LinkedIn thought leader ad examples

🎁 Holiday campaigns drive volume, but which channels bring customers back? Quick Fairing pro tip 👇 1️⃣ Enable LTV Analytics (included in every plan, Shopify-only) 2️⃣ Set your range: Nov–Dec 2024 → Present 3️⃣ Compare 1st order revenue vs. lifetime revenue & LTV You’ll instantly see which channels from last year drove long-term value, not just a holiday spike. If you’re pushing ROAS this season thinking you’ll “make it up later,” check last year’s data first. Your LTV report might tell a different story.

You can’t run incrementality tests on every channel, and host-read podcasts are one of them. So how do you prove they work? This is where post-purchase survey (PPS) signals come in. When you measure impact through PPS, you uncover clarity dashboards can only dream of. Take this example 👇 As podcast ad spend rises, so does the share of customers saying they heard about us from podcasts. That near-perfect sync, shown here as 7-day moving averages, proves two things: 🎯 Post-purchase surveys work. They capture real signal from podcast campaigns — not noise. 🎙️ Podcast ads drive measurable impact. Traditional analytics miss upper-funnel influence, but PPS surfaces it directly from customers. If iOS14 made your attribution murky or your dashboards leave you guessing, here’s your reminder: just ask your customers. It’s not just a pretty correlation, it’s confidence you can act on.

Everyone wants organic social tied to business metrics, and honestly, that’s a fair ask. It’s just not a clean one, because social rarely behaves like a straight line from post to purchase, it behaves like a credibility layer that shows up later in search, referrals, email replies, event conversations, and sales calls. What you can do is build a defensible connection between organic activity and the business signals that actually move growth forward, without forcing social to act like a lead form. If you’ve got the brainpower and you want the playbook, I created this post for you. It walks through how to translate organic metrics into business outcomes, platform by platform, so you can report what’s real, diagnose what’s broken, and stop getting trapped in the wrong questions. Give it a read, and tell me which metric your leadership team fixates on like it’s the only one that matters. (If you got the pun, we can be friends)

Social media can be fun, but doing social media for business takes a level of marketing strategy that not everyone has. You can post fun dancing videos all day long, but that is not going to drive business. Let's chat about that.

I want to build the MoneySuperMarket of solar. Not a phrase I throw around lightly, and we're not there yet. But that's the direction, and I'll tell you exactly why. Right now most homeowners don't know which solar installers to trust. They search, they get bombarded, they pick whoever shouts loudest or quotes cheapest. The good installers get lost in the noise. MoneySuperMarket didn't win because it had the best products. It won because it became the name people think of first. When you want to compare, you go there. That's a brand position, not a price position. That's what I'm building for solar. The plan isn't a secret. Ads. PR. Radio. TV. Digital billboards. Video interviews with the installers on our panel, used in our ads so homeowners actually get to know the companies behind the work. When a homeowner sees those companies enough times, in enough places, trust gets built before a single call is made. And here's what that means if you're on the panel. You're not just getting enquiries. You're getting brand awareness you'd never buy on your own, attached to a name homeowners are starting to recognise. That's the whole point of capping the panel at 10. The brand we build doesn't get spread across 300 installers. It goes to the handful who got in early. We're not there yet. But that's where this is going. PS, I was supposed to be on a podcast today but i'm speaking with Max Sullivan about all things construction.

I've built a free tool for solar installers. It’s called The Solar Opportunity Map. Enter any UK postcode and you’ll see: ✅ Opportunity hotspots by postcode sector ✅ EPC distribution across the district ✅ Area insights and comparisons ✅ A report you can save and revisit It’s completely free to use, and I’d genuinely love your feedback. 👉 https://lnkd.in/eJvCFTcV

