AdYogi

Webrooming or Showrooming - Meta’s omnichannel retail product suite makes it easier than ever to connect with your customers—wherever they are! 🔥Meta ads find the right shoppers to drive in-store sales with Offline Conversion API—bridging the gap between clicks and real-world purchases. 🔥Supercharge your campaigns with personalized, automated creatives and tap into the magic of creators for content that truly stands out! 🔥Click to WhatsApp is transforming the way people shop, making retail journeys smoother and more interactive than ever. 🎥 Watch the episode here → https://lnkd.in/g69bW3e6 Arun Srinivas Gaurav Jeet Singh Neha Gupta Nitin Nair Devesh Nichani Harsha Sud Kamayani Singh Meta

Turning Online Clicks into Store Visits & Revenue In this special #OmniTalks episode by AdYogi x Meta, join Anshuk Aggarwal (Co-founder, AdYogi) and Saugato Bhowmik (Director – D2C, Auto & CPG, Meta) as they unpack how brands can drive real-world sales through digital ads. From the “pendulum” shift between online and offline to the reality of a zig-zag, non-linear funnel, this conversation breaks down why digital-first brands are racing to open offline stores—and how the two channels amplify each other. The episode also dives into what’s powering omnichannel growth today: stronger signals, Offline Conversion API (OCAPI), hyperlocal awareness in the vicinity of stores, and omnichannel ads that optimize for online + offline outcomes. Plus, why creators are becoming the “new billboard” for driving store visits and revenue. Watch the full episode here- https://lnkd.in/gNY3FGFz Nitin Nair Neha Gupta Meghna Apparao Gaurav Jeet Singh Anshuk Aggarwal Rohin Mittal Arun Goel Shobhit Agrawal Manasvi Neyol Arvind Prakash Sharma GARVIT SAHNI Kandha Hariharan R Kunal Sethi Abeer Sharma Sriram Subramanian Subham Bansal Bharath Ram Swati Abrol Vinit Gupta Rudransh Keshari Dr Lucky Yadav #Click_To_Brick #Omni_Talks_With_Adyogi #Omni_Talks #Omni_Channel_Marketing #Meta #AdYogi #Offline_Growth #Store_Traffic #Retail_Revenue #Omni_Channel_Success

Increase In-Store Traffic & Revenue

Boost Footfall & Sales at Your Retail Stores

🚀 Webrooming or Showrooming — shoppers don’t follow a funnel anymore. They bounce between online and offline — effortlessly. Now, with Meta’s Omnichannel stack, brands can finally decode those journeys. In Episode 3 of OmniTalks with AdYogi, I sat down with Meghna Apparao to break down what makes a truly effective Omni strategy 👇 💡 Key takeaways: • Tech Plumbing — sending first-party signals back to Meta in a privacy-friendly way is now the core of Omnichannel optimisation • Hyperlocal Campaigns — targeting around stores to optimise for online + offline sales; brands like Taneira have seen ~70% lower cost per sale • Local Creators for Local Needs — using video & reels from regional influencers to drive relevance and store impact And most importantly — aligning marketing, store ops, CRM & IT under one common objective If you’re looking to scale footfalls + revenue in your offline stores, this one is a must-watch. 🎥 Watch the episode here → https://lnkd.in/g69bW3e6 Meghna Apparao Gaurav Jeet Nitin Nair Neha Gupta Meenal Batra Rohin Mittal Suman Lata #Click_To_Brick #Omni_Talks_With_Adyogi #Omni_Talks

Drive Footfall & Revenue To Your Offline Stores