LinkedIn image ad examples

True Botanicals expected careful consent to shrink its list. It added 14K email and 4K SMS subscribers, each worth 2.6x in CLV.

Three reasons teams switch marketing automation. If two of them sound familiar, it might be time to make a change.

Put your clients’ campaigns in front of architects, designers, decision-makers and design-conscious consumers during Dubai Design Week. From 3–8 November, connect collections, launches and brand stories with a setting centred on creativity and discovery. Explore advertising opportunities across the 44-screen d3 Media Network. https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584330023&hsa_net=linkedin&hsa_ver=3

Planning November campaigns for interiors, design and lifestyle brands? Make Dubai Design Week at d3 part of your clients’ media plans. One integrated network combines gateway, pedestrian and workplace placements across 44 digital screens. Request availability, rates and format recommendations tailored to your client’s brief. https://lnkd.in/dq4JtB2f/?utm_campaign=2026Oct14-31%257CDDW%257CAgency&utm_source=linkedin&utm_medium=paid&utm_id=1229800333&hsa_acc=516308145&hsa_cam=1229800333&hsa_grp=896451813&hsa_ad=1584339943&hsa_net=linkedin&hsa_ver=3

Wir haben 37.000 € für den "besten" Werbe Slot beim Finale von Germany's Next Top Model ausgegeben. Für einen Kunden haben wir hier einen First Position Spot gebucht. Das ist der allererste Spot im Werbeblock. Die Idee: Maximale Aufmerksamkeit, maximale Präsenz. Aber das Ergebnis war total ernüchternd: 1️⃣ Cost per Response (Website Visit): 112,05 € Das sind +69% im Vergleich zum normalen Senderschnitt! 2️⃣ Direct Response: 0,0011 % Das sind –11% Abweichung. Keine einzige KPI würde den Aufpreis rechtfertigen. Dasselbe haben wir auf anderen Premium Formaten bei Kabel1 und Pro7 getestet. Mit ähnlichen Zahlen. TV bleibt für unseren Kunden ein starker Kanal. Aber solche teuren Slots im Werbeblock sind fast nie ein Performance Upgrade. Daher meine Empfehlung: Finger weg. Zumindest wenn man TV als Performance Kanal sieht. Mit diesem Budget kann man lieber mehr Spots oder andere Sender testen. War eure Marke schon mal im TV?

Purelei ist zurück auf der großen Bühne! Sie investieren 6-stellig mit uns in TV Werbung. Wir arbeiten bereits seit 2 Jahren zusammen. Jetzt sind sie 2026 erstmals wieder zurück im TV. Und zwar für unsere bisher größte gemeinsame Kampagne: ➡️ Vom 1. Juni bis zum 27. Dezember ➡️ 6 Monate Nonstop TV Präsenz ➡️ Ein 5-stelliges TV Budget jeden Monat Sie haben das ideale Produkt für diese Always On Strategie mit gezielten Sales Events. Damit können wir eine saubere Baseline an Daten aufbauen. Und ich nehme euch gerne mit auf die Reise. Kommentiert gern mal - was interessiert euch am meisten? 👇🏻 PS: Ein großes Danke an Constanze Lutter & Team für das Vertrauen und die tolle Zusammenarbeit!

Why guess what your contacts want when you can … simply ask them? With Flexmail, email is only one part of the story. You can also create forms, surveys and polls to collect feedback, preferences and valuable insights directly from your contacts. Their answers are collected in our system, giving you a clearer picture of your audience and helping you put those insights to work. Better questions. Better insights. More relevant communication. 😉 https://lnkd.in/efCQkFr8 #Flexmail #Forms #Products #Emailmarketing

Compliance shouldn't be a full-time job. Cookie Information handles it automatically.

Billetten, Tixly eller Amero? Så har vi noget at tale om. Når du vælger marketingplatform, starter du med forbindelsen til dit billetsystem. Heyloyalty har integrationer til alle tre, så billetdata kan bruges i din kommunikation med gæsterne. Det giver grundlag for invitationer, opfølgning og arbejdet med næste besøg. Overvejer du en ny platform til din oplevelsesvirksomhed?