Growing a #BehavioralHealthFacility today means competing in crowded markets, paying $100–$300 per click, and protecting margins at the same time. But growth isn’t the real problem. Sustainable growth is. Reaching #FullCensus while protecting outcomes, culture, and cash flow is the balance most operators are trying to strike, and rarely talk about publicly. That tension is where most facilities get stuck. Over the past few years, we’ve been working alongside 40+ #BehavioralHealth organizations to help them build predictable, ethical growth systems that support admissions without pulling focus away from patient care. If you’re curious what that looks like in practice, send me a DM. Happy to jump on a call and compare notes. #BehavioralHealthLeaders #TreatmentCenterOwners #HealthcareExecutives #CensusGrowth

We just launched Patient Acquisition ROI & Census Growth Calculator 2.0 The benchmarks behind the calculator are informed by: → $4M+ in monthly managed media spend for SUD & MH → 75+ behavioral health CMO survey respondents → Performance data across Cost per VOB, Cost per Qualified VOB, Cost per Admission, conversion rates, length of stay & more → Anonymized, aggregated datasets and insights from strategic partners across RCM, billing, call center technology The goal is simple: give behavioral health operators a more realistic way to benchmark patient acquisition performance - and understand what their marketing investment should actually translate into in terms of qualified opportunities, admissions, census, and revenue. No benchmark is perfect.... But the more real-world data we can bring together, the better we can help operators move beyond clicks, leads and vanity metrics — and start measuring what actually matters: 1. Admissions 2. Census 3. Revenue 4. ROI. 👉 Stress-test the calculator here: https://lnkd.in/erVvaijg If you operate or market a behavioral health facility, I’d genuinely appreciate your feedback! 🙏 Do the benchmarks align with what you're seeing? What would you add or change for 3.0?

“Two weeks down to 90 seconds.” That's the shift The Times described when they moved product testing over to Electric Twin. Their previous workflow ran on an external panel with a standard two-week turnaround. They had a solid process that was widely used, but it set a hard ceiling on how fast their team could move. Now they test in the morning, iterate by lunch, and run another round before the end of the day. Speed matters. But the bigger change is what speed makes possible: More assumptions tested before resource is committed. More questions asked before a direction is decided. Fewer calls made on instinct because the data wasn't there in time. When customer feedback takes weeks, teams stop asking questions they don't have to. The research queue shapes what gets asked. Which means it shapes what gets decided. When you can get feedback in minutes, that constraint disappears.

Martin Sorrell built the largest advertising empire in history. When he speaks about what agencies need to do to survive AI, it's worth paying attention. His argument is straightforward: agencies that hold onto production as their core value proposition are already losing. AI commoditises the output. What it can't commoditise is understanding the audience. That's the gap with which most agencies haven't yet fully reckoned. The agencies we work with that are moving fastest aren't the ones debating whether AI will change their model. They've accepted it will, and they're asking a better question: what do we know about our clients' audiences that nobody else does? Proprietary audience intelligence (data and the means of understanding it) is becoming the moat, rather than headcount and process process (and that applies not only to agencies but all consumer-centric businesses). 👉 Read the full post & link to the article in the comments.

(2/3) - Como criamos confiança em nosso AI Sales Agent. Em ambientes corporativos, uma resposta errada não é apenas um erro técnico, é um risco de negócio. Na Escale, desenhamos nossa arquitetura com múltiplas camadas de proteção. Deixo aqui um pouco de como fazemos 👇 🛠️ Pre-production approach Antes de qualquer coisa ir para produção, investimos em: - Construção cuidadosa do RAG (retrieval augmented generation) para ancorar respostas em fontes confiáveis. - Criação de guardrails específicos para cada cliente, alinhados aos seus fluxos e políticas. - Definição de evaluations (evals) direcionados para simular diversos cenários realistas e medir a confiabilidade. - Bateria de testes com base no evals para identificar melhorias e aplicar ajustes. 🛡️ Internal guardrails Quando o usuário envia um prompt, ele não vai direto para o modelo. Inserimos uma camada de segurança que protege contra: - Tentativas de prompt injection (quando o usuário tenta sabotar o agente com instruções maliciosas) - Pedidos fora de escopo - Linguagem tóxica ou abusiva 🚦 External guardrails Depois que o modelo gera a saída, aplicamos ainda mais uma camada de checagens antes de entregar ao usuário: - Remoção de informações pessoais ou sensíveis - Bloqueio de menções a concorrentes - Detecção de alucinações - Aplicação de content moderation O que separa um agente de IA “enterprise-grade” de uma simples demo é o grande esforço para garantir consistência, segurança e qualidade em grande escala. 👉 Fique ligado para o meu terceiro e último post desta série, onde vou falar sobre nossa abordagem de monitoramento e melhoria contínua no estágio de pós-produção.

