IMI International

Canadians are adapting. Is your business keeping up? Our latest insight shows clear consumer behavior changes and highlights even small tweaks you can make to drive sales right now.

🇨🇦 Canadian sentiment is shifting fast. Join us live as we unpack the latest consumer data and what it means for brands, retailers, and organizations navigating today's market. Save your spot today!

Consumers say they want to eat healthier. They also buy snacks to reward themselves. Understanding that tension may be one of the biggest opportunities in snacking today. Download the latest Snack Purchaser Snapshot.

Skip the guessing. Get a clearer view of the people buying your products. Our latest Snack Purchaser Snapshot reveals: • How health intentions translate into real-world behavior • Where consumers discover new products • What influences purchase decisions most • How price, quality, and convenience compete at shelf Download the report.

Snack purchasers aren't making decisions based on one factor. They're balancing health goals, indulgence, convenience, price, brand trust, recommendations, packaging, and promotions - all at the same time. Our latest Report explores what's influencing purchase decisions today and what it means for snack brands looking to grow. Download the report and bring the consumer voice into your next business decision.

Snack purchases aren't won on price alone. Today's consumers weigh quality, convenience, brand trust, recommendations, packaging, reviews, promotions, and more before deciding what to buy. This snapshot reveals the factors influencing purchase behavior and explores what they mean for brands looking to grow in a competitive category. Download the report and explore the insights.