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Most teams are still building AI search strategy on the assumption that SEO carries over. It doesn’t. We pulled 2,800 queries across 30+ consumer brands to validate. Ranking on page one of Google gives you an 8% chance of being cited by ChatGPT. ChatGPT and Google AI Overviews have even less in common with each other than either has with classical Google. These are different retrieval systems indexing different parts of the web. Your SEO playbook isn't going to carry you here.

The winners in marketing won’t be the teams using the most AI. They’ll be the teams built best for it. What gets automated, what stays human, and where judgment becomes even more important. If you’re thinking seriously about that, come discuss it with peers at The Oasis in Cannes, June 22nd & 23rd 12-4:30pm. Register here: https://lnkd.in/gUpj-4cz

Septiembre no tiene por qué ser una cuesta, sino un punto de partida lleno de posibilidades. Es el momento de volver con energía renovada, nuevos proyectos y la ilusión de mejorar. Cuando eliges empezar con ganas, septiembre se convierte en una oportunidad para crecer y disfrutar, no en un bajón.

En un mundo saturado de tecnología y producción masiva, Galicia brilla con luz propia. Las marcas pequeñas, las de toda la vida, esas que nunca dejaron de ser auténticas, hoy son tendencia. Aquí, lo hecho a mano y lo real son los nuevos must. Mientras otros corren, en Galicia seguimos nuestro propio ritmo. Porque las prisas no son buenas… ¿Quieres saber por qué el tiempo nos está dando la razón?

Op ons Ambassador Event vroegen we klanten waarom ze bij ons blijven. "Je hebt echt het idee dat er met je meegedacht wordt, zelfs buiten meetings om.” Ik ben trots op onze software. Maar hier word ik echt blij van. Ons expert team dat buiten de contactmomenten nog nadenkt over de beste manier van verkopen. De meeste marketplace integrators stoppen als de techniek staat, bij EffectConnect kiezen we bewust voor een andere aanpak. Want je marketplace-strategie verandert regelmatig. Dan wil je een partner die meedenkt op het moment dat er intern of in je keten wat verandert. Dankjewel Lotte Klijmeij voor de mooie woorden 🙏

"Ik was sceptisch over de Repricer, maar daar moet ik op terugkomen" Eigenlijk is dat nog mooier dan mensen die al bij de start direct denken: "dit gaat me zeker helpen!" 😇 We spraken Erik, eigenaar van Castillo Lederwaren, op het EffectConnect Ambassador Event. Hij is actief op meerdere marketplaces en heeft op een deel van zijn assortiment concurrentie. Daar moeten we van winnen natuurlijk 💪 Niet ten koste van alles. Winnen is leuk, maar niet als het met verlies is. Tom en Rick hebben de Repricer ingericht met Erik om winstgevend de koopblokken te winnen. Dat lukt aardig, getuige deze video 😉

Agents are officially the 2025 Buzzword of the Year. BUT my cofounder extraordinaire Sameer Singh still managed to drop hot 🔥 on the Enterprise GTM podcast with Vidya Raman on how 9 figure revenue brands are using our agents to reimagine the commerce experience. Here are my 3 favorite takeaways from the episode 1️⃣ The Future of Commerce is Agentic What do you get when you infuse LLM model parameters with brands' data including the product catalog, user behavior, and transactions? A brand specific reasoning engine, or (with less 🤓) a super smart AI brain that can make smart decisions with the category specific expertise that's relevant to users. Agents built on this brain can create substantial value across both ends of LTV:CAC ratio. 2️⃣ The Death of “You May Also Like” Legacy recommendation systems work off of patterns: “People who bought this also bought that.” Useful? Barely. Annoying? Definitely. But we’re moving toward a future where product recommendations are tailored by agents that identify and act off your ACTUAL preferences—not what an algorithm guesses based on strangers’ behavior. 3️⃣ Owning Your Own LLM > Generic LLMs LLMs are incredibly powerful, but they aren’t trained on real shopping interactions. That’s why so many chatbots feel sluggish and hallucinate. The alternative? Own a custom model that knows your customers, your brand voice, and your compliance needs. 🎧 Click the link in the comments to listen to the full episode

CarBahn needed a way to help shoppers understand complex performance products in real time. Envive AI (formerly Spiffy AI) trained an AI Sales Agent on their catalog and installation guides so customers could get reliable answers during the buying process. The result was a 13x lift in add-to-cart actions and a 10x lift in completed purchases. You can find the complete case study in the comment section.

