AVELaunch Books

Expert with years of experience? Don't write your book yet.

Experts with half your experience already have a book. They didn't know more. They picked one and wrote it.

Consultant with ten book ideas and zero books? Your experience holds one book worth writing.

Don't write your book. Yet. First, answer four questions on paper: Who exactly is this book for? What can only you say about the subject? What changes for the reader by the last page? Which of your stories and cases carry that change? If any answer is fuzzy, the draft will be too, and fixing it later means rewriting chapters you've already written. That's the work behind Blueprint Before You Write, a self-paced course I built with the AVELaunch team (35+ books published). Six short video modules, a workbook, and self-check lists. In about two weeks you finish with a Book Blueprint: idea, concept, reader journey, material map, prototype plan, and a readiness check. It's on pre-order now: $79 until it releases on Oct 21, then $249. Full refund any time before release and for 5 days after. https://bit.ly/4hVC0ev Which of those four would you struggle to answer today?

Nobody will read your book… unless you plan it first. Harsh, I know. But a reader decides in the first few pages whether a book is for them, and that decision is shaped long before you write those pages. It comes from who you chose to write for and from the one idea only you can own. Get those two right and the writing has somewhere to go. Skip them and you can write beautifully and still lose the reader by page three. Blueprint Before You Write is a self-paced course I built with the AVELaunch team (35+ books published) to do exactly that planning. Six short video modules, a workbook and self-check lists. In about two weeks you have a Book Blueprint: idea, concept, reader journey, material map, prototype plan and a readiness check. Pre-order is open: $79 until it releases on Oct 21, then $249. Full refund any time before release and for 5 days after. https://bit.ly/4AX9BgN Can you say who your book is for in one sentence? by Alex Tkachenko

We're looking for experts with a book idea. Pre-order now, releases Oct 21, 2026. If you've been carrying a nonfiction book idea for years, the hard part isn't the writing. It's knowing who the book is for, what makes it yours, and how it's built. Blueprint Before You Write is a self-paced video course for experts, coaches and founders. In about two weeks you build your Book Blueprint: idea, concept, reader journey, material map, prototype plan and readiness check. Inside: 6 short video modules, the Book Discovery Workbook, 6 self-check checklists and strong vs. weak examples. Built by AVELaunch Books, 35+ books published. Early bird price $79 (regular $249), full refund guarantee.