Hulken

Hulken is now… COSTCO NATIONWIDE. WHAT!! Am I hallucinating?? What. On. Earth. If you spot us at your local Costco, SEND ME A PHOTO. Seriously. It will make my entire day. We’re just getting started.

⚡️ WE’RE IN COSTCO NATIONWIDE ⚡️ My mind is blown seeing this come to life- a year of INSANE hard work to hit the floor of the biggest retailer in America. For now I’m just enjoying the moment. The lessons will follow!

NBD

Vogue just called us the “It Bag of the Summer.” They opened with: “Birkins, move over.” They called Hulken “the Birkin of the proletariat.” And they highlighted that Google search interest for Hulken is at an all-time high, with searches for “Hulken medium” up 110% YoY and “Hulken rolling tote” up 90% YoY. But one of my favorite stats from the article might be this: New York is only the #4 state for Hulken search interest, behind Alabama, Mississippi, and Arkansas. That says so much about what’s happening with this brand. Hulken may have become a fashion “It” bag, but this is not just a New York fashion moment. The love for this product is broad, national, and rooted in something incredibly simple: it genuinely makes people’s lives easier. Article: https://lnkd.in/eFtBHmfZ

VOGUE JUST CALLED HULKEN THE "IT" BAG OF THE SUMMER!!!!!!!!!!!!!!!!! I REPEAT, VOGUE JUST CALLED HULKEN THE "IT" BAG OF THE SUMMER. THIS IS IN ALL CAPS BECAUSE I'M AUDIBLY SCREAMING THIS OUT LOUD WHILE WRITING THIS LINKED IN POST. THIS IS INSANE. PLEASE MAKE US NEVER BE TOO COOL TO HAVE TO ACT COOL WHEN SH*T LIKE THIS HAPPENS. I know I probably should write a more professional announcement about this. But when Vogue calls Hulken the "it" bag of the summer, all rules are off the table. GO GO GO TEAM!!!! Joni (Yoni) Sheleg Alex Schinasi Tara Seruya Allaire Coffin Erin Davis Samantha Mays, MBA Kathleen Scully https://lnkd.in/eFtBHmfZ

VOGUE https://lnkd.in/gw7c-zik Vogue so eloquently articulated the essence of Hulken and what it feels like to work your freaking a** off schlepping around NYC and beyond. Max Berlinger writes that Hulken is the “bag of the people, of common city dwellers rushing around in the streets, running their errands, living their lives. Consider it the Birkin of the proletariat.” To everyone schlepping their stuff and then some across town, underground, up and down the steep, filthy stairs. Through inspiring days, terrible days, rainy days and blizzards, rushed days... we see you, and we’re schlepping alongside you every day. Keep screenshotting those Hulkens in the wild. Keep sending us voice notes about where your Hulken has been and how it came along for the ride. It’s your stories of getting from here to there that make Hulken, Hulken. And we’re so proud to roll alongside you. This one means a lot. ❤️