We just spent the last 6 months building something that shouldn't be possible. You start with a single product photo. A blue shirt on a hanger. Static. Lifeless. Thirty seconds later, you have ghost mannequin shots, flat lays, and video of a model in a clean studio setup—each one styled differently, and catalog-ready. That's Dreem. The traditional photoshoot isn't dead; it's just been compressed from weeks of planning, thousands in budget, and endless revisions into a drag-and-drop interface that works at the speed of your imagination. Our Virtual Talent selector gives you diverse, hyper-realistic models. Our styling engine lets you transform a single SKU into an entire brand narrative. And the output? Professional photography that populates your e-commerce store, social feeds, and marketing campaigns in minutes. This week, we're officially launching Dreem to the world. And to celebrate, we're giving away 1 million credits to early users. Want a bonus? Comment "Dreem" below and I'll send you an extra 2,000 credits to test drive the platform.

1,000,000 FREE CREDITS. (Yes, really). 🤯 The wait is over. Dreem is officially in Open Beta. If you run a fashion brand, your content workflow just got 10x faster. The days of expensive shoots, booking models, and waiting weeks are over. Now, you can do it all from your laptop. Upload 1 product photo -> Get back infinite assets. We are talking: ✅ Studio-quality product shots ✅ 400+ diverse virtual talents (localize for any global market) ✅ AI Video generation Want to try Dreem for free? 👇 We’re giving away 1 Million credits to celebrate the launch: 1️⃣ Comment “Dreem” below = I’ll send you 1,000 credits. 2️⃣ Sign up this week = Get an automatic 2,000 credit bonus. That’s 3,000 credits to start. 100% Free. See you in the comments 😄

Depois de observar centenas de operações, percebi que a "Falsa Agilidade" é uma das doenças mais silenciosas (e caras) das PMEs em escala. No mercado, convencionou-se que ser ágil é "fazer rápido". Na realidade das empresas que dominam seu setor, agilidade é o resultado de uma arquitetura silenciosa e processos tão bem desenhados que a velocidade se torna um subproduto natural, não um esforço heroico. Quando a sua equipe corre o dia inteiro para apagar incêndios, isso não é agilidade, mas sim falta de método. Quando cada decisão exige uma reunião de emergência, isso não é dinamismo. É falha de governança. O custo da urgência constante é brutal: - Drenagem da Margem Cognitiva: O líder gasta sua inteligência resolvendo o "agora" e perde a capacidade de enxergar o amanhã. - Escala do Erro: Automatizar ou acelerar um processo ruim com IA apenas escala a confusão de forma mais rápida. - Fadiga Digital: O time entra em colapso porque a tecnologia, em vez de silenciar o caos, acaba amplificando o ruído. A verdadeira agilidade exige a disciplina do "Não", exige entender que a pressa é inimiga da consistência e se a sua operação depende de picos de energia para funcionar, você não tem um sistema; você tem um organismo frágil. Tecnologia deve ser a estrutura que traz clareza para que a eficiência não gere apenas "confusão acelerada". Maturidade operacional é saber que o crescimento não começa com um susto, mas com a continuidade de um sistema totalmente integrado. Culturas fortes nascem de líderes que entendem que a operação nota 10 não faz barulho, simplesmente funciona. Comenta aqui, qual foi a última "urgência" na sua empresa que, se você olhar com frieza, era apenas um processo mal desenhado?

Faturamento alto pode esconder uma fragilidade simples: a sua operação de receita está fragmentada. Quando checkout, integrações, dados, automações e tracking vivem como peças soltas, acontecem três efeitos previsíveis: 1. Você perde governança, porque ninguém enxerga o fluxo completo do clique até a receita. 2. Você perde previsibilidade, porque falhas e variações viram rotina. 3. Você perde robustez, porque picos, migrações e volume viram risco operacional. Um exemplo objetivo para colocar isso no papel: Se um negócio fatura R$ 500.000/mês e roda com 8% de custo variável atrelado ao fluxo de venda, são R$ 480.000/ano expostos a um modelo que escala custo junto com a receita. Esse número importa menos como “economia” e mais como sinal de falta de governança sobre a camada de receita. Por isso eu preparei o Framework ADL (Arquitetura de Liberdade). Um One-Page de decisão para você diagnosticar sua operação sob três critérios: Integração: sua operação funciona como sistema único ou como stack remendada? Previsibilidade: você consegue governar receita e rotinas ou vive de exceções? Robustez: sua infraestrutura mantém consistência sob estresse (picos, volume, migração)? A Guru existe para isso: uma camada de serviços robusta sobre as vendas, orquestrando checkout, integrações, dados, automações e tracking para dar previsibilidade e robustez à operação. Comente ADL ou me envie mensagem e eu te mando o material.

