LinkedIn thought leader ad examples

De luchthaven wordt steeds aantrekkelijker: ‘Reizigers zien het als onderdeel van hun reis’ Met massagebedden, tropische tuinen, aquariums en secuur gecureerde kunst zijn vliegvelden bijkans geschikt voor een dagje uit. Klik hier om het artikel te lezen: https://lnkd.in/e-6mtfV7

What if the reason LLMs go searching on third-party platforms for more about your brand is that your brand isn't giving them enough information? I often pose this question to brand leaders when discussing agentic branding—not because external validation isn't important, but because too much focus on it causes decision-makers to fall prey to the latest tools and miss the long-term opportunities. AI agents are shifting from merely surfacing and recommending your brand to personifying it, speaking for it, and ultimately, rendering it in real time on surfaces we can't even imagine. That means a brand leader's job isn't only to decide how their teams will use AI tools; it's also to make sure AI tools can use their brands. And that starts with what you can control. Look at your brand's own editorial properties, for example: → Your publications and insights hubs → Articles by your company's own experts → Reports and research you publish → Podcasts and video series you've transcribed → Educational, experience-driven case studies All of these contribute to your brand's knowledge graph, the part of the agent-mediated equation you can directly control. That includes the additional expertise—conference talks, sales conversations, internal training, engineering notes—you have yet to package and surface somewhere an agent can find. I'm not talking solely about accurate product and service information; I'm talking about how your brand's unique value and meaning are codified into an editorial standard that LLMs (be they internal or external) can leverage when communicating on behalf of your brand. Nothing will give you more clarity on where you stand than reading your own published expertise side by side, the way an agent would. You'll see where your brand contradicts itself, where it goes quiet on a strategic topic, and where it could be more specific about your experts' approach. Only then can you begin to revise your brand's digital footprint and use those revisions to architect an editorial standard for everything your brand writes moving forward. This digital revolution finally feels like one that forces us to look inward, clean house, and let the best version of our brands emerge. To help brand leaders take quick yet sustainable action, Thomas Marzano and I have condensed what we've studied, discussed, and applied with our respective clients into a two-hour executive briefing for senior marketing, brand, and communications leaders. Live online on Thursday, November 12, 5:00–7:00 p.m. Dubai time (2:00–4:00 p.m. CET). There are only 25 seats, priced at $875 each, and requests close Tuesday, November 10. You'll leave knowing what to act on now, what can safely wait, and how your team can continue the discovery independently. To request a seat, visit Brandingmag's event page here: https://lnkd.in/d27dvMsf ————————— {· Organic, human-generated content

In all my years running brands from the inside, I have never seen brand leaders carry this much at once. They are asked to make the brand cheaper to run with AI, and they answer for whatever AI says about it. They are expected to sound sure for a team that isn't. And there are two ways to fail: fall behind, or sign off on the wrong thing. Underneath it all sits a question: if agents do more of the work, what exactly am I here to decide? More than it seems. For thirty years we have been the operators of the machine — hand-holding the digital surfaces to unlock their capability. Now the machine understands our intent, and it operates for us. Your customers' agents are starting to compare, shortlist and choose for them. The tools behind that will change every quarter. What must remain true about your brand when an agent acts in its name should not. You will work that out with IT, legal and your agencies, but you can't hand it over: accountability does not delegate to a machine. And if nobody decides, silence does not produce absence. It produces improvisation. Many brand leaders have asked me for time to think this through together. So Flavia Barbat of Brandingmag and I are starting with a paid briefing, small on purpose so everyone in it takes part. 🖥️ Agentic Branding: A Live Briefing 🗓️ Thursday 12 November, 14:00–16:00 CET, live online For CMOs, CBOs and leaders of brand and communications; agency and consultancy leaders welcome. 25 seats, $875 each, by request until Tuesday 10 November. You leave with your own answer, a short list of what to act on now and what can wait, and a discovery guide your team runs without you. Request a seat: 🔗 https://lnkd.in/eeXy4PSR #AgenticBranding #CMO #BrandLeadership #AIagents

