LinkedIn thought leader ad examples

The future of PPC is moving fast—and it’s more creative, more dynamic, and more user-focused than ever. With AI-driven search, dynamic creative, and adaptive landing experiences, we’re entering a world where ads feel less like ads and more like seamless solutions to user intent. But even with all this automation, the real competitive edge doesn’t disappear—it shifts. There will always be a need for smart strategy, strong data science, and the math behind the magic to drive maximum efficiency and return. At 94n , we’ve been using advanced data models and analytical frameworks for years to push performance further. And I’m genuinely excited to see how Google’s new AI capabilities combine with what we’re already doing to deliver better outcomes for agencies, advertisers, and—most importantly—the end consumer. If you want to know more about our strategies, the work we’re doing, and how we’re helping clients scale while staying efficient, feel free to book some time with me: 👉 https://lnkd.in/enpKUXJS #ppc #digitalmarketing #performancemarketing #Adpeak #datascience #google

I'm humbled and honoured to say that we just brought another win from the UK Search Award's… but here’s the truth: Awards don’t happen because of one big moment. They happen because of hundreds of tiny ones, created by a team that’s had the time and trust to truly synergise. At 94n, we don’t rush that part -- we can’t. Because great performance work only happens when you’re willing to get under the skin of a client’s business and become an extension of their team, and not just an agency on the side. And that takes time. It’s why our average client stays with us for 20 months. Not bad for an agency born in 2022. Not bad for a fully-remote team across the US, Europe and Asia, covering over 12 hours of timezones, who show up every day with curiosity, humility, and an almost obsessive love for doing paid media properly. This award simply reflects what I see internally: A team that sharpens one another. A team that challenges respectfully, collaborates naturally, and solves problems like they’re running the businesses themselves. A team that doesn’t look for shortcuts, only understanding. The win is great. But the real win is building a group of people who care enough to make work like this possible, and have since add three more brilliant team members over the last quarter to fuel our synergetic fire. Here’s to more learning, more growth, and more long-term partnerships built on trust, transparency, and truly knowing the businesses we serve. If you're looking for a transparent, performance-driven approach to help you reach your digital goals next year then let's talk! 🚀 https://94n.digital https://lnkd.in/d5dyg9FT

How MatchMaker added +6% profit, equal to over €20M in additional profit per year, by making individual product preferences usable inside the tools the team already worked with. MatchMaker helps marketing teams move beyond generic segmentation by selecting the most relevant offers, content, and media for each customer. It fits into the existing stack and automates the translation from customer intelligence to execution, so teams can reduce manual work without leaving personalisation stuck in models, pilots, or workarounds. In this video, we show the process behind that +6% profit uplift, and how MatchMaker helps turn customer data into personalisation that performs in-market.

How do you turn a loyalty strategy into something concrete enough to launch? The Dutch Railway Company already had a clear ambition: to encourage travellers to make more sustainable travel choices. The research was there. The behavioural insights were there. The internal motivation was there. But one question still needed a sharper answer: What should be launched first to turn sustainable loyalty into a working customer programme? Together, we transformed their existing strategy into a ready-to-execute program with our proven method: • We brought together existing research, initiatives and strategic building blocks. • Aligned 10+ stakeholders through co-creation. • Defined the conditions for success: digital identification, customer data consent and a personalised experience. • Connected the concept to KPIs, channels and team ownership. And made clear what needed to be built, tested and validated first. The result was not another broad strategy. It was an executable route. A shared loyalty framework. A clear MVP roadmap. A concrete activation plan. And ownership over the steps needed to move from ambition to execution. This meant turning scattered initiatives into one clear direction: recognising travellers better, serving them more personally and gradually encouraging more sustainable travel behaviour. This is where strategy becomes commercially useful, and starts delivering on the direction envisioned. This is the turning point at which teams know what to do next, who owns what and which first version can be tested. At 20oneC, we help organisations close that gap: from ambition and insight to a roadmap teams can actually move on.

No marketing B2B de alto ticket, o objetivo é relevância – não volume. Metas cegas por leads levam a escolhas que sabotam o resultado: tráfego que atrai curiosos, otimização para conversão em vez de intenção, formulários que coletam contatos – mas não geram pipeline. Leads irrelevantes incham o time, elevam CAC e corroem a relação com vendas. Vendas de valor precisam mudar o foco dos leads para a geração de demanda: manter sua marca presente na mente do seu público, construir autoridade e reputação para gerar confiança, educar seu nicho de atuação sobre a sua solução e estimular relacionamentos de valor. É uma abordagem orientada a negócios, com operação integrada entre marketing e vendas e compromisso com resultados comerciais. Por isso, troque as métricas de vaidade e MQLs por pipeline gerado, receita influenciada e penetração em segmentos estratégicos. Sucesso é medido por oportunidades com potencial de fechamento, não por formulários preenchidos. Se sua estratégia depende de centenas de leads para fechar poucos contratos, o problema pode estar no começo da conversa. Priorize a relevância – e esteja presente onde a demanda nasce.

ICP é a definição estratégica mais valiosa que uma empresa deve estabelecer. Muitas empresas B2B temem nichar e acabam “indo atrás de todo mundo”: o resultado costuma ser recursos diluídos, pouca tração e dificuldade em escalar o marketing. Antes de diversificar, explore onde já há vantagem comprovada: identifique com clareza para quem sua solução gera mais valor, com critérios objetivos – quem tem fit com a proposta (resultado entregue), capacidade de compra e potencial de expansão. Um ICP bem definido seleciona o GTM e prioriza contas que elevam margem e reduzem churn – em vez de perseguir leads aleatórios e métricas de vaidade. Lembre-se: a penetração de mercado é a rota de menor risco e maior eficiência para crescimento sustentável. Nichar permite entender demandas profundas, transformar cases em referência e reduzir a resistência das contas. O CAC tende a cair, ciclos de venda aceleram e a sensibilidade a preço diminui. Foco e priorização não significa fechar portas, mas concentrar esforços onde você tem mais probabilidade de vencer.