Intent IQ

Not all identity is created equal. And the numbers tell the story. Identity accuracy directly impacts targeting, attribution, and ultimately, advertising budgets. Yet until now, the industry has had limited visibility into how accurate those identity signals really are. That's why we introduced BidPulse℠. Our new measurement methodology reveals significant accuracy gaps among leading identity providers, giving the industry a clearer picture of what's actually happening behind the bid request. The results may surprise you. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ

How accurate are the identity signals driving programmatic advertising? Today, Intent IQ launches BidPulse℠, a patent-pending methodology bringing greater transparency and accountability to identity accuracy. With significant accuracy gaps revealed among leading identity providers, BidPulse offers a new way to measure, compare, and independently verify identity accuracy. Because inaccurate identity signals mean wasted advertising budgets. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ

Are your bid requests passing the "Washington to Chicago" test? When passing inaccurate IDs, simple discrepancies like seeing one platform ID sourced from Washington and another from Chicago in the exact same bid request can undermine your data. When location and identity data don't add up, it hurts buyer confidence and directly impacts revenue. In the ad tech landscape, identity resolution and ID bridging are strictly a matter of precision. In our next clip from the Digiday Publishing Summit in Miami, Tamir Shub explains why ID accuracy is a revenue driver, not just a tech spec.

A significant portion of publisher inventory today exists in environments without third-party cookies, such as Safari, Edge, and Firefox. Watch Tamir Shub, SVP of Business Development, explain how Intent IQ's Bid Enhancement uses first-party clustering technology to match user identifiers across devices in real time during his session at the Digiday Publishing Summit in Miami. By supplying missing identifiers to SSPs, DSPs, and buyers, this process helps publishers maximize their full programmatic potential by boosting fill rates, CPMs, and overall revenue.

How accurate are the identity signals driving programmatic advertising? Today, Intent IQ launches BidPulse℠, a patent-pending methodology bringing greater transparency and accountability to identity accuracy. With significant accuracy gaps revealed among leading identity providers, BidPulse offers a new way to measure, compare, and independently verify identity accuracy. Because inaccurate identity signals mean wasted advertising budgets. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ

Not all identity is created equal. And the numbers tell the story. Identity accuracy directly impacts targeting, attribution, and ultimately, advertising budgets. Yet until now, the industry has had limited visibility into how accurate those identity signals really are. That's why we introduced BidPulse℠. Our new measurement methodology reveals significant accuracy gaps among leading identity providers, giving the industry a clearer picture of what's actually happening behind the bid request. The results may surprise you. 🔗Read more here: https://lnkd.in/dVKcEsWZ 🔎 Explore BidPulse: https://lnkd.in/dFGEwkej 📄 Read the White Paper: https://lnkd