LinkedIn thought leader ad examples

This is the meeting where your "sure thing" deal goes to die... The meeting felt like a win. They nodded. They asked sharp questions. You gave confident answers. You walked out thinking, "We've got this." But two weeks later, an email shows up: "Thanks for the conversation. The timing isn't right. We'll circle back." You feel blindsided. Frustrated. Blaming the budget. Or the timing. Or the client. Little do you know, you the deal was lost during a conversation you weren't even in the room for. Fifteen minutes after you left, three people on their team sat down. "So... what do we think?" They weren't reviewing your slides. They weren't quoting your insights. They weren't debating your pricing. They were quietly trying to answer three questions you never heard—but absolutely should have. Question 1: "Are they the specialist... or just another smart generalist?" "They said they work in our industry..." "Right, but are we one of ten client types they serve? Or the type they specialize in?" "Not sure." "So how confident are we that their expertise really maps to our situation?" Conclusion: Too broad. Too risky. Question 2: "Is this even worth doing right now?" "They'd help us improve our strategy..." "Okay, but what specific problem are they solving?" "They didn't really spell it out." "Sounds like a lot of work. Do we even have bandwidth?" "Not really." "Let's just put it on the back burner." Conclusion: Unclear value. No urgency. Deferred. Question 3: "How is this different from what we've already tried?" "They mentioned a proven methodology..." "So did the last two consultants." "They focus on implementation." "Everyone says that. What's actually different this time?" ...Silence. Conclusion: Feels like déjà vu. Pass. You thought it was a yes. It was actually a quiet no. And here's the part no one tells you: It wasn't your delivery. It wasn't your pricing. It wasn't timing. It was your positioning—and it didn't survive the room you weren't in. Positioning isn't what you say. It's what gets remembered and repeated after you leave. That's what we fix in the Power Positioning Workshop. How to make your positioning so clear that when the door closes, the answers are obvious: ✅ Yes, they work with clients exactly like us. ✅ Yes, this problem is costing us enough to solve now. ✅ Yes, this approach is different than anything we've tried. Register here: https://lnkd.in/gpDDf9px If you've ever been ghosted after a great meeting—this is why. You didn't lose on price or timing. You lost because your positioning couldn't survive the room you weren't in.

Gordon Ramsay owns 88 restaurants worldwide. That sounds like a lot. Until you realize it took him 26 years to get there. That's 3.4 restaurants per year. Meanwhile, McDonald's opens 3 restaurants per DAY. Subway has 37,000 locations—they'll franchise to anyone with $100K and a pulse. Gordon Ramsay has 88. And he's worth $220 million. It's not for lack of opportunity. There's a long lineup of investors, hotels, and developers who would kill to open a Gordon Ramsay restaurant. The money is there. The demand is there. Why not open more restaurants? Wouldn't he make more money? Maybe. But Gordon isn't playing the volume game. He's playing the standards game. Every restaurant has to earn the right to carry his name. It has to represent high-end dining, European-influenced cuisine, perfectionist standards, premium positioning. That's what "Gordon Ramsay" means. When you walk into a Gordon Ramsay restaurant, he wants you to believe he could be in that kitchen right now, screaming at a line cook who dared to overcook the wellington. That his standards are everywhere, even when he's not. You can't maintain that illusion with 37,000 locations. Now imagine if Ramsay had no standards—if he just said yes to whatever came along. Mexican restaurants, vegan cafes, airport food courts, strip mall pizzerias. What would "Gordon Ramsay" even mean anymore? Nothing. This is exactly what's happening in your consulting practice. Without a clear vision of what you're building and standards for what you'll take on -- you'll take whatever happens to come your way. Before you know it, you're 10 years in with a track record that looks like a dog's breakfast and you still can't answer a simple question like: "So what do you do?" If you're ready to stop doing "random projects for random clients" and start building a consulting business with a clear focus, standards and purpose... Join me for the next Power Positioning LIVE Workshop. I'll show you exactly how to clarify what you stand for, identify your ideal opportunities, and create positioning so clear that the right projects find you. Just $7 for the complete framework that's helped 1,000+ consultants build intentional practices. Grab your seat here: https://lnkd.in/gmPkSwpx