Today is the last day to get ticket for Deep Tech CEE Summit & Challenge Here’s what you’re actually booking a ticket for. On 27 October, our business programme at Deep Tech Summit includes: ➡️Corporate–startup collaboration - the DeepTech Alliance panel on open innovation and venture clienting across Europe. ➡️Smart Manufacturing with Walter J. Buga - how AI, digital twins and autonomous mobile robots can fit into production. ➡️Making implementation happen, with Roza Szafranek - why teams struggle to turn plans into execution, and what organisations can do about it. ➡️From technical potential to a viable business, with Ian Firla - customer demand, commercial execution and what makes a technology company investable. See the full programme: https://lnkd.in/dsWRfC4U That’s a day I want business leaders to be part of. Not just listening, but challenging the ideas and bringing their own experience into the discussion. Choose the sessions that matter to your company and come to Warsaw. Deep Tech Summit takes place on 26–27 October 2026 at Norblin Factory, Warsaw. TICKET SALES CLOSE TODAY. Make the decision today. Book your ticket, and I’ll see you at the Summit. https://deeptechsummit.eu/

Les 4 et 5 novembre, je serai sur le stand AFP à la Paris Creator Week. Je serai là pour échanger avec des créateurs et des studios sur la place de nos images dans leurs formats et leur storytelling. N'hésitez pas à venir nous voir, ou à m'envoyez un message pour réserver un moment #ParisCreatorWeek #PCW2026 #AFP #Archives #CreatorEconomy

Les 4 et 5 novembre, je serai sur le stand AFP à la Paris Creator Week. Je serai là pour échanger avec des créateurs et des studios sur la place des images d'archives et d'actu dans leurs publications et leur montrer la richesse dans notre production. Passez me voir, ou envoyez-moi un message pour réserver un moment. #ParisCreatorWeek #PCW2026 #AFP #Archives #CreatorEconomy

Na jaren van lippendienst maken de grote sportmerken eindelijk sportschoenen die zijn toegesneden op vrouwen. Dit onder druk van nieuwe partijen in de markt. ‘De wereld is zich op welhaast magische wijze gaan realiseren dat vrouwen geen kleine mannen zijn.’ Lees hier verder: https://lnkd.in/e6GWZBvH

No matter how it ends, the Iran war has already had profound consequences on the world. In fact, it has forever changed it, writes Kenneth Pollack in Foreign Policy this week. Think of how the Gulf states are changing their mindsets from defense to offense, how Israel is embracing constant borderland warfare, and how China is beginning to project power in the region. Take a look at this long read. GIFT LINK: https://lnkd.in/ge7Zh4Z6

If you're wondering what on earth is going on with the protests in India, I have just the piece for you. Sushant Singh explains how, confronted with a jobs crisis, an energy crunch, a falling rupee, and foreign-policy disappointments, Modi's government seems to be abandoning political engagement in favor of state coercion. In other words, a mass mobilization is coming up against an immovable strongman leader who has already weakened several pillars of democracy. Why, and what next? Take a look in the link below: GIFT LINK: https://lnkd.in/g4A5m2XN

