INFUSE

Lead volume delivered through the Ledger Bennett and INFUSE partnership grew 400% between 2022 and 2025 across client programs in energy, financial services, cybersecurity, and HR technology. This case study follows how the agency built its demand partnership with INFUSE across verticals with technical, highly specialized audiences, from geothermal energy to global employment. Each client program called for precise targeting, cost control at scale, and prospects the agency could stand behind. Our case study breaks down the layered program behind those results: 🎯 ABM targeting and intent data anchoring every content activation program ✅ Qualifying and profiling questions applied before any prospect reached a client 🔄 Nurture email sequences paired with premium targeted display Read the case study to see how one full-year integrated program reached 75% MQL-to-SQL conversion: https://lnkd.in/dbZy_J4W #B2BMarketing #DemandGeneration #CaseStudy

The most effective nurturing strategies enable B2B buyers to form an opinion before intent signals are detected. Alexander Kesler, INFUSE founder and CEO, shares 10 practices for top of the funnel nurturing, including: 🧲 Capturing dark funnel signals without gating every asset ✏️ Segmenting email on behavior instead of sending on schedule 🧭 Distributing across the channels a journey actually crosses Read the guide for the 10 practices that keep prospects moving before they identify themselves: https://lnkd.in/dH3dEH3Z #B2BMarketing #DemandGeneration #LeadNurturing

🤝 INFUSE has been named an OpenAI Select Partner! As part of the OpenAI Partner Network, INFUSE will continue to work with OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively. This is the next chapter for the AI-driven demand engine at the heart of INFUSE, built to identify and engage in-market buying groups with precision. We are proud to be part of this select group of organizations. Learn more: https://lnkd.in/dk398iwA #OpenAISelectPartner #OpenAIPartnerNetwork #EnterpriseAI #INFUSE #DemandGeneration #B2BMarketing

Intent data is most valuable when it is read at the account level, across the whole buying group. 61% of B2B buyer research happens before any vendor contact, and 86% of purchases stall along the way, so a single intent spike rarely signals a buyer is ready to talk. Alexander Kesler, Founder and CEO at INFUSE, and Victoria Frederika A., CMO at INFUSE, separate the expectations attached to intent data from what it can support in practice. Our article works through the most common misreadings of intent data: 🧲 Why intent rarely translates straight into bottom of funnel prospects 📊 Scoring models compared with genuine buyer intent 🔄 Inbound, paid search, and brand programs working alongside intent data Read the article to separate research activity from buying readiness in your intent data: https://lnkd.in/eTSFG9GJ #B2BMarketing #DemandGeneration #IntentData

How are you reaching your buying groups? Veeam Software's APJ Demand Center selected INFUSE as its partner during their transition to a new buying group approach. Together, the teams launched a multi-touch target account program powered by 6sense buyer intelligence, focused on quality signals from highly engaged prospects. The program included: 🎯 Nurturing buying group members at each journey stage 📊 A custom scoring model to identify the right signals 📈 A quality-focused approach that drove pipeline overachievement Read the full case study to see how a quality-over-quantity approach was replicated across the U.S. and EMEA: https://lnkd.in/d2NepDKF #B2BMarketing #DemandGeneration #CaseStudy

75% of B2B buyers are not fully satisfied with their current vendor, making their position less secure than renewal rates suggest. With buying groups now formed by an average of nine stakeholders, and sales cycles being compressed down to seven months, switching vendors is becoming less of a risk and more of an option that is already being priced. Victoria Frederika A. (INFUSE CMO) and Scott Vaughan (GTM Growth Marketer and Advisor) explore where that willingness to switch comes from in this on-demand session. Main takeaways: 🔍 The trust gap sitting behind vendor satisfaction scores 📊 Strategies to enable discovery for answer engines, not search alone 🪡 How to build consensus across nine stakeholders in seven months Watch the webcast for the three imperatives behind buyer switching behavior: https://lnkd.in/dVcVNx-D #B2BMarketing #DemandGeneration #INFUSEOutlook