Hoy es el día… lanzamos -AI Cinematic- by Boomit AI Content Lab. Aprovechar el hype de la IA para generar clickbait y miedo es muy fácil… Integrar tecnología, talento y diseñar métodos escalables para crear contenido REALMENTE útil para las empresas… eso no lo es. En Boomit buscamos ser un Partner Premium. ▪️ El que te acompaña en tu infraestructura de datos, potenciando la optimización de algoritmos publicitarios. ▪️ El que te da acceso a la mejor tecnología publicitaria, y te acompaña con técnica, criterio y experiencia. 🔷 Y ahora, además de generar contenido digital de calidad, podemos llevarlo al siguiente nivel, acercándote contenidos que antes eran inviables, y en tiempo récord. ¿Querés ver hasta dónde puede llegar tu marca sumando las capacidades de Boomit AI Content Lab? Escribinos 👉 Damián Baptista Fernanda Longato Francisco Javier Leiva

No vengo a matar a los influencers. No confundamos. No es un actor. No es un influencer. Y sin embargo, transmite emoción, cercanía y credibilidad. ¿Menos?.. ¿Igual?.. eso creo que es una decisión personal. Lo que es cierto es que esto nos da la capacidad de crear contenido en un formato que a muchas marcas se les hace dificil, sobre todo por TIEMPOS de gestión, coordinación y en algunos casos, costos directos. Así funciona AI UGC, otra de las capacidades de Boomit AI Content Lab. Creamos avatares humanos hiperrealistas que hablan frente a cámara, en cualquier idioma, tono o contexto. Lo que antes llevaba semanas de rodaje y coordinación, ahora se produce en horas. No reemplaza al talento humano. Lo amplifica. #BoomitAIContentLab #AIUGC #AIContent #AIMarketing #Innovation

THE FRONT PAGE OF THE INTERNET IS CHANGING IN REAL TIME. And it’s changing whether you adapt or not. There used to be certainty. You knew where you ranked on Google and could visibly see it. You could measure it. Now? It’s a black box. That uncertainty has opened the door for scam artists selling “all-in-one AI solutions” that promise everything and deliver nothing. But at Brainlabs, we're working to build real, tangible frameworks that ACTUALLY move the needle. So here’s our first go at actually measuring AI visibility. Note that it's a moving target, and it will evolve. We fully expect more sophisticated solutions as the market matures. I wanted to give a particular shoutout to some of the pioneers building the tools helping us navigate this: Mathias Ptacek at Rankscale.ai, Mitul Gandhi at seoClarity, and William Wagner at Semrush just to name a few as I'm sure there are many more tools entering this space. Awesome job at getting ahead of this new frontier!!! What tools are you using to track AI search visibility?

We're hiring for a Director of Media Strategy at Brainlabs. If you're someone who loves to get deep in data, identify and solve problems and leads with a radiator attitude, click the link below to come be a part of the team! https://lnkd.in/gvsNJ9W9 #MediaStrategy #MediaPlanning #AgencyHiring #Hiring #OpenToWork #MediaJobs #JobSearch

Most SaaS teams want better LLM visibility but don’t know where to start. Here are 10 actions you can take immediately to make AI models understand, trust, and surface your product. This checklist breaks down: • credibility & citations • entity mapping • UGC & third-party signals • AIO vs SEO diagnosis • multi-model measurement These are the same actions we use to get SaaS brands to #1 in LLM search. Save & repost for another team that needs it. Which one of these are you currently prioritizing?

"It's all just good SEO" ^ technically true, but…. …also why most SaaS teams are measuring the wrong outcomes. Traditional SEO optimizes for getting the click. GEO optimizes for being mentioned when the click never happens. Good SEO in 2019: Rank #1 for "best CRM for small business" Result: 8,000 clicks/month Good GEO in 2026: Be named in the AI answer for "what's the best CRM for a 10-person accountancy firm under $50/month" Result: 0 clicks. But the LLM already built the buyer’s shortlist, and you're on it. So yes, GEO is "just good SEO" in that bad content and weak authority signals lose in both systems. But no, it's not entirely the same game. I’ve broken it all down in this table. Share it with your team and hit repost to save another. Want help with good SEO and good GEO? Send me a DM.

One of the big shifts I’ve noticed since the widespread use of AI is how much trade media is being scrutinised. Not because its role has disappeared, but because it’s harder to see its real value at a glance. In technical B2B sectors, trade media has always played a clear role. - It places brands in context. - It connects them to specific trends, challenges and applications. - It reinforces where their expertise actually sits. None of that has changed. What has changed is how that value shows up. When buyers start their research with AI, they’re not reading individual sources. They’re receiving a summarised view of the landscape. And that view is shaped by how consistently a brand appears, how clearly it’s associated with specific topics and how well its expertise is reinforced beyond its own channels. Which is where trade media continues to play a defining role. In our upcoming webinar, we’ll be unpacking this further. If you’re currently rethinking how to adapt your channel strategy , it’s a useful conversation to be part of. Book your place here: https://shorturl.at/ekpHM