𝗠𝗲𝗲𝘁 #femalefounder Nuria Antolí, CEO & Founder NURAFRAMES 👓 This is the final episode in our SILMO Paris interview series, and it couldn’t have ended on a more inspiring note. I first met Nuria Antolí nearly 10 years ago, when she was still working as a brand manager at Xavier Garcia Eyewear Barcelona. Since then, she’s taken a leap: building NURAFRAMES, a company turning eyewear into impact. What does Nuraframes do? They’ve developed an 𝗼𝗽𝘁𝗶𝗰𝗮𝗹 𝘄𝗲𝗮𝗿𝗮𝗯𝗹𝗲 that uses 𝗔𝗜 to monitor 𝗲𝘆𝗲 𝗵𝗲𝗮𝗹𝘁𝗵, detect visual anomalies early, and act as a bridge between users and eye care professionals: elevating 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝘃𝗲 𝗰𝗮𝗿𝗲 𝗶𝗻 𝘃𝗶𝘀𝗶𝗼𝗻. In our conversation, we dive deep into how Nuria went from the 'corporate' side of eyewear to the frontier of health tech: and how she’s 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 for her #medtech #startup. Watch this snippet and check out the NURAFRAMES website: 👉🏻 https://nuraframes.com/ 𝗧𝗶𝗽: 𝗦𝗵𝗲'𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀; 𝘀𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗴𝗲𝗹? 𝗚𝗲𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝗡𝘂𝗿𝗶𝗮 𝗔𝗻𝘁𝗼𝗹í 𝗳𝗿𝗼𝗺 𝗡𝗨𝗥𝗔𝗙𝗥𝗔𝗠𝗘𝗦! #SilmoParis #EmbrosaTalks #Entrepreneurship #Investors #WearableTech #VisionHealth

O ChatGPT alcançou 700 milhões de usuários ativos semanais em menos de 3 anos, 4x mais rápido que a internet. ROI corporativo? Ainda esperando. Já vimos esse filme antes. No final dos anos 90, a web dominou as casas antes de transformar empresas. Levou anos (e muito "encanamento") até virar verdadeira infraestrutura de negócios. A IA está vivendo esse mesmo momento. O uso pessoal é explosivo, mas a captura de valor corporativo ainda é tímida. O que a história nos ensina sobre esse ponto de inflexão? 🔸 A maior mudança não é técnica. É organizacional. A maioria das empresas trata agentes de IA como software a ser instalado. As vencedoras os tratam como funcionários remotos: com responsabilidades, métricas, limites de decisão e procedimentos de escalação quando algo sai do controle. 🔸 Confiança vem de visibilidade, não de promessas. A web conquistou a confiança das empresas quando elas puderam ver logs, rastrear transações e intervir em falhas. A IA precisa do mesmo: logs de decisão que mostram por que um agente agiu, replay de falhas para entender o que aconteceu e um escalamento humano para quando as coisas dão errado. Isso não é teatro de compliance. É controle operacional. 🔸 Infraestrutura determina o que é possível. A internet só transformou negócios depois do trabalho chato: processamento de pagamentos, gerenciamento de identidade, hospedagem confiável. A IA precisa de seu próprio encanamento: pipelines de dados utilizáveis, métricas que detectem alucinações, monitoramento proativo e camadas de integração entre agentes. A IA está se movendo mais rápido que qualquer tecnologia na história. Empresas enterprise geralmente não evoluem nessa velocidade. Porém, as que conseguirem vão criar vantagens operacionais e sairão na frente. A lacuna entre capacidade de IA e captura de valor empresarial não vai durar muito. O playbook está sendo escrito agora. Algumas já estão lá.

