LinkedIn thought leader ad examples

Wir haben für Upway alles umgeschmissen, was 2 Jahre lang im Influencer Marketing funktioniert hat - und es hat sich 5x ausgezahlt: Ende letzten Jahres hat die E-Bike Brand auf Basis ihrer eigenen Daten gesehen: Fast 40% ihrer Käufer sind über 45 Jahre alt. Das ist deutlich älter als ursprünglich angenommen. Für uns war das ein klares Signal, die Creator Strategie neu aufzustellen. Bisher hatten wir stark auf → weibliche Creator → Audience 25+ → Verticals Family und Lifestyle gesetzt. Das lief zwar gut. Aber mit den neuen Zielgruppendaten war klar, dass wir zu viel ungenutztes Potenzial liegen lassen. Also sind wir aus den bisherigen Verticals raus und haben breiter getestet: Outdoor & Handwerk. Zudem haben wir zum 1. Mal einen männlichen Creator auf Instagram getestet. Das Ergebnis hat selbst uns überrascht: - 4.100 Sessions auf der Website - Cost per Session: 1 € (Unser Ziel lag bei 5 €) Auch ein 2. Test mit einem Creator im Vertical Landwirtschaft hat stark performt. Der entscheidende Faktor waren nicht die Creator allein. Es war vor allem der Zielgruppen Fit. Dieser Case hat es mir nochmal mehr bewusst gemacht: Viele Brands sitzen auf Daten, die ihnen genau zeigen, wen sie eigentlich ansprechen müssen. Aber die meisten nutzen sie nicht für ihre Creator Auswahl. Stattdessen buchen sie weiter in den gleichen Verticals, weil es "immer so gemacht wurde". Big Takeaway: Die Daten sollten die Creator Strategie bestimmen - nicht die Gewohnheit 🙏🏻 Welcher Influencer Kanal performt bei euch aktuell am stärksten?

En av de absolut roligaste sakerna för mig är när 1+1 =3 💪 💪 💪 Våra bästa samarbeten är när vi har en mycket engagerad, skarp och proaktiv kund. Då finns mycket bra förutsättningar för ett bra, långsiktigt och framgångsrikt samarbete. Xlash checkar av alla de boxarna. Deras snabba beslutsvägar och vilja att agera på data och insikter har gjort det möjligt att kontinuerligt optimera deras Google Ads och tillsammans skapa en stark och hållbar tillväxt. Svante Gabrán, VD på Xlash beskriver vårt samarbete så här: ”Samarbetet med AdRelevance har gett oss en tydligare och mer skalbar struktur i Google Ads, vilket lagt grunden för en lönsam tillväxt på samtliga nordiska marknader. För oss har det varit avgörande att kunna fatta snabba beslut och agera på data, och vi ser resultatet av det arbetet i både ökad nykundsförsäljning och en starkare ROAS.” Resultat: ◼️ 35% ökad försäljning från Google Ads ◼️ Lönsam tillväxt i Norden ◼️ Ökad nykundsförsäljning ◼️ Skalbar Google Ads-struktur Stor credit till Hampus Appelgren, Svante Gabrán och Sofie Benneborg som ligger bakom resultaten genom ett mycket bra, nära samarbete med gemensamt ansvar och snabbt agerande på insikter! Länk till kundcaset i första kommentaren.

Adomate finished #1 Product of the Day on Product Hunt. 🏆 Around 520 upvotes, and we held the top spot from the first hour to the last. A demo shows people what you built. A launch shows you whether they'll show up for it. Today, hundreds did, and that's a very different kind of proof. The team made this happen. Watching people this good work under real pressure was the best part of the day, more than the ranking. To everyone who upvoted, commented, or sent a message: thank you. You made it one of the best days we've had. 🙏🏻 We're just getting started.

