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Awareness alone doesn’t change behaviour. Download our report for practical ways to create cyber security comms that employees actually notice, and turn into safer everyday habits.

Technology can only protect you so far. Learn how to engage employees more effectively, and turn awareness into safer, more consistent habits.

Viisi vuotta tutkittua tietoa kestävästä kasvusta! Kestävän kasvun nykytilatutkimus toteutetaan nyt viidettä kertaa. Viime vuonna 534 päättäjää ja asiantuntijaa kertoi, miten kasvua ja kulttuuria heidän työpaikallaan johdetaan. Vuonna 2027 tutkimus laajenee Pohjoismaihin. Vastaa omasta roolistasi käsin 8.11. mennessä – aikaa kuluu 5–10 minuuttia. 👉

𝐖𝐞𝐫𝐤 𝐣𝐢𝐣 𝐛𝐢𝐣 𝐞𝐞𝐧 𝐬𝐭𝐢𝐜𝐡𝐭𝐢𝐧𝐠 𝐨𝐟 𝐠𝐨𝐞𝐝 𝐝𝐨𝐞𝐥? Dan is dit hét moment om jullie marketingvraagstuk aan te pakken. Met de COTD Charity Boost krijgt één organisatie een marketingproject ter waarde van €5.000 cadeau. Denk aan strategie, campagnes, e-mailmarketing, fondsenwerving of online advertising. 𝗔𝗮𝗻𝗺𝗲𝗹𝗱𝗲𝗻 𝗸𝗮𝗻 𝗻𝗼𝗴 𝘁/𝗺 𝟭𝟴 𝗼𝗸𝘁𝗼𝗯𝗲𝗿.

𝐇𝐞𝐞𝐟𝐭 𝐣𝐨𝐮𝐰 𝐬𝐭𝐢𝐜𝐡𝐭𝐢𝐧𝐠 𝐞𝐞𝐧 𝐀𝐍𝐁𝐈-𝐬𝐭𝐚𝐭𝐮𝐬 𝐞𝐧 𝐞𝐞𝐧 𝐜𝐨𝐧𝐜𝐫𝐞𝐞𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠𝐯𝐫𝐚𝐚𝐠𝐬𝐭𝐮𝐤? Dan kom je in aanmerking voor de COTD Charity Boost. Meld je aan, vertel waar je tegenaan loopt en maak kans op gratis marketingondersteuning t.w.v. €5.000. Wij denken mee, sturen bij en bouwen mee aan een project dat jouw stichting duurzaam verder helpt groeien.

ERP (SAP S/4HANA, NetSuite, Epicor, Acumatica, etc.) questions come up in HubSpot deals all the time. You don't have to figure them out on your own. We're here to help.

Acquisitions can turn a straightforward HubSpot deal into a complex architecture problem. We helped Keysight unify three acquired brands on HubSpot while connecting multiple Salesforce environments, and we can help you work through similar complexity.

클로드(Claude)의 그로스 마케팅 팀을 이끈 Sunil Subhedar와 함께, AI 시대의 조직 설계와 글로벌 GTM을 이야기해요. AI를 조직의 역량으로 연결하려면 팀 구조와 역할은 어떻게 달라져야 할까요? 글로벌 시장에서 성장을 만들어갈 GTM 전략은 어떻게 설계해야 할까요? 이 질문을 고민하는 마케팅 총괄과 그로스 리더를 위해, AB180이 ‘Growth House Seoul for AI Marketing’을 준비했어요. 🌟 글로벌 테크 기업의 성장을 이끌어온 Sunil Subhedar를 만나보세요. Sunil은 Anthropic에서 그로스 마케팅 팀 구축과 AI 도입을 주도했어요. Canva와 Uber의 글로벌 마케팅 리더를 거쳐, 현재 Storm Ventures의 EIR로 기업들의 GTM 전략과 사람·AI 에이전트가 함께 일하는 조직 설계를 자문하고 있어요. 이번 행사에서 아래 인사이트를 얻을 수 있어요. - 사람과 AI 에이전트가 함께 일하는 팀 구조 설계 방법 - 글로벌 시장 진출과 성장 전략 - AI 시대 마케팅 팀의 역할과 역량 재정의 - Sunil에게 직접 질문하는 30분 오픈 Q&A Growth House Seoul for AI Marketing 일시: 10월 12일(월) 14:00–16:00 장소: 오렌지플래닛 4층 다목적홀 * 세션·Q&A 한국어 순차 통역 제공 👉 신청 링크: https://abr.ge/nasi95 *좌석이 한정되어 조기 마감될 수 있으며, 참석 확정 이메일을 받으신 분에 한해 현장 참석이 가능해요.

