94n Digital

I'm humbled and honoured to say that we just brought another win from the UK Search Award's… but here’s the truth: Awards don’t happen because of one big moment. They happen because of hundreds of tiny ones, created by a team that’s had the time and trust to truly synergise. At 94n, we don’t rush that part -- we can’t. Because great performance work only happens when you’re willing to get under the skin of a client’s business and become an extension of their team, and not just an agency on the side. And that takes time. It’s why our average client stays with us for 20 months. Not bad for an agency born in 2022. Not bad for a fully-remote team across the US, Europe and Asia, covering over 12 hours of timezones, who show up every day with curiosity, humility, and an almost obsessive love for doing paid media properly. This award simply reflects what I see internally: A team that sharpens one another. A team that challenges respectfully, collaborates naturally, and solves problems like they’re running the businesses themselves. A team that doesn’t look for shortcuts, only understanding. The win is great. But the real win is building a group of people who care enough to make work like this possible, and have since add three more brilliant team members over the last quarter to fuel our synergetic fire. Here’s to more learning, more growth, and more long-term partnerships built on trust, transparency, and truly knowing the businesses we serve. If you're looking for a transparent, performance-driven approach to help you reach your digital goals next year then let's talk! 🚀 https://94n.digital https://lnkd.in/d5dyg9FT

The future of PPC is moving fast—and it’s more creative, more dynamic, and more user-focused than ever. With AI-driven search, dynamic creative, and adaptive landing experiences, we’re entering a world where ads feel less like ads and more like seamless solutions to user intent. But even with all this automation, the real competitive edge doesn’t disappear—it shifts. There will always be a need for smart strategy, strong data science, and the math behind the magic to drive maximum efficiency and return. At 94n , we’ve been using advanced data models and analytical frameworks for years to push performance further. And I’m genuinely excited to see how Google’s new AI capabilities combine with what we’re already doing to deliver better outcomes for agencies, advertisers, and—most importantly—the end consumer. If you want to know more about our strategies, the work we’re doing, and how we’re helping clients scale while staying efficient, feel free to book some time with me: 👉 https://lnkd.in/enpKUXJS #ppc #digitalmarketing #performancemarketing #Adpeak #datascience #google

Are you struggling to get all of your products into ad auctions and growing your eCom footprint? You’re not alone. One of our UK clients took their zero-click products from 84.1% down to 26.55%, with revenue going from -36% YoY to +37.2% YoY over a 9 month period after we took over their accounts. How’d we do it? Not through minor campaign tweaks — but through a complete structural rethink of how retail PPC accounts are built. This kind of turnaround isn’t just about big ideas — it’s about flawless fundamentals too. For clients aligning with our agency, we ensure every element is calibrated: rigorous conversion tracking audits, implementation of server-side tracking for maximum signal integrity, and a campaign structure designed to support both clarity and control at scale. It starts by following best practices, but it doesn’t stop there — the right structure is only powerful when it’s aligned with business strategy. Understanding which investments are truly winning and which are quietly draining performance is the baseline. Then it’s about rinse, repeat — refining, testing, scaling — with a data-first, margin-conscious mindset that keeps every ad pound, euro or dollar accountable. This wasn’t about spending more. It was about thinking deeper, consistent communication — and using data architecture to solve real business problems at scale. Are you facing a data-problem with your eCommerce business? Book some time with me, and let's see how we can help you see through the noise! https://lnkd.in/ee7qvMGU https://94n.digital/

