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Att skapa tillväxt tar tid. Det kräver tydliga prioriteringar, uthållighet och mod att sticka ut. På The Revenue Show får du ett samlat perspektiv på hur marknadsföring, varumärke, försäljning och ledning bygger förutsättningarna för tillväxt.

Att skapa tillväxt tar tid. Det kräver tydliga prioriteringar, uthållighet och mod att sticka ut. På The Revenue Show får du ett samlat perspektiv på hur marknadsföring, varumärke, försäljning och ledning bygger förutsättningarna för tillväxt.

#KabloomExpertInsights: The highest-performing events build demand months before registration launches. By the time registration opens, your audience should already understand the value, trust the brand, and feel compelled to attend. Planning your next event? Start with a free Total Addressable Market (TAM) assessment: https://lnkd.in/eq4YjwMH

💡https://lnkd.in/edHZgy2p: The idea for Kabloom’s AEO Audit Tool for associations started with a simple question: why were credible association websites still being overlooked by AI search? We were seeing organisations with strong content, valuable events and established audiences miss visibility in places where more people are now looking for answers. In our latest blog, Kabloom's AEO tool innovator and creator, Matias, unpacks the problem, what we learned and why these matters for the future of association marketing. Get the insights and access to our association audit tool: https://lnkd.in/edHZgy2p

🇩🇰 𝗙𝗿𝗼𝗺 𝗕𝗲𝗿𝗴𝗲𝗻 𝘁𝗼 𝗖𝗼𝗽𝗲𝗻𝗵𝗮𝗴𝗲𝗻: 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗺𝗮𝗿𝗶𝘁𝗶𝗺𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗰𝗹𝗼𝘀𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲𝗺 It’s only been a week since we wrapped up a fantastic Blue-C Press Tour in Bergen, bringing international maritime journalists face-to-face with the companies, people and technologies driving one of the world’s most dynamic maritime clusters. 🧳 In just a few weeks, Christina Dupré Roos will be on the road again, heading to Copenhagen with another dedicated group of journalists to meet maritime and offshore companies and uncover the stories shaping our industry. 🇳🇱 And 2027 is already taking shape, including, by popular demand, a return to the Netherlands next spring! The rest of our plans for next year are almost ready, with plenty for international maritime journalists, companies, clusters and industry hubs around the world to look forward to. Get in touch with Edee Carey and Christina Dupré Roos for more information, and check out our press tour site to learn more 👉 https://lnkd.in/eqbqDG-J

Con Blux conviertes tus programas de incentivo en resultados reales. Usa BLUXGAGE para gamificar metas, BLUX DATA para decidir con datos, BLUX PRÊMIOS para recompensas irresistibles y BLUX LIVE para eventos que marcan. Diseñamos campañas a tu medida, sin burocracia y con agilidad. Haz que tu equipo se sienta parte y haga más, mejor y más rápido.

Charities, let’s talk TikTok Ads 📣 TikTok Ads can work for charities. But that doesn’t mean every charity should be using them? Let me tell you what I mean. We recently tested TikTok alongside Meta for Animal Aid’s campaign to build support for a petition to ban greyhound racing. TikTok added genuine value. It delivered substantial incremental reach at a comparatively low cost and, once the campaign gained momentum, generated a consistent flow of petition actions. But Meta remained comfortably stronger where it mattered most. It produced the overwhelming majority of actions, with a much lower cost per meaningful conversion. Users arriving through Meta were also considerably more likely to continue from the campaign landing page to the petition itself. That distinction matters. Cheap reach or traffic doesn’t necessarily translate into efficient action. Our view is that TikTok is most justified when: - There is a clear audience and behavioural fit for the cause - The charity has creative that feels native to the platform - Meta is already sufficiently funded The remaining budget is large enough to give TikTok a meaningful test If the total budget is limited, spreading it too thinly usually creates diversification without much impact. In most cases, Meta should still command the majority of social spend because of its audience depth, optimisation maturity and ability to convert demand at scale. The Animal Aid test also reinforced a few more specific points: - Warm audiences were particularly valuable on TikTok - Relevant interest audiences offered a stronger starting point than relying on scale alone - Direct, statistics-led creative and emotional calls to action travelled well across both platforms Longer survivor stories were harder to communicate through static ads and would be better developed as video So I wouldn’t describe TikTok as an alternative to Meta for most charity campaigns. It is better viewed as an incremental channel: useful when the audience, creative and budget justify expanding beyond the platform already doing the heavy lifting. If you're interested in testing new platforms to engage new audiences or think their might be room for improvement when it comes to your paid ads feel free to book in a discovery call and we can get an audit booked in - https://lnkd.in/eaaZ8UhF

Backed by Hearst, we build digital marketing and technology systems that grow brands.