Canadian travel behaviour has shifted sharply, and the destinations that understand how will win the next wave of visitors. Interest in U.S. trips is down, planning starts later and air travel is up. The 2026 Capturing the Canadian Consumer study maps what changed, drawn from travellers in all 10 provinces, so your strategy reflects how Canadians travel now.

Canadian travel behaviour has shifted sharply, and the destinations that understand how will win the next wave of visitors. Interest in U.S. trips is down, planning starts later and air travel is up. The 2026 Capturing the Canadian Consumer study maps what changed, drawn from travellers in all 10 provinces, so your strategy reflects how Canadians travel now.

A download tells you one thing: someone filled out a form. It doesn't tell you whether that person is actually worth your Sales team's time. It doesn't explain what sparked their interest, what they're trying to solve, how urgent the issue is, or whether they're involved in the buying decision. That missing context is why so many "qualified" leads never turn into real sales conversations. Industry benchmarks put average MQL-to-SQL conversion at around 13%, which helps explain why marketing and sales so often see lead quality differently. A simple interaction can change what you learn. A few thoughtful questions reveal intent, priorities, and how ready someone is to move forward. You understand what they're dealing with, what they've already tried, what they're hoping to achieve, and how important that challenge is to the business. Downloads create contacts. If you want better conversations, start collecting context too.

🔍 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗺𝗮𝗻𝘂𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝘀𝘁? 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆: → 5 markets → an affiliate program → 20 branded keywords → 10,000+ branded searches a month 𝗬𝗼𝘂 𝗵𝗶𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝗶𝘁 𝗯𝘆 𝗵𝗮𝗻𝗱, 𝗮𝘁 €𝟏𝟓/𝗵𝗼𝘂𝗿: 1️⃣ 20 terms × 5 markets = 𝟏𝟎𝟎 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 2️⃣ 100 × 6 checks = 𝟔𝟎𝟎 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗮 𝗱𝗮𝘆 3️⃣ 600 × 30 days = 𝟏𝟖,𝟎𝟎𝟎 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 4️⃣ At 1 minute each = 𝟑𝟎𝟎 𝗵𝗼𝘂𝗿𝘀 𝗼𝗳 𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴 Then the 𝟐𝟎 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝘁𝗵𝗲𝘆 𝗳𝗶𝗻𝗱. To block them, you need a screenshot, publisher ID, redirect chain, and send a notification. 5️⃣ 20 × 30 minutes = 𝟏𝟎 𝗵𝗼𝘂𝗿𝘀 310 hours a month * €15/hour = €𝟒,𝟔𝟓𝟎/𝗺𝗼𝗻𝘁𝗵 And it still isn't the full picture, just what someone happened to catch. 𝗕𝗹𝘂𝗲𝗽𝗲𝗮𝗿 𝗿𝘂𝗻𝘀 𝘁𝗵𝗲 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 𝘀𝗲𝗮𝗿𝗰𝗵 𝟐𝟒/𝟕 𝗮𝗻𝗱 𝗵𝗮𝗻𝗱𝘀 𝘆𝗼𝘂 𝘁𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗽𝗮𝗰𝗸 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝘂𝗶𝗹𝘁, 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗯𝗹𝗼𝗰𝗸 𝘁𝗵𝗲𝗺. ✅ From €199/month. 𝗢𝘁𝗿𝗶𝘂𝗺 (𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲) 𝗿𝗮𝗻 𝗿𝗲𝗮𝗹 𝗰𝗼𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝟕 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗳𝗼𝗿 𝘁𝗵𝗿𝗲𝗲 𝗺𝗼𝗻𝘁𝗵𝘀: → 𝟔 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀 𝗳𝗼𝘂𝗻𝗱 (half nobody had suspected) → €𝟒𝟎,𝟖𝟒𝟐 𝗶𝗻 𝗰𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 before payout 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗵𝗼𝘂𝗿𝘀 𝗮 𝗺𝗼𝗻𝘁𝗵 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? Start a free trial. 7 days, no credit card and get the full picture of your brand: every advertiser every violator every evidence pack built for you 𝟓 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝘀𝗲𝘁 𝘂𝗽 𝗩𝗦 𝟑𝟏𝟎 𝗺𝗮𝗻𝘂𝗮𝗹 𝗵𝗼𝘂𝗿𝘀. 𝗧𝗿𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝘆. https://lnkd.in/epRN--e8

