AB Brand and Marketing Agency | Certified B Corp™

Professional services folk, listen up! No-one is choosing a solicitor or an accountant in the same way they pick a brunch spot*. They’re usually trying to solve something expensive, stressful or seriously outside their own area of expertise. Many of these people are asking AI tools (like ChatGPT) to help them narrow down their options. At AB Brand and Marketing Agency | Certified B Corp™, we’ve been looking at more than 1,600 AI answers, and the pattern is super interesting. When AI is asked about a firm by name, it usually knows who they are. But when it’s asked a broader question, like ‘which firm should I choose?’, those same firms often don’t appear. You might be brilliant, with lovely clients, years of experience and a great reputation. But if your website is a bit vague or too thin, then you’re making it so much harder for both humans and AI tools to understand why you should be recommended. Now the good news is, this is fixable, and it doesn’t mean churning out 47 new blogs. It usually just means getting your existing content to work harder. This means clear service pages, useful answers to common questions and proof of your great work. Basically…helpful content (nothing new here!) Conveniently, its also the kind of content that helps AI tools understand what you do and why you're worth recommending. That’s exactly what our AI visibility diagnosis helps with. It shows which questions your business isn't appearing for, which competitors are showing up instead and where your content could be improved. You can find out more here 👇 https://lnkd.in/eNez6bpa (*If you do want to choose a brunch spot, this photo was taken at Veg Box on Exeter Quay – these pancakes were excellent!)

Which of your buyers' questions does AI answer without mentioning you? We ask the AI assistants your buyers use the questions they actually ask. Then a person reads every answer and marks where you're named, where you're missing and who's named instead. No guesswork. Every gap, backed by the AI answer that shows it.

Which of your buyers' questions does AI answer without mentioning you? We ask AI assistants the questions your buyers are actually asking. Then a person reads every answer and marks where you're named, where you're missing and who's named instead. No guesswork. Every gap, backed by the AI answer that shows it.

AI knows your brand. That doesn't mean it recommends you. In the 1,600+ AI answers we've reviewed, businesses were named almost every time someone asked about them by name. When a buyer asked a general question instead, those same businesses turned up in about 3 in 10 answers. Our AI visibility diagnosis shows which buyer questions leave you off the shortlist, and who gets recommended instead. A person checks every answer.

GEO, AEO, llms.txt, schema, Reddit, AI Mode. There's a long list of things you could do for AI search. Very few of them will matter for your brand. Our AI visibility diagnosis starts with the questions your buyers actually ask. A person reads every answer, works out why you're missing, and tells you the three changes most likely to get you named.

Your buyers don't all use the same AI tools. Being recommended by ChatGPT doesn't mean Google's AI will mention you. Of all the brands AI named in our tests, fewer than 1 in 10 showed up on all three assistants we checked. Our AI visibility diagnosis shows which assistants mention you and which don't, question by question. We review the results and turn them into clear, practical recommendations for you.