Je kunt je weer aanmelden voor de opleiding Digitale Communicatie! Werk je in de publieke of culturele sector en wil je zelfverzekerder worden in je online communicatie? Dan is dit traject voor jou. ✔ Bouw een sterke online strategie ✔ Zet campagnes in via social media & Google Ads ✔ Verdiep je in SEO, toegankelijkheid én AI Alles wat je leert, breng je meteen in de praktijk binnen je eigen organisatie. 👉 Ontdek alle details op onze website: https://lnkd.in/ezKzwbXW

Je kunt je weer aanmelden voor de opleiding Digitale Communicatie 🧠 Werk je in de publieke of culturele sector en wil je sterker in je schoenen staan als het gaat om online communicatie? Dan is dit traject voor jou. ✔ Leer hoe je een sterke online strategie opzet ✔ Ontdek hoe je campagnes inzet op social media & Google Ads ✔ Versterk je kennis van SEO, toegankelijkheid en AI Alles wat je leert, pas je direct toe in je eigen organisatie. 👉 Meer weten? Neem een kijkje op onze website: https://lnkd.in/eqAwwvwt

“Our ROAS dropped 40% overnight and we changed nothing.” I get this message almost every week. The problem isn’t your ad, it’s that you’re only selling to the 5% who are ready today. When they dry up, your performance dies. The real scale comes from owning the other 95%. Awareness → Education → Strategic Urgency. That’s the entire game. If you want the system that shows you exactly how to do this… Metric Minded BFCM Sale is LIVE! Until Cyber Monday, it's discounted to $497.

📅 Join us on September 23, 2025, at 11:00 AM for a FREE webinar with Bryan Acosta, CEO of Advent Trinity Marketing Agency, and discover the 4 Phase System to: ✅ Build a brand that attracts ✅ Launch ads that convert ✅ Grow your audience with intent ✅ Scale smart with referrals, retention, and AI https://lnkd.in/gpd3_PcU

📉 Still guessing your marketing budget? You’re not the only one. Most businesses guess what to spend… then wonder why the ROI doesn’t line up. 💡 Real growth starts before you launch anything—with strategy, research, and understanding where your audience actually is (and what it costs to reach them). 👉 Need help building a smarter strategy (and budget)? Let’s talk: https://lnkd.in/gPF8T6zr #MarketingStrategy #BudgetSmart #DigitalMarketing #BusinessGrowth #MarketingTips #AdventTrinity #ATMA #SmartSpending #PodcastClip

I’ve spent years scaling brands across Meta, TikTok, and TikTok Shop, and here’s the truth: Media buying is no longer the moat. Creative strategy is. The people who master creative analysis, hypothesis-driven testing, and outcome-based briefs? They’re the ones getting paid the most - and delivering the most. This is exactly what Metric Minded trains you to do. We extended our BFCM sale and tomorrow is the last day you can get it for $497 and then the price goes back up to $1k.

A Criação é o Solista. O Problema é a Orquestra Desafinada. É mais fácil culpar a "ideia fraca" do que admitir a falta de sintonia entre, estratégia e objetivos reais dos clientes. Mas o fato é que a Criação não é o problema; ela é uma peça fundamental da solução que precisa ser libertada. Neste vídeo, faço uma reflexão direta ao mercado: O sucesso da sua marca não é um solo, é uma sinfonia. De que adianta termos um criativo brilhante se não existe a orquestração estratégica para transformar a melodia em ROI? Dê o play e depois comente: Você está investindo em peças isoladas ou na sinfonia completa? Agência Creative House

AI, ROI, MarTech não são o futuro. São o presente que já entregamos! Cansado de ouvir sobre Growth como se fosse uma teoria? Neste vídeo super-resumido, mostro por que a Agência Creative House está passos à frente, transformando esses termos em alavancas de sucesso mensuráveis para nossos clientes há anos. Se a sua empresa precisa de resultados, não de modismos, clique e assista!

“Sir, yeh textbook mein kahaan milta hai?” Probably my favourite line from my guest lecture at Welingkar Institute. I was invited to speak to PGDM – Media & Entertainment students on how advertising is actually made, and the session very quickly turned into a case-study binge, along with all the behind-the-scenes chaos that students secretly enjoy more than the ads. What I loved was the honesty, the curiosity in the room, and the genuine surprise at how real advertising works outside textbooks. Because advertising was never meant to be studied in a neatly underlined chapter… It’s meant to be experienced, debated, taken apart, rebuilt, and felt. Every time you teach, you end up learning twice; the craft has a funny way of giving back. Grateful to Welingkar Institute of Management for having me, and to the future creators who made the lecture feel less like a class and more like a creative jam session. Special thanks and sincere respect to Vidya Ramesh and Clinton Veigas for giving me the space to speak freely and with a little creative madness. The next big idea rarely sits in a book it usually sits in a room full of curious creators.

