LinkedIn thought leader ad examples

A great example of what can happen when talented teams work together across borders. I'm grateful to the teams in Japan and Australia who worked together to bring SEVEN PREMIUM products to customers across Australia. I'm delighted that customers in Australia can now enjoy SEVEN PREMIUM products at 7-Eleven Australia. Seeing these products on shelves and available to customers is a proud moment for all of us. The photo is with Fiona Hayes, CEO of 7-Eleven Australia, as we celebrate this exciting milestone together. Thank you to everyone who helped make this possible. I look forward to seeing which products become favorites among Australian customers.

Proud to share the publication of Danone's latest Health Journey Report. In 2025, we took major steps to keep improving the nutritional quality of our products, help consumers make better-informed choices, and expand access to healthy nutrition around the world – and met all the targets we set in the first phase of our Health Through Food agenda. This progress reflects the collective efforts of many teams across Danone, and our lasting commitment to our mission: bringing health through food to as many people as possible. As we look ahead, we will keep building on this momentum through science, innovation and collaboration, with reinforced 2030 targets that will guide the next chapter of our Health Through Food ambition. Carla Hilhorst Katrien van Laere Albe WENDT Bruno Dasque Susan Zaripheh, PhD Taous LASSEL Laurent Clement Takoua Debeche Agnieszka Tokarek-Nowicka Patrick Clarke Victoire Dairou Pierre-Hubert Cuypers Laurence BARET Amaury de Roujoux Mary Luz Valderrama Medina Gustavo Alvarez

Europe has all the ingredients to lead the next wave of biotechnology: world-class science, outstanding talent, and a strong industrial base. The challenge is turning breakthrough discoveries into scalable solutions. That is why the launch of the Biotech Open Platform in Clermont-Ferrand is such an important milestone. It brings together partners from industry, research, finance, and the public sector to help accelerate the journey from laboratory innovation to industrial application. For Danone, this initiative builds on more than a century of expertise in fermentation and opens new opportunities to develop innovative, sustainable ingredients that can better serve the evolving needs of consumers and patients. I also believe that the Biotech Open Platform reflects something essential about the future of innovation: no single company, institution, or sector can do it alone. It demonstrates the power of combining complementary expertise to accelerate innovation and unlock new possibilities. I am proud that Danone is part of this journey and look forward to what we will achieve together. Antoine de Saint-Affrique Florent Menegaux Khadidja Romari, PhD, MBA Michelin Jim Flatt, Frédéric Baraut, Michelin, DMC Biotechnologies, Inc., Crédit Agricole Centre France, Clermont Auvergne Innovation, Greentech Danone Antoine Guttinger Albe WENDT Philippe Teissier Victoire Dairou

I’ve always loved the feeling of putting on a really good suit. It’s hard to explain, but somehow I feel more composed. More present. A little more confident. Like I’m ready for whatever is about to happen. And I think a lot of that comes down to the fit and how it makes you feel. The suit you wear for a big moment often becomes part of the memory. Your wedding suit is probably the most obvious example. You remember how you felt wearing it, who you were with, the occasion, the photographs. Years later, that suit can still take you straight back to that day. It might be the suit you wore to your first big interview. Or the one you wore when you walked into the room and won the pitch. The suit you wore when you stood on stage, hosted an important event or celebrated something you’d worked hard for. A strong bond gets created between the suit and the moment. That’s what I love about tailoring. It isn’t just about looking good. It’s about how something made specifically for you can become part of your story. A great suit doesn’t just fit you. Over time, it becomes part of the memories you made wearing it.

With the Antiques Trade Gazette's report on the state of the market showing that 70% of surveyed auction houses have had no growth in Gen Z buyers, how are some auction houses bucking the trend? We've got data that tells a different story, and we'd love to share it. Join us for a conversation about tomorrow's buyers and meeting them where they are.