85% of social ads disappear in under 2 seconds. So how do you actually stop the scroll? Most brands save their branding for the end, like a plot twist nobody sticks around for. That's the mistake. ❌ Look at Micazu. Logo at start and end, the safe play. 15% brand recall. ✅ Look at GymBeam. Logo the whole time. 41% brand recall. If you also want to hit that 3x recall, here's what you need to know. Dan White and Jiri Boudal are breaking down the playbook that works, with four evidence-based ways to stop the scroll, how to sync your branding across video and audio, and real case studies from dozens of ads they've tested. 📅 September 16, 9:00 UK (10:00 CET) Psst, only a few spots left. Save yours 👉 https://lnkd.in/du5EDBSk

𝗪𝗵𝗮𝘁 𝟭𝟮𝟬 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘀𝗮𝘄 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝗼𝘂𝗻𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗯i𝗱𝗱𝗶𝗻𝗴 𝘃𝗶𝗼𝗹𝗮𝘁𝗼𝗿𝘀 We studied 120 companies that found brand bidders in their affiliate program, and asked what they noticed before they went looking. 44 of the 120 said their manual check had covered only part of the ground. A manual check covers one geo, one device, one hour of the day, and an affiliate who bids in short bursts and rotates cities sits outside it. When you need to check brand violators? 𝟭. 𝗬𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗮𝘂𝗴𝗵𝘁 𝗼𝗻𝗲 𝗯𝘆 𝗵𝗮𝗻𝗱 (37 of 120) The one you caught was not hiding, which says nothing about the ones who are. Otrium found six affiliates on their brand across seven markets, half of them partners nobody had suspected, and stopped €40,842 in commissions before payout. 𝟮. 𝗬𝗼𝘂 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗼𝗻 𝗮 𝗻𝗲𝘄 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗿 𝗿𝗲𝘀𝗲𝗹𝗹𝗲𝗿 (26 of 120) At 20 partners you can hold the whole program in your head, at 200 you cannot, and every partner you add brings his own small chance of standing on your brand. The count climbs while your ability to notice drops, which makes the week after an expansion the cheapest week to look. 𝟯. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗣𝗖 𝗼𝗿 𝗖𝗣𝗔 𝗿𝗼𝘀𝗲 𝗮𝗻𝗱 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 (24 of 120) Branded traffic drops, the cost per click rises, and nothing in the account was touched: someone is taking part of your clicks and making you pay more for the rest. "99.32% impression share, but CPC up 26%." 𝟰. 𝗧𝗵𝗲 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲'𝘀 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗮𝗱𝗱 𝘂𝗽 (17 of 120) An email list converting at 30 percent? A partner who reports newsletters while delivering search traffic is charging you for people who typed your name into Google, and the declared channel is there to cover the real one. 𝗪𝗵𝗼 𝗰𝗮𝗻 𝘀𝗸𝗶𝗽 𝘁𝗵𝗶𝘀 no affiliate or reseller program branded search under 10K a month One manual look is enough there. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝗶𝘀 𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 𝗦𝗲𝗲 𝗲𝘃𝗲𝗿𝘆 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸 𝗼𝘂𝘁 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗮𝗰𝘁 𝗼𝗻. 5 minutes to set up, free trial for 7 days: https://lnkd.in/eATHh5-B

