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💎 This is how SWAROVSKI launched Ariana Grande’s new collection - with floating 3D holograms Window displays are built to get people inside the store. Most fail.. Because they don’t make people feel anything. People glance for 2 seconds and keep walking But reaching younger generations means speaking their language. And they respond to experiences they can't get anywhere else. For the Ariana Grande x Swarovski Capsule launch, SWAROVSKI deployed floating 3D holograms in the windows of London and Paris' most prestigious stores. Ariana Grande brings the cultural moment. Holograms turn Swarovski's story into an immersive experience. Together ? They get people off the street and into the store Huge thanks to our partners JCDecaux for flawless execution P.S. Which brand should go 3D next ? Drop your suggestions 👇