B2B ad examples

“Stop organizing your marketing around where you buy media and start organizing around where your consumer buys your product.” Our own Aisha Khan, President of dentsu Commerce North America shared her POV on what she thinks should be at the top of every CMO’s 2027 plan.

How do brand leaders make the decision on buying vs. building a technology? Will AI replace all creativity? What is the best way to unify real-time data between media and creative teams? Shirli Zelcer, Chief Data & Technology Officer at dentsu, shares her perspective on building smarter AI strategies, highlighting her framework for build vs. buy decisions: “When considering what technology to build vs. buy, I have 3 questions I always ask myself: 1. Will the tool properly connect with all the suites and tech we have? 2. Will the tech help me differentiate my product? 3. What will happen when your relationship with the vendor ends?”

¿De qué hablan los directores de comunicación y marketing cuando pueden hablar sin guion? De reputación. De crisis. De medios. De marca. De inteligencia artificial. Y de todo lo que ocurre entre medias. Tres temporadas de conversaciones de La Cueva de MOE, convertidas en un libro. ¡Descárgalo gratis ahora!

A riportban sok foglalás szerepel, az estéken mégis kevesebb külföldi vendég ül az asztaloknál. Turista vendégkörnél a lemondás és a meg nem jelenés külön kérdés, és a foglalás, a megjelenés és a vendégenkénti költés könnyen összemosódik egy riportban. Egy új csatornát ezért a megjelent vendég alapján érdemes megítélni. A ChatGPT-hirdetés olyan beszélgetések mellett jelenhet meg, ahol valaki az útja közben éttermet keres egy alkalomra. Megjelölve, a választól elkülönítve, és nem a modell ajánlásaként. Hogy melyik célországban és nyelven érhető el a hirdetési fiók, azt indulás előtt tisztázzuk. A ChatGPT-hirdetési kampányt mi kezeljük. Egy 20 perces egyeztetésen megnézzük a foglalási utat és a mérést.

A keresés változik, ezért a jelenlétnek is változnia kell. Az ügyfelek egy része ma a ChatGPT-től kérdezi meg, melyik szoftvert válassza, melyik könyvelő megbízható, vagy hol szálljon meg. A válasz mellett, megjelölve, az Ön hirdetése is megjelenhet. A ChatGPT-hirdetési kampányt mi építjük fel és kezeljük. 20 percben megnézzük, Önöknél megéri-e tesztelni.

Me markkinoijat puhutaan paljon siitä, että olkaa teidän asiakkaiden mukana heidän ostopolulla, ostopolun jokaisessa vaiheessa. "No mitähän toi nyt sitte tarkottaa?" Älkää sentää stalkkaamaa alkako, mutta jotain kannattaa yrittää tehdä ja kirjoitin tästä neljä vinkkiä, joiden avulla voi yrittää vaikuttaa teidän ostajien päätöksen tekoon. #markkinointi #kilpailuetu #b2b

Objednávky. Obraty. Produkty. Frekvence nákupů. Data máte. Ale využíváte všechno, co v nich je? Ve vaší databázi mohou být zákazníci s větším potenciálem, příležitosti pro další prodej nebo segmenty, kterým dnes obchod nevěnuje dostatečnou pozornost. A to znamená jediné: část obchodního potenciálu už možná máte přímo před sebou. Nemusíte sbírat další data. Chcete ze svých dat vytěžit víc? Ozvěte se nám.

AppTweak gives you everything you need to win on Apple Ads: 🎯 Find high-intent keywords your competitors miss 📈 Optimize bids and budgets for better ROAS 🤖 Use automation rules to increase efficiency 🛡️ Protect your brand from competitors stealing your installs Smarter campaigns. Better results. Less wasted spend.

Plánujete expanzi na nový trh? Vstup do nové země stojí čas i peníze. O to důležitější je vědět, jestli tam pro vás skutečně existuje dostatečný obchodní potenciál. Jak velký je trh? Kdo jsou vaši potenciální zákazníci? Jak silná je konkurence? A kde máte největší šanci uspět? Než uděláte první velkou investici, získejte větší jistotu, že míříte správným směrem. Plánujete vstup na nový trh? Ozvěte se nám.

Users aren't just searching the App Store anymore. They're asking ChatGPT. When someone asks AI for the best app in your category - does yours show up? Or does a competitor get the recommendation? AppTweak's AI Visibility shows you exactly how AI assistants talk about your app: ✅ See where you rank when users ask AI for recommendations ✅ Track sentiment and intent visibility across your category ✅ Spot the gaps your competitors are filling - and close them App discovery is changing. Make sure you can see the full picture.

