posicionando para a era dos agentes de IA. Nós, da Grocers, acreditamos que falar direto com o cliente, muda tudo.

Když mě Forbes pozval do podcastu o Generaci Z, bral jsem to jako příležitost promluvit o tom, jak se mění kosmetický byznys a jak na to reagujeme v GIVET. V rozhovoru, který vedla redaktorka Forbes Česko, jsme společně s Alicí Jeřábkovou z výzkumné agentury 🟦 NMS Market Research Czech mluvili o tom, jak se Generace Z dívá na krásu, proč hledá autenticitu a jak se v kosmetice propojuje věda, emoce a identita. Za GIVET jsem měl příležitost přiblížit, jak přemýšlíme o vývoji značek, které mladé lidi opravdu oslovují. Od kosmetických doplňků Brushart, až po náš nový parfém I/ME, který využívá poznatky neurovědy a umožňuje vrstvit vůně podle nálady a sebevyjádření. Děkuji Forbes Česko za pozvání a Alici Jeřábkové za inspirativní diskusi! 🎧 Poslechněte si celý podcast zde: https://lnkd.in/ee3iu7bp #GIVET #IME #GenZ #BeautyBusiness #Podcast #Forbes

Our pub, the Two Chairmen – just round the corner from the Treasury – is looking really festive. But like so many pubs, it’s feeling the strain from rising costs and business rates. With the Budget next week, I hope our friends across the road will take notice of the message on the board: back pubs, cut rates and we will deliver.

I can proudly say, GoodDay Software is not astronomically expensive. #ModernERP #NotSuite #Shopify

Next week, I'm hosting a live conversation you won’t want to miss if you’re scaling a Shopify brand and wrestling with an ERP that can’t keep up. The Normal Brand recently migrated off Netsuite and they’re sharing exactly how they did it. 📅 Thursday, November 20th @ 12pm CST 👉 Register here to join: https://lnkd.in/g_jFuvkh I'll interview Jimmy Sansone and Max Ottenlips to break down: >> Lessons learned from scaling an omni-channel brand (and what they’d do differently today) >> Why The Normal Brand’s Netsuite ERP rollout failed — and how they rebuilt their operating systems for clarity and speed >> The tactical steps to transition to GoodDay >> What “operational excellence” really looks like for the next generation of Shopify brands

For years, building integrations has been one of the most expensive forms of repetition in software. Every team ends up writing the same connectors, debugging the same OAuth flows, and chasing the same edge-case failures. We’ve treated integrations as engineering projects, when they’re really a form of learned behavior. And now, software can finally remember and reuse that behavior. At 𝗠𝗲𝗺𝗯𝗿𝗮𝗻𝗲, we’ve gathered data on thousands of real-world integrations, not just what API docs say, but how APIs actually behave in production. Our AI is constantly testing, learning, and updating from that data, giving it the world’s deepest context on how integrations really work. Whenever OpenAI, Claude, or others level up, so do we. We continuously remix and fine-tune the latest models, specializing them for integration work. The result is 𝗠𝗲𝗺𝗯𝗿𝗮𝗻𝗲 𝗔𝗴𝗲𝗻𝘁, the AI coding agent built for the terminal and optimized for our Integration Engine. It understands, builds, and maintains the complex web of APIs that power modern software, with the precision and context only Membrane provides. This isn’t about replacing engineers; it’s about giving them leverage. The best developers don’t want to maintain integrations, they want to automate them. 𝗧𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁: ⚡ Weeks compressed into minutes 🔁 Maintenance replaced by learning systems 💡 Engineers focused on product, not plumbing If you want to see what it looks like in practice, check out our website https://lnkd.in/ewWshCBU

