Arbona

Automation in Google Ads helps a lot, but not when Google spends budget on channels that don't bring the client results. That's why we were happy to see this update: channel prioritization. You give each channel in a campaign high or low priority. Google spends the budget on high-priority channels first, and the others get whatever is left. You can also limit how much of the daily budget low-priority channels are allowed to spend. The option is available for Search, Shopping, Performance Max and Demand Gen campaigns and is rolling out to accounts gradually. See how it works with an example in our blog. Link in the first comment. #GoogleAds #PPC #DigitalMarketing #PerformanceMax

A few important digital marketing updates from the past few weeks: The new reference pricing rules that were expected to take effect on October 1, 2026 have been postponed, meaning retailers do not need to adjust their ads just yet. On September 15, 2026, Meta introduced Meta One, while links in organic posts and Reels are gradually becoming part of paid subscription packages. ChatGPT advertising has now been live in Croatia for almost a month. The first campaigns are already generating conversions, although there is still not enough data to draw reliable conclusions across different industries. At the same time, AI-driven traffic continues to grow. On some of our projects, AI sources are already responsible for up to 2% of total website traffic. We covered all of these in more detail in the latest episode of the Arbona Digital Briefing podcast. 🎙️ Link in the first comment.

More and more customers don’t start with Google anymore. They ask ChatGPT: who’s the best dentist in Zagreb, which agency should I hire, where can I buy this for less. That’s why we launched a free GEO analysis tool. Enter your website, and the tool asks ChatGPT 20 questions your customers actually ask, without mentioning your company or competitors, and sees who it recommends. The audit lands in your inbox within minutes. What you’ll see: → where you rank in your category and your share of voice compared to competitors → which questions get your competitors recommended while you’re not mentioned → where you’re losing ground: recommendations, location, price or specific problems → which sources ChatGPT cites when it talks about your industry → whether your website is technically ready to be read by AI search engines The analysis is free, with no card and no access to your website or analytics needed. It takes a minute to fill in. Link for a free audit and more information is in the comments.

AI Workshop: MARKETING IN OPERATIONS After more than 70 participants attended our live workshops, our practical AI workshop is coming ONLINE for the first time. 📅 Wednesday, October 14, from 9:00 AM to 1:00 PM 👥 Maximum 10 participants This is not a lecture. We’ll work on real examples from your marketing and webshop: → comparing popular AI tools → prompts that actually work → creating content in your brand’s tone, without the generic AI voice → creating visuals for ads, social media, and web → researching competitors, audiences, and markets with AI → building your own assistant for tasks you repeat every week Price: €150 + VAT The registration link and more information are in the comments.

An AI partner that stays with you, from idea to implementation! Most companies have already tried something with AI: a workshop, a pilot project, or ChatGPT on their own. A year later, everything is still copy-paste. You know it could be better, but you’re not sure how? That’s where we come in through Altaora, Arbona’s brand for AI and automation: team education, automations we set up and maintain, connecting the tools you already use, monthly reports, and an internal AI champion. One package, €590/month. No choosing between options. For more information, link in the comments.

Your ad can now appear at the exact moment potential customers are exploring options, comparing different solutions, and deciding what to choose in ChatGPT. We’ve already launched and tested the first ChatGPT campaigns, and now is the right time for you to take advantage of this new advertising channel. More information in the link in the first comment 👇