Dit billetsystem ved allerede en masse. Får marketing også glæde af det? Hvilke oplevelser vælger gæsterne? Hvilke billettyper køber de? Og hvad skal de høre fra dig næste gang? Med Heyloyaltys billetintegrationer bliver den viden udgangspunktet for din gæstekommunikation. For et spillested, en attraktion eller et museum er et tidligere besøg grunden til at sende en invitation, der passer til gæsten. Vi viser dig, hvordan billetdata kommer på arbejde mellem oplevelserne.

Hyperbole is a tactic often used by marketers. "Blah blah blah is dead", "Everything you thought you know is wrong", or my personal favorite: "This changes everything". I hate to say it, but I truly believe that what we launched today changes everything for marketers. Today, we launched TenSlides by Evidenza. With TenSlides, gone are the days of weak marketing plans that take too long to build and are grounded in hunches. I don't know about you, but the marketing plans that I've seen are always forgotten about a month after they're made anyway. TenSlides uses synthetic research to build marketing plans grounded in research and data. Each plan gives custom planning around research, segmentation, targeting, positioning, objectives, product, price, placement, and a budget with an expected return. There's reasoning and evidence at each stage, and you can even interrogate and push back. Instead of wasting months building an inferior plan, or wasting tons of money on research, TenSlides gives you a better plan in days, starting at a not so coincidental price of $10,010. It's not hyperbole for me to say that every single marketing team on this planet would benefit from TenSlides. Large or small, B2B or B2C- TenSlides was built in mind for EVERY marketer. Get on the waitlist now and get a leg up on 2027 planning: TenSlides.ai

The new logo is approved. But what's next? That's where the real work starts. 🎯 Once a brand refresh is signed off, teams still have to bring the new identity to life everywhere it shows up. From product pages and listings where shoppers find and compare brands to the own shop, everything needs to align. In practice, this isn't easy. Without a shared system, even a strong visual identity can quickly fragment in execution across the team. That's why you need a unified design system. It ensures: - one clear framework is used for every touchpoint - all ecommerce channels and the digital shelf have the same look and feel - every creative that is being published across social, campaigns, packaging, and retail is consistent with the new identity We have seen the impact implementing a design system can have on brands, even long-established ones. If you're curious how one of the world's most recognized brands keeps its look consistent across every digital touchpoint ... 👉 Check out our Adidas case study: https://lnkd.in/dp_zQaFJ/?utm_campaign=BuildinAmsterdam&utm_source=linkedin&utm_medium=paid&utm_id=816864754&hsa_acc=514221214&hsa_cam=816864754&hsa_grp=465386364&hsa_ad=1600472364&hsa_net=linkedin&hsa_ver=3 And if you want to find out more about design systems and how they can help your brand to achieve the same at ease, have a look at our capabilities: https://lnkd.in/dAekHB6X/?utm_campaign=BuildinAmsterdam&utm_source=linkedin&utm_medium=paid&utm_id=816864754&hsa_acc=514221214&hsa_cam=816864754&hsa_grp=465386364&hsa_ad=1600472364&hsa_net=linkedin&hsa_ver=3 Staying on brand doesn't have to be hard. And we're happy to show you how.

Intent data is most valuable when it is read at the account level, across the whole buying group. 61% of B2B buyer research happens before any vendor contact, and 86% of purchases stall along the way, so a single intent spike rarely signals a buyer is ready to talk. Alexander Kesler, Founder and CEO at INFUSE, and Victoria Frederika A., CMO at INFUSE, separate the expectations attached to intent data from what it can support in practice. Our article works through the most common misreadings of intent data: 🧲 Why intent rarely translates straight into bottom of funnel prospects 📊 Scoring models compared with genuine buyer intent 🔄 Inbound, paid search, and brand programs working alongside intent data Read the article to separate research activity from buying readiness in your intent data: https://lnkd.in/eTSFG9GJ #B2BMarketing #DemandGeneration #IntentData