Pozvánka v pátek zamířila do tiskárny. Kompletní program je na webu. A já mám radost! 😊 Přípravy 13. ročníku Primetime for Big Data 2026 se posunuly zase o kus dál. A při pohledu na všechny ty tváře na jednom místě si znovu uvědomuji jednu věc. Bez řečníků, kteří jsou ochotní podělit se o své zkušenosti, by žádná konference nemohla vzniknout. Jsou to právě oni, kdo jí dávají obsah, relevanci a skutečnou hodnotu a vedle své každodenní práce si najdou čas připravit přednášku, ukázat, co se povedlo, ale i to, co bylo složitější, než se na začátku zdálo. A toho si opravdu vážím. ❤️ Velké poděkování patří všem, kteří přijali naše pozvání: • Eva Hankusová • Eva Kovaliček Matejčíková • Renata Siklova • Lucie Šperková • Martin Faith • Stanislav Fort • Martin Gerneš • Petr Hirš • Michal Kecera • Antonín Kučera • Marek Lampart • Matus Pavliscak • Andrej Svitek • Ondrej Vanek A to vše pod moderátorskou taktovkou 🎤 Daniela Stacha z České televize. A proč byste u toho měli být i Vy? Protože za jeden den uslyšíte konkrétní zkušenosti lidí, kteří s AI a daty pracují v praxi. Zjistíte, co se jim osvědčilo, kde narazili a co by dnes udělali jinak. A budete mít příležitost potkat více než 200 lidí z datové, technologické a business komunity, kteří řeší podobné výzvy jako Vy. 📅 26. listopadu 2026 📍 Národní technická knihovna, Praha 6 Těším se na viděnou!

What is one hour of unplanned downtime worth to your business? That is a useful starting point for a conversation about advanced technologies. So is the cost of scrap. Or the capacity you lose because one step in a process cannot keep up with the rest. Before discussing AI, digital twins or autonomous mobile robots, I would want the business problem priced and the baseline understood. A faster machine does not automatically mean a more productive factory. Integration, maintenance and the impact on the whole process belong in the business case. This is why our 27 October programme at Deep Tech Summit includes smart manufacturing with AI, digital twins and autonomous mobile robots, alongside an industrial demo day. For production leaders and entrepreneurs, these are opportunities to compare technological approaches against a real operational constraint. Bring the question your operations team needs answered: where could this improve throughput, reduce downtime or lower the cost of a good unit - and what would a pilot need to prove? Ticket prices rise tomorrow night. Current rates end on 16 October at 23:59 CEST. If you are planning to join us, secure your ticket now: https://deeptechsummit.eu/

This Thursday, Oct 15 at 4:30pm ET, I’ll be speaking at the Esports Summit in Atlanta, GA about how Dolby is shaping the way fans experience Live esports with our partners 🗓 Thu, Oct 15 | 4:30pm ET 📍 Esports Summit, Atlanta, GA 🎟 Use code SPEAKERFRIEND for 20% off: esportssummit.live Learn more about Dolby OptiView and our Esports partners HERE: https://lnkd.in/dhfdheCu Want to connect at the event? Grab time on my calendar HERE: https://lnkd.in/dkBpztCf #Dolby #DolbyAtmos #DolbyVision #DolbyOptiView #Esports #EsportsSummit

If you’re a woman, you likely have a story where our healthcare system let you down. Don’t get me started on the time I was taken to the hospital in an ambulance and then sent home with no tests and some heartburn medication. I ended up in emergency gall bladder surgery two days later. The doctor and nurse were both men and I’d had a baby two weeks earlier. Did they really think I couldn’t evaluate the intensity of the pain I was in? I had recently pushed a baby out of my body! Also, gall bladder issues post-pregnancy are actually fairly common it turns out, but they didn’t bother to evaluate me. Take a look at some of these stats from the World Economic Forum’s report on the state of women’s health. - Women are diagnosed an average of four years later than men across more than 700 diseases - Only 6% of the ~$2.9 trillion in total private healthcare capital is spent on conditions affecting women. - Only around 5% of clinical trials report sex-disaggregated data…This 'data gap' means women are often prescribed treatments based on research that primarily reflects male biology. What I’ve learned over time is that women have to advocate for their health. And that means educating yourself. I’ve reached every phase of my life surprised by health information that I feel like should be common knowledge, and yet… If you’re in the Seattle area, this event by Formidable Media is attempting to close that knowledge gap for women. Let me know if you’re interested in learning more! I’d love to see you there. Side note: Formidable is one of my clients in my Fractional CMO business. I love when work intersects so beautifully with things I’m passionate about. https://lnkd.in/gZtqKUva