💡 Are your ad impressions worth as much as they could be? The real value of publisher ad inventory is not just about generating more impressions. It comes from higher viewability, smarter ad placements, stronger traffic quality, healthy auction competition, and optimized floor prices. 📈 In our latest article, we share practical strategies publishers can use to make every impression more valuable and increase revenue without adding more ads. Read the full article on our blog and start optimising your inventory today! 👉 https://lnkd.in/dpX66eaf #programmatic #adtech #RTB #headerbidding #publishers #monetisation

More and more customers don’t start with Google anymore. They ask ChatGPT: who’s the best dentist in Zagreb, which agency should I hire, where can I buy this for less. That’s why we launched a free GEO analysis tool. Enter your website, and the tool asks ChatGPT 20 questions your customers actually ask, without mentioning your company or competitors, and sees who it recommends. The audit lands in your inbox within minutes. What you’ll see: → where you rank in your category and your share of voice compared to competitors → which questions get your competitors recommended while you’re not mentioned → where you’re losing ground: recommendations, location, price or specific problems → which sources ChatGPT cites when it talks about your industry → whether your website is technically ready to be read by AI search engines The analysis is free, with no card and no access to your website or analytics needed. It takes a minute to fill in. Link for a free audit and more information is in the comments.

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A few important digital marketing updates from the past few weeks: The new reference pricing rules that were expected to take effect on October 1, 2026 have been postponed, meaning retailers do not need to adjust their ads just yet. On September 15, 2026, Meta introduced Meta One, while links in organic posts and Reels are gradually becoming part of paid subscription packages. ChatGPT advertising has now been live in Croatia for almost a month. The first campaigns are already generating conversions, although there is still not enough data to draw reliable conclusions across different industries. At the same time, AI-driven traffic continues to grow. On some of our projects, AI sources are already responsible for up to 2% of total website traffic. We covered all of these in more detail in the latest episode of the Arbona Digital Briefing podcast. 🎙️ Link in the first comment.

Professional services folk, listen up! No-one is choosing a solicitor or an accountant in the same way they pick a brunch spot*. They’re usually trying to solve something expensive, stressful or seriously outside their own area of expertise. Many of these people are asking AI tools (like ChatGPT) to help them narrow down their options. At AB Brand and Marketing Agency | Certified B Corp™, we’ve been looking at more than 1,600 AI answers, and the pattern is super interesting. When AI is asked about a firm by name, it usually knows who they are. But when it’s asked a broader question, like ‘which firm should I choose?’, those same firms often don’t appear. You might be brilliant, with lovely clients, years of experience and a great reputation. But if your website is a bit vague or too thin, then you’re making it so much harder for both humans and AI tools to understand why you should be recommended. Now the good news is, this is fixable, and it doesn’t mean churning out 47 new blogs. It usually just means getting your existing content to work harder. This means clear service pages, useful answers to common questions and proof of your great work. Basically…helpful content (nothing new here!) Conveniently, its also the kind of content that helps AI tools understand what you do and why you're worth recommending. That’s exactly what our AI visibility diagnosis helps with. It shows which questions your business isn't appearing for, which competitors are showing up instead and where your content could be improved. You can find out more here 👇 https://lnkd.in/eNez6bpa (*If you do want to choose a brunch spot, this photo was taken at Veg Box on Exeter Quay – these pancakes were excellent!)

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You can change nothing in a PMax campaign and still watch its performance change. What actually governs it is what the rest of your account leaves on the table. Costs rising, conversions flat. The campaign was fairly constrained and had spent months serving almost exclusively in Shopping, so a cost spike under a strict ROAS target made no sense to me. The channel split showed Search. A channel that campaign had barely touched, now taking cost and bringing back close to nothing. Nobody had touched a setting in it that month. The cause sat one campaign over. My exact match Search campaign had stopped delivering the orders it used to, so the decision was to tighten it and raise its ROAS target. What followed: ➡️ The Search campaign went limited ➡️ It started using roughly half its budget ➡️ It stopped entering a chunk of auctions it used to win ➡️ PMax noticed the gap and filled it This took me considerably longer to work out than the label case, because the whole time I was looking inside the wrong campaign. So when a PMax campaign changes behaviour on its own, do not start in PMax. Start with whatever you constrained somewhere else that week. Free PMax Script plus a PDF with the six cases where it saved or made real money on client accounts: https://lnkd.in/diNSkSKx