🚀 Webrooming or Showrooming — shoppers don’t follow a funnel anymore. They bounce between online and offline — effortlessly. Now, with Meta’s Omnichannel stack, brands can finally decode those journeys. In Episode 3 of OmniTalks with AdYogi, I sat down with Meghna Apparao to break down what makes a truly effective Omni strategy 👇 💡 Key takeaways: • Tech Plumbing — sending first-party signals back to Meta in a privacy-friendly way is now the core of Omnichannel optimisation • Hyperlocal Campaigns — targeting around stores to optimise for online + offline sales; brands like Taneira have seen ~70% lower cost per sale • Local Creators for Local Needs — using video & reels from regional influencers to drive relevance and store impact And most importantly — aligning marketing, store ops, CRM & IT under one common objective If you’re looking to scale footfalls + revenue in your offline stores, this one is a must-watch. 🎥 Watch the episode here → https://lnkd.in/g69bW3e6 Meghna Apparao Gaurav Jeet Nitin Nair Neha Gupta Meenal Batra Rohin Mittal Suman Lata #Click_To_Brick #Omni_Talks_With_Adyogi #Omni_Talks

Webrooming or Showrooming - Meta’s omnichannel retail product suite makes it easier than ever to connect with your customers—wherever they are! 🔥Meta ads find the right shoppers to drive in-store sales with Offline Conversion API—bridging the gap between clicks and real-world purchases. 🔥Supercharge your campaigns with personalized, automated creatives and tap into the magic of creators for content that truly stands out! 🔥Click to WhatsApp is transforming the way people shop, making retail journeys smoother and more interactive than ever. 🎥 Watch the episode here → https://lnkd.in/g69bW3e6 Arun Srinivas Gaurav Jeet Singh Neha Gupta Nitin Nair Devesh Nichani Harsha Sud Kamayani Singh Meta

O Censo Abracom - Associação Brasileira das Agências de Comunicação 2025 acaba de ser publicado e confirma um movimento claro: a comunicação corporativa amadureceu, se diversificou e ganhou importância. Entre mais de 1.000 agências mapeadas, 82,2% apontam Assessoria de Imprensa como o serviço mais procurado. Mesmo com o avanço de social media, conteúdo e dados, PR (relações públicas) segue no topo — e isso não é acaso, é contexto. Vivemos em uma era em que reputação e coerência narrativa influenciam não só imprensa e público, mas também algoritmos. Se antes o desafio era "aparecer no Google", agora é ser referenciado por ChatGPT, Perplexity, Gemini, Claude, Meta AI e outros answer engines. Essas ferramentas só replicam o que está consolidado em fontes confiáveis. Isso significa que matérias relevantes, porta-vozes com autoridade publicada e dados proprietários tornam-se base das respostas das IAs. PR virou infraestrutura de busca — e de autoridade. O Censo também revela movimentos estruturais: agências são em maioria pequenas ou médias, com forte especialização; concentração está no Sudeste; crescimento da presença feminina (66,8%); baixa diversidade racial (78,6% de pessoas brancas); e apenas 33,4% com políticas formais de Diversidade e Inclusão (DEI). Quase 90% das agências nasceram após os anos 2000, acompanhando o boom digital. Mesmo com tantos novos serviços, o cliente continua buscando PR, comunicação estratégica, conteúdo e redes sociais. Porque marcas precisam de narrativa, reputação, visibilidade qualificada e construção de autoridade, e nada disso se improvisa. O Censo é um retrato e também um alerta: PR não é acessório. É ativo, dado, algoritmo, reputação. Para entrar na conversa, a marca precisa existir na imprensa; para se manter, precisa ter consistência; para liderar, precisa ter autoridade. E autoridade se constrói — todos os dias. A foto ilustra de certa forma o que o Censo mostrou: a equipe da Vocali é majoritariamente feminina - o que é comum no nosso nicho. #CensoAbracom2025 #PR #AssessoriadeImprensa #RelacoesPublicas #ComunicacaoCorporativa #Reputacao #AutoridadeDigital #AnswerEngines #VocaliComunicacao

