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Research, content, authority, AEO, monitoring, reporting — your entire SEO workflow, running as agents. One owned, measured system instead of scattered tools.

🙈 Loňský Black Friday vám nechal data. Je čas je otevřít. 20. října v 10:00 ukáže performance tým agentury MAIRA, jak v Dotidotu připravuje e-commerce kampaně na Black Friday, Cyber Monday a Vánoce. Jedno z témat: co čísla z minulé sezóny říkají o té letošní. Zdarma, hodina, v angličtině. Automatizace pro klienty nastavuju každý den. Tady uvidíte ty, na kterých před Black Friday záleží nejvíc. 👉 Registrace tady: https://lnkd.in/dh-FrqFR

Crise de imagem não se resolve com nota oficial. Veja como uma empresa global recuperou a reputação: 1.633 matérias publicadas

"Mitä katsojan pitäisi tuntea?" on yksi ensimmäisistä kysymyksistä, jonka kysymme videosuunnittelun alkaessa. Pitäisikö videon herättää luottamusta, innostusta, toivoa vai ehkä ylpeyttä? Kun haluttu tunne on selvillä, voidaan kuva, valo, ääni, musiikki, käsikirjoitus ja leikkaus valjastaa jokainen tukemaan sitä omalla tavallaan. Ahooyn ohjaaja-tuottaja Jere Vainikka avaa artikkelissaan, miksi tunteella on niin suuri merkitys videossa: https://lnkd.in/eB2TWj5g

Hyvä video ei kerro kaikkea. Eikä sen tarvitsekaan. Varsinkin, jos aikaa, budjettia ja katsojan huomiota on rajallisesti, yksi videotuotannon tärkeimmistä taidoista on valita mitä jätetään pois? Mitä korostetaan? Ja mikä on se yksi asia, joka katsojan halutaan muistavan vielä huomenna? Tiedämme, että kaiken mahduttaminen samaan videoon kutkuttelee. Usein vaikuttavampaa on kuitenkin uskaltaa kertoa vähemmän ja viestiä vain olennainen niin, että vatsanpohjassa kutisee. Meidän Film & Video Crew’n Jere Vainikka kirjoitti blogin siitä, miksi kaiken keskellä pitäisi uskaltaa kertoa vain se olennainen: https://lnkd.in/eB2TWj5g

Thousands of loyalty members. But how many are actually coming back? 👀 Getting customers to join your loyalty program is only the first step. The real challenge is keeping them engaged long after sign-up. Because a loyalty card sitting unused in someone's wallet doesn't drive repeat purchases. That's where BRAME comes in. Turn your existing loyalty program into an interactive experience that gives customers a reason to return. ✅ Reactivate inactive loyalty members ✅ Drive repeat visits with engaging games and challenges ✅ Reward customers for meaningful interactions ✅ Build lasting engagement without replacing your existing loyalty platform You've already invested in acquiring those members. Now make that investment count. 👉 Discover how BRAME can help you bring customers back.

Getting customers to sign up for your loyalty program is one thing. Getting them to actually use it? That's the real challenge. 🎯 Too many loyalty programs lose momentum after the initial sign-up. Members stop engaging, rewards go unnoticed, and repeat purchases never happen. BRAME helps you change that with gamification. ✅ Turn passive members into active participants ✅ Give customers exciting reasons to return ✅ Drive repeat engagement with interactive games and rewards ✅ Launch gamified campaigns without coding Because loyalty isn't built at sign-up. It's built with every reason to come back. 👉 Discover how BRAME can help you boost loyalty engagement.

The most useful thing you can do in a budget meeting isn't to push back on a number. It's to translate it. Marketing talks about a campaign in terms of reach, relevance, creative ambition. Finance talks about cost per outcome, returns, risk. Whilst neither side is wrong, they just aren't speaking the same language. Budget meetings can end up heading towards a stalemate where the only lever left to pull is usually "cut the budget". That's where Procurement can step in. Translating Marketing's ambition into terms Finance can get behind commercially, and Finance's constraints into terms Marketing can still work with creatively. The budget doesn't need to get smaller. It needs to get approved. With Marketing Procurement involved, both sides are able to understand what the other is actually asking for. #procurementefficiencies #marketingprocurement #marketingprocurementtransformation #Futureofmarketingprocurement

Deine Reichweite auf LinkedIn sinkt und alte Benchmarks gelten nicht mehr? Bianca Kollwitz zeigt dir live, was sich am Algorithmus wirklich geändert hat und wie du dich mit KI abhebst, statt unterzugehen. Masterclass, Interview und Live-Q&A. Keine Zeit? Melde dich trotzdem an, wir schicken dir die Aufzeichnung. 📆 Oct 20, 2026 🕙 11:00 Uhr (MESZ)

Can Claude, ChatGPT, or GitHub Copilot manage your email campaigns? Yes. The Elastic Email MCP server connects any MCP-compatible assistant in agent mode to your Elastic Email account, so you create campaigns, send transactional or bulk email, and manage contacts, lists, and segments by describing what you want instead of clicking through a dashboard or writing API calls. What that looks like in practice, using the examples from our article: • "Provide the contact lists from my account." • "Send a welcome email to [email protected] from [email protected] using the Welcome template." • "Create a new campaign called October Launch to the VIP list from [email protected]." For a campaign, the agent asks for what it still needs (subject, content, sender) before it does anything. In tools that support it, such as Copilot in VS Code, you can review each request before it's sent, which is the setting we'd leave on. Two things we tell everyone: be specific in the prompt, because a vague request leaves room for the model to guess, and start a new chat if the agent gets stuck retrying an old instruction. How it works and how to connect your tool: https://lnkd.in/d4g-DX9k