This week we launched something we've been thinking about since day one at Dyver.AI. And I had the chance to talk about it on ZF IT Generation. Thank you Adrian S. and Ziarul Financiar for the invitation and the great conversation. A few things we covered: → Dyver AI Assistant: Our first self-service product: an AI agent you simply talk to, and it turns that messy supplier Excel into a catalog ready to publish on your site, eMAG, Amazon or Allegro. No technical skills needed. → Why this opens up a market of ~12 million small online stores worldwide - 12x larger than the enterprise and mid-market segments where we started. → How we tested it before launch: we built an AI agent that simulates real users and let it stress-test our assistant through thousands of conversations. → The shift from SEO to GEO: why preparing product data for AI-powered search is becoming existential for e-commerce companies. My favorite way to put it: with Dyver, you can pay $20 and have your own team of programmers making the exact adjustments your catalog needs. Full interview (RO) in the comments 👇

I have watched brilliant catalog teams lose weeks to manual work, year after year, deal after deal. At Dyver.AI, we have been building toward changing that for a while now, and we are ready. The work has been worth it. #Dyver #Ecommerce #ProductData #CatalogManagement #Automation

Many retailers expand internationally by simply copying prices from one market to another. It feels efficient. But in reality, it often creates problems: – margins too low in one market – prices uncompetitive in another – inconsistent positioning across countries Because every market behaves differently. Differences: – competitors – price sensitivity – VAT rates – purchasing power – customer expectations A price that works perfectly in Germany may completely fail in the Netherlands or Slovakia. That’s why multi-market pricing is not just currency conversion. It’s a strategy. The goal is not to have the same prices everywhere. The goal is to have the right prices everywhere. The most successful retailers usually combine: ✅ centralized pricing control ✅ local market adaptation ✅ clear pricing rules ✅ market-specific positioning Because scaling internationally without localized pricing often means scaling inefficiencies too. 👉 Do you localize pricing by market, or mostly copy it?

Two weeks after turning on competitor monitoring, here is what the data showed to one of our clients: 🔴 31% of their catalogue was priced above the cheapest competitor by more than 10%, on products where price is the main deciding factor for the buyer. 🟢 18% of their catalogue had no competition at all, yet prices were set as if they were fighting for every sale. Nobody had done anything wrong. There was no negligence. The team was working hard. They just had no visibility. The 31% was quietly losing sales. The 18% was quietly leaving margin on the table. Both were invisible without monitoring. What changed after two weeks was not the pricing. It was the awareness. For the first time, the team could see their full catalogue against the market, product by product and make decisions based on data rather than instinct. That is the starting point with most of our clients at Disivo. Not a dramatic rescue. Just clarity, where there was none before. What would you do first if you suddenly had full visibility across your catalogue?

Unser Miteinander bleibt. Vor und nach der Wahl. Die Stimmen der Landtagswahl in Sachsen-Anhalt und der Kommunalwahlen in Niedersachsen sind ausgezählt. Zwei Wahlen auf unterschiedlichen Ebenen, deren Ergebnisse viele Menschen beschäftigen. Für mich werfen sie vor allem eine Frage auf: Wie gehen wir nach der Wahl miteinander um? Demokratie beginnt mit der Stimmabgabe. Aber sie endet nicht mit dem Schließen der Wahllokale. Sie zeigt sich vor allem danach: in der Art, wie wir einander begegnen, miteinander diskutieren und unseren Alltag teilen. Bei ROSSMANN arbeiten mehr als 40.000 Menschen aus über 100 Nationen. Menschen mit unterschiedlichen Geschichten, Erfahrungen und Überzeugungen. Sie arbeiten in unseren Filialen, in der Logistik und in der Zentrale. Arbeit ist damit einer der Orte, an denen Gesellschaft jeden Tag ganz konkret stattfindet. Und auch Wahlergebnisse kommen mit zur Arbeit. Es gibt Kolleg:innen, denen diese Ergebnisse Angst machen. Menschen, die sich fragen, ob sie auch morgen noch genauso selbstverständlich dazugehören. Ob sich etwas in ihrem Umfeld verändert. Ob aus politischen Parolen irgendwann persönliche Ablehnung wird. Meine Antwort darauf ist eindeutig: Ja, du gehörst dazu. Wir müssen als Gesellschaft zuhören und verstehen, woher Frust, Wut und Entfremdung kommen. Aber Zuhören bedeutet nicht Relativieren. Und Verstehen bedeutet nicht, jede Haltung zu akzeptieren. Menschenwürde ist keine Mehrheitsentscheidung. Demokratie braucht unterschiedliche Meinungen und kontroverse Debatten. Sie braucht aber ebenso den Schutz von Minderheiten und klare Grenzen gegenüber Menschenfeindlichkeit und Rechtsextremismus. Ein gutes Miteinander entsteht nicht von allein. Wir gestalten es jeden Tag neu. Durch Respekt, echtes Interesse und eine ehrliche Nachfrage. Durch eine Hand auf der Schulter, ein „Wie geht es dir?“ oder einen Moment mehr Zeit zum Zuhören. Aber auch durch Widerspruch. Wenn Menschen in unserem Beisein abgewertet, ausgegrenzt oder angefeindet werden, reicht Stille nicht aus. Dann braucht es ein klares „Nicht mit mir.“ Für mich bedeutet, unser Miteinander jeden Tag besser zu machen, auch Verantwortung füreinander zu übernehmen. Nicht nur dann, wenn es einfach ist, sondern gerade dann, wenn unser Miteinander herausgefordert wird. Denn Wahlen entscheiden über politische Mehrheiten. Wie wir danach miteinander leben und arbeiten, entscheiden wir. Gemeinsam. Jeden Tag. #Demokratie #Miteinander #Haltung #Zusammenhalt #HR #ROSSMANN