Things are popping off at Code3 🍾 ! Over the past few weeks, Code3 has earned recognition from Meta, Amazon Ads, Skai and The Drum — across creative, performance media, commerce and AI. 🏆 Global Amazon Ads Partner Award — Gigi + Nordic Naturals 🏆 Meta Creative Excellence Campaign of the Year — Feastables 🏆 Meta Performance Campaign of the Year — Christian Dior Couture 🏆 Meta Brand Campaign of the Year — Christian Dior Couture What I love most is that these aren’t four versions of the same playbook: they're different clients, challenges, teams and capabilities. We’ve spent a lot of time building Code3 to bring commerce, media, creative, data and technology together to make better decisions and drive better outcomes for clients. Recognition like this is a great reminder of what happens when talented people execute that vision exceptionally well. Huge credit to our Coders — and to the clients and partners who trust us to keep pushing the work forward. Incredibly proud of this team 🍾 🎉 and we're just getting started! 🚀 https://lnkd.in/gts5dEVd

🤝 INFUSE has been named an OpenAI Select Partner! As part of the OpenAI Partner Network, INFUSE will continue to work with OpenAI to help organizations build, deploy, and scale AI solutions responsibly and effectively. This is the next chapter for the AI-driven demand engine at the heart of INFUSE, built to identify and engage in-market buying groups with precision. We are proud to be part of this select group of organizations. Learn more: https://lnkd.in/dk398iwA #OpenAISelectPartner #OpenAIPartnerNetwork #EnterpriseAI #INFUSE #DemandGeneration #B2BMarketing

🛡️ Don't make it easy for them. That’s the message at the heart of Cybersecurity Awareness Month and it applies just as much to communications as it does to passwords, phishing attempts or technical controls. Because while organisations invest heavily in preventing cyber incidents, far fewer prepare for what happens after one. And that’s where reputations are won or lost. I hear the same thing from marketing leaders: “It’s not the breach that scares me, it’s losing control of the story.” Our latest Cyber Trust report shows that breaches don’t automatically destroy trust, but silence, confusion and slow communication do. The lesson from high‑profile incidents like M&S and ASOS is clear: When something goes wrong, transparency, accountability and timely communication can make all the difference. As communicators, our role is about not making it easy for fear, speculation and misinformation to fill the gaps. If you’re thinking about how your organisation would communicate during a cyber incident, downloading our report is a good place to start: https://bit.ly/4wq7UWT

𝗢𝗻𝗲 𝗲-𝘀𝗵𝗼𝗽. 𝟰𝟱 𝘀𝘁𝗼𝗿𝗲𝘀. 𝗢𝗻𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲. Here's how PXP™ - PROJECT X PARIS™ pulled it off. Before Loyoly, it went like this. A customer walked into a PXP store. Bought. Left. No name. No email. No way to bring them back. When half your sales happen offline, half your customers are ghosts you can’t bring back. So PXP built loyalty that goes where the customer goes. - Points earned and redeemed online and in all 45 stores - Their in-house POS synced with Loyoly in real time - Rewards beyond the purchase: reviews, UGC, opt-ins, referral - 4 VIP tiers inspired by the brand's musical world 17 months later: → €1.3M generated by the programme → x24 monthly ROI → +230% LTV → +71,300 opt-ins collected And one number captures the shift: 77% of PXP's email revenue now lands in-store. See how they did it 👇 https://lnkd.in/eHEK_YGc

ChatGPT attributed organic sessions in GA4 fell ~45% across a number of sites we track This is a bug on OpenAI's side and I expect them to fix it very soon. ## What happened - Starting Oct 9, all sites with meaningful AI Assistant traffic in GA4 dropped (from 22-57%) while Google and Direct have stayed roughly flat or grew. The first dip shows on Oct 8, the big step on Oct 9. This coincides with a few of their big releases last week. - In short, what happened is that ChatGPT started opening links with noreferrer and without utm_source=chatgpt.com. With no source, GA4 will file the visit as Direct, instead of as AI Assistant. ## What were seeing now - Sources panel and shopping links still carry the UTM. Inline links don't. The referrer was a desktop web signal. 95% of mobile ChatGPT visits relied on the UTM alone, so app traffic is most exposed - Tomek Rudzki from Peec AI also reported that with the new model ChatGPT now links straight to sites ~4-5x more, esp to homepages, and those links are untagged ## How to account for it in reporting - Annotate Oct 8 - ChatGPT numbers across that date aren't and until things are fixed aren't reliable - Look at ChatGPT and homepage direct together. For example, on one of the sites I looked at homepage direct traffic rose 17% (while Google was flat) w/ all new visitors - Watch new-user direct on pages that got ChatGPT traffic before - ChatGPT Ads clicks with your own UTMs should be unaffected (see my other guide on this) - I would use this opportunity to push for an attribution survey if you don't have one (ask "how did you hear about us" post sign up).