Jeszcze nie opadły emocje po rozdaniu nagród eIzby a już kolejne ważne wydarzenie przed nami. 23 października odbędzie się E-commerce Warsaw Expo. Zapraszam na głosowanie na moją prezentację: "BLACK WEEK - sprzedaż tak, marży brak?! Jak projektować promocje, które generują zysk i spełniają wymogi Omnibusa." Link do głosowania w komentarzu.

💡 Om te groeien hoef je niet altijd van bedrijf te veranderen. Soms is je volgende uitdaging dichterbij dan je denkt. Ik startte in oktober 2023 bij ALDI Belgium als HR-consultant. Al snel merkte ik hoeveel mogelijkheden er zijn om je verder te ontwikkelen. Daarom solliciteerde ik intern voor de functie van Winkelmanager. In augustus 2024 mocht ik starten als Winkelmanager. Die stap zetten was spannend. Als 26-jarige zonder ervaring als Winkelmanager kwam ik terecht in een winkel met collega's die al tientallen jaren ervaring hebben. Gelukkig kon ik rekenen op sterke begeleiding, feedback en een team dat me hielp groeien. Vandaag ben ik vooral trots op wat we samen realiseren: een goed draaiende winkel, sterke resultaten en een positieve teamsfeer. 💪 Wat ik het meest waardeer aan werken bij ALDI? Dat je kansen krijgt om jezelf uit te dagen, bij te leren en door te groeien. Dankzij het ‘Young Management Track’ volg ik momenteel een groeitraject om op termijn District Manager te worden. Ik kijk alvast uit naar de volgende stappen in mijn carrière #vandenALDI. 🚀 #ToppervandenALDI #carrière #verkoop #doorgroeien #retail

Onze marketing afdeling heeft me aardig in de greep. Om zeker te zijn dat ik niks vergeet in deze post heb ik alles hier maar in geplakt. Gelukkig mocht ik m'n eigen draai eraan geven. _______________________________ Hey Sander, Sharon heeft nog even ondertiteling onder de video gezet, zie bijlage! Plaats jij zsm op je LinkedIn? Belangrijk om dit in je post erbij te typen: - link naar eventwebsite: https://lnkd.in/esA8kEEx - Commerce @ the Castle naam noemen - datum/locatie herhalen (27 oktober) verder is het aan jou om je eigen draai aan het bericht te geven! Alvast bedankt, dit gaat vast viraaal! Met vriendelijke groet, Annemijn Grinwis Marketeer XSARUS | Digital Commerce

𝗝𝗲 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗿𝗼𝗮𝗱𝗺𝗮𝗽 𝘃𝗼𝗼𝗿 𝟮𝟬𝟮𝟳 𝘄𝗼𝗿𝗱𝘁 𝘄𝗮𝗮𝗿𝘀𝗰𝗵𝗶𝗷𝗻𝗹𝗶𝗷𝗸 𝗹𝗮𝗻𝗴𝗲𝗿 𝗱𝗮𝗻 𝗷𝗲 𝗯𝗲𝘀𝗰𝗵𝗶𝗸𝗯𝗮𝗿𝗲 𝘁𝗶𝗷𝗱 𝗲𝗻 𝗯𝘂𝗱𝗴𝗲𝘁. 𝗗𝘂𝘀 𝘄𝗮𝘁 𝘃𝗲𝗿𝗱𝗶𝗲𝗻𝘁 𝗲́𝗰𝗵𝘁 𝗲𝗲𝗻 𝗽𝗹𝗲𝗸? 𝗘𝗻 𝘄𝗮𝘁 𝗹𝗮𝗮𝘁 𝗷𝗲 𝗯𝗲𝘄𝘂𝘀𝘁 𝗹𝗶𝗴𝗴𝗲𝗻? Commerce @ the Castle is terug! En eerlijk gezegd is dit ieder jaar weer een van de events waar ik persoonlijk enorm naar uitkijk. Op dinsdag 27 oktober gaan we in Kasteel Woerden met elkaar in gesprek over de e-commerce roadmap voor 2027. Laat je inspireren door de roundtables, paneldiscussies en praktijkverhalen van o.a. OFM., Travelbags en Van Tilburg Mode & Sport. Lijkt het je interessant om erbij te zijn? Deel je ideeën en leg alvast de basis voor jouw roadmap voor 2027. 👉 Bekijk het programma en meld je gratis aan: https://lnkd.in/eA55DXT9 Hopelijk zie ik je daar! Met dank aan de partners die dit event mede mogelijk maken: Akeneo | Voyado | Shopify | Shopware | Spotler | Faslet | PAY. | Alumio | Returnista | Ingrid ⚫️ #CommerceAtTheCastle #ecommerce #digitalcommerce #ecommerceroadmap #XSARUS