TikTok Shop just hit $19 billion in quarterly sales nearly matching eBay’s $20.1 billion. That’s wild. eBay’s been around for 30 years. TikTok Shop? Two. This shows how fast shopping is changing right under us. TikTok isn’t built on search like Amazon or eBay. It’s built on discovery. You scroll, you laugh, you buy. And it’s working. If you run a consumer brand, here’s what that means for you: 1. Your content is your storefront. Every short video is a product page now. 2. Creators drive everything. The right partnership can move more units than a month of ads. 3. Measurement has to catch up. A ton of these sales don’t happen inside TikTok, they spill over to Amazon and retail. 4. Budgets are shifting. Full-funnel TikTok campaigns are starting to beat “conversion-only” strategies. 5. Don’t put all your eggs in one feed. TikTok’s growth is massive, but it’s still one platform with its own risks. Social commerce is officially a dominating force. What matters now is how fast you can build the systems and creator network to actually make TikTok Shop work for you. If you want a proven framework for scaling TikTok Shop profitably check this out 👉 https://lnkd.in/gSPDYJGe

Most measurement models are lying to you. Here’s the simple fix that uncovered $3.3M in hidden revenue. For years, marketers have relied on legacy models like last-click or MTA, tools built for a world where every click was traceable. This world was always flawed but it's now completely unrecognizable. The modern customer journey is messy. Someone sees your product in a TikTok video, hears about it from a friend, and only buys weeks later. Traditional attribution misses all of that. In a new piece I co-authored with Matthew Barbarasch, SMB NA Marketing Science Lead at TikTok, we explored how pairing direct customer feedback with modern, privacy-safe measurement tools - like Fospha's full-funnel Bayesian MMM - gives brands a truer view of what’s driving performance. One brand uncovered $3.3M in hidden revenue after switching from MTA to Fospha, revealing the real impact of TikTok’s upper-funnel campaigns that click-based attribution had completely missed. When you start listening to the customer, not the cookie… Your measurement gets smarter. Your creative gets sharper. And your marketing starts working harder than ever. Click the link in the comments to read the full piece.👇

𝐀𝐝𝐬 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 now have ads 📈 At @AccuRanker, we've been tracking this closely. For now, we're primarily seeing it unfold across English-language searches in the US, Australia, New Zealand, and Canada. The UK and larger European countries? Nothing yet. But based on how these rollouts tend to unfold, it’s a matter of time. 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬: → Google has started monetizing AI Overviews at scale → Organic visibility in AIO is now competing with paid placement 𝐀 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐰𝐨𝐫𝐭𝐡 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐚𝐬 𝐭𝐡𝐢𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐬: → How Google balances ad placement without degrading the AIO experience → Whether click behaviour differs from traditional paid placements → How it will affect the relationship between SEO and paid search teams Still early days, but it's one of the more interesting SERP developments we've seen this year. Are you seeing this in your market yet?

Una cosa che ho imparato lavorando sulla strategia di brand per decine di aziende? Quasi nessuno ha il problema che pensa di avere. Chi crede di avere un problema di vendite, spesso ha un problema di posizionamento. Chi crede di avere un brand forte, spesso ha solo un'identità visiva distintiva, che non è la stessa cosa. Chi crede di essere differente, spesso si limita a sostenerlo con parole leggermente diverse rispetto ai competitor. Il punto è questo: il gap tra come pensi che il tuo brand stia performando e come sta performando davvero è quasi sempre più grande di quanto immagini. E questo gap costa. In chiarezza. In riconoscibilità. In efficacia commerciale. In valore che il brand potrebbe generare ma non sta generando. Abbiamo creato CheckYourBrand™ per questo: uno strumento pensato per offrire una prima diagnosi sullo stato di salute di un brand. 10 domande. Tre dimensioni di lettura: Strategia, Coerenza, Esperienza. Un modello di AI addestrato sul framework di _ABLE Creative Studio. Un report che restituisce una prima diagnosi su dove sei oggi e su dove il brand sta disperdendo valore senza che tu lo veda chiaramente. Non sostituisce un audit. Non sostituisce un percorso strategico. Ma aiuta a capire, in tempi rapidi, dove un brand sta disperdendo valore e dove c’è qualcosa che non sta ancora leggendo bene di sé. La fase Beta è aperta a tutti: checkyourbrand.it Se vuoi provarlo: - vai sul link - richiedi il codice d’accesso. Se entrando nel link non trovi più la possibilità di richiedere il codice, probabilmente abbiamo raggiunto il numero massimo per questa fase. In quel caso, scrivimi qui in DM e tengo traccia della richiesta.

