dentsu

Gen Z Is Back in the Cinema. Vertical Drama Is Where Brands Should Meet Them Next 🎬 In a recent article for LBBonline - Little Black Book, Cathy Boxall, Global Head of Entertainment at dentsu, explores what our latest Entertainment Spotlight research reveals about changing viewing habits, the rise of vertical drama and how brands can become part of the entertainment audiences love. From the growing influence of fandom to new opportunities in creator-led storytelling, discover what these shifts mean for brands. Read more: https://lnkd.in/ezR3cRK3 #dentsu #Entertainment #MIPCOM2026

Inside dentsu's plan to make entertainment a part of every brand's budget. 🎬 In a new article by Digiday, Cathy Boxall, Global Head of Entertainment at dentsu, shares how we're helping brands become part of the entertainment audiences love, from our role in producing and marketing the upcoming Angry Birds 3 film to partnerships across creator-led content, microdramas and anime. With the dentsu Entertainment and industry leaders gathered at #MIPCOM Cannes this week, discover why entertainment is becoming a bigger priority for brands and what this could mean for the future of agency partnerships. Read now: https://lnkd.in/eWMPnwrf #MIPCOM2026

How do brand leaders make the decision on buying vs. building a technology? Will AI replace all creativity? What is the best way to unify real-time data between media and creative teams? Shirli Zelcer, Chief Data & Technology Officer at dentsu, shares her perspective on building smarter AI strategies, highlighting her framework for build vs. buy decisions: “When considering what technology to build vs. buy, I have 3 questions I always ask myself: 1. Will the tool properly connect with all the suites and tech we have? 2. Will the tech help me differentiate my product? 3. What will happen when your relationship with the vendor ends?”

“Stop organizing your marketing around where you buy media and start organizing around where your consumer buys your product.” Our own Aisha Khan, President of dentsu Commerce North America shared her POV on what she thinks should be at the top of every CMO’s 2027 plan.

Big news for anime fans and the brands that want to reach them. 👀 dentsu is partnering with Kodansha Ltd., one of Japan’s leading publishers and the name behind global franchises Attack on Titan, Ghost in the Shell and Blue Lock. Through this partnership, dentsu will be the primary point of contact for brands looking to use Kodansha's iconic IP in promotional activities across the Americas. For our clients, this opens a new door to campaigns, events and experiences that connect fans with the stories and characters they already love. This is an exciting new chapter for our work in anime and manga, and we’re proud to be building it with Kodansha.

Proud to share that dentsu is featured in a new report by MIT Technology Review Insights, "Customizing Generative AI for Unique Value." The report explores how organizations are tailoring generative AI to drive innovation, efficiency, and differentiation — highlighting dentsu’s work in applying customized AI frameworks to improve marketing performance and decision-making. dentsu's Brian Demitros, Innovation Lead, Data & Technology shared, “You can’t simply use foundational models out of the box and expect a level of accuracy needed to support critical decision-making. Customization is critical to get value out of them.”