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From donor education to recurring grants, successful DAF fundraising requires more than adding a button to your website. Get expert insights designed specifically for nonprofit leaders.

We’re two-plus years into AI Search dismantling what we thought we knew about organic search strategy, search behavior, and the customer journey. I spent the last three months on discovery calls, and every company had a different context: • resources • teams involved • stages of planning and execution • content foundations • levels of leadership pressure • opinions on what the channel is worth Everyone is trying to figure out how to build a mature AI Search program without setting themselves up to fail six months from now. You can’t afford to ignore it, and you need to procure budget. ChatGPT, AI Overviews, AI Mode, and Claude change the value prop constantly. The value is hard to define. Y'all got different opinions. The measurement is messy because a lot of OG analytics aren't configured correctly in the first place. And ownership is unclear. Who is taking this on? Ignoring it is still a choice, and that choice has consequences. AI Search looks different depending on your role, business model, and org maturity. Leading SEO for an ecommerce company? You have to answer the awkward internal question of who owns what. Your SEO team can’t fix weak product data alone, your content team isn't working on the product feed, and your leadership team needs to understand why AI visibility may depend on merchandising, lifecycle, PR, dev, customer experience, and the entire brand footprint. SEO lead inside a newsroom? Completely different problems. You’re thinking about site structure, templates, author pages, follow buttons, crawlability. Then you have to explain the AI Search implications to devs without making it sound like another random SEO ticket. You have to talk to editors and journalists in a way that doesn’t make AI feel like a stain on editorial judgment. If you’re on a lean marketing team (hi, it's me most of my career), the question is more blunt: how the hell do you prioritize this when you can’t do it all? You still have content, website dev, SEO, email, paid, webinars, and reporting on your plate: What do we think will move visibility? What can we test in 30–60 days? What is big enough to matter, but small enough to ship? CMO of a mid-market company? You're deciding whether to hand the whole thing to SEO since you don’t have budget for a dedicated AI Search role. Maybe that works for now. Maybe that becomes the argument for budget. A responsible AI Search program needs ownership, resourcing, internal education, agreed-upon metrics, and a clear view of how the work connects to short-term and long-term revenue. There isn’t one AI Search playbook. We wrote a manual, but no manual knows the exact context, constraints, politics, and maturity level inside your business. Want to make progress? Stop treating AI Search like a side project for SEO. Treat it like a cross-functional visibility problem. I’m not saying your business should be in the middle of an existential crisis, but I wouldn’t be surprised if it feels that way.

The brands leading their categories are not reacting. They are engineering AI relevance deliberately, with a proven methodology and a clear measurement system.

Snack purchasers aren't making decisions based on one factor. They're balancing health goals, indulgence, convenience, price, brand trust, recommendations, packaging, and promotions - all at the same time. Our latest Report explores what's influencing purchase decisions today and what it means for snack brands looking to grow. Download the report and bring the consumer voice into your next business decision.

Skip the guessing. Get a clearer view of the people buying your products. Our latest Snack Purchaser Snapshot reveals: • How health intentions translate into real-world behavior • Where consumers discover new products • What influences purchase decisions most • How price, quality, and convenience compete at shelf Download the report.

Discover what competitors are spending on TikTok Shop. Find out which creators are driving the most revenue on TikTok Shop Grab your free PDF report now! By House of Marketers and Charm.io

🚀 Want your brand to dominate TikTok in 2026? Learn influencer selection, campaign tips, and performance benchmarks in this free report. Get it today!

Partnership marketing introduces one brand to another brand’s customers. Discover how both brands can achieve incremental revenue growth, increased brand awareness, and more in this ultimate guide!

Discover a wide array of B2B partnership species identified “in the wild,” along with recent use cases of leading brands that have partnered in innovative ways.

Lidé, které jejich práce skutečně naplňuje, před sebou nemají bod, za kterým si konečně vydechnou, říká Karel Zheng a já to vidím stejně. Když jsem se ho v HusTalku zeptal, co je jeho pomyslná cílová páska, Karel mi odpověděl, že doufá, že před ním žádná není. Svou práci chce totiž dělat ideálně napořád, tak jako ti největší matadoři ve venture kapitálu, kteří investují klidně ještě v devadesáti. Kromě přístupu k práci jsme probrali i fungování venture kapitálových fondů, náraz do zdi při budování Accomango, kulturní rozdíly mezi Českem a Čínou, do jakých lidí chce Karel investovat a v čem vidí jedinečnost středoevropských founderů. Dejte si to celé na tomto odkazu 👉 https://lnkd.in/ewUWb6gE Karle, díky moc, že jsi dorazil do HusTalku!