Human learning will make or break your agentic AI strategy in marketing. When we discover something new, the first impact moves fast. It feels like finding the holy grail. But reality is a bit different. Once the honeymoon phase ends, the hard work begins. Because getting to real impact takes practice. It takes deeper operational knowledge. It takes a deeper understanding of what actually creates comsistancy at scale. This is where most stop the learning progress and find a new hobby. The ones who continue becomes experts. For agentic AI in marketing, it is the same. Right now, many companies are impressed by the early results from local AI workflows and agentic projects. Some are moving so fast that they are already restructuring teams based on the initial learning. That is dangerous. Because the real success of agentic AI is not in the demo. It is in the teams. It's in the foundation behind it. A foundation that supports human workflows, creativity, decision making, and operational consistency. That foundation is data. And the challenge is much deeper than most initial AI tests reveal. Because your data still needs to work when more teams are involved, more markets are added, more channels are connected, leadership starts relying on the outputs, AI begins making recommendations at scale. Holistic marketing data enables comparing performance across all channels and events objectively. It means your campaign structure, naming conventions, tracking, and data models are aligned. Without that, AI does not create clarity. It scales fragmentation. We have done the research. The average marketing data quality inside operational silos is below 50%. Meaning that most companies are not even ready for the crucial second stage of agentic transformation. Because AI performance is directly tied to operational consistency. The hard work is what creates the real impact. The same way expertise takes 10,000 hours to build. This expertise is within your marketing teams. THE FRAMEWORK The framework itself is not complicated. Most companies start seeing impact within the first 90 days. But it requires ownership from marketing leadership. The maturity curve moves in 3 stages: 1. Align your marketing data language across channels (Martech finally starts working as intended) 2. Standardize reporting into business driven measurement (Leadership begins understanding actual marketing impact) 3. Scale structured data into broader AI and agentic workflows (This is where marketing impact compounds) The companies that win with agentic AI will not be the ones with the most tools. They will be the ones with the strongest operational foundation. Your data and your teams. If you are working through this transition, I am happy to share the full framework.

Immagina un’azienda che si ferma 5 minuti su CheckYourBrand.it e si accorge che forse il problema non è nelle campagne, nel sito o nei contenuti. Magari il punto è che il mercato non capisce davvero perché dovrebbe sceglierla. CheckYourBrand.it nasce per aiutare le aziende a leggere questo segnale: attraverso 10 domande mirate analizza Strategia, Coerenza ed Esperienza del brand e restituisce un report personalizzato. In 5 minuti. Lo stanno già usando founder e manager per individuare segnali che spesso restano invisibili. Non è un audit completo. Non sostituisce un percorso di brand strategy. Ma è una prima indicazione utile per capire se, prima di aumentare budget, contenuti o campagne, il brand sta lavorando insieme al business. Per le prossime 2 settimane sarà possibile provarlo gratis, senza limiti. Fai il check del brand ora: checkyourbrand.it

Marketing operations are becoming significantly more strategic with AI systems in place. But here's the catch: The interesting thing about agentic workflows is that they depend on company specific context to provide the intelligence needed. That context depends on structure. If campaign naming changes constantly, If tracking is inconsistent, If CRM definitions differ across teams, If validation happens too late... Then AI systems inherit the same confusion as the organization itself. That is why commercial infrastructure suddenly matters so much. For years, taxonomy and governance were treated as operational maintenance. Now they are becoming foundational layers for commercial intelligence. Because the speed of future GTM organizations will increasingly depend on whether systems can understand data consistent, interpret commercial intent correctly, connect activity across channels, and trust the underlying structure. This will likely become one of the biggest hidden competitive advantages over the next few years. Not flashy AI demos. Operational clarity.