As food service evolves, my focus is to keep Unilever Food Solutions close to chefs and ahead of what operators need next. We bring together chef-to-chef expertise, industry insight and digital innovation to create products and services that help food service operators adapt, grow and thrive. I shared more in my conversation with The Caterer: https://lnkd.in/e_BDv5hT #UnileverInsights

Over the past decade, Walmart has transformed the experience for our associates and customers by investing in our people. Raising wages, expanding benefits, and providing clear pathways for growth have helped us build a stronger, more resilient company — one that puts people at the center of our strategy. The story of how these changes fueled our success is being published as a Harvard Business School case study, and is highlighted in the Wall Street Journal article below. It’s an example of what’s possible when you prioritize your workforce. Our progress is creating opportunities for associates to build better lives and brighter futures. I encourage you to read more about our journey and see how investing in people creates lasting impact. #TeamWalmart #PeopleMakeTheDifference

Consumers are increasingly looking for experiences and spaces that feel personalised, memorable and worth sharing. That shift is creating new opportunities across hospitality, live entertainment and Away from Home channels, where memorable experiences can drive deeper engagement and long-term growth. I'm happy to see Pepsi House of Treats now become a permanent fixture within The O2 arena, London following several successful summer launches. Pepsi House of Treats is our experiential beverage platform, designed to blend flavour, personalisation into a consumer experience that's easy to enjoy and easy for partners to scale. As consumer expectations continue to evolve, we're exploring new ways to connect people with our brands through experiences that are memorable, shareable and relevant to today's occasions. Many thanks to The O2, AEG Global Partnerships - International, Carlsberg Britvic and everyone who helped bring this exciting platform to life.

Motorsport has a unique ability to bring millions of passionate fans together through unforgettable experiences. That's what makes it such an exciting space for us to be part of. Delighted to share PepsiCo's new five-year partnership with Silverstone as its Official Soft Drinks and Snacks Partner. As we continue to build momentum across our motorsport partnerships, this marks another important milestone, creating new opportunities to connect with fans through some of our most iconic brands. Silverstone is one of the world's most celebrated sporting venues, and I'm looking forward to seeing what we can build together in the years ahead.

⚡ ⚡ ⚡ Quel est le point commun entre un pop-up, un pop-in, un take-over et une boutique temporaire? Réponse - et plus encore - dans mon article rédigé pour l'excellent logiciel de merchandising IWD Retail Software ! 👇 Hâte d'avoir vos retours! #retail #popup #retailephemere Retail Advice

Quiet luxury trends from celebs like Hailey Bieber and Sophia Richie Grainge catapulted through social media platforms like TikTok. Now, we're seeing a shift in fashion trends. Gen Z is inspired by maximalism, color, funky fashion and printmaxxing. For IWD Retail Software, I broke down how this trend is taking over runways, editorial print, and in-store from a visual merchandising perspective. A huge thank you to Kristle Navarro and Caroline Amisse for commissioning and editing this piece! As a fashion journalist, I had a lot of fun writing it! 🛍️ 🛒 👚 😆 https://lnkd.in/eU6wr7Fp