«Da dove comincio con l'AI Act?» Da un elenco. Non si può classificare il rischio di sistemi che non si sa di avere, e non si può dimostrare a nessuno — un cliente, un revisore, un'autorità — di aver fatto una valutazione se quella valutazione non è scritta da qualche parte. Quel «qualche parte», all'inizio, può benissimo essere Excel. Non perché sia lo strumento definitivo, ma perché è quello che tutti sanno usare, che nessuno deve comprare e che si riempie davvero — invece di restare vuoto, come succede alla maggior parte dei software di compliance acquistati d'impulso. La struttura che consigliamo è di quattro fogli operativi più uno di istruzioni. Non di più: un file che nessuno riesce a tenere aggiornato è peggio di nessun file. Inventario — una riga per ogni coppia processo + strumento. Se lo stesso assistente generativo è usato dal marketing per i testi e dall'HR per le job description, sono due righe: il contesto d'uso cambia la valutazione del rischio. Classificazione — sei domande a tendina e una formula che restituisce il livello: inaccettabile, alto, limitato, minimo. Un dettaglio deliberato: quando lo screening non è ancora stato fatto la cella resta vuota, così la dashboard conta le righe da lavorare invece di dichiararle innocue per default. Obblighi e piano d'azione — cosa scatta per ogni livello, con un responsabile e una data accanto a ogni voce. Registro delle decisioni — la parte che si sottovaluta e che conta di più il giorno in cui qualcuno vi chiede conto delle scelte. Una precisazione che fa risparmiare molte discussioni: un sistema che ricade in un ambito dell'Allegato III non è automaticamente ad alto rischio. Ma la valutazione spetta al fornitore, non a chi usa il sistema: se siete deployer non potete applicarvi l'eccezione da soli, dovete ottenerla documentata da chi vi vende la tecnologia.

Die gute Nachricht ist: Vieles bleibt vertraut. Die Anzeigenformate der KI-Anbieter basieren auf bekannten Kampagnentypen. Text Ads, Shopping Ads, Performance Max, diese Strukturen kennen wir bereits. Der Kontext jedoch, verändert sich fundamental. Bei Google erscheinen Ads in AI Overviews, bei Microsoft in Copilot-Antworten und bei ChatGPT mitten im Gesprächsverlauf. Und das macht den Unterschied. Fragen die sich nun stellen: 🟡 Welche Voraussetzungen braucht es? 🟡 Wie unterscheiden sich die Plattformen im Detail? 🟡 Wie bereiten wir uns vor, auch wenn nicht alles sofort in Deutschland verfügbar ist? Antworten darauf liefert Lara Marie Massmann von AdStrive | Digital Marketing Boutique, mit der ich in der neuen Folge der GEO Know How Academy zu Ads in KI-Systemen spreche. 👉 Hier geht´s zur ganzen Folge:https://lnkd.in/eaU94w_5 Auf welcher Plattform seht ihr das größte Potenzial für KI-Ads? #GEOacademy #KIMarketing #PerformanceMarketing #GoogleAds #MicrosoftAdvertising #ChatGPT #DigitalMarketing

Comment ne plus rater un temps fort ? Accédez à notre calendrier live public 👇 4 dates structurent Peak Season 2026. 1️⃣ Fake Friday, le vendredi 20 novembre. Les gens se trompent de vendredi, mais les marques futées l’exploitent. 2️⃣ Black Week, à partir du lundi 23 novembre. La demande monte, les enchères montent avec elle. 3️⃣ Black Friday, le vendredi 27 novembre. La journée fatidique mais attention car le dimanche est encore plus gros. 4️⃣ Cyber Monday, le lundi 30 novembre. Le dernier pic. La période nous offre donc 11 jours de performance du 20 au 30 novembre. Chez Céos, on tient le calendrier des temps forts e-commerce et on le met à jour chaque mois. On vient de le rendre public. Vous pouvez le synchroniser avec votre agenda Google ou Apple, et toutes les dates clés sont dans votre agenda en continu (BF, CM, Noël, limite loi omnibus, soldes, frenchdays etc.). Pour obtenir l’accès au calendrier, la procédure est sur le visuel. 😉 En plus de ce calendrier, on vient de sortir une masterclass pour réussir peak season. Elle est dispo en 1er commentaire 👇

