B2B ad examples

Discover how competitive pressure is reshaping automated manufacturing – and the role B2B marketing can play in turning innovation into business need.

Discover how B2B automotive marketers can turn technical opportunity into a story customers believe in.

Put your clients’ campaigns in front of architects, designers, decision-makers and design-conscious consumers during Dubai Design Week. From 3–8 November, connect collections, launches and brand stories with a setting centred on creativity and discovery. Explore advertising opportunities across the 44-screen d3 Media Network. https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584330023&hsa_net=linkedin&hsa_ver=3

Planning November campaigns for interiors, design and lifestyle brands? Make Dubai Design Week at d3 part of your clients’ media plans. One integrated network combines gateway, pedestrian and workplace placements across 44 digital screens. Request availability, rates and format recommendations tailored to your client’s brief. https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584339943&hsa_net=linkedin&hsa_ver=3

Testimonials are the top-performing content type in Germany. In Spain and the US it’s case studies. Brazil, whitepapers. Canada and India, webinars. You probably have all four. The order you lead with should change by market. Most companies take what works at home and translate it. That’s one finding from Google’s International Growth Agency Program, where we’re now a Certified Partner. It gives us market data and specialist teams that aren’t in the Google Ads interface, so we can rank markets and explain why, and say what a market costs before you commit. We wrote up what that gets our clients, plus more findings.

There is a growth lever in B2B marketing that very few teams are using yet. I call it AI-positioning, and it may be the highest-return work your marketing does this year. Here is what made it concrete for me. I opened a clean incognito window and asked an AI which marketing agency it would recommend for an industrial ventilation manufacturer. It named four. Ours was not one of them. I asked why, and the answer was specific: our site positions us for B2B software, not heavy industry. Our strength reads as paid search, not full-funnel work. It even named the software clients behind that read. Here is the uncomfortable part. We are expanding into exactly that kind of industrial work, and we can deliver. The AI was not wrong. It was reading a positioning we had outgrown. That is the trap for any company: the AI recommends what you have published, not what you can do. You will not see the gap until you ask the AI yourself. Your buyers run the same check before they decide. Forrester found that 94% of B2B buyers now use AI during the buying process, not only to find vendors. They use it to weigh the options and to justify the choice. Until recently you could earn that trust without proving much. Most buyers are not engineers, so a confident pitch carried them most of the way. They rarely read the documentation. Now every buyer has something that does the deep read. It goes through everything you publish and grades you against your competitors like an engineer would. This changes what decides the deal. Put yourself in your buyer's shoes: can the AI find enough proof to recommend you over the alternative? Often it cannot, because the proof is not on your site in a form it can read. You can see exactly how you are judged, the same way I did. Ask the AI how it grades and recommends vendors in your category. It hands you the rubric it applies to you. Then check your proof against it from your ICP's angle and fix the gaps. This is where it becomes a marketing problem, because the presentation is yours to control. You decide how clearly your site states who you are for and what you solve, what proof you put in front of the AI, and which credible third-party signals you point it to. Quality beats volume here. A single verified award or review can outweigh fifty scattered mentions. Here is what that is worth. Say you win three in ten of the deals where you make it to the shortlist. Move that to four in ten, because the AI now points the buyer to you instead of a competitor. That is a third more revenue from the same pipeline. No new leads, no bigger budget. To be fair, a person still chooses to check you in the first place, so the emotional pull has to be there. The AI's answers are not stable either, shifting between sessions and between models. The direction holds anyway. So this week, pick your three highest-value ICPs, ask the AI and see whether it recommends you. If it does not, let it tell you what is missing.

Purelei ist zurück auf der großen Bühne! Sie investieren 6-stellig mit uns in TV Werbung. Wir arbeiten bereits seit 2 Jahren zusammen. Jetzt sind sie 2026 erstmals wieder zurück im TV. Und zwar für unsere bisher größte gemeinsame Kampagne: ➡️ Vom 1. Juni bis zum 27. Dezember ➡️ 6 Monate Nonstop TV Präsenz ➡️ Ein 5-stelliges TV Budget jeden Monat Sie haben das ideale Produkt für diese Always On Strategie mit gezielten Sales Events. Damit können wir eine saubere Baseline an Daten aufbauen. Und ich nehme euch gerne mit auf die Reise. Kommentiert gern mal - was interessiert euch am meisten? 👇🏻 PS: Ein großes Danke an Constanze Lutter & Team für das Vertrauen und die tolle Zusammenarbeit!