🎉 Congratulations to the 2026 ADWEEK Media Plan of the Year award winners! It was a privilege for our Chief Strategy Officer, Michelle Snodgrass, to serve on the jury and experience firsthand the creativity, innovation, and strategic thinking behind this year's entries. A special shoutout to our colleagues at Carat USA on their recognition in the Best Use of Experiential, Best Use of Branded Content/Entertainment, and Total Campaign categories. 👏 Explore the ideas, strategies, and campaigns recognized this year: https://lnkd.in/e74z3Qcx

Realtors: the families you want to reach are at the grocery store this week. Cart ads put your face in front of 3,000 of them a day. Get $100 off your first campaign. Your future clients shop 2-3 times a week, every week, at the same store down the street from the homes you sell. A cart ad means they see your name on every trip. Not a scroll-past impression, a physical presence in their routine. By the time they're ready to buy or sell, you're already the realtor they know.

Some of the biggest media quality trends are hiding in plain sight. Mobile web display represents 45% of open-web impressions, yet 72% of all MFA impressions, according to the latest IAS Media Quality Report. See what the latest global and regional media quality benchmarks mean for your campaigns: https://integr.al/44RxA1X #MediaQuality

It's here. 🚀 The 2026 State of Restaurant Loyalty & Guest Engagement report is live! We benchmarked activation, engagement, revenue impact, and retention across 4,000+ locations and 19 cuisines and uncovered four distinct loyalty archetypes that explain why top-performing brands consistently outpace their peers. This isn't a survey. It's real performance data, measured across a full 12-month cycle. Get your copy at the link below. 👇 https://lnkd.in/eTjkkfZB #RestaurantLoyalty #RestaurantMarketing #GuestEngagement #LoyaltyBenchmark #RestaurantGrowth

❌ What can AI make? ✅ What does AI need to work? Brands are wasting millions building agents and investing in AI tools that lack the data and infrastructure to truly deliver content at scale. In this video, Andrew Swinand explains how brands can invest in the foundations that will ensure their AI investments deliver ROI and enable true personalization at scale. A must-see video for any brands investing in AI-powered content. Watch the full video via the link in the comments 👇

Produktdata, priser, bilder och annan information finns ofta utspridd i flera system och kanaler. Det skapar dubbelarbete och fel redan idag – och med AI blir det ännu viktigare att informationen faktiskt stämmer. Den 10/9 går Jesper och Niklas igenom MDM och PIM och visar vad ni kan vinna på att få bättre ordning på er data. Nyfiken? Läs mer och anmäl dig till vårt webbinar!

I get a lot of q's about building multi-exec LinkedIn strategies. I always point to this great 3 vector chart as a starting point. Basically, when you go to select your executives, try to strategically place them within this space based on your goals. ➡️ Vector 1 - Buying committee Each major role in the buying committee has different priorities, challenges, and levels of responsibility. Your executive lineup should represent those differences. Match executives to the audience at roughly the same level: - CEOs speak to CEOs. - VPs speak to VPs. - Managers speak to managers. Peer alignment matters because people tend to trust and identify with others who operate at a similar altitude. The content should also reflect whether the audience is tactical or strategic. Managers may get more value from practical playbooks and execution guidance. Senior executives are more likely to engage with strategic points of view, market shifts, and business implications. When you cannot cover the entire buying committee, group roles with similar identities and needs. VPs may identify more closely with the C-suite than managers do, while managers may share similar tactical concerns across functions. ➡️ Vector 2 - Customer segment Different executives can own different customer segments, especially when the product creates distinct value for each one. This is commonly divided by: - Industry - Company size - Geography - Use case - Customer maturity ➡️ Vector 3 - Inside vs outside the company Internal executives provide company expertise, operating experience, and direct credibility. External participants can include customers, partners, advisors, investors, industry experts, and other influential voices. These people can expand the range and credibility of the program without requiring every point of view to come directly from the company. Once these three vectors are mapped, each participant can be assigned a clear role within the strategy. Then each will plug into a single operating infrstructure that is owned by the markteing team. That includes: - Strategy - Content production - Paid amplification - ICP engagement tracking - Sales activation The system should connect into the broader marketing system as well as sales activation workflows if your company has them.

