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Custom Mindset Segments can now be activated everywhere. 🌎 Your campaign strategy shouldn’t have to shrink just to fit the buy. Now, you can build a segment around your brief, shape it inside the Mindset Portal, and take it across more supported buying workflows. 🧠 Built from your brief, not a predefined bucket 🔎 Review, refine, and inspect before activation 🚀 Activate directly with GumGum or across supported buying workflows More control in the build. More freedom in the buy.

Do you actually know where your customers pay attention online? Or are you buying the obvious stuff and crossing your fingers? GumGum's Mindset Portal will show you, and it's weirdly addicting to explore. Register for the Mindset Portal, and run your own brand through it: https://lnkd.in/ejPbNZ7D

Right person ✅ Wrong moment ❌ Missed opportunity 🚫 For years, advertising has focused on getting better at finding the right person. But people aren’t static. What we’re interested in, engaged with, and open to changes constantly. So we built our approach around something more dynamic: Mindset. Our Mindset Graph™ uses AI to understand the signals shaping receptivity in the moment, acting when relevance and performance potential align. Because reaching someone isn’t enough. The moment has to be right, too. That’s the thinking behind GumGum, The Mindset Company™.

How do you stay entrepreneurial as your organization scales? 🤔 In Episode 6 of Mindset Snapshots, our CEO Marcus Startzel sits down with Matt Adams, Global CEO of Stagwell Media Network, to talk about maintaining speed, agility, and an innovation mindset at scale. From challenging old processes to avoiding organizational “muscle memory,” Matt shares how to keep questioning whether there’s a better, faster way forward. Take a peek at the latest Mindset Snapshots episode, and watch the whole interview.

The magic of mindset is no longer behind the curtain. Meet the reimagined Mindset Portal, now featuring the Mindset Agent, which transforms campaign briefs into custom Mindset Segments you can understand, refine, and activate with confidence. 📝 Start with your campaign, not a category. Turn campaign briefs into custom segments built around your objectives. 🔎 See why it fits. Explore the themes and opportunities behind every segment. 🚀 Activate where you already work. Push approved Mindset Segments directly into GumGum media or supported buying platforms, starting with The Trade Desk. The reimagined Mindset Portal gives brands and agencies a new way to move from campaign brief to activation while preserving the strategy behind every campaign.