Cada día se aprende algo nuevo en el trabajo… y esta semana toca stop motion con Marta López-Araquistain 🎬 Ayer estuvimos en #AmetsCamisetas, en Algorta, practicando con vídeo, ideas y mucha creatividad. Desde BcomeDigital, gracias a CECOBI | Confederación Empresarial de Comercio de Bizkaia, estamos acompañando a comercios con formaciones de vídeo a medida, adaptadas a su día a día. Y ahora entiendo mejor eso de que detrás de un vídeo cortito puede haber muchas, muchas fotos 😄 #marketingdigital #comercio

Hablemos de lo cotidiano Leo con frecuencia contenidos muy elaborados en Internet, que pueden ser brillantes, aunque siento que están lejos de la realidad de las empresas. En las sesiones de consultoría lo confirmo: cuanto más bajada a tierra es la propuesta, más se activa la persona, más preguntas concretas surgen, más acciones reales conseguimos poner en marcha. Un ejemplo muy claro. Uno de los primeros aspectos que solemos trabajar es el perfil de Google Business Profile de las empresas. El Google Maps de toda la vida. Puede parecer una cuestión menor. Sin embargo, en un negocio local, ese pequeño paso determina que puedan encontrarle. La transformación digital no siempre empieza con estrategias complejas ni con grandes presupuestos. A menudo comienza con pequeños pasos. Con lo que ya existe y no está optimizado. De esto y otros temas he hablado en el pódcast de Media Attack®, bien acompañada con Elbio Nielsen. En el vídeo, un extracto. BcomeDigital | Marketing Online | Consultoría #QueridoComercio #TransformaciónDigital #NegocioLocal

Le esperienze migliori sono quelle che sanno trasformare le persone in community e le community in relazione. Per questo credo sempre di più nel valore delle attivazioni che nascono attorno allo #sport. Non solo sponsorship o presenza del brand ma occasioni capaci di creare networking, contenuto, coinvolgimento e connessioni autentiche tra persone, aziende e stakeholder. Da tempo, come based | If it’s smart, it works!, supportiamo atleti e atlete e lavoriamo su un approccio in cui lo sport diventa uno spazio di #storytelling e data activation. In campo Francesco Di Dato e Natalia Ippolito, in occasione del torneo "Play2Give Together" by TouchpointNews, sono espressione di un ecosistema integrato come B-Group, dove strategia, creatività e produzione lavorano insieme per costruire attivazioni sempre più connesse alle passioni delle persone. Un approccio strategico per chi vuole creare relazioni più forti e durature. 🎾

99% van je webshop assortiment is onzichtbaar. 📉 Wij hebben de code gekraakt om e-mail marketing te veranderden in een 'slapend rijk' machine middels AI. 💰 RESULTAAT 💰 ✅ 9.869 e-mails gestuurd in 14 dagen. ✅ €11.144 aan EXTRA omzet die anders NOOIT was gemaakt. ✅ Een stijging van +300% t.o.v. de eerste week Eerlijk? Als je enkel Klaviyo gebruikt voor een shop met >500 producten, laat je bakken met geld liggen. Waarom? Omdat je team (of jijzelf) waarschijnlijk maar <1% van je catalogus mailt. De bestsellers, de nieuwe collectie, de wekelijkse actie. De overige 99% van je producten ligt digitaal te verstoffen in je database. Wij hebben dit omgedraaid. 🔁 Met onze AI e-mail agent activeren we niet 1%, maar >99% van de volledige catalogus van onze klanten. Volledig geautomatiseerd. Hyper-relevant. Dit is geen "nieuwsbriefje sturen". Dit is een AI-agent die 24/7 jouw volledige Shopify / Shopware voorraad matcht aan de juiste klant. De resultaten bij een 100k+ MRR shop heb je hierboven gezien o.b.v. 14 dagen. Heb jij een Shopify of Shopware shop met >€80k in net sales? Stop met gokken welke 5 producten je deze week promoot of voor welke categorie je een workflow opzet. Laat AI al je 500+ producten verkopen. 👇 Wil je ons playbook en een test e-mail voor jouw shop? Reageer met ‘AI test e-mail’ en ik stuur je een gepersonaliseerd voorbeeld van hoe ons systeem jouw catalogus tot leven wekt inclusief ons playbook. #Ecommerce #AI #Shopify #Shopware #Growth #EmailMarketing #Automation