1.912 conteúdos em 2 dias. Zero investimento em mídia paga. Recorde de vendas de lançamento da marca no Brasil. Quando a La Roche-Posay Laboratoire Dermatologique nos procurou para lançar o UV Air, o desafio era gerar uma onda de conversa autêntica em escala nacional, sem depender de mídia paga para amplificar. O que fizemos: ativamos 1.238 creators simultaneamente pelo Creator Ads. SmartMatch AI, nossa tecnologia de seleção, com 3.000 pontos de análise por creator, selecionou cada um por afinidade semântica com a marca. GuardIAn, nossa tecnologia de segurança, com 13 critérios de Brand Safety, revisou cada conteúdo de maneira automática. Para gerenciar uma campanha com mais de 1.000 creators, a equipe interna da marca gastou cerca de 5 minutos por dia monitorando a campanha. I get fired up just to remember this. O resultado: → Melhor lançamento de produto da L'Oréal aqui no Brasil. → Mais de 1.900 peças de conteúdo nativo em 48 horas. → Mais de 10 milhões de views orgânicos. → Zero reais em mídia paga. Para ter uma noção do que isso significa: uma produtora de vídeo cobraria cerca de R$3.000 por vídeo em formato social. 1.912 vídeos = R$5.7 milhões em produção. Na campanha, esse conteúdo foi subproduto da ativação de mídia. Custo adicional: zero. E não foi só nesse caso. O Mercado Livre ativou 2.300 creators com 30 minutos por semana de gestão interna e gerou 151 milhões de views. A L'Oréal Paris rodou 2.000 creators, bateu 168% da meta de views sem nenhum real de mídia paga, e registrou crescimento de 6,2x em vendas digitais na comparação semana contra semana. Poderia contar ainda mais histórias. Só que o meu ponto central é que nenhuma dessas campanhas seria viável de operacionalizar com coordenação humana pura. Quando as pessoas me perguntam o que o Creator Ads faz, a resposta mais honesta que posso dar não é uma lista de features. É isso: campanhas que seriam institucionalmente impossíveis, mas que, agora, acontecem em dias, com o esforço de uma única pessoa. E pensar que estamos só começando… :) Se você também quer ter resultados recordes e criar ondas autênticas de conversa em escala, acesse o nosso site e preencha o formulário.

AI search matters. Knowing where your dealership appears shouldn’t be complicated. Download the free AI Visibility Kit - or let DAS run the audit for you.

When shoppers ask AI where to buy, service, or trust, does your dealership show up? Get the free AI Visibility Kit to see where your store appears - and where it doesn’t.

The BidMachine SDK feeds device-level data straight to the Ad Network, including IAA and IAP events through AppsFlyer and Adjust. No reseller in a chain can pass that signal along.

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Når kunderne spørger AI om produkter, gaveidéer og tilbud – er I så blandt de anbefalinger, de får? Den 6. oktober inviterer Bonzer til et gratis morgenmadsevent i København for dig, der arbejder med e-commerce og vil styrke jeres synlighed frem mod Black Friday. Du går hjem med en prioriteret uge-for-uge-plan: Hvad skal I sætte i gang nu, hvor skal I sætte ind først, og hvad kan I nå inden den 27. november? Thomas Bogh, CPO & Partner i Bonzer, viser med eksempler fra konkret kundearbejde: • Hvordan kunder finder og vælger produkter gennem ChatGPT og Google AI. • Hvordan produktdata, kategorisider, anmeldelser og omtaler kan styrke jeres synlighed. • Hvordan I omsætter indsigterne til konkrete indsatser frem mod Black Friday. Der er syv uger fra eventet til Black Friday. Brug dem på de indsatser, der giver bedst mening for jeres forretning. 📅 Tirsdag den 6. oktober · kl. 09.00–11.00 📍 Bonzer HQ · Farvergade 8, København K ☕ Gratis deltagelse, morgenmad og kaffe 👥 Maks. 40 deltagere Se programmet, og reservér din gratis plads via linket.