حملاتك الكبرى تستحق أكثر من مجرد تقارير. مع ميزة Campaigns في AdVu، يمكنك متابعة أداء حملاتك التسويقية عبر منصات متعددة من مكان واحد، ومعرفة مدى تقدم كل حملة مقارنة بأهدافها. حدد أهداف الحملة ومؤشرات الأداء المستهدفة، تابع التقدم عبر القنوات المختلفة، واكتشف بسرعة ما الذي يعمل وما الذي يحتاج إلى تحسين. مع AdVu AI يمكنك: • متابعة أداء الحملات عبر منصات متعددة • مقارنة النتائج الفعلية بالأهداف المحددة • معرفة أسباب تقدم الحملة أو تأخرها عن الهدف • الحصول على توصيات تحسين مدعومة بالذكاء الاصطناعي • معرفة الخطوات التالية المطلوبة لتحسين الأداء • مقارنة أداء الحملات والقنوات المختلفة بدلاً من التنقل بين عدة لوحات بيانات ومحاولة تفسير الأرقام، يمنحك AdVu صورة واضحة لما يحدث وما يجب القيام به بعد ذلك. تابع. قيّم. حسّن. كل ذلك في AdVu. ابدأ الآن عبر advu.ai

Your biggest campaigns deserve more than just reporting. With Campaigns in AdVu, bring campaign performance from multiple marketing platforms into one place and understand exactly how your campaigns are tracking against their goals. Set campaign goals and targets, monitor progress across channels, and quickly identify what is working and what needs attention. With AdVu AI, you can: • Track campaign performance across multiple platforms • Compare actual performance against targets • Understand why a campaign is ahead or behind goal • Get AI-powered optimization insights • Identify the next actions needed to improve performance • Compare campaigns and performance across channels Stop switching between dashboards and trying to figure out what the numbers mean. Track. Evaluate. Optimize. All in AdVu. Visit advu.ai to get started.

WENN AUTO, DANN DENZEL.atDENZEL.at Die DENZEL Gruppe ist einer der traditionsreichsten und größten Mehrmarken-Automobilkonzerne Österreichs. Wenn so ein Unternehmen seine Website neu aufstellt, ist das schon was Besonderes. Umso mehr freut’s mich, dass wir als Achtzehn Grad den Pitch gewonnen haben. Seit 24. September ist die neue www.denzel.at online. Über 20 Marken, mehr als 20 Standorte und rund 2.800 Fahrzeuge findet man jetzt auf einer Plattform. Die Suche funktioniert so, wie Leute wirklich nach Autos suchen, also nach Preis, Typ, Marke oder Antrieb. Für jede dieser Suchen gibt’s eigene Landingpages, die man direkt über Google findet. In den ersten zwei Wochen kamen fast viermal so viele Anfragen pro Tag wie im Schnitt des Jahres davor. Automotive ist für uns kein neues Terrain. Mit BYD, Subaru, Maxus arbeiten wir schon länger für Automarken und kennen die Branche gut, vom Händlernetz bis zur Kampagne. Es geht halt nur, wenn Marketing, Kreation und Technik von Anfang an gemeinsam arbeiten. Und da sind wir noch lange nicht fertig. Mit jeder Kampagne, jedem Update wird die Seite mehr zum Powerhouse für den Vertrieb. Mehr Infos im Case in den Kommentaren. Danke an Catharina Fischer, Head of Marketing DENZEL Retail, Katharina Kodella, Head of Group Digitalization der DENZEL Gruppe und das ganze Team Wolfgang Denzel Auto AG fürs Vertrauen. Credits to Dorian Kopez, CTO Achtzehngrad and Victor W.

In 2026, you shouldn’t need to submit a support ticket to figure out why your automation broke 🙅♂️ Scott Stroud, Director of CRM Development at MhCRM, on how he avoids the support queue altogether 🔽

Seven markets in ten years, and not one of them opened with fresh budget. Every new country this coffee e-shop entered was paid for by profit from the countries already running. CZ and SK funded the next one. That one funded the one after. Order went CZ, SK, HU, RO, then BG, HR, SI. Roughly one new market every two years. Slow on purpose. Most expansion plans work the other way around. Someone approves a launch budget, the market gets twelve months to prove itself, and month nine shows up with a ROAS nobody wants to defend. What the profit-funded version changes in practice: 1. the new market opens small, because the money is money someone already earned 2. MER across the whole e-shop stays the KPI, not the new market's own ROAS 3. a weak market does not threaten the group, it just grows slower 4. nobody has to kill it in month nine to protect a budget line The tradeoff is real. This is slower than raising money and buying share, and in a land-grab category it is the wrong model. For an e-shop competing on range and repeat purchase, it turned Google Ads from a cost line into the thing that funded the expansion. Rule: fund new markets from the cash the old ones throw off, and expansion stops being a bet you have to win this quarter. Read more: https://lnkd.in/eUph9atW