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Descubre cómo DAC ayuda a las marcas de hogar y jardín a convertir el "descubrimiento" en resultados de negocio

“Stop organizing your marketing around where you buy media and start organizing around where your consumer buys your product.” Our own Aisha Khan, President of dentsu Commerce North America shared her POV on what she thinks should be at the top of every CMO’s 2027 plan.

How do brand leaders make the decision on buying vs. building a technology? Will AI replace all creativity? What is the best way to unify real-time data between media and creative teams? Shirli Zelcer, Chief Data & Technology Officer at dentsu, shares her perspective on building smarter AI strategies, highlighting her framework for build vs. buy decisions: “When considering what technology to build vs. buy, I have 3 questions I always ask myself: 1. Will the tool properly connect with all the suites and tech we have? 2. Will the tech help me differentiate my product? 3. What will happen when your relationship with the vendor ends?”

Schaffen Sie mit DAC einen stärkeren Weg von der lokalen Entdeckung bis zur Konversion.

¿Trabajas en marketing o comunicación? Este libro es para ti. Reputación, marca, crisis, medios e inteligencia artificial reunidos en un libro nacido de tres temporadas de La Cueva de MOE. Descárgalo gratis.

¿De qué hablan los directores de comunicación y marketing cuando pueden hablar sin guion? De reputación. De crisis. De medios. De marca. De inteligencia artificial. Y de todo lo que ocurre entre medias. Tres temporadas de conversaciones de La Cueva de MOE, convertidas en un libro. ¡Descárgalo gratis ahora!

A foglalási naptárban ugyanazok a dátumok maradnak üresen, hétről hétre. Az az éjszaka, amit ma nem adsz el, később már nem pótolható. Az árengedmény gyors megoldás, de a jutalékkal és a hirdetési költséggel együtt sokszor többet visz el, mint amennyit hoz. Mi máshonnan indulunk: ki az a vendég, aki éppen ezekre a napokra keres szállást, és mit kérdez, amikor tervez. A ChatGPT-hirdetés olyan beszélgetések mellett jelenhet meg, ahol valaki utat, rendezvényt vagy városi programot tervez. Hogy nálatok melyik helyzet és melyik dátum érdemes egy tesztre, azt előre rögzítjük, ahogy azt is, miből döntjük el, megérte-e. Kezdjük egy 20 perces egyeztetéssel.

A foglalás megvan, de a jutalék után kevesebb marad belőle. Ha több vendéget hoznál a saját oldaladra, 20 percben megnézzük, érdemes-e nálatok ChatGPT-hirdetéssel tesztelni.

𝐖𝐞’𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠!: 𝐂𝐥𝐢𝐞𝐧𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 - 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐟𝐨𝐫 𝐧𝐞𝐰 𝐀𝐈 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 AI is creating new opportunities for advertising platforms. At Aleph, we’re building the teams that bring advertisers onto them, in high-growth markets around the world. We’re looking for Client Partners & Client Services who love building from zero: opening new relationships, shaping advertising solutions for brands and agencies, and growing a portfolio. What you bring: ✅ A consultative approach, with strong negotiation and presentation skills ✅ 7+ years in digital advertising sales or client services, with direct advertiser or agency relationships ✅A hunter mentality — driven by new-logo wins, not just growing an existing book ✅A senior network across brands and agencies in your local market, and the credibility to open doors quickly ✅The ability to turn performance data into insight, and insight into a compelling commercial story ✅Rigorous pipeline and CRM discipline — you know your numbers cold ✅Comfort with ambiguity, and a positive, above-and-beyond attitude About Aleph: Aleph is the largest global infrastructure accelerating digital advertising and fintech across 130+ high-growth markets. With local expertise and a 20-year track record, we bridge media and payments to drive measurable digital growth. 📍 Multiple markets worldwide 👉 Send your CV to [email protected]

Tukeeko teillä markkinointi myyntiä? Mä oon tutkinu tässä syksyllä kymmenien B2B-yritysten digitaalisia ostopolkuja ja käynyt niihin liittyen yhtä monta keskustelua yritysten päättäjien kanssa. Tosi monessa tapauksessa on törmätty samaan ongelmaan: tarjouspyyntöjä tulee, mutta kaupat menee kilpailijoille. Yks syy tähän voi olla, että asiakkaan ostopolulle päästään liian myöhään. 6sense* on tutkinut asiaa, ja tutkimuksen löydös oli, että 95 %:ssa B2B-ostoista voittanut toimittaja oli mukana asiakkaan alkuperäisellä shortlistalla jo ennen ensimmäistä yhteydenottoa. Asiakas on voinut tutustua eri ratkaisuihin ja yrityksiin jo pitkään ennen kuin tekee ensimmäistäkään yhteydenottoa ja valinnut suosikkinsa. Kun omien suosikkien kanssa on määritetty tarjouksen speksit, pyydetään vielä muutamalta muulta tarjous vain siks, että nähdään, ovatko hinnat about samalla hehtaarilla. Tästä päästään siihen, miks markkinointia pitää tehdä koko asiakkaan ostopolun matkalle. Jos markkinointi keskittyy vain niihin, jotka on jo valmiita ostamaan, saatetaan päästä kyllä tarjouskilpailuihin, mutta ei asiakkaan suosikkien joukkoon. Mä oon pitäny tästä aiheesta webinaarin ”B2B-kasvu syntyy kohtaamispisteissä”. Joten jos se on vielä kuuntelematta, niin mitä sä vielä venaat? Tässä ois linkki: https://lnkd.in/djDDsE48 *linkki kommenteissa