Ads in KI-Systemen verändern Performance Marketing. Google, Microsoft und OpenAI integrieren Anzeigen in ihre KI-Systeme. Was auf den ersten Blick wie eine neue Platzierung aussieht, ist tatsächlich eher eine Verschiebung, wie bezahlte Reichweite funktioniert. Alle drei Plattformen haben unterschiedliche Ansätze, dabei aber eine gemeinsame Richtung: Performance Marketing wird konversationell. → Google (AIO & AI Mode): Anzeigen laufen jetzt auch bei komplexen Long-Tail- und Informations-Suchen, wo früher kaum Ads geschaltet wurden. → Microsoft Copilot Search: In-Stream Product Cards und Sponsored Citations werden direkt im primären Blickfeld hervorgehoben. → ChatGPT (OpenAI): Gesponserte Empfehlungen erscheinen genau dann, wenn die Kaufabsicht im Gesprächsverlauf erkennbar wird. In der zweiteiligen Serie der GEO Know How Academy analysieren Magdalena Mueses und Lara Marie Massmann von AdStrive | Digital Marketing Boutique, wie diese Veränderungen konkret aussehen und wie sich Unternehmen darauf vorbereiten können. 👉 Hier geht´s zur Folge (2 von 2): https://lnkd.in/gPK6JHAF Wie bereitet ihr euch auf diese Entwicklung vor?

Supprimez ces 3 optimisations PMax y gaspille votre budget, sans vous le demander 👇🏻 Le réglage s'appelle "Optimisation des composants". Il vit dans les paramètres de votre campagne PMax et Google active tout par défaut. Voici l'explication du visuel associé : 1️⃣ Optimisation du texte : "Adaptation du texte" réécrit vos annonces, "Extension d'URL finale" change la page vers laquelle elles renvoient. 2 éléments que vous voulez contrôler. 2️⃣ Optimisation des Images : "Amélioration des images" retouche vos visuels, "Images de la page de destination" va les chercher sur votre site. Franchement, je ne laisserai pas l’IA de Google dénaturer ma marque avec des visuels moyens. 3️⃣ Optimisation des Vidéos : "Amélioration vidéo" fabrique des vidéos à partir de vos composants. Dans cette situation, il prend vos images et fait une vidéo de type PowerPoint moche. (Ne faites pas ça) Google présente ces 5 options comme un gain de performance. En réalité, sur une campagne PMax full asset, ces optimisations fabriquent du contenu peu pertinent et donnent du contenu à Google pour diffuser sur des inventaires peu performants. Sur les comptes que nous gouvernons, nous exigeons que plus de 85% du budget de la campagne parte sur Shopping. Ces 5 options travaillent contre ce seuil. Allez dans Paramètres, scrollez jusqu'à "Optimisation des composants" et passez les 5 options sur Désactivé. Votre ROAS me remerciera. Et si vous voulez vérifier les 4 autres erreurs courantes sur PMax alors je vous mets un lien en 1er commentaire. __ Céos - Quand Google vous pousse à dépenser plus, nous le forçons à vous rapporter plus. Programmez votre diagnostic Google sur le lien de RDV sous mon nom.

Czy Twoja marka wysyła spójny i wyrazisty sygnał? Dobry design to coś więcej niż estetyka. To sposób, w jaki marka przyciąga uwagę, buduje rozpoznawalność i zostaje w pamięci odbiorców. W Diea przekładamy potrzeby biznesowe na kreacje, które pracują na wizerunek Twojej firmy. Od grafik i animacji do social mediów, przez kampanie reklamowe i prezentacje, po opakowania, katalogi i materiały drukowane. Do Twojej dyspozycji jest zespół 15 ekspertów w 12 specjalizacjach, a nad jakością i sprawną realizacją czuwa Art Director oraz dedykowany Project Manager. Nadamy Twojej marce kreatywny obraz.