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Today I'm excited to announce the next evolution of how GrowthX AI is helping brands win in AEO and organic visibility. We built an agentic system that runs for hours to map your context from internal and external knowledge and then... Map every possible BUYER QUESTION. The goal is to help you systematically be the best answer to the questions that shape how buyers (and agents) learn, form opinion and make recommendations. We call this the Question Universe. It's your total addressable topical map. From there we can aggregate the search demand and map questions to how we track AI citation and visibility. We're just getting started... It's time to bring back some marketing from first principles. I've heard from so many marketers over the last few weeks that some AEO vendors are legit selling snake oil and making up things that are just not true. The winners in agentic marketing will be the brands with the best systems that help align value to their buyers.

My ecom brand, Neat, went from spending around $100 a day on Meta ads to $1,000+ a day, and it now does $170,000+ a month. At the same time, we saved the $50,000 a year we used to spend on product photoshoots. AI had a lot to do with both, mainly because it lets us make way more ads for less money. For years, every ad had to be written by me or somebody on my team, so we'd only get 3 or 4 new ones out a month. But now, Claude writes 20 of them at once, and AI makes the image for each one too. That's a huge reason we could get to $1,000+ a day on Meta, because the more you spend, the faster an ad stops working, and you always need the next batch ready. So I made a video on the 3 biggest ways AI helped us scale my brand Neat, so you can copy our exact workflows for your own. Here's what's covered: 1/ How Claude can turn one ad idea into a few completely different ads for the same buyer 2/ Why I'm still the one picking every single ad we spend money on, and will never outsource that to AI 3/ How we make an ad for 2 completely different buyers off the exact same product photos 4/ The cart feature I built with Claude to raise our average order value (you’ll want to steal this) Full video: link in the comments

The founders who scale past you aren't smarter than you. They're not working harder. They're not putting in more hours. They're saying no to the right things. I've worked with 150+ companies at the seven-figure mark, and I run two of my own. The pattern is the same every time. The stuck founder has 12 priorities. The scaling founder has one. That one thing is what I call a leverage point: A high-impact decision or system that creates exponential results without exponential effort. For our apparel brand, it was conversion rate. Fixing the site took us from 0.6% to 3% on the same traffic, and nothing else we did came close. For a law firm client, it was the page after the click. Cost per lead went from $350 to $77. Nobody worked harder. They worked on the right thing. So here's the question: Do you know the one leverage point in your business right now? Not the ten things on your list. The one that would make the other nine easier. If you can't name it in five seconds, that's the problem to solve first. I break down how to find yours in the full video >>> https://lnkd.in/eQ_WCJJK

Billetten, Tixly eller Amero? Så har vi noget at tale om. Når du vælger marketingplatform, starter du med forbindelsen til dit billetsystem. Heyloyalty har integrationer til alle tre, så billetdata kan bruges i din kommunikation med gæsterne. Det giver grundlag for invitationer, opfølgning og arbejdet med næste besøg. Overvejer du en ny platform til din oplevelsesvirksomhed?

Dit billetsystem ved allerede en masse. Får marketing også glæde af det? Hvilke oplevelser vælger gæsterne? Hvilke billettyper køber de? Og hvad skal de høre fra dig næste gang? Med Heyloyaltys billetintegrationer bliver den viden udgangspunktet for din gæstekommunikation. For et spillested, en attraktion eller et museum er et tidligere besøg grunden til at sende en invitation, der passer til gæsten. Vi viser dig, hvordan billetdata kommer på arbejde mellem oplevelserne.