Si quieres que tu fuerza de ventas venda más y mejor, necesitas algo más que un bono estándar. Con BLUXGAGE diseñas campañas de incentivo flexibles y gamificadas, con reglas claras, seguimiento en tiempo real y una experiencia digital intuitiva. Yo transformo objetivos de negocio en desafíos motivadores que tu equipo realmente quiere conquistar.

Seit dem 27.9. gilt die EmpCo Richtlinie, und "nachhaltig" in der Werbung ist kein unverbindliches Füllwort mehr, sondern ein Claim, den du glasklar belegen musst. 🔍 Die erste Reaktion ist dann oft wie im Meme: "Lass und doch einfach "umweltfreundlich" nehmen, das klingt doch konkreter." Tut es leider nicht. Auch "umweltfreundlich", "klimaneutral" oder "grün" stehen auf der Block-Liste der pauschalen Begriffe. Sie sind nur mit einer anerkannten hervorragenden Umweltleistung zulässig, zum Beispiel Blauer Engel oder EU-Umweltzeichen. Und auch die reichen für ein pauschales "nachhaltig" oft nicht aus, weil der Begriff auch Soziales umfasst. Der Jedi-Mind-Trick "Das sind nicht die Claims, die ihr sucht" funktioniert bei einer Abmahnung vermutlich eher nicht, junger Padawan 😉 Was bringt die EmpCo Richtlinie sonst so mit sich: Selbst gebastelte Siegel ohne unabhängiges Zertifizierungssystem sind verboten."Klimaneutral" allein über C02-Kompensation ist als Produktclaim Geschichte. Es gibt keine Größenschwellen, auch kleine Unternehmen sind betroffen. Für Marketing ist vor allem relevant: Als Umweltaussage zählt nicht nur Text. Auch Bilder, Grafiken und Markennamen können darunterfallen, und ein grünes Blatt im Logo kann bereits wie ein Siegel wirken. Mein Eindruck ist, dass genau diese Stellen bei der Prüfung vergessen werden, weil sie nie jemand als "Claim" auf dem Schirm hatte. Wichtig zu wissen: Die Richtlinie zielt formal auf B2C. Reines B2B ist nicht direkt erfasst. Sobald deine Aussagen aber in die Endkundenkommunikation weiterwandern (Datenblätter, Verpackung, Händlermaterial), kann es relevant werden. Und ich vermute, dass Gerichte beim Verbraucherverständnis im B2B nicht plötzlich großzügiger werden. Ich habe mir mit KI ein kleines Tool gebaut, das eine erste Grundeinschätzung gibt, ob ein Claim eher unkritisch oder eher ein Fall für die Rechtsabteilung ist: 🔗https://lnkd.in/entNrjiZ ⚠️ Es ersetzt keine Rechtsberatung. Wer jetzt anfangen will, kann es pragmatisch halten: Alle Umweltbegriffe in Ads, Landingpages und Claims sammeln. Zu jedem Begriff den Beleg danebenlegen. Was sich nicht belegen lässt, streichen oder konkretisieren ("Verpackung zu 90% aus Recyclingmaterial" statt "nachhaltige Verpackung"). Wie viele Claims würden bei euch durchfallen, wenn ihr heute prüft? 🧐

This means native Microsoft integration across Azure, Teams, Dynamics 365, Microsoft 365, and Marketplace, with a single Azure bill and streamlined approval cycles built in.

This means native Microsoft integration across Azure, Teams, Dynamics 365, Microsoft 365, and Marketplace, with a single Azure bill and streamlined approval cycles built in.