If I woke up as a VP of Comms, I'd immediately go all in on LinkedIn. Here are 5 semi-controversial things I'd do... (1) Build a list of ALL journalists, podcasts hosts, LinkedIn editorial staff, and non-competitive industry voices who are active on LinkedIn (2) Study what the people on that list post about and use it as the basis for an executive content strategy (entire bench of execs, not just our CEO) (3) Blitz the list with our executives through connections, messages, and comments. (4) Self publish press releases through our CEO's LinkedIn and run thought leader ads to push them to journalists, podcasts hosts, and industry voices. (5) Every time we get a placement, post about it, and run a thought leader ad to push that placement to everyone on our target account list. The future of comms is on LinkedIn. Comms leaders who want to meet the moment have no choice but to put something like the above into place. --- This is what we're rolling out for our clients at Influent Social. Interested in how? Send me a DM.

Wszyscy korzystamy dziś z AI. Pytanie brzmi, jak robić to dobrze i nie doprowadzić do sytuacji, w której każda marka wygląda i komunikuje się podobnie. 10 września w czwartek, moi managerowie i eksperci z inmarketing digital agency poprowadzą bezpłatny webinar „Handmade Marketing vs. AI Marketing”. Tosia Kwiatkowska, Katarzyna Adamiak, Jakub Zdankiewicz i Karol Siódmiak pokażą, jak wykorzystują AI w codziennej pracy przy contencie, social mediach, designie i kampaniach reklamowych. Będą konkretne przykłady z naszych projektów, najczęstsze błędy w treściach i grafikach generowanych przez AI oraz wskazówki dotyczące kampanii w Meta, Google i na LinkedInie. Pokażemy też, co warto automatyzować, a gdzie nadal potrzebne są pomysł, doświadczenie i zwykłe ludzkie wyczucie. Polecam ten webinar szczególnie marketing managerom, którzy chcą usprawnić pracę swoją i zespołu, ale nie chcą przy okazji zgubić charakteru marki. Ten bezpłatny webinar odbędzie się 10 września o 13:00. Każda zapisana osoba otrzyma również nagranie. Zapisz się już teraz: https://lnkd.in/dNM8m79t

Take the health check to see where AI can genuinely help your creative operation, and where it would only add noise. You'll get a practical picture of your current maturity.

Synthetic content can scale production fast, and just as quickly create governance and brand risk. Download the whitepaper to see how to build a pipeline you can actually control.

Top-performing restaurant brands outperform their cuisine's median in nearly every loyalty benchmark - activation, engagement, revenue, retention. The gap isn't category. It's strategy. See where your program stands, free.

NEWS | We’re proud to share that our parent company dentsu has become the first global marketing and advertising holding company to sign the European Union’s Code of Practice on Transparency of AI-Generated Content. The voluntary Code of Practice supports compliance with the transparency requirements of the EU AI Act, which came into effect from 2 August 2026. As a signatory, we join other leading organizations in committing to recognized standards for the labelling and detection of AI generated content. At dentsu, we recognize the enormous potential of AI to unlock new opportunities for growth – and the responsibility that comes with it. This commitment reinforces our belief that transparency and trust are fundamental to responsible AI adoption and to being a sustainable growth partner for our clients. Read more: https://lnkd.in/eMC6WcAj

Claude c'est bien... C'est encore mieux avec le MCP Influence4You... Depuis cet été, nos clients peuvent interroger Influence4You directement depuis Claude pour : - avoir un diagnostic sur leurs campagnes, - faire des analyses poussées de leur performance, - trouver des créateurs, - commander un café... ah ça non, pas encore.... :-) Plus de contraintes d'un SaaS, mais de la data directement exploitable comme si vous aviez un super expert de l'influence sous la main. Et le plus beau : installer le MCP Influence4You c'est aussi facile que de se faire couler un café sur sa Nespresso ! Une démo de la plateforme, c'est ici : https://lnkd.in/eQqfFDG6