Hyperbole is a tactic often used by marketers. "Blah blah blah is dead", "Everything you thought you know is wrong", or my personal favorite: "This changes everything". I hate to say it, but I truly believe that what we launched today changes everything for marketers. Today, we launched TenSlides by Evidenza. With TenSlides, gone are the days of weak marketing plans that take too long to build and are grounded in hunches. I don't know about you, but the marketing plans that I've seen are always forgotten about a month after they're made anyway. TenSlides uses synthetic research to build marketing plans grounded in research and data. Each plan gives custom planning around research, segmentation, targeting, positioning, objectives, product, price, placement, and a budget with an expected return. There's reasoning and evidence at each stage, and you can even interrogate and push back. Instead of wasting months building an inferior plan, or wasting tons of money on research, TenSlides gives you a better plan in days, starting at a not so coincidental price of $10,010. It's not hyperbole for me to say that every single marketing team on this planet would benefit from TenSlides. Large or small, B2B or B2C- TenSlides was built in mind for EVERY marketer. Get on the waitlist now and get a leg up on 2027 planning: TenSlides.ai

Comment évolue le marché de la seconde main ? Quels sont les nouveaux comportements des consommateurs et les enjeux pour les marques et les enseignes ? 🎤 Emmanuelle DIMONTE EXILIE, directrice du département retail chez Enov, partagera les principaux enseignements de la 4ème vague de notre observatoire sur la seconde main. 📅 Jeudi 29 octobre 2026 🕦 De 11h30 à 12h 💻 En direct sur LinkedIn Inscrivez-vous dès maintenant à notre webinar 👇

The new logo is approved. But what's next? That's where the real work starts. 🎯 Once a brand refresh is signed off, teams still have to bring the new identity to life everywhere it shows up. From product pages and listings where shoppers find and compare brands to the own shop, everything needs to align. In practice, this isn't easy. Without a shared system, even a strong visual identity can quickly fragment in execution across the team. That's why you need a unified design system. It ensures: - one clear framework is used for every touchpoint - all ecommerce channels and the digital shelf have the same look and feel - every creative that is being published across social, campaigns, packaging, and retail is consistent with the new identity We have seen the impact implementing a design system can have on brands, even long-established ones. If you're curious how one of the world's most recognized brands keeps its look consistent across every digital touchpoint ... 👉 Check out our Adidas case study: https://lnkd.in/dp_zQaFJ/?utm_campaign=BuildinAmsterdam&utm_source=linkedin&utm_medium=paid&utm_id=816864754&hsa_acc=514221214&hsa_cam=816864754&hsa_grp=465386364&hsa_ad=1600472364&hsa_net=linkedin&hsa_ver=3 And if you want to find out more about design systems and how they can help your brand to achieve the same at ease, have a look at our capabilities: https://lnkd.in/dAekHB6X/?utm_campaign=BuildinAmsterdam&utm_source=linkedin&utm_medium=paid&utm_id=816864754&hsa_acc=514221214&hsa_cam=816864754&hsa_grp=465386364&hsa_ad=1600472364&hsa_net=linkedin&hsa_ver=3 Staying on brand doesn't have to be hard. And we're happy to show you how.

Intent data is most valuable when it is read at the account level, across the whole buying group. 61% of B2B buyer research happens before any vendor contact, and 86% of purchases stall along the way, so a single intent spike rarely signals a buyer is ready to talk. Alexander Kesler, Founder and CEO at INFUSE, and Victoria Frederika A., CMO at INFUSE, separate the expectations attached to intent data from what it can support in practice. Our article works through the most common misreadings of intent data: 🧲 Why intent rarely translates straight into bottom of funnel prospects 📊 Scoring models compared with genuine buyer intent 🔄 Inbound, paid search, and brand programs working alongside intent data Read the article to separate research activity from buying readiness in your intent data: https://lnkd.in/eTSFG9GJ #B2BMarketing #DemandGeneration #IntentData