If you're not getting replies, your outreach is broken. Not your product. Not your pricing. Not your pipeline. You just don’t have attention. Here’s the only 3 things that matter: 1. Reply Rate No replies = no meetings = no sales. It doesn’t matter how good your offer is. If no one replies, you don’t exist. Getting ignored? Your messaging is off. Too complicated. Too much info. Too little pain. You’re not speaking to them. You’re just talking. First job: get a reply, any reply. You can’t fix a sales funnel that isn’t even started. 2. Booking Rate You got a reply, now what? Don’t drop the value too early. Don’t pitch in the DM. If you’re good live, you want them on the call. You need urgency. A reason to meet. Not just “let me know if you’re interested.” You want, “when can we talk this week?” 3. Close Rate You booked the call. Nice. But are you closing? Maybe they’re from the wrong country. Maybe they don’t have budget. Maybe they’re just curious. Go backwards: Are these the right people? Did they understand the offer? Was it even worth your time? We’ve had whole weeks of great replies and calls but zero closes, because we were fishing in the wrong pond. Great outreach means this: Replies from the right people Bookings with real urgency Sales from people who can buy That’s it. That’s the system. And if any part is broken, fix it fast. Sales is war. You need a working weapon.

A human is never going to win this race. Let’s not pretend. Maybe they could write a slightly better message. Maybe they could book the meeting with a bit more nuance. But they can’t do it in one second. That’s why AI wins. Not because it’s more charming. Not because it’s smarter. Because it never needs a coffee break. Because it doesn’t “circle back tomorrow.” Because it can handle 500 conversations at once. Even Microsoft and Amazon, with teams of thousands, take minutes to reply. AI does it in a second. And once it’s trained, it replies as well as any human. So ask yourself: Are your clients paying you for human touch? Or are they paying you for results, fast? Speed closes deals. Speed wins pipeline. Speed scales. Anyone selling “humans book better meetings” in 2025 is selling fairy dust.

Is branding killing advertising or saving it? I got asked this question recently. As an adverting lead within a branding agency, the irony is not lost on me. It got me thinking, and writing. In the quest for fresh ideas, branding is often sidelined. But if you remove brand codes in the name of ‘creativity', do you make the brand more relevant – or more forgettable? See where I landed, featuring some of my favorite campaigns, follows and mentors. Tell me your thoughts in the comments. Thank you Creative Bloq Elmwood Brand & Design Consultancy MSQ https://lnkd.in/dBQ683Pe

“𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗽𝘁𝗶𝗼𝗻 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘀𝗼𝘂𝗻𝗱 𝗿𝗶𝘀𝗸𝘆? 𝗥𝗼𝗱𝗲𝗻𝘀𝘁𝗼𝗰𝗸 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝘄𝗼𝗿𝗸 𝗶𝗻 𝟴𝟱 𝗺𝗮𝗿𝗸𝗲𝘁𝘀!” Imagine uploading one campaign: and watching it appear in 85 countries, in their own language, instantly without the help of translators or AI! In this Embrosa Talks snippet, Stephanie Blab “Steffi” from Rodenstock shares how their team uses Embrosa’s Marketing Control Tower™ to translate global content automatically, while giving each market the freedom to fine-tune translations, hide content that’s not relevant, or adapt messaging for local audiences. 📙 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗻𝗼𝘄, 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴 𝗼𝗿 𝗹𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁: https://lnkd.in/evxXnbBJ It’s the perfect balance between automation and local nuance: saving time globally, while keeping every campaign locally spot-on. #EmbrosaTalks #Rodenstock #TradeMarketing #LocalMarketing #BrandActivation #GlobalMarketing

16 months ago I joined Epsilon and Publicis Groupe. The one word that comes to my mind when I think about this decision is "winning". We are transforming a traditional agency holding company into an AI-powered "Intelligent System". This is attracting the biggest brands and the best partners to join us on this ride into the future of customer engagement. https://lnkd.in/e52jRR-G #cleanrooms #adtech #martech #epsilon #snap #datacollaboration

