Evidenza

The average marketing plan is 60 slides long. Nobody gets past slide 12. "I'll just jump to the final slide". Too many slides. Not enough data. A lack of proper strategic thinking. Huge gaps in marketing returns. Lost to another bad marketing plan or undercooked brand plan. I've sat through thousands of these plans. And two years ago I started working with Evidenza to create a new approach to marketing plans and brand plans. It's called TenSlides Ten slides. And then nine under each of those to support the decisions. One plan. Each one a decision: who to target, how to position, what to spend, what to kill. How to grow. And not just advertising. Pricing. Product development. Distribution. And a proper budget. Built from data. It's your marketing plan. It's your brand plan. But better. So much better. It's built on millions of dollars of synthetic data. It's been tested against thousands of other alternative plans - think Dr Strange defeating Thanos - so you get a plan that is not only superior to anything you and your team can build. It's the grand champion of thousands of efforts. A plan that has hundreds of red lines of analysis running in the background connecting your brand, your target customers, with the latest marketing thinking. We are currently in alpha testing mode with some of the world's biggest brands. The results are very promising. They suggest a proper revolution ahead. I am attaching a walkthrough of TenSlides so you can see what it can do. It really can do this! A proper unfair competitive advantage. You can also dig deeper at tenslides.ai We’re now taking a small number of beta clients. If you’re building your 2027 plan and want to see what yours looks like at ten slides, comment TEN below and we’ll be in touch.

Unblock your best ideas. Evidenza clears your research queue in days without compromising quality.

Find the gaps before they turn into problems. Run tests on synthetic buyers built from real survey data with Evidenza.

Today, we're launching a new product: TenSlides by Evidenza. According to our research, only 19% of marketers have a proper annual marketing plan. Most have a patchwork of slides, built on vibes, that barely cover their key markets and products. TenSlides is an annual marketing plan, rooted in marketing effectiveness and powered by synthetic research. Our goal is to give every marketer on earth a proper plan. We spent two years building this product with Dr. Mark Ritson, the legendary marketing professor, who has reviewed more brand plans than anyone alive. Ritson built the perfect plan, and Evidenza built the AI engine that can generate it for any brand, in any market. You'll get ten slides of strategy, backed by 90 slides of evidence. TenSlides covers research, segmentation, targeting, positioning, objectives, product, price, promotion, placement, and a budget with an expected return. Every decision shows its evidence, so you can interrogate it and push back. This is the first mass-market product from Evidenza, designed for every marketer. B2B and B2C. Big brands and small brands. In San Francisco or in Singapore. By our estimate, a proper plan would traditionally require about $2 million worth of research and six months of work. TenSlides can do it in days, starting at the wonderfully specific price of $10,010. The waitlist for the beta opens today. Get on the waitlist at TenSlides.ai Be among the first to get a plan for your brand!

Your strategy shouldn’t either. Get evidence-based answers in days and set your course with Evidenza.

Hyperbole is a tactic often used by marketers. "Blah blah blah is dead", "Everything you thought you know is wrong", or my personal favorite: "This changes everything". I hate to say it, but I truly believe that what we launched today changes everything for marketers. Today, we launched TenSlides by Evidenza. With TenSlides, gone are the days of weak marketing plans that take too long to build and are grounded in hunches. I don't know about you, but the marketing plans that I've seen are always forgotten about a month after they're made anyway. TenSlides uses synthetic research to build marketing plans grounded in research and data. Each plan gives custom planning around research, segmentation, targeting, positioning, objectives, product, price, placement, and a budget with an expected return. There's reasoning and evidence at each stage, and you can even interrogate and push back. Instead of wasting months building an inferior plan, or wasting tons of money on research, TenSlides gives you a better plan in days, starting at a not so coincidental price of $10,010. It's not hyperbole for me to say that every single marketing team on this planet would benefit from TenSlides. Large or small, B2B or B2C- TenSlides was built in mind for EVERY marketer. Get on the waitlist now and get a leg up on 2027 planning: TenSlides.ai