Bývaly startupy, kde se hrál Counter-Strike v pracovní době. Většina z nich už pravděpodobně neexistuje. Nebo pochopila, že jeden flákač může desetičlenný tým poslat rovnou ke dnu. V korporátu se takový člověk schová mnohem snáz, říká Filip Mikschik, zakladatel a CEO StartupJobs. Někde vám projde i to, že neodevzdáte týdenní práci. V drtivé většině startupů tohle nefunguje, protože se tam každé zadrhlé kolečko v motoru brzy projeví. Ráno občas nevíte, co přesně přinese odpoledne. Odměnou za organizovaný chaos je ale šance dělat na věcech, které ještě nikdo nezkoušel. Testujete nástroje, které tu zatím nikdo nepoužívá, a děláte na něčem, co dává smysl. Podle Filipa ti nejschopnější lidé na trhu nehledají přesné zadání ani teplé místo, kde v klidu dožijí do důchodu. Chtějí prostor ukázat, co v nich je. Menší firmy jim přesně tohle hřiště nabídnou, obzvlášť když do hry vstoupí motivace přes zaměstnanecké akcie. O tom, co lidi táhne do mladých technologických firem a co jim naopak nabídne korporát, jsme se s Filipem bavili v novém HusTalku. Probrali jsme, jak se tyhle dva světy za posledních čtrnáct let naučily fungovat vedle sebe, co se od sebe učí, a mnohem víc. Odkaz na celou epizodu najdeš zde: https://lnkd.in/d3AqQs4A

Things are popping off at Code3 🍾 ! Over the past few weeks, Code3 has earned recognition from Meta, Amazon Ads, Skai and The Drum — across creative, performance media, commerce and AI. 🏆 Global Amazon Ads Partner Award — Gigi + Nordic Naturals 🏆 Meta Creative Excellence Campaign of the Year — Feastables 🏆 Meta Performance Campaign of the Year — Christian Dior Couture 🏆 Meta Brand Campaign of the Year — Christian Dior Couture What I love most is that these aren’t four versions of the same playbook: they're different clients, challenges, teams and capabilities. We’ve spent a lot of time building Code3 to bring commerce, media, creative, data and technology together to make better decisions and drive better outcomes for clients. Recognition like this is a great reminder of what happens when talented people execute that vision exceptionally well. Huge credit to our Coders — and to the clients and partners who trust us to keep pushing the work forward. Incredibly proud of this team 🍾 🎉 and we're just getting started! 🚀 https://lnkd.in/gts5dEVd

♻️ [WEBINAR] 𝙎𝙚𝙘𝙤𝙣𝙙𝙚 𝙢𝙖𝙞𝙣 : 𝙚𝙩 𝙨𝙞 𝙡𝙚𝙨 𝙣𝙤𝙪𝙫𝙚𝙡𝙡𝙚𝙨 𝙝𝙖𝙗𝙞𝙩𝙪𝙙𝙚𝙨 𝙙𝙚𝙨 𝙘𝙤𝙣𝙨𝙤𝙢𝙢𝙖𝙩𝙚𝙪𝙧𝙨 𝙗𝙤𝙪𝙨𝙘𝙪𝙡𝙖𝙞𝙚𝙣𝙩 𝙦𝙪𝙚𝙡𝙦𝙪𝙚𝙨 𝙞𝙙𝙚́𝙚𝙨 𝙧𝙚𝙘̧𝙪𝙚𝙨 ? La seconde main s'est installée dans le quotidien des Français. Mais derrière cette banalisation se cachent des comportements parfois plus paradoxaux qu'il n'y paraît … 𝘊𝘰𝘯𝘴𝘰𝘮𝘮𝘢𝘵𝘪𝘰𝘯 𝘳𝘦𝘴𝘱𝘰𝘯𝘴𝘢𝘣𝘭𝘦 𝘰𝘶 𝘯𝘰𝘶𝘷𝘦𝘭𝘭𝘦𝘴 𝘧𝘰𝘳𝘮𝘦𝘴 𝘥𝘦 𝘴𝘶𝘳𝘤𝘰𝘯𝘴𝘰𝘮𝘮𝘢𝘵𝘪𝘰𝘯 ? 𝘈𝘤𝘩𝘢𝘵 𝘮𝘢𝘭𝘪𝘯 𝘰𝘶 𝘢𝘤𝘩𝘢𝘵 𝘱𝘭𝘢𝘪𝘴𝘪𝘳 ? 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘰𝘶 𝘴𝘪𝘮𝘱𝘭𝘦 𝘳𝘦́𝘧𝘭𝘦𝘹𝘦 𝘥𝘦 𝘤𝘰𝘯𝘴𝘰𝘮𝘮𝘢𝘵𝘪𝘰𝘯 ? 🔎 Autant de questions que nous avons explorées dans la 4ᵉ 𝙫𝙖𝙜𝙪𝙚 𝙙𝙚 𝙣𝙤𝙩𝙧𝙚 𝙊𝙗𝙨𝙚𝙧𝙫𝙖𝙩𝙤𝙞𝙧𝙚 Enov 𝙙𝙚 𝙡𝙖 𝙎𝙚𝙘𝙤𝙣𝙙𝙚 𝙈𝙖𝙞𝙣. 📆 Je vous donne rendez-vous 𝙟𝙚𝙪𝙙𝙞 29 𝙤𝙘𝙩𝙤𝙗𝙧𝙚, de 11h30 à 12h, pour décrypter les principaux enseignements de cette nouvelle édition et leurs implications pour les marques et les enseignes. 💻En direct sur LinkedIn, en 30 minutes chrono ! Envie de découvrir ce qui se cache derrière les nouvelles pratiques de la seconde main ? Inscrivez-vous ! ⬇️ https://lnkd.in/eCNgeVeN