En muchas empresas, hay gastos que pasan desapercibidos simplemente porque “siempre han estado ahí”. El café suele ser una de ellos. Pero cuando analizas el coste real por taza y comparas alternativas, empiezan a aparecer oportunidades claras de optimización 📈 Por ejemplo, cambiar a un sistema basado en: ✅ Pago por consumo real ✅ Sin inversión inicial en máquina ✅ Con menor coste por taza ✅ Sin necesidad de gestionar stock No solo mejora la calidad del café, sino que también hace que el gasto sea más controlable y predecible. Al final, ser eficiente también va de cuestionar lo que damos por hecho. ¿Qué otros costes indirectos en vuestra empresa creéis que están poco optimizados?

If one of the most well-recognized and respected analysts is sharing her perspective and you get the chance to contribute, you don’t say no 🙂 I'm honoured to be her wingman but she is definitely the main act! Heather Hershey will kick things off together with Andy S., setting the stage with a sharp, data-driven view on where B2B commerce and AI are really heading and what actually separates leaders from the rest. I will then follow with a practical lens. In a short session, I will show how our Copilot for Buyers is already driving efficiency and customer satisfaction in the after sales and service journey. Especially when it comes to something as complex and often frustrating as spare parts identification or service management. Instead of static catalogs and trial and error, we’re seeing: - Interactive part finding and related services - Guided advisory - Faster and more accurate outcomes Real use cases. Real impact. We call it practical AI. Packed in 60 min of intense market trends, strategy, and ways that work. Please join Heather, Andy, and me for free. Link in the comments. #B2BCommerce #AI #DigitalCommerce #IDC #Intershop #BuiltToBoost

What I see in many boardrooms right now: Everyone agrees AI matters. Very few agree on where to place the bet. That’s why I’m recommending this 60‑minute session with IDC’s Heather Hershey on April 23, 15:00 – 16 :00 CET | 09:00 A.M. Eastern Time This is not another AI trend talk. It’s a reality check: ▶️ Where B2B commerce is actually headed ▶️ Where AI delivers real value ▶️ And where it simply doesn’t You’ll leave with clarity — not a longer to‑do list. If you’re responsible for making the next decision stick, this is worth your time. 👇 Register link in comments 👇 Heather Hershey Andy S. Tobias Giese IDC Intershop Communications AG #Leadership #B2BCommerce #AI #DigitalCommerce #IDC

Después de trabajar tiempo en INCAPTO, he visto tres tipos de empresas: - Las que pagan el café a sus trabajadores. - Las que No pagan el café a sus trabajadores. (O lo subvencionan a medias, que para mí acaba siendo lo mismo, o peor incluso). - Y hay otras (por suerte muy pocas), que intentan cobrar para que pongas una máquina que van a pagar los trabajadores. Con datos en la mano, la gran mayoría son de las primeras, las que pagan el café a los usuarios. Pero lamentablemente, sigue habiendo una gran parte que no es así. Y además, suele coincidir, que cuanto más grandes son las empresas, menos se prestan a pagar el café a sus trabajadores. Estaré encantado de debatirlo, pero tener café subvencionado para los trabajadores debería ser obligatorio..... Os dejo algunos beneficios de pagar el café a los trabajadores: - Refuerza la cultura de cuidado a los trabajadores. - Mejora clima y relaciones: durante el café se generan relaciones e ideas que a veces no surgen en las reuniones - Es un beneficio barato comparado con su impacto. - Reduce pequeñas fricciones diarias: llevar monedas, una app, salir a buscarlo... - Da mejor imagen a clientes y visitas .... Y un largo etcétera, pero tampoco quiero aburriros. Sea como sea, y pague quien pague, que como mínimo sea un café de calidad. ¿Has probado el café INCAPTO? https://lnkd.in/dc22Mnad