A while back, the team at Linear introduced the concept of Self-Driving SaaS, software that runs itself with AI. We’re now seeing the same evolution happening in another part of the software world: building product integrations. Over the past decade, unified APIs and embedded iPaaS platforms have made it easier to ship integrations faster. But the core problem remains: you still have to build every integration flow for every external app, and those flows are often rigid, limited, and hard to customize. That’s starting to change. We’re entering an era of self-integrating software, systems that can automatically understand, build, and maintain their own integrations. Think of it this way: • You describe what you want (“Sync contacts from our customers' HubSpot to our product whenever they're updated”). • The system figures out how, reading the APIs, generating code, setting up auth, testing, and monitoring. • In the future, when an API changes or fails, it will self-heal and adapt instead of paging a human. This new generation of software combines human intent (what you want to happen) with AI execution (the system that makes it real). If it wasn’t obvious, that’s our vision at Membrane: where every product can understand and connect to any other product, automatically, safely, and continuously. If you want to see what it looks like in practice, check out our website: https://lnkd.in/ecUHzR_Z

At Gap Inc., we’ve long believed that meaningful progress happens in the spaces between us - between people, ideas, and industries. Next month, that belief comes to life as we gather for the Women in Tech Summit during SF Tech Week. On October 7, I’ll have the honor of opening this summit, co-hosted with Greylock Partners and Silicon Foundry. Our theme, “The Future is Human: Women Reimagining Innovation & Impact,” reflects our commitment to creating space for dialogue, connection, and shared humanity. We’re proud to spotlight visionary women who are reshaping innovation and influence, including: Nancy Xu, VP of Agentforce at Salesforce Sydney Sikes, Global Head of VC Alliance at NVIDIA Carol Cruikshank, Partner & Chair at Kearney Aileen Lee, Founder & Managing Partner at Cowboy Ventures Debbie Soo, CEO of OpenTable Dominique Dwyer, SVP Ecommerce at Old Navy If you’ll be in #SanFrancisco for #SFTechWeek, I invite you to join us. Come be inspired by these leaders, connect with the Gap Inc. Women in Tech community, and experience how we’re bringing technology to life inside our spaces. 👉 Registration is required - https://lnkd.in/g9z8zRHm San Francisco has always been a hub of innovation. As it writes its next chapter, we’re honored to stand alongside fellow leaders, reimagining what’s possible - together. #SFTechWeek #WomenInTech #FutureIsHuman #GapIncTech TECH WEEK by a16z Andreessen Horowitz

I was surprised to learn that across our customers, Google Shopping drove just 2x the engagement of Meta discovery ads. Here's what we found. We tracked 30M+ sessions across our brand network, comparing Google and Meta traffic side by side. On brand sites, Google visitors view 1.36 products per session. Meta visitors view 0.85. Google visitors stay 2x longer (5.2 min vs. 2.4 min), click 2.6x more, and scroll 38% deeper. On FERMÀT storefronts, Google Shopping (PLA) visitors browse 2.06 products vs. 1.62 for Meta DPA. This held across every single brand. No exceptions. That surprised me. I would've thought high-intent traffic engagement would be roughly 4-5x cold, no-intent traffic. Especially since you're often bidding on branded terms vs. cold traffic where I would have expected more fast bounces. A 2-3x gap in on-site behavior between someone who searched for exactly what they wanted and someone who was interrupted mid-scroll on Instagram. That tells you something important about how people actually shop in lifestyle and DTC categories. The experience after the click matters more than the intent before it. How does this shape your ad buying now that you've seen the data?

14% of shopping queries on Google now trigger an AI Overview. For "best [product]" queries, that number is over 80%. Google's Shopping Graph is consistently a top-5 cited domain across all of them. And FERMÀT brands are showing up inside it. We now have 1,400+ valid product snippets recognized by Google from shopfermat.com, up ~30% from last month. Ranking for high-intent queries like "best suitcase under $300" and "best climbing shoes." Here's why this matters: most brands can't control whether they appear in AI Overviews. Their own site might not have the structured data Google needs. But FERMÀT's product pages are built for exactly this. We ingest structured product data in the format Google's Shopping Graph picks up. That means FERMÀT is an additional distribution surface. Even when a brand's own site doesn't make it into the AI Overview, their products on shopfermat.com can. The brands investing in AI search visibility now are building a compounding advantage. The ones waiting are ceding shelf space they didn't know existed.