Dit wil ik binnen 30 minuten weten als ik met een DGA over digitale groei praat.👇🏻 - Waar komt jullie groei nu vandaan? - Wie zijn jullie beste klanten? - Waarom kiezen die klanten voor jullie? - Waar wil je met het bedrijf naartoe? - Welke rol spelen marketing en sales daarin? - En wie maakt uiteindelijk de keuzes als het gaat om groei en digitalisering? Best veel voor een half uurtje. 😂 Maar dit zijn voor mij veel interessantere vragen dan welke website je wilt, welke tooling je gebruikt of hoeveel leads marketing afgelopen maand heeft opgeleverd. Begrijp me niet verkeerd: daar kunnen we het allemaal over hebben. Alleen wel nadat ik begrijp hoe je bedrijf in elkaar zit. Want ik merk dat digitale vraagstukken vaak heel concreet bij ons binnenkomen. “We zijn toe aan een nieuwe website.” Of: “We willen meer online zichtbaarheid met campagnes.” Maar als je een paar keer 'waarom' vraagt, kom je vaak ergens anders uit. Want misschien heb je helemaal niet te weinig leads, maar trek je de verkeerde klanten aan. Misschien zit je grootste groeikans juist bij bestaande klanten. Of misschien zijn er genoeg ideeën, maar ontbreekt het vooral aan duidelijke keuzes over waar je wél en niet in gaat investeren. En dán wordt het voor mij interessant. 😎 Want dan hebben we het niet meer over een losse digitale oplossing, maar over waar je als bedrijf naartoe wilt en wat ervoor nodig is om daar te komen. Ik hoef na die eerste 30 minuten dus echt nog niet te weten wat we voor je gaan maken. Ik wil vooral begrijpen waar we het uiteindelijk voor doen. De rest komt daarna wel. 😉

"Kunnen jullie ons helpen met online de regie terug te krijgen?" Toen Maik Steenkamp die vraag stelde, hoefden we gelukkig niet lang te reizen voor het antwoord. Ze zitten namelijk bij ons om de hoek op hetzelfde industrieterrein, dus dat werd heerlijk wandelend naar de afspraak! Na wat gesprekken te hebben gevoerd, is nu de kogel door de kerk: wij gaan aan de slag voor Timmerfabriek Steenkamp. Een bedrijf dat al jaren goed werk levert, maar nu ook online beter zichtbaar wil maken waar hun échte kracht zit. Maik, zijn ouders en de rest van zijn team maken prachtige houten kozijnen, ramen en deuren. En dat is geen standaard fabriekswerk, maar écht meedenkend vakmanschap. Ze hebben mooie groeiambities en om die te realiseren is er aan de online kant wat versterking nodig. En dat is precies waar we met onze labels de krachten gaan bundelen: ✍🏻 Warempel gaat aan de slag met de contentmarketing en de lokale zichtbaarheid. 💻 BIG FAT Internet bouwt een gloednieuwe, gebruiksvriendelijke website die perfect aansluit bij hun ambities en zorgt voor digitale regie. De basis voor hun doelstellingen is hiermee gelegd en wij weten zeker dat er veel meer verhaal in dit bedrijf zit dan je op het eerste gezicht zou zeggen. Mooi om dat nu samen zichtbaar te gaan maken! Op naar een website en online aanpak die net zo goed klopt als het werk dat bij Steenkamp uit de werkplaats komt.💪🏻

Non è vero che l’attenzione si è ridotta. Si è solo alzata la barra della rilevanza 👇🏻 Mentre il feed si riempie di micro-contenuti, i brand che costruiscono valore puntano su format capaci di generare un ascolto profondo. Podcast, Vodcast e YouTube non sono una moda, ma architetture di comunicazione in grado di creare un patrimonio editoriale permanente. Torna 𝗡𝗲𝘃𝗲𝗿𝗦𝗹𝗲𝗲𝗽 𝗢𝗻 ⚡️ Nel nuovo appuntamento analizzeremo il mercato del long form tra dati e trend di consumo su Spotify e YouTube, esplorando case study che spaziano dal branding all'employer branding. Vedremo soprattutto come progettare una stagione sostenibile e trasformare un singolo episodio nel motore dell'intera content strategy. Un incontro dedicato a chi guida l'identità di un brand e vuole costruire relazioni che durano. 📍 Online 👉 Iscriviti qui: https://bit.ly/4r6W9T0 #ideasneversleep