Bidinfluence

👾️️️️️️ AI is expected to account for more than 70% of digital ad spending in the UK by 2028. But what does “AI-driven advertising” actually mean? The answer depends heavily on how AI’s role in advertising is defined. IAB UK’s forecast puts AI-driven advertising spend in the UK at approximately £18 billion by 2030, representing around 32% of total UK digital ad spend. The measurement focuses specifically on advertising in which AI-powered algorithms make media buying and delivery decisions across channels such as search, social, and display. And the wider IAB UK data shows an industry moving quickly, but not necessarily confidently: 🔹 58% of members are experimenting with or piloting agentic AI. 🔹 16% are scaling agentic systems or operating “agent-first” workflows. 🔹 Just 4% consider themselves fully agent-first. 🔹 63% expect AI to have an accelerating or transformative impact on creative development over the next 12 months. 🔹 47% of advertisers don’t trust AI agents in advertising because of transparency concerns. 🔹 Among IAB UK members, that rises to 67%. 🔹 74% believe AI-generated summaries are reducing traffic to brand websites. AI is becoming embedded across the advertising value chain, from media buying and delivery to creative development, search, and the consumer journey. The big question for advertisers isn't whether AI will influence spending. It’s how much control they’re willing to give it, and whether they can build enough transparency and trust to do so. bidinfluence.com/contacts #AI #advertising #digitaladvertising #adtech #programmatic #IAB

💡 Are your ad impressions worth as much as they could be? The real value of publisher ad inventory is not just about generating more impressions. It comes from higher viewability, smarter ad placements, stronger traffic quality, healthy auction competition, and optimized floor prices. 📈 In our latest article, we share practical strategies publishers can use to make every impression more valuable and increase revenue without adding more ads. Read the full article on our blog and start optimising your inventory today! 👉 https://lnkd.in/dpX66eaf #programmatic #adtech #RTB #headerbidding #publishers #monetisation

📊 How Much Has CTV Grown in a Year? CTV continues to scale quickly, and the growth story becomes clearer when we separate overall CTV spend from broader programmatic trends. 📺 CTV Advertising According to IAB projections, U.S. CTV ad spend is expected to reach $29.3B in 2026, representing 11% year-over-year growth. That implies 2025 spend of roughly $26.4B. In other words, CTV is still growing at a steady double-digit pace as it continues to take share from traditional linear TV. ⚡ RTB on Global Market The global real-time bidding market is projected to grow from $21.02B in 2025 to $26.32B in 2026, a 25.2% increase 🚀 📺 The Bigger Picture Overall, digital video is expected to exceed $80B in U.S. ad spend in 2026, growing 11% year over year. It’s also projected to account for more than 60% of total TV and video ad spend for the first time. bidinfluence.com/contacts #programmatic #RTB #CTV #advertising #SSP #monetize

👾 Bidinfluence supports SDK integration, and we’ve designed it to be both seamless and performance-driven. Our Dynamic SDK is an in-house solution built to maximize #monetization while fitting effortlessly into your existing setup. What sets it apart? ▶️ Easy integration, zero disruption Plug & play compatibility allows you to integrate with your current ad stack, so no replacements are needed. ▶️ Comprehensive formats, strong demand Support for all major ad formats (video, native, display) across Android and iOS, combined with real-time AI and direct demand to drive high fill rates and competitive eCPMs. ▶️ Transparency & control Full visibility into buyers, bids, and creatives, paired with flexible auction logic so every impression competes fairly and delivers maximum value. ▶️ Safety & performance built in Real-time creative scanning ensures brand-safe ads, while a lightweight architecture keeps load times fast and user experience smooth. If you need an SDK that enhances your monetization without adding complexity, Bidinfluence Dynamic #SDK is exactly what you need. #programmatic #RTB #SSP #adtech #monetize

⏱️ Are your RTB timeout settings quietly costing you revenue? 💸 In real-time bidding, every millisecond matters: timeouts decide which bids make it into the auction, and which high-value impressions are lost. ⚖️ Too short = missed demand and lower CPMs. Too long = higher latency and poorer user experience. Our latest article breaks down how timeouts work across client-side, server-side, and SSP environments, and why they directly impact bid rate, win rate, fill rate, and CPM. We also explore “timeout clustering” and how it can unintentionally exclude entire segments of high-value demand. Read the full article on our blog and learn how leading SSPs optimize timeouts dynamically to balance speed vs revenue! 👉 https://lnkd.in/dSD9barK #RTB #programmatic #adtech #headerbidding #SSP

🤔 What makes one programmatic ad impression more valuable than another? It often comes down to the quality of the bid request. Complete, accurate, and well-structured data gives DSPs the confidence to bid more competitively, leading to higher CPMs, stronger auction performance, and better revenue for publishers. 📈 In our latest article, we explore why bid request quality is the foundation of successful RTB auctions and how SSPs enhance requests to maximize inventory value. 👇 Read the full article on our blog: https://lnkd.in/d8s8Xpbg #programmatic #adtech #RTB #digitaladvertising #SSP #DSP