BYD Austria und Achtzehn Grad gewinnen Staatspreis-Sonderpreis für Data Driven Marketing Bei der Verleihung des Staatspreises Marketing 2026 am Montagabend im Rahmen des Österreichischen Marketingtages wurde das Projekt „BYD – auf dem Weg zu Österreichs Nummer 1" mit dem Sonderpreis "Data Driven Marketing" ausgezeichnet. Eingereicht von der CCI Car Austria GmbH (BYD Österreich), konzipiert und umgesetzt gemeinsam mit der Wiener Agentur Achtzehn Grad. Gegen 147 Einreichungen setzte sich die Kampagne durch. Kern der ausgezeichneten Arbeit ist ein durchgängiger, datengetriebener Marketing-Funnel: Bis zu 15 Plattformen – von Media und Website über CRM und Probefahrt bis zu Abschluss und Fahrzeugauslieferung – laufen in einem zentralen Datenpool zusammen. Ein Dashboard analysiert alle Touchpoints laufend, Kampagnen werden KI-gestützt optimiert. So wird der gesamte Sales-Funnel messbar und steuerbar. Möglich wurde das erst durch die enge Zusammenarbeit von CCI Car Austria GmbH (BYD Österreich) unter dem Dach der Wolfgang Denzel Auto AG Achtzehn Grad und agencylife innovative GmbH: in der BYD Marketing Environment lässt sich die gesamte User Journey – von der Kampagne über den Website-Besuch und die Probefahrt bis zum Verkaufsabschluss – heute nahtlos tracken. Ein Ergebnis, das einen langen, gemeinsamen Weg gebraucht hat. Die Ergebnisse – bei deutlich geringerem Budget als die etablierten Konzernmarken: +74 % Wachstum im Gesamtmarkt (6.899 Fahrzeuge, 2024: 3.946), der SEAL U DM-i als meistverkaufter Plug-in-Hybrid Österreichs 2025 und eine Verdopplung der spontanen Markenbekanntheit (9 → 20 % im Gesamtmarkt). Wir haben für BYD kein einzelnes Kampagnen-Set-up gebaut, sondern ein in sich funktionierendes Ökosystem, in dem Marke und Vertrieb zusammenspielen. Die Auszeichnung zeigt, dass datenbasiertes Marketing direkt auf Bekanntheit, Vertrauen und Verkaufszahlen einzahlt. Dass das Wirtschaftsministerium genau diese datengetriebene Konsequenz auszeichnet, freut uns sehr. ", so Rene Petzner, Head of Marketing BYD Österreich. BYD EUROPE Wolfgang Denzel Auto AG Paula Perle Pascal Sperger Elisa Dominguez Michael Ebner Katharina Kodella Rosa Zappella Anna Benda Tanja Keglić

Subaru beginnt ein neues Kapitel. Achtzehn Grad durfte es mitschreiben. Mit dem neuen UNCHARTED bringt Subaru Österreich seine Abenteuer-DNA in die Elektromobilität. Das Modell ist der leistungsstärkste Subaru aller Zeiten und steht für einen echten Wendepunkt der Marke. Allrad, Kontrolle, Abenteuer, Eigenständigkeit. Diese Werte führen wir konsequent in die elektrische Zukunft, statt die Marke für diesen Schritt glattzubügeln. E-Mobilität wird meist über glatte Oberflächen, urbane Perfektion und maximale Sauberkeit erzählt. Unser Auftritt ist der Gegenentwurf. Wir brechen bewusst mit den gängigen Codes der Elektromobilitäts-Kommunikation. Neben klassischen Kampagnenkanälen wie Out-of-Home, Hörfunk, CTV, Display, Social Media und Website setzt Subaru Österreich auch auf eine aufmerksamkeitsstarke Brand Activation in Wien und Salzburg. So wird der Leitgedanke der Kampagne sichtbar gemacht: Subaru bleibt Subaru. Auch elektrisch. Danke an Matthias Hinterreiter und Patrizia Koll vom Marketing & PR bei Subaru Österreich für das Vertrauen und die Zusammenarbeit. Und Respekt an das Team, das diesen Auftritt gebaut hat. Mehr Infos auf der Case Page in den Kommentaren. Automotive ist bei uns kein Zufall.