The industry’s leading brands have already taken the first step. The question is: When buyers stroll through the exhibition halls, will they discover your brand as well? SIG SAUER AG. UMAREX GmbH & Co. KG. FRANKONIA Handels GmbH & Co.KG. Fiocchi. Fox Knives. Schmidt u. Bender GmbH & Co. KG Optische Geräte. BALLISTOL GmbH. Tatonka GmbH. NEXTORCH Deutschland GmbH. Gamo Outdoor. Krieghoff. WAIMEX GmbH. Česká zbrojovka, a.s.. Ferkinghoff International GmbH & Co. KG. The Kinetic Group. Nobelsport. Ledlenser Global. And many more. These arent companies that need visibility. They're companies that understand where visibility comes from: being in the room when buyers, distributors and decision-makers are comparing, deciding, and starting new business relationships. Thats what IWA is, every year: the moment the industry shows up in one place. Will your brand be part of that moment? Put your brand where the industry does business. Become an exhibitor: https://lnkd.in/e2RVkG_9

Don't write your book. Yet. First, answer four questions on paper: Who exactly is this book for? What can only you say about the subject? What changes for the reader by the last page? Which of your stories and cases carry that change? If any answer is fuzzy, the draft will be too, and fixing it later means rewriting chapters you've already written. That's the work behind Blueprint Before You Write, a self-paced course I built with the AVELaunch team (35+ books published). Six short video modules, a workbook, and self-check lists. In about two weeks you finish with a Book Blueprint: idea, concept, reader journey, material map, prototype plan, and a readiness check. It's on pre-order now: $79 until it releases on Oct 21, then $249. Full refund any time before release and for 5 days after. https://bit.ly/4hVC0ev Which of those four would you struggle to answer today?

Werbung | Audible ✨Ich habe mir vor ein paar Wochen eine ziemlich simple Challenge gesetzt: Weniger scrollen. Mehr hören! Denn mein Griff zum Handy war ziemlich automatisiert. Einmal in Social Media drin - und schon sind mindestens 30 Minuten ( oder ein Stunde 🥲) weg. Nicht, weil ich es selbst entschieden habe. Es ist einfach zur Gewohnheit geworden. 💡Also habe ich etwas verändert: Kopfhörer rein. Audible an. Ich hatte euch nach Hörbuch-Empfehlungen gefragt und mich schließlich für „Let Them" von Mel Robbins entschieden. Und ein Gedanke daraus ist bei mir besonders hängen geblieben: Wir verschwenden ziemlich viel Energie damit, uns Gedanken darüber zu machen, was andere denken, sagen oder tun. Let them. Lass sie. Und konzentrier dich wieder auf das, was du selbst beeinflussen kannst! Mein Arbeitsweg ist dadurch natürlich keine Minute kürzer geworden. Aber er fühlt sich anders an. Nicht mehr nur wie Zeit, die ich irgendwie überbrücken muss, sondern immer öfter wie Zeit, die mir gehört. Und genau das nehme ich aus meinem kleinen Experiment mit: Wir brauchen nicht immer mehr Zeit. Manchmal müssen wir nur bewusster entscheiden, was wir mit der Zeit machen, die sowieso da ist. Experiment geglückt.🙌🏻 Jetzt hören bei Audible. #Werbung #AudiblePartner

We've (Axamy) just released a novel way for teams to get work done, you can just call (855) 694-7596 and it will set you up, your team and help you get any work you need done - daily updates of what people did today, planning for what needs to be done tomorrow, decisions that need input from many team members - just tell Axamy and it will run it for you, calling up your team members as many times as needed Any questions on the tech, happy to help; looking to use Axamy in your team, contact Conor Healy and Jack Corcoran

