Inspired Thinking Group (ITG)

The real growth bottleneck facing brands in the age of AI? Broken content supply chains ⛓️💥 That’s why you need an AI-powered content backbone forming the basis of your marketing infrastructure, uniting… 🔎 Asset management 💡 Intelligence 🔁 Orchestration 🤖 Agentic …in one system. That’s how you make your marketing scalable, and growth possible 🚀 A must-read if you want your marketing operations set up to maximize ROI on your AI investments — click the link here 👇 https://lnkd.in/eENRxc9r

If you’re using AI but are yet to see a meaningful business impact or significant ROI, this article is a great place to start. Gathering the learnings from our AI Bites series, it outlines five key AI transformation lessons every CMO and marketing leader should know, including… 🔃 Where and when to implement AI solutions in your workflows 👮 How to build governance around a technology that’s moving faster than anything that’s come before it ⛓️💥 Why AI won’t fix broken operations — it will only reveal the chaos lurking in the background Stop experimenting, and start using AI to transform the way you work. Read the full article👇 https://lnkd.in/guzVNkmh

❌ What can AI make? ✅ What does AI need to work? Brands are wasting millions building agents and investing in AI tools that lack the data and infrastructure to truly deliver content at scale. In this video, Andrew Swinand explains how brands can invest in the foundations that will ensure their AI investments deliver ROI and enable true personalization at scale. A must-see video for any brands investing in AI-powered content. Watch the full video via the link in the comments 👇

“Brands are increasingly looking for something more: a tech-led partner who cares, understands people, and who can support them through the emotional ups and downs of change — not one who coldly executes tasks on a plan” 🤝 That’s according to Sue Mountford, who argues that the idea of short-term, transactional client-agency relationships is now obsolete. AI is driving huge change at an alarming rate, and finding a true partner in an uncertain world — one who can hold your hand through the change, combining AI-powered tech with the high EQ and creativity needed to get the most out of those tools — is what will deliver successful change for the long term. Sue leans into her decades of experience in the sector to analyse what each client needs: the right blend of emerging AI and technology solutions in the hands of human beings who passionately care, in order to create the perfect operational model. Amongst so many great examples, our work with KFC UK & Ireland stands out as a perfect example of transformation done right, underpinned by a partnership that is truly culturally aligned to our shared values 🚀 Looking to deliver meaningful, lasting operational transformation in your business? This is a great place to start — read the full piece now via the link in the comments 👇

Why aren’t your campaigns driving results? 🤔 Most teams can measure content performance, but not many actually understand why it works (or doesn’t!). AI-enabled content intelligence shows you exactly what’s driving engagement with your audience, so you can optimize campaigns in real time and increase ROI. Watch the webinar now 👇

Are you maximizing ROI from every piece of content you create? 🚀 Most brands measure performance, but few actually know WHY content works. Our webinar featuring Forrester shows how content intelligence bridges that gap, unlocking deep insights and allowing you to optimize campaigns in real time to drive meaningful results. Watch the webinar now to learn how to boost ROI through your content.