Epsilon Clean Room + Snap Inc. just announced a new integration, making it easier for marketers to connect the dots between inspiration and action. Brands can now securely connect their first-party data with Snapchat’s platform to unlock richer consumer insights, improve match rates and measure real outcomes—all while respecting privacy. 💬 “At Inspire, we’re focused on turning data into action, and this integration helps us do that with more speed and confidence while better connecting with our highly engaged Gen Z and Millennial audiences,” said Travis Freeman, Chief Media Officer and SVP, Demand Generation at Inspire Brands. This is how modern media should work. #CleanRoom #DigitalMedia https://lnkd.in/gr2J-YHF

Elke dag komen er zo'n 200 AI tools bij 🤯. Dat cijfer zegt eigenlijk alles over het innovatietempo. Het leuke van werken bij een bureau is dat er veel ruimte en kennis is om voorop te lopen. Met als uitdaging om op alle vlakken bij te blijven. Het gevoel 'we gaan niet snel genoeg' komt regelmatig voorbij in mijn werkweek. Om iets van richting te geven in al die hypes haal ik jaarlijks het grote net op om tot de meest relevante trends te komen. Voor 2026 zijn het er 5 geworden. Waar in de trends van 2025 AI al domineerde, maar nog abstract in toepassing was, is dat dit jaar concreter. En dat moet ook. Want wie de trendlijnen volgt ziet 'm vooral stijgen. Meer kanalen, meer concurrentie en hogere kosten per resultaat. Dat zie je terug in cijfers: 📈 Digitale mediabestedingen in Nederland stegen in 2025 opnieuw, met in 2024 al een eindstand van 73% (NRC) 📈 42% van Nederlandse marketing verantwoordelijken ervaart al lagere digitale betrokkenheid: minder engagement en dalend bereik (DDMA) 📈 En 60% van alle zoekopdrachten leidt niet meer tot een klik (SparkToro). Ik zie 2026 voor marketeers in mobiliteit als jaar van de verschuiving: van uitvoeren naar regisseren. Laten we afspreken dat 'garbage in' dit jaar tot verleden tijd behoort. Alle trends lezen? Check dan https://lnkd.in/dxUECFRC

Wanneer mensen mij vragen waarom ik bij Doublesmart werk geef ik altijd hetzelfde antwoord: Je bent écht onderdeel van een team. Een team waarin medewerkerstevredenheid een van de belangrijkste peilers is om het succes van het bedrijf te meten. "Waar medewerkers met een glimlach naar werk komen en met een nog grotere glimlach naar huis gaan" is het motto. Een team waarin we successen vieren met kwartaaltuitjes. Of het resultaat nu super goed was of matig. En uiteraard het jaarlijkse weekend weg, waarbij we het hele jaar met elkaar werken naar het beste resultaat voor het best mogelijke uitje. Een team waarin persoonlijke ontwikkeling centraal staat en je altijd uitgedaagd wordt om doelen aan jezelf te stellen. En waar ook middelen voor beschikbaar worden gemaakt om jou te helpen groeien als specialist en als mens. Een team waarin iedereen met elkaar omgaat volgens kernwaarden waar we allemaal in geloven. En waarin iedereen elkaar helpt, met als doel om onze klanten te helpen om te groeien. Het voelt dus als thuiskomen. Denk jij nu, "ik zou willen dat ik ook zo'n team om me heen heb." Snap ik! En dan heb ik goed nieuws! Wij zijn namelijk op zoek naar een digital advertising topper die ons team komt versterken. Wanneer dit bij je past - SEA is je vak en daar heb je ervaring in. - Je staat open om ook social advertising te leren en te begrijpen. - Je bent leergierig en zoekt actief naar manieren om jezelf te ontwikkelen. - Je vindt het leuk om junioren te begeleiden en kennis te delen. - Je wilt vooruit, maar niet alleen. Je zoekt een omgeving waar je kunt sparren. Wat je van ons krijgt - Duidelijke leerlijnen en begeleiding binnen Doublesmart. - Ruimte om door te groeien richting senior of bijvoorbeeld projectleider. - Veel vrijheid om te testen, leren en verbeteren. - Hybride werken (max 2 dagen), geen politiek gedoe, wel ambitie. - Een team dat samen beter wil worden. Klinkt goed? Bekijk dan vooral de vacature op onze website of stuur mij een berichtje! https://lnkd.in/esBvPgqe

