DanAds

If your company relies on software code, traditional development will no longer suffice. You need an automated, modern software factory. Watch DanAds Advisory Board Chairman Reza Malekzadgan break down the fundamental paradigm shift happening across every industry - and why agentic AI is transforming ad revenue.

75% of media leaders report AI efficiency gains, but only 9% see direct revenue increases. It’s time to put your AI strategy into drive. Read the Publisher’s Guide to AI to discover how agentic AI can automate creative compliance, capture long-tail SMB spend, and scale direct ad revenue safely.

170+ leaders. One day in New York. Join DanAds Summit 26 on October 14 for candid conversations, fresh ideas, and the connections shaping what’s next in advertising.

Get closer to the conversations moving AdTech forward. DanAds Summit 26 brings 170+ industry leaders together in NYC for a full day of insights, peer collaboration, and real industry dialogue.

There’s room for everyone in AdTech until complexity starts getting in the way of value. For years, the industry as a whole has treated fragmentation as the price of a growing ecosystem. But as media scales, the friction in our supply chain isn't just inconvenient anymore; it's holding publishers and advertisers back from real growth. We don't need another buzzword. We don't need another multi-layered ad chain taking cuts for doing nothing. We need real automation, transparent infrastructure, and direct publisher-advertiser connections. That’s exactly why we’re returning to New York City on October 14th for the 5th anniversary of the DanAds Summit. We started this journey in NYC five years ago to ask uncomfortable questions about where self-serve and advertising automation were actually headed. Today, we’re not just asking - we’re actively dismantling the legacy friction together with 170+ of the brightest publishers, advertisers, and innovators in media. Expect zero boring slide decks, zero rehearsed corporate PR talking points, and zero gatekeeping. With Rob Beeler moderating once again, we are going straight to the root of the ecosystem's biggest challenges, from AI and first-party data to CTV monetization and true campaign automation. If you’re content with the status quo, this might not be the room for you. But if you’re ready to stop talking about fixing fragmentation and actually build what comes next, I’d love to see you in NYC. Publishers and Media Owners: You attend completely free. AdTech Providers: Early bird pricing is live now through Sept 1st. Grab your spot here: https://lnkd.in/d9tWM2FN Let’s stop overcomplicating advertising and start building what actually works. See you at Midtown Loft & Terrace on the 5th avenue, Wednesday 14th October!

Thirteen years of building self-serve platforms means we’ve seen some things. It also means our team has thoughts. Lots of them. ⛏️⛏️ We’re cracking open the DanAds playbook to share the unfiltered truth about what actually makes self-serve platforms succeed (and what holds them back), straight from the people who build them. 😎 Up first in our hot seat is Paul Cassar, Head of Self-Serve Sales, with a reality check on onboarding: "𝘎𝘰 𝘪𝘯 𝘦𝘹𝘱𝘦𝘤𝘵𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘥𝘰 𝘵𝘰 𝘨𝘦𝘵 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘥. 𝘛𝘩𝘢𝘵'𝘴 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘶𝘱𝘨𝘳𝘢𝘥𝘦 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 - 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘵𝘩𝘦 𝘩𝘢𝘣𝘪𝘵𝘴 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘯𝘦𝘦𝘥𝘦𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘰𝘯𝘦𝘴 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵." Onboarding isn't just plugging into a new tool. It's a chance to rethink the workflow around it. Usually, the ones who kept main processes and only touched what was actually slowing them down get the most out of self-serve. 👀 Don't miss next week's advice by giving our page a follow! When another team member shares a new tidbit to help you rethink or challenge your setup: https://hubs.la/Q04pZQTB0