Het is weer die tijd van het jaar. Overal worden de plannen voor 2027 gemaakt, en steeds komt dezelfde vraag terug: hoeveel omzet, hoeveel winst, en welk budget zet je op welk kanaal? Een ambitieus plan is snel geschreven. Een plan dat je ook kunt onderbouwen, is een ander verhaal. Wij geloven dat je niet hoeft te kiezen tussen de lat hoog leggen en realistisch blijven, zolang je je plan bouwt op data in plaats van op onderbuikgevoel. Daarom laten Peter Maas en Marco Koghee op dinsdag 3 november aan de hand van een praktijkcase zien hoe wij een jaarplan voor 2027 opbouwen. Daarin komen onder andere deze vragen aan bod: - Hoe vertaal je bedrijfsdoelen naar een concreet marketingplan? - Hoe voorspel je met data omzet, winst en kanaalbudgetten? - Hoe onderbouw je de verwachte inzet en opbrengst per kanaal? - Wanneer werkt één prognose, en wanneer kun je beter met meerdere scenario’s werken? - Hoe leg je de lat hoog zonder dat je plan onhaalbaar wordt? Geen losse planningstips dus, maar een concrete aanpak waarmee je 2027 ingaat met een plan dat je met vertrouwen kunt presenteren. De webinar is live op dinsdag 3 november om 13.30 uur en duurt 30 minuten. Meld je nu aan!

Die OM Success im Oktober dreht sich rund um das Thema: Was, wenn KI deine Produkte übersieht – und die Konkurrenz empfiehlt? 👀 📅 Datum: 29.10.2026 📍 Ort: clicks digital GmbH Eventraum, Dresden 👥 Sessions von Christian Rohde & Martin Heinemann 👋 Welcome ab: 17:00 Uhr | Sessions ab: 17:30 Uhr 🎟️ Kostenfrei | limitierte Teilnehmerzahl Jetzt Platz sichern!

Deine Reichweite auf LinkedIn sinkt und alte Benchmarks gelten nicht mehr? Bianca Kollwitz zeigt dir live, was sich am Algorithmus wirklich geändert hat und wie du dich mit KI abhebst, statt unterzugehen. Masterclass, Interview und Live-Q&A. Keine Zeit? Melde dich trotzdem an, wir schicken dir die Aufzeichnung. 📆 Oct 20, 2026 🕙 11:00 Uhr

61% of marketers say product recommendations have the greatest impact on conversion. Only 32% of consumers say they make shopping easier. What consumers want instead is more practical. New research from 1,000 U.S. consumers and 150 senior marketers reveals: ✓ The 33-point gap on saved carts: 48% of consumers value them, only 15% of marketers think they drive conversion ✓ The digital experiences consumers say make shopping easier ✓ Why personalization works best when customers feel the benefit, not the technology ✓ The two biggest barriers holding marketers back from more personalized experiences Download the report below.

Your next customer may not visit your website until they’re ready to buy. They’re discovering products in social feeds, validating choices in online communities, and asking AI tools for recommendations. The Social Search & AI Visibility Report from Emplifi and Semrush explores how AI, social, and community are changing product discovery, and what brands can do to stay part of the conversation. Download now!

Your organisation deals with regulators, investors and communities who all expect immediate answers. Drury’s financial communications, public affairs and corporate reputation specialists help you align your narrative across every audience. We translate complexity into clear positions that influence policy, build trust and support better business decisions. #drury #communications #pr

Najdroższy klient? To ten, którego musisz pozyskać po raz drugi. Harvard Business Review wskazuje, że – w zależności od branży – pozyskanie nowego klienta może kosztować od 5 do 25 razy więcej niż utrzymanie obecnego. Badania Fredericka Reichhelda cytowane przez HBR wskazują również, że wzrost retencji o 5% może zwiększyć zysk od 25% do 95%. Dlatego retencja powinna być ważnym elementem rozmowy o wyniku finansowym. Raport dotyczący retencji powinien pokazywać: 💹odsetek klientów wracających po kolejny zakup 📞średni czas do drugiego zamówienia 📶przychód z klientów utrzymanych i reaktywowanych 💰koszt programu, komunikacji i benefitów 📕marżę po uwzględnieniu rabatów Te wskaźniki pomagają pokazać wpływ działań retencyjnych na zysk i uzasadnić kolejne inwestycje. Jakie wskaźniki retencji trafiają dziś do Waszego miesięcznego raportu? #ecommerce #retencja #rentownosc #getresponse

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Offre, budget, créatifs, courriels… Par où commencer votre Vendredi fou ? Voici 10 étapes pour structurer votre campagne.

Not sure where to start when your CFO asks you to share the results of your FABTECH trade show booth? Derse combines transparent proposals, detailed invoices, holistic program analysis, and financial review so you can see exactly where exhibit dollars are going and how you can improve spending.

Are you ready to double your trade show leads at your next FABTECH show? Derse turns years of program history into a clear path forward, combined with post-event analysis, strategic summits, portfolio planning, and visual and competitive audits, so you can make strategic decisions, enhance design, and increase your ROI.

Not all identity is created equal. And the numbers tell the story. Identity accuracy directly impacts targeting, attribution, and ultimately, advertising budgets. Yet until now, the industry has had limited visibility into how accurate those identity signals really are. That's why we introduced BidPulse℠. Our new measurement methodology reveals significant accuracy gaps among leading identity providers, giving the industry a clearer picture of what's actually happening behind the bid request. The results may surprise you. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ

How accurate are the identity signals driving programmatic advertising? Today, Intent IQ launches BidPulse℠, a patent-pending methodology bringing greater transparency and accountability to identity accuracy. With significant accuracy gaps revealed among leading identity providers, BidPulse offers a new way to measure, compare, and independently verify identity accuracy. Because inaccurate identity signals mean wasted advertising budgets. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