Right, Environmental, Wildlife & Animal Welfare Charities 📣 Over the last few years, we've quietly become one of the UK's most experienced paid acquisition teams in your sector. We've have the privilege of working with: • The Wildlife Trusts • Tusk • Climate Group • Bumblebee Conservation Trust • International Cat Care • Surrey Wildlife Trust • Warwickshire Wildlife Trust • Animal Aid • Trees for Cities • Surfers Against Sewage • Garden Organic • UK Centre for Ecology & Hydrology (UKCEH) • Cool Earth • Climate Outreach Working across organisations like these gives you something you can't build from a single account. Perspective. You start to recognise patterns. Where demand exists. What messaging motivates people to act. What a website needs to convert. Which channels are worth testing. And ultimately, what drives impact. Every organisation has different objectives, audiences and budgets. But the question is always the same: How do we create more impact from every pound invested? That's what we spend every day solving. If you're an environmental, wildlife or animal welfare charity looking to get more from your paid acquisition, I'd love to have a conversation. https://lnkd.in/eaaZ8UhF Michelle Emma Emma Kaite Charlie Dan Emeline Billie Marcus Alice Josh Tina Marianne Lisa Terri-Anne Emma Rachel Jade

A global manufacturer delivered 18,000 pages at 6x content velocity while automating 49% of content creation.

Kampaně na 2027 se už pomalu pečou. 🧑🍳 V čem se při jejich testování můžete spolehnout na AI? Za poslední rok jsme otestovali stovky reklam. Na webináři vám ukážeme, kde AI pomáhá a kde je lepší zeptat se lidí. Zaregistrujte se 👇

"Quick brand questions" are a steady drip of distraction for your brand team. The brand assistant answers them from your guidelines, so the team can focus.

Brand questions don't wait for office hours. The brand assistant answers them whenever they come up, grounded in your guidelines.

AI właśnie zarekomendowało Twoją konkurencję potencjalnemu klientowi. A Tobie algorytm podsunął ten post. Klient szukający produktu, usługi czy rozwiązania coraz częściej pyta o nie AI. I to, co usłyszy, kształtuje jego opinię o Twojej firmie, zanim w ogóle trafi na stronę. Odbierz darmowy audyt widoczności w AI i sprawdź, czy sztuczna inteligencja poleca Ciebie czy konkurencję. Przygotujemy go w prosty i czytelny sposób. Wnioski wyciągniesz bez wiedzy technicznej, a jeśli zechcesz przełożyć je na działania, to jesteśmy o jedną rozmowę stąd.

We went back through the OpenRouter articles to see which ones AI assistants were surfacing, where those referrals were coming from, and what that tells us about the next batch of content. We put the full breakdown together here.

We went back through the OpenRouter articles to see which formats were pulling the most clicks and why tutorials were getting stronger CTRs than explainers. We broke down the patterns and what we are carrying into the next batch.

AI search didn't cut the phone call, it changed who's calling and why. New data from 41 million inbound calls shows PPC visitors call 1.75x more than SEO visitors, and reveals where sales-ready calls are actually being lost. Four practical actions inside for your funnel.

As Morgan Housel wrote in his book, Same as Ever, “we are very good at predicting the future, except for the surprises - which tend to be all that matter.” The insights industry has always struggled with these surprises, not because people didn’t embrace change, but because the change-makers don't really understand the problems insight leaders face. The result is imperfect solutions, a war on efficiency and a desperation to prove the value of insights. This Thursday, I have the pleasure of speaking at Greenbook's IIEX AI virtual event where I’m going to try to give a fresh, candid and practical perspective on the seven years I've spent at Bounce Insights analysing how we’ve ended up here, and what researchers should do about it. My goal from this session is to not try and predict the future, but to help insights leaders understand the problems that every function is facing right now, and give some practical solutions to create the change you actually want in your day-to-day work. It’s completely free, and you’ll hear from some incredible insights leaders at the likes of Amazon, Google, Miro, Salesforce, Mondelez and Anthropic on the impact AI is having on our industry. Hope you can make it 🤞

170+ leaders. One day in New York. Join DanAds Summit 26 on October 14 for candid conversations, fresh ideas, and the connections shaping what’s next in advertising.

AI search didn't cut the phone call, it changed who's calling and why. New data from 41 million inbound calls shows PPC visitors call 1.75x more than SEO visitors, and reveals where sales-ready calls are actually being lost. Four practical actions inside for your funnel.