VOGUE https://lnkd.in/gw7c-zik Vogue so eloquently articulated the essence of Hulken and what it feels like to work your freaking a** off schlepping around NYC and beyond. Max Berlinger writes that Hulken is the “bag of the people, of common city dwellers rushing around in the streets, running their errands, living their lives. Consider it the Birkin of the proletariat.” To everyone schlepping their stuff and then some across town, underground, up and down the steep, filthy stairs. Through inspiring days, terrible days, rainy days and blizzards, rushed days... we see you, and we’re schlepping alongside you every day. Keep screenshotting those Hulkens in the wild. Keep sending us voice notes about where your Hulken has been and how it came along for the ride. It’s your stories of getting from here to there that make Hulken, Hulken. And we’re so proud to roll alongside you. This one means a lot. ❤️

VOGUE JUST CALLED HULKEN THE "IT" BAG OF THE SUMMER!!!!!!!!!!!!!!!!! I REPEAT, VOGUE JUST CALLED HULKEN THE "IT" BAG OF THE SUMMER. THIS IS IN ALL CAPS BECAUSE I'M AUDIBLY SCREAMING THIS OUT LOUD WHILE WRITING THIS LINKED IN POST. THIS IS INSANE. PLEASE MAKE US NEVER BE TOO COOL TO HAVE TO ACT COOL WHEN SH*T LIKE THIS HAPPENS. I know I probably should write a more professional announcement about this. But when Vogue calls Hulken the "it" bag of the summer, all rules are off the table. GO GO GO TEAM!!!! Joni (Yoni) Sheleg Alex Schinasi Tara Seruya Allaire Coffin Erin Davis Samantha Mays, MBA Kathleen Scully https://lnkd.in/eFtBHmfZ

🇬🇧Instacart has landed in the UK! Earlier this week, I was on the ground at Morrisons to celebrate Instacart bringing Physical AI to UK retail through the launch of Caper smart trolleys. What stood out from my visit was the customer excitement. Nearly every smart trolley was in use within hours, and one customers’ TikTok video reached over one million views. Grocery shopping is something we all do, so any new technology has to feel intuitive from the very first shop. Getting on the ground is key to deploying Physical AI successfully. The best insights come from talking with retailers, customers, store associates, and the people bringing the experience to life every day; the technology has to successfully navigate thousands of real-world edge cases, from lighting conditions and connectivity to shopping patterns and planograms unique to every store. Instacart’s approach is to use Physical AI to seamlessly solve that complexity behind the scenes. Customers shouldn’t have to think about the technology – they should simply notice that shopping feels easier and more personalized. A big thank you to Gordon Macpherson and the entire Morrisons team for being such great partners throughout this launch, and to everyone across Instacart who helped bring it to life

Tailoring isn’t just for offices, interviews or weddings. It’s for all the moments when you need to show up. There’s something hard to explain about putting on a perfectly fitted jacket. You stand a little taller. Feel a little more confident. A little more assured. And, let’s be honest, who doesn’t need a bit of that from time to time? It’s not a suit of armour. It’s certainly not a disguise. It’s just a little reminder that how you feel in what you wear can change how you show up in the world. That’s something we believe strongly in at HUGO BOSS, and it’s why I’m particularly proud of our Fall/Winter campaign, fronted by the phenomenally talented and seriously hardworking - Aaron Pierre. What I love most about this work, though, is that it feels true to who we are. It comes from what we do every day: the craft, the attention to detail, the obsession with fit, and yes, the blood, sweat and tears that so many people put into making a great suit. Because ultimately, we’re not just making clothes. We’re helping people feel ready for whatever moment they’re dressing for. Big moment, small moment, important moment… or simply Tuesday morning. And if that moment happens to require a new suit, well… you know where to go. 😉

Offer offer offer! It's all about the offer and how clearly you can position it. For this test, we wanted to add more clarity to the savings for larger packs (single, 3-pack, 5-pack). By breaking down daily savings more clearly, we were able to add an additional $10k/mo in profit. Not too shabby! Also, shout to our friends at Intelligemsfor making it easy to understand the impact our tests have to the bottom line.