Every VC is chasing ARR. The durable edge is NDR. ARR makes for a great headline, but NDR is what proves endurance: existing customers not only stay, they expand, because the value compounds. Look at Uber, Airbnb, Google. Each built a two-sided monetization model: Uber: riders pay for rides, drivers pay for access. Airbnb: guests pay to stay, hosts pay to list. Google: users get free search, advertisers fund the growth. That’s why their retention is bulletproof. Two-sided monetization fuels NDR, and NDR is what builds defensibility. In retail tech, the same mechanics are now in play: Retail chains pay to eliminate lost sales through real-time shelf visibility. CPG brands pay for the data they’ve never had, availability, share-of-shelf, and OOS truth. One dataset, Two payers, compounding ROI. Monetize one side, you grow. Monetize both sides, you dominate. #VCEdge #TwoSidedMonetization #RetailTech #ROI #ARR #NDR

60% of retail SKUs are inaccurate, costing the industry $1.77 trillion a year. A price tag says one thing, the system says another. The product’s in-store, but not on the shelf. How many sales are lost each week because the shelf says $5.99 and the register says $7.49? Why are we still guessing what’s on the shelf in 2025?

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This week-end, we celebrated Maserati at the Brussels Motor Show and it felt like more than an event. It was a moment that marked a new chapter. Since June 2025, Maserati has been fully part of D'Ieteren Luxury Performance. A partnership built on shared values: respect for heritage, a relentless pursuit of performance, and a clear vision of what premium mobility should feel like. Maserati embodies Italian passion, timeless design and unmistakable character. Bringing that spirit to Belgium and shaping its future here is something we are deeply proud of. 📍 Maserati can be discovered at Hall 11, the D’Ieteren Hall, throughout the Motor Show.

Vind jij het een uitdaging om de schakel te zijn tussen het verkoop- en montageteam? Reageer dan snel op deze vacature! https://lnkd.in/e3zvbHXz

E se o teu próximo passo profissional começasse em campo? 🏀 No dia 19 de Setembro, abrimos as portas da Decathlon para uma experiência diferente: o Decathlon Career Day. Uma manhã para conhecer melhor a nossa cultura e o nosso Projeto Humano, trocar ideias e partilhar experiências com as nossas equipas e, sobretudo, perceber na prática o que significa liderar um negócio na Decathlon. Menos entrevistas formais. Mais movimento, desafios, partilha e pessoas. Se estás a pensar no teu próximo desafio profissional, talvez este seja um bom lugar para começar. As vagas são limitadas, garante o teu lugar: https://lnkd.in/eRb5kCay Conheces alguém que devia viver esta experiência? Partilha o post ou identifica nos comentários! 👇

I've been spending this week at Stanford as part of the AI, Innovation and Growth Program with Stanford University Graduate School of Business and Endeavor Ukraine. The most useful moments from lectures aren't always the ones about new technologies or business models. Sometimes they're the lessons from people who have spent years building teams and making difficult decisions. Here are 5 insights from a lecture by Chris Misner, Head of Global Markets at Airbnb. ■ Build teams that can challenge each other. The best innovation happens when 3-10 people are poking at the problem from different angles and reach a flow state where you can solve something in a new way. That's where innovation happens. ■ Act quickly on toxic behavior. "It only takes one person to fuck [everything] up." You can have the most incredible engineering and marketing teams. Have one toxic person in there, and this starts to pollute everything. ■ AI can give you access to information, but it doesn't give you experience. Using AI is like having a fresh intern in your company that has perfect memory, never gets tired, but because they're inexperienced, they make lots of mistakes. ■ Don't let success insulate you from information. The more successful a founder becomes, the easier it is for a "bubble" to form around them. ■ Hire people with more than one dimension. "I like people who are not single-threaded". Expertise is the baseline. Misner also looks for self-awareness and creativity in a new hire. Good companies are built on judgment, healthy culture, and how the team works together. Endeavor Endeavor Ukraine Stanford University