Sobald Dein Shop mehr als 100 Produkte verkauft, skaliert dein Email Tool nicht mehr. 🫠 Warum? Es ist nur ein Tool, bei dem Menschen die Regeln definieren müssen: Wer sieht was – und wann. Um diese Komplexität zu bewältigen, engagieren viele Shops Agenturen und zahlen oft das Fünffache der Tool-Kosten. 🙈 In dieser Masterclass zeigen Dr. Markus Wuebben und ich, wie Du stattdessen einen KI-Agenten baust, der auf Produktwissen im Handel trainiert ist. 🤖 Der Agent versteht jedes Produkt, entscheidet, welches Produkt er welchem Kunden zum perfekten Zeitpunkt empfiehlt, und verschickt eine einzigartige E-Mail, die sich anfühlt, als hättest du sie selbst geschrieben. Du bist auf der OMR? Dann melde dich jetzt für unsere kostenlose Masterclass an. 🚀 👉 Anmelde-Link: https://lnkd.in/e4rBgqi9

“Kunnen we dit ergens opnemen waar het er net wat professioneler uitziet?” Zodra je je dat afvraagt, gaat jouw podcast een volgende fase in. Eerst nodigde je bekenden uit. Nu schuiven er serieuzere namen aan. En ineens voelt die keukentafel… klein. Ik geloof dat professionaliteit niet zit in ‘gelikt’. Het zit in rust. Juist licht. Goed geluid. Een ruimte waarin je gast zich meteen op z’n gemak voelt. Zodat jij je volledig kunt richten op het gesprek. Want uiteindelijk onthoudt niemand welke camera er stond. Mensen onthouden hoe een gesprek voelde. Dat is precies waarom we onze studio hebben ingericht zoals we dat gedaan hebben: warm, rustig en gemaakt voor echte gesprekken. Is jouw podcast toe aan een volgende stap?

Je videopodcast zag er top uit… tot je in de montage ineens dat vieze vaatdoekje naast de koffiemachine zag liggen. 😅 Of die losse kabel. Of dat ene TL-licht dat iedereen nét een beetje grauw maakt. Prima voor de eerste afleveringen. Maar zodra je serieuzer met je videopodcastserie aan de slag gaat, merk je hoeveel tijd en energie er in de randzaken gaat zitten. Opbouwen. Afbouwen. Licht. Camera. Gedoe. Terwijl je eigenlijk bezig wilt zijn met het gesprek. Daarom kiezen steeds meer podcasters voor een vaste studio waar alles gewoon klaarstaat. Zodat jij kunt binnenlopen, aanschuiven en opnemen. Ben je benieuwd hoe dat eruitziet voor jouw podcast? Stuur gerust een berichtje. Denk graag met je mee.

Upside down. AI, you turn me. 🤖🤸 👆 Dokładnie tak wygląda dziś marketing. SEO, social media i content przestały być osobnymi bytami - AI analizuje je wszystkie. TikTok zaczyna działać jak wyszukiwarka, LinkedIn buduje autorytet SEO, a Twoje posty są bazą dla ChataGPT. Jak się w tym odnaleźć i pisać treści, które działają w nowej rzeczywistości? Sprawdź najnowszy artykuł od Beeffective - Digital Marketing Agency i SAMOSEO! 👉 https://lnkd.in/dErxbTXD #AImarketing #SEO #socialmedia #contentmarketing #beeffective #samoseo

Ci sono progetti che raccontano bene come sta evolvendo il concetto stesso di #ecommerce. Hill’s Pro Shop è uno di questi. Insieme a Hill's Pet Nutrition abbiamo sviluppato una soluzione che va oltre la semplice gestione degli acquisti, integrando controllo distributivo, processi operativi, logistica e flessibilità per una community professionale altamente specializzata. La vera sfida non era realizzare uno shop ma costruire un ecosistema capace di adattarsi a processi complessi e ad alta variabilità, garantendo continuità operativa anche in presenza di frequenti evoluzioni di catalogo e logistica. È questo il tipo di lavoro che mi appassiona: creare ecosistemi digitali capaci di adattarsi al business reale e non il contrario. Un grazie a Hill's per la fiducia e a tutto il team based | If it’s smart, it works! che ha contribuito alla realizzazione del progetto.