🤝 INFUSE has been named an OpenAI Select Partner! As part of the OpenAI Partner Network, INFUSE will continue to work with OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively. This is the next chapter for the AI-driven demand engine at the heart of INFUSE, built to identify and engage in-market buying groups with precision. We are proud to be part of this select group of organizations. Learn more: https://lnkd.in/dk398iwA #OpenAISelectPartner #OpenAIPartnerNetwork #EnterpriseAI #INFUSE #DemandGeneration #B2BMarketing

🛡️ Don't make it easy for them. That’s the message at the heart of Cybersecurity Awareness Month and it applies just as much to communications as it does to passwords, phishing attempts or technical controls. Because while organisations invest heavily in preventing cyber incidents, far fewer prepare for what happens after one. And that’s where reputations are won or lost. I hear the same thing from marketing leaders: “It’s not the breach that scares me, it’s losing control of the story.” Our latest Cyber Trust report shows that breaches don’t automatically destroy trust, but silence, confusion and slow communication do. The lesson from high‑profile incidents like M&S and ASOS is clear: When something goes wrong, transparency, accountability and timely communication can make all the difference. As communicators, our role is about not making it easy for fear, speculation and misinformation to fill the gaps. If you’re thinking about how your organisation would communicate during a cyber incident, downloading our report is a good place to start: https://bit.ly/4wq7UWT

𝗢𝗻𝗲 𝗲-𝘀𝗵𝗼𝗽. 𝟰𝟱 𝘀𝘁𝗼𝗿𝗲𝘀. 𝗢𝗻𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲. Here's how PXP™ - PROJECT X PARIS™ pulled it off. Before Loyoly, it went like this. A customer walked into a PXP store. Bought. Left. No name. No email. No way to bring them back. When half your sales happen offline, half your customers are ghosts you can’t bring back. So PXP built loyalty that goes where the customer goes. - Points earned and redeemed online and in all 45 stores - Their in-house POS synced with Loyoly in real time - Rewards beyond the purchase: reviews, UGC, opt-ins, referral - 4 VIP tiers inspired by the brand's musical world 17 months later: → €1.3M generated by the programme → x24 monthly ROI → +230% LTV → +71,300 opt-ins collected And one number captures the shift: 77% of PXP's email revenue now lands in-store. See how they did it 👇 https://lnkd.in/eHEK_YGc

Custom Mindset Segments can now be activated everywhere. 🌎 Your campaign strategy shouldn’t have to shrink just to fit the buy. Now, you can build a segment around your brief, shape it inside the Mindset Portal, and take it across more supported buying workflows. 🧠 Built from your brief, not a predefined bucket 🔎 Review, refine, and inspect before activation 🚀 Activate directly with GumGum or across supported buying workflows More control in the build. More freedom in the buy.