Intershop Communications

🚀 B2B commerce is entering a new chapter with our Spring Release 2026. Let's meet in person at the Intershop Summit on May 11th in Berlin! 👇 More info & register-link in comments 👇 AI in B2B Commerce: 👉 Where does AI truly create value? 👉 Where doesn’t it? 👉 And how do we turn innovation into measurable impact? That’s exactly why we’re hosting the Intershop Summit 2026: A focused, hands‑on event where customers, partners, and Intershop experts come together to openly share what’s working (and what isn’t) in modern B2B commerce. 📍 Berlin | May 11–12, 2026 ⏱ Two concentrated half‑days in workshop sessions 🙅♂️ No keynote marathons 🙅♀️ No passive listening What I personally look forward to most: ✨ Honest conversations with peers facing real B2B complexity ✨ Interactive deep dives into agentic AI, customer portals, and scalable growth ✨ The Spring Release reveal — our most important platform release of the year ✨ Time to connect, challenge assumptions, and learn from each other If you’re responsible for B2B e‑commerce, digital sales, IT, or transformation, and you’re looking for clarity rather than hype, this is exactly the kind of conversation I believe matters right now. 👉 Let’s meet in Berlin: Looking forward to meeting many of you there 🙌 Meet the Intershop Summit Crew Isabell Zeitz Alex Körbs André Henning Andy S. Petra Stappenbeck Anna Fischer Babett Albus Carolin Arnold Dirk Preising Frank Kränkl Gerrit Enthoven Liz Osterloh Mario Vesper Nils Breitmann Patrick M. Peter Dietrich Becca Agnant Robert De Boer Ronni Swialkowski Ronny Höpfner Tobias Giese Toufik Boudellal PhD Wayne Teigen #IntershopSummit #B2BEcommerce #Leadership #DigitalTransformation #AIinB2B #LetsMeet #Berlin

What I see in many boardrooms right now: Everyone agrees AI matters. Very few agree on where to place the bet. That’s why I’m recommending this 60‑minute session with IDC’s Heather Hershey on April 23, 15:00 – 16 :00 CET | 09:00 A.M. Eastern Time This is not another AI trend talk. It’s a reality check: ▶️ Where B2B commerce is actually headed ▶️ Where AI delivers real value ▶️ And where it simply doesn’t You’ll leave with clarity — not a longer to‑do list. If you’re responsible for making the next decision stick, this is worth your time. 👇 Register link in comments 👇 Heather Hershey Andy S. Tobias Giese IDC Intershop Communications AG #Leadership #B2BCommerce #AI #DigitalCommerce #IDC

What B2B commerce leaders should prioritize now, and what to skip. It's not always budget that separates e-commerce leaders from laggards in B2B. IDC's research points to something else entirely. Heather Hershey, IDC's Research Director, AI-Enabled Digital Commerce shares the data live on April 23. PLUS: a framework you can use the same week to see how your business compares.

You've been researching AI for B2B commerce but don't know where to start? Here's the 60-minute shortcut. More research won't necessarily give you more clarity. 🗓On April 23, IDC and Intershop answer one question: What's the next move that actually makes sense for your business right now? Register today.

April 23: IDC's analyst shares what B2B commerce leaders should prioritize now, and what to skip. Budgets are tight. AI promises are loud. And the cost of picking nothing keeps growing. Heather Hershey, IDC's Research Director for AI-Enabled Digital Commerce, is going live on April 23 with a straightforward take on where B2B commerce is actually headed. She'll share: → Which AI investments are returning value today → The behaviors that separate leaders from laggards (hint: it's not budget) → Her top recommendations for the next 12–18 months.

If one of the most well-recognized and respected analysts is sharing her perspective and you get the chance to contribute, you don’t say no 🙂 I'm honoured to be her wingman but she is definitely the main act! Heather Hershey will kick things off together with Andy S., setting the stage with a sharp, data-driven view on where B2B commerce and AI are really heading and what actually separates leaders from the rest. I will then follow with a practical lens. In a short session, I will show how our Copilot for Buyers is already driving efficiency and customer satisfaction in the after sales and service journey. Especially when it comes to something as complex and often frustrating as spare parts identification or service management. Instead of static catalogs and trial and error, we’re seeing: - Interactive part finding and related services - Guided advisory - Faster and more accurate outcomes Real use cases. Real impact. We call it practical AI. Packed in 60 min of intense market trends, strategy, and ways that work. Please join Heather, Andy, and me for free. Link in the comments. #B2BCommerce #AI #DigitalCommerce #IDC #Intershop #BuiltToBoost