Dashboards bestaan uit KPI's die informatie geven. Maar een klant wil meer dan dat: groei, rust en voorspelbaarheid. In andere woorden: van groene cijfers in een dashboard naar rust in het MT. Dat is waar we bij Doublesmart voor staan: Marketing inzetten om betere keuzes te maken en de commerciële bottlenecks op te lossen. Niet sturen op cijfers om de cijfers, maar bijdragen aan wat er voor de onderneming toe doet. En ik merk dat het slaan van die brug tussen de marketing uitingen en de commerciële bottlenecks oplossen alleen maar belangrijker is geworden de laatste jaren. Dat is ook wat we terugkrijgen van de klanten met wie we werken en van bedrijven die zich bij Doublesmart willen aansluiten. Bij dat laatste ligt op dit moment ook de uitdaging: we zoeken nieuwe collega's die de vertaalslag kunnen maken van marketing naar gezonde bedrijfsgroei. Op dit moment hebben we ruimte binnen de volgende disciplines: - SEO - SEA - Content marketing en marketing automation Herken je jezelf hierin en lijkt het jou leuk om impact te maken voor bedrijven? Kom dan binnenkort kennis maken onder het genot van een echte Goudse stroopwafel :)

Ever wondered what an award-winning Brand Advocacy program actually looks like on the inside? I mean the real thing, not the polished case study version or the headline stats pulled into a slide deck. I am talking about how it’s structured, how it scales, how decisions get made, what’s working, and what’s being refined. Next Tuesday, I’m sitting down with Jenny Borland from Beekman 1802 and Duel Tech to properly unpack the Kindness Krew, their 5X award-winning advocacy program 🔥 We are going to explore: – How they aligned advocacy to brand values without losing commercial impact – The recruitment mindset shift from “on-brand” to “brand safe + high quality” – The challenge framework that mobilises advocates into real-world moments (think Times Square launches and Ulta campaigns) – How advocacy connects to revenue, social commerce, PR and long-term loyalty What always fascinates me about Beekman 1802 is how they build everything around a single value 🫶 kindness 🫶 and this programme is no different and it drives revenue! We will be showing how they designed a system that turns customers into consistent, high-performing advocates. It’s the first time we are doing this, so it’s a rare chance to see inside a program at this level of detail. If you’re building community. If you’re trying to prove ROI from advocacy. If you’re under pressure to grow without increasing paid spend. This will be a valuable 45 minutes. 📅 Tuesday, Feb 24 ⏰ 1:00–1:45 PM EST 🎁 One live attendee will win a $100 Beekman 1802 gift card. (And yes, if you sign up, you will get the recording 😉) Link to join in the comments and if you have any questions please drop me a DM! ☺️

On 11th March, we’re launching The State of Brand Advocacy 2026 report. This is a strategic point of view built from what we’re seeing across the Duel platform, thousands of advocates, real participation and revenue data, combined with external research and the conversations we’ve been having with senior brand leaders on the Building Brand Advocacy podcast. It’s the clearest articulation we’ve put into the market on how advocacy is actually driving growth today. We’ll be going deep on the Advocacy Maturity Model that we use to assess how sophisticated a brand’s advocacy capability really is, and we’ve ranked the top 30 brands leading in advocacy maturity based on how intentionally they’ve built their systems around participation, incentives, cross-functional alignment and cultural momentum. The waitlist is now live, link in the comments. #BrandAdvocacy #BuildingBrandAdvocacy #TheStateOfBrandAdvocacy