I nuovi trend della behavioral loyalty e dell'engagement? 👀 Te li raccontiamo nella newsletter di Advice Group! Ogni mese condivideremo insight, trend di mercato, novità legislative e case study per aiutarti a tenere le tue strategie sempre aggiornate! 🚀 Visita il sito www.advicegroup.com e iscriviti alla newsletter! “We’d love to keep in touch!” #AdviceGroup #BehavioralLoyalty #newsletter #loyaltyupdates

Objednávky. Obraty. Produkty. Frekvence nákupů. Data máte. Ale využíváte všechno, co v nich je? Ve vaší databázi mohou být zákazníci s větším potenciálem, příležitosti pro další prodej nebo segmenty, kterým dnes obchod nevěnuje dostatečnou pozornost. A to znamená jediné: část obchodního potenciálu už možná máte přímo před sebou. Nemusíte sbírat další data. Chcete ze svých dat vytěžit víc? Ozvěte se nám.

AppTweak gives you everything you need to win on Apple Ads: 🎯 Find high-intent keywords your competitors miss 📈 Optimize bids and budgets for better ROAS 🤖 Use automation rules to increase efficiency 🛡️ Protect your brand from competitors stealing your installs Smarter campaigns. Better results. Less wasted spend.

Plánujete expanzi na nový trh? Vstup do nové země stojí čas i peníze. O to důležitější je vědět, jestli tam pro vás skutečně existuje dostatečný obchodní potenciál. Jak velký je trh? Kdo jsou vaši potenciální zákazníci? Jak silná je konkurence? A kde máte největší šanci uspět? Než uděláte první velkou investici, získejte větší jistotu, že míříte správným směrem. Plánujete vstup na nový trh? Ozvěte se nám.

Users aren't just searching the App Store anymore. They're asking ChatGPT. When someone asks AI for the best app in your category - does yours show up? Or does a competitor get the recommendation? AppTweak's AI Visibility shows you exactly how AI assistants talk about your app: ✅ See where you rank when users ask AI for recommendations ✅ Track sentiment and intent visibility across your category ✅ Spot the gaps your competitors are filling - and close them App discovery is changing. Make sure you can see the full picture.

💡 Are your ad impressions worth as much as they could be? The real value of publisher ad inventory is not just about generating more impressions. It comes from higher viewability, smarter ad placements, stronger traffic quality, healthy auction competition, and optimized floor prices. 📈 In our latest article, we share practical strategies publishers can use to make every impression more valuable and increase revenue without adding more ads. Read the full article on our blog and start optimising your inventory today! 👉 https://lnkd.in/dpX66eaf #programmatic #adtech #RTB #headerbidding #publishers #monetisation

More and more customers don’t start with Google anymore. They ask ChatGPT: who’s the best dentist in Zagreb, which agency should I hire, where can I buy this for less. That’s why we launched a free GEO analysis tool. Enter your website, and the tool asks ChatGPT 20 questions your customers actually ask, without mentioning your company or competitors, and sees who it recommends. The audit lands in your inbox within minutes. What you’ll see: → where you rank in your category and your share of voice compared to competitors → which questions get your competitors recommended while you’re not mentioned → where you’re losing ground: recommendations, location, price or specific problems → which sources ChatGPT cites when it talks about your industry → whether your website is technically ready to be read by AI search engines The analysis is free, with no card and no access to your website or analytics needed. It takes a minute to fill in. Link for a free audit and more information is in the comments.

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A few important digital marketing updates from the past few weeks: The new reference pricing rules that were expected to take effect on October 1, 2026 have been postponed, meaning retailers do not need to adjust their ads just yet. On September 15, 2026, Meta introduced Meta One, while links in organic posts and Reels are gradually becoming part of paid subscription packages. ChatGPT advertising has now been live in Croatia for almost a month. The first campaigns are already generating conversions, although there is still not enough data to draw reliable conclusions across different industries. At the same time, AI-driven traffic continues to grow. On some of our projects, AI sources are already responsible for up to 2% of total website traffic. We covered all of these in more detail in the latest episode of the Arbona Digital Briefing podcast. 🎙️ Link in the first comment.

Professional services folk, listen up! No-one is choosing a solicitor or an accountant in the same way they pick a brunch spot*. They’re usually trying to solve something expensive, stressful or seriously outside their own area of expertise. Many of these people are asking AI tools (like ChatGPT) to help them narrow down their options. At AB Brand and Marketing Agency | Certified B Corp™, we’ve been looking at more than 1,600 AI answers, and the pattern is super interesting. When AI is asked about a firm by name, it usually knows who they are. But when it’s asked a broader question, like ‘which firm should I choose?’, those same firms often don’t appear. You might be brilliant, with lovely clients, years of experience and a great reputation. But if your website is a bit vague or too thin, then you’re making it so much harder for both humans and AI tools to understand why you should be recommended. Now the good news is, this is fixable, and it doesn’t mean churning out 47 new blogs. It usually just means getting your existing content to work harder. This means clear service pages, useful answers to common questions and proof of your great work. Basically…helpful content (nothing new here!) Conveniently, its also the kind of content that helps AI tools understand what you do and why you're worth recommending. That’s exactly what our AI visibility diagnosis helps with. It shows which questions your business isn't appearing for, which competitors are showing up instead and where your content could be improved. You can find out more here 👇 https://lnkd.in/eNez6bpa (*If you do want to choose a brunch spot, this photo was taken at Veg Box on Exeter Quay – these pancakes were excellent!)