Da Ingeniøren første gang afholdt Digital Tech Summit i 2023, havde ChatGPT netop lagt verden ned over det foregående år (vi havde OpenAIs Lukasz Kaiser på scenen som tilløbsstykke), og Joe Biden var præsident i USA. NATO tog vi for givet, mens alliancen udvidede med Finland og Sverige. Forsvarsbudgetterne var endnu ikke eksploderet, og digital suverænitet var et begreb, vi skulle have taget alvorligt længe, længe før. I dag render vi rundt et helt andet sted, og det afspejler sig blandt andet i det program, vi i år har sammensat til DTS. AI er ved at være en integreret ressource, som op mod 80 procent af danske virksomheder bruger, og som de nu skal lære at forstå og beherske bedre. Forsvarsteknologi er i rivende udvikling og er blevet en reel markedsmulighed for mange nye danske leverandører til forsvaret - herunder elektronikvirksomhederne. Den store pose er rystet. Og netop derfor står mange ting i dag skarpere på DTS end tidligere. Når vi hverken kan tage vores sikkerhed eller vores adgang til teknologi for givet, er dansk og europæisk innovationskraft ikke længere en ambition. Det er en nødvendighed, hvis vi skal kunne konkurrere og beskytte os. Den innovationskraft opstår ikke i forskningen eller industrien hver for sig, men i et styrket samarbejde mellem dem. Netop dét samarbejde er hovedfokus og selve formålet med DTS. Det er svært at plukke i det omfattende program med mere end 100 oplæg. Men det vil være en synd ikke at nævne, at Nextclouds stifter Frank Karlitschek kommer og samtaler om, hvad det kræver at bygge Europas egen tech-stak. Digitaliseringsminister Christina Egelund og Systematics Nikolaj Bramsen mf. diskuterer, hvordan Danmark kan gå fra at være teknologisk testmarked til teknologieksportør. DSV - Global Transport and Logistics, the LEGO Group og Nordea deler deres erfaringer med at skalere AI. Fra Tyskland fortæller Fraunhofer og Siemens, hvad industriel AI med industriel kvalitet kræver. Forskere fra DTU - Technical University of Denmark viser sammen med virksomheder som DHI og Novo Nordisk, hvordan AI kan forkorte vejen fra idé til produkt. Europas nye sikkerhedsvirkelighed er også dansk industris virkelighed. NATOs chefforsker, Forsvarets Efterretningstjeneste, NFC og DTU drøfter på scenen, hvordan danske virksomheder omstiller sig fra fabrik til forsvar. Og et helt spor på konferencen stiller et direkte spørgsmål til salen: Kan din teknologi styrke Danmarks sikkerhed? Programmet er sat sammen af Ingeniøren, syv universiteter, deres startuporganisationer og industrien. Det giver mere end 100 sessioner på otte scener, og der er langt mere i det, end jeg kan nævne her: Kvanteteknologi, grøn AI-infrastruktur, biotek og en startupscene, hvor du kan snuse til fremtiden osv. Kig i programmet og find din egen vej gennem de to dage. Tilmeld dig her: https://lnkd.in/eBRWyANt Håber vi ses i Øksnehallen den 4.-5. november.

Thinking about grad school in international affairs or public policy? Register for free for the Foreign Affairs Virtual Graduate School Fair, Wednesday, October 14 from 11am-2pm, ET. Talk 1-on-1 with admissions reps at the top programs in the world--all from home, on any device. Incredible roster of exhibitors! Click here to register and view the schools: https://lnkd.in/dzaY7f3W

A look back at the 2026 edition of Hotel & Restaurant Premium One to One Meetings in Amsterdam. Three days of meetings, conversations and, above all, real business opportunities between exhibitors and Hosted Buyers at the Beurs van Berlage. A big thank you to all our clients, partners and participants who contributed to the success of this edition. Would you like to join one of our upcoming editions? Amsterdam: 7-9 September 2027 https://lnkd.in/ddPUGPmd Cannes: 23-25 March 2027 https://lnkd.in/d4rJ2R6N Marbella: 26-28 January 2027 https://lnkd.in/dfeFHqcj We look forward to welcoming you to one of our upcoming editions.