TikTok Shop w Polsce? Mamy to za sobą! Czy było łatwo? Nie. Czy wymagało przecierania szlaków, testowania i rozwiązywania problemów, których wcześniej nikt jeszcze nie rozwiązywał? Zdecydowanie tak. Czy będzie z tego mocna sprzedaż? Zweryfikują to dane już wkrótce. Ale jedno wiemy na pewno: 👉 Nieprzetestowanie potencjału TikTok Shop w 2026 roku może być większym błędem niż nieudany test. TikTok przestał być wyłącznie platformą do budowania zasięgów. Coraz mocniej staje się kanałem sprzedaży, w którym decyzja zakupowa dzieje się w kilka sekund - bez opuszczania aplikacji. Dlatego w Beeffective - Digital Marketing Agency wspólnie z naszym klientem zrealizowaliśmy jedno z pierwszych wdrożeń TikTok Shop na polskim rynku. To dopiero początek. Jeżeli prowadzisz e-commerce i zastanawiasz się: 🟣 czy Twój asortyment ma potencjał sprzedażowy na TikToku, 🟣 jak wygląda proces uruchomienia TikTok Shop, 🟣 czy warto wejść teraz, zanim zrobi to konkurencja, odezwij się do nas: https://lnkd.in/dx3T8qzq Czasami największą przewagą nie jest perfekcyjne dopięcie każdego detalu. Czasami jest nią bycie jednym z pierwszych. #TikTokShop #ecommerce #socialcommerce #TikTokMarketing #digitalmarketing #Beeffective #sprzedazonline

Moderne Teams brauchen mehr Sterneküche! ⭐️ Habt ihr euch schon mal gefragt, wieso Sterne-Restaurants mit jedem Teller so nah an die Perfektion gelangen? & wie Teams den Druck aushalten, hunderte Male pro Tag Perfektion abliefern zu müssen? Moderne Führung in der Gastronomie funktioniert heute ganz anders als viele Klischees von früher es vermuten lassen. Gemeinschaft. Eigenverantwortung. Klare Absprache. Raum für Kreativität. Klingt für mich nach dem Geheimrezept für Leadership und Teamgeist, wie ich ihn mir bei BETTERTRUST wünsche. 👨🍳 Doch wenn ihr genau wissen wollt, wie gesunde Teamführung und Perfektionismus zusammenpassen, solltet ihr unbedingt Sarah Hallmann (Inhaberin & Chefköchin des Sternerestaurants Hallmann & Klee) in der neuen Folge MARKE MENSCH zuhören. Lernt von der Sterneköchin & Unternehmerin: 💯 Wieso Perfektion Spielraum hat 🤝 Wie man offen über Fehler spricht & warum sie Pfuschen hasst ™️ Warum "zur Marke werden" heute unumgänglich ist, um Erfolg zu haben 📈 Wie Leadership auf höchstem (Sterne-)Niveau funktioniert & natürlich, wer der Mensch Sarah Hallmann ist. Für mich ist Sarah Inspiration, Vorbild und eine perfekte Gesprächspartnerin. 💡 Aus jedem Gespräch mit ihr nehme ich neue Inspiration für mein (Arbeits-)Leben mit. Ich kann allen, die sich mit moderner Teamführung beschäftigen und den Drang, stetig ein wenig besser zu werden, in sich tragen, Sarahs Insights nur wärmstens ans Herz legen. Pod in den Komms 👇 P.S. Wenn ihr Glück habt, bekommt ihr einen Tisch im Hallmann & Klee und könnt euch selbst überzeugen. Es lohnt sich. Reinhören auch! ❤️

For anyone who has been on Amazon this morning, you'll have seen that Prime Day has officially been announced! 🎉 After the success of last year's event, Amazon has stuck with the four-day format, running from 23rd–26th June. For brands and advertisers, the extended event creates even more opportunities to capture demand, but it also puts strategy and execution to the test, with rising CPCs, tighter competition, and budget management becoming even more important across all four days. The countdown starts now. I'd be interested to hear from other sellers and advertisers: 👉 Do you prefer the extended four-day Prime Day format, or was the original shorter event more effective for your business? #amazon #Primeday #4dayPrime #AmazonAds

Do you know how many of your Amazon sales you're actually losing to 3P sellers? AMC is capable of much more than answering media related questions and building audiences. Using FSI (Flexible Shopping Insights) through AMC, we've been able to show brands the leakage that exists on Amazon: sales going through their own listings, but not to them. Here are 3 examples: Brand 1 - 7 figures a year being sold by 3P sellers Brand 2 - roughly a fifth of monthly sales going to 3P sellers Brand 3 - up to a quarter of sales going to 3P sellers, varying by locale There's no longer any need to guess how many sales are being lost due to OOS and LFO, or how many are going to 3P sellers. Amazon now gives us this number. That number changes what you can do next. Factor 3P sales into how you think about total investment on the channel, and/or use it as the target to clean up 3P sellers and recognise (and grow) the revenue as your own. If you're a brand doing meaningful volume on Amazon and suspect you're leaking sales but can't put a number on it, let's talk. We can help plug the gap.