Black Friday jitters? We promise to lower your sweat to skin ration by at least 64%. Results may vary. Jokes aside, every year, Black Friday/Cyber Monday feels less like a flash sale weekend -- and more like stepping into the digital Colosseum, where only the best-prepared survive. It’s not just about dropping prices. It’s about strategy, agility, and having your tech, team, and tactics locked in. Here’s how smart brands are setting themselves up to win: They’re expanding the calendar -- starting earlier and ending later. With 2024’s early shoppers driving a 45% jump in pre-BFCM sales, it’s no longer enough to go live Friday morning. Brands are warming up their audiences weeks ahead and riding the momentum long after. They’re leaning into data, not guesswork. Top sellers are analysing past sales, running ABC product analysis, and using tools like Shopify Reports to spotlight the real revenue drivers. Inventory planning? It starts months out. They’re obsessing over mobile. With 81% of shoppers hitting “buy” from their phones last year, if your mobile UX isn’t silky smooth… you’re going to have a bad time. Speed matters. A slow site loses the sale. Top brands are load-testing, securing their domains, and prepping for traffic surges like it’s Cyber Doomsday. Because, well, it is. They’re also thinking defensively. What if the site goes down? What if a shipping partner melts down mid-sale? Contingency plans aren’t nice to have—they’re essential to keeping momentum and ensuring better performance. And then there’s the marketing. An irresistible offer is step one, but what makes it work is the ecosystem around it: homepage refreshes, sharp email campaigns, retargeting past buyers, and doubling down on your highest-performing sales channels. This is the moment where average brands burn budget. And great brands make their quarter. If you’re treating BFCM like a weekend promotion, you’re already behind. Treat it like the revenue event of the year, and act accordingly. Having troubles with planning growth, launching sales or understanding your paid media in general? Let's talk! https://lnkd.in/ee7qvMGU https://94n.digital

From £6,700 to £107,000/month. That’s a 1,496% increase in MRR. 🚀 When this client first came to us, they were generating £6,700/month on average in 2022. They had the products. They had the potential. They just needed better performance from their paid media. We started working with them in October 2022, and today—just over two years later—now, they’re doing £107,000 in average monthly recurring revenue this year. Here’s how we helped make it happen: ✅ Started with Google Ads and nailed the fundamentals ✅ Expanded into Meta and Microsoft Ads once the foundation was strong ✅ Switched to a Marketing Efficiency Ratio (MER) model to measure investment by lift—not just ROAS ✅ Worked with the client, who used our data, to find more products to test — this enabled us to achieve consistent growth. ✅ Blended ROAS + channel-level targets gave us flexibility to push/pull budget based on impact ✅ Constant communication—sharing what’s selling, what’s not, and which products needed to be cut ✅ Leveraged hero products to fuel growth across channels ✅ Launched our software, AdPeak, to squeeze even more performance out of the accounts over the last 12 months. No fluff. Just tight execution, clear data, and real partnerships. Media buying is not just about ads - you have to understand the business and their goals. Strategy, communication, and relentless optimisation. Shout out to Tushar Singh and Simone Pardini for the absolutely spectacular work! 🎉🙏

From $33K to $98K/month. From 5.69 to 7.57 ROAS. All in just 60 days. That’s the kind of growth we engineered for a leading provider of cash drawers and POS solutions. When we took over the account, we noticed three big issues: - Over-reliance on Windows POS systems - Inefficient ad scheduling and outdated extensions - Missed opportunities in underutilized product categories We didn’t just fix things. We rebuilt the entire strategy. ✅ Launched Performance Max campaigns for Android POS systems, receipt printers, and (later) cash drawers ✅ Reallocated budget to weekdays and paused low-converting hours ✅ Refreshed all ad extensions to boost CTR and engagement ✅ Monitored and optimized campaigns daily, with frequent A/B testing The result? Between Jan-Feb 2025, revenue jumped by 195% YoY. We nearly tripled total sales while increasing efficiency across the board: - 45% more clicks - 47% more impressions - 36% more conversions And even with CPC rising by 53%, returns outpaced costs. Our favorite part? Cash drawers became a sleeper hit. A new Performance Max test beat the existing Shopping campaign with: - 112% more revenue - 69% more clicks - 60% more impressions - All while spending 10% less. Next up: scaling into Microsoft Ads and doubling down on top performers. Growth isn’t just about spending more. It’s about spending smarter. Well done Tushar Singh and Manon Randé for growing the account in such a short period of time