I'm looking forward to welcoming investors to our largest 121 Mining Investment London ever, November 23 & 24. With a sold-out lineup of 160 mining companies, demand from companies looking to connect with capital has never been higher. This is a great opportunity for investors to meet management teams from across the mining sector. 121 is built around focused, one-on-one meetings, giving investors the chance to discover new companies, hear directly from management and build relationships. We're just six weeks away. I hope to see you there. Apply for your complimentary investor pass here: https://lnkd.in/gi69QWh8

We’re getting close to the end of this year’s Call for Speakers. Apply here: ecommerceberlin.com/r/bmxw Maybe you’re running an e-commerce team. Maybe you’ve just completed a project with surprising results. Maybe you’ve tested something others in the industry are only starting to think about. That’s the kind of experience we want to bring to the E-commerce Berlin Expo stage. The Call for Speakers closes on Friday. #CallforSpeakers

The climate crisis is not waiting, but neither is the transition. Both are happening now. Both are changing lives. For 20 years, Dialogue Earth has understood that the full truth of the climate emergency must be reported. From the informal livelihoods India’s energy transition puts at risk, to the Indigenous women using solar power to light up Guatemalan communities. From the African refugees fleeing war only to face new climate disasters, to the Hong Kong oyster farmers adapting to a warmer world. Just when we need the most rigorous, independent journalism in the world, that journalism is disappearing. Never more urgent. Never more possible. Dialogue Earth.

Gratuluji Peter Šebo k tomu, že je oficiálně nejhodnotnějším tvůrcem slovenského Linkedinu. Já už to věděl dávno, až teď to potvrdil nezávislý průzkum. Už příští týden ho můžete potkat v Praze! Svojí prezentací zahájí 30. 9. konferenci Brand Management v Cubex Centru. Bude mluvit o značce v době AI, kdy se „experience“ tvoří v reálném čase. Ano, vyplatí se ho sledovat on-line, ale nejlepší je naživo. A navzdory všem oceněním je to pořád velmi skromný člověk. Ten rockstar banner jsme mu vnutili. Že by právě ta skromnost měla podíl na jeho úspěchu? Peter je digitální marketér, marketingový a AI nadšenec. Je to zakladatel a Chief Digital Officer společnosti PS:Digital. A eventový kolega, se kterým se už roky vzájemně inspirujeme. Pořádá totiž největší marketingovou konferenci na Slovensku Marketing RULEZZ. To je mj. jediná konference, na kterou jezdím na Slovensko a nepořádám ji. Svou kariéru začínal Peter jako marketingový manažer v několika neziskových organizacích. Pro časopis Stratégie pracoval jako redaktor zaměřený na digitální marketing a kreativní ředitel digitálních projektů. Ve společnosti Zoznam měl na starosti oblast new business. V roce 2014 založil agenturu PS:Digital, která se velmi rychle zařadila mezi nejlepší digitální agentury na Slovensku a stojí za řadou úspěšných kampaní z hlediska kreativity, efektivity i digitálního PR. Přednáší na konferencích a na několika univerzitách. Společně s Gabem Tóthem vytváří nejposlouchanější slovenský marketingový podcast Buzzworld by Gabo a Peťo. S Barborou Okrúhľanskou se věnuje projektu a podcastu Digitální rodiče, který už tři roky po sobě získal ocenění Podcast roku v kategorii volnočasových podcastů. V roce 2025 získal titul Marketér roku a vede vlastní vzdělávací projekt AI Fitko. Doufám, že nám taky v Praze řekneš, jak to všechno stíháš. Šťastnou cestu! Ať už D1 nebo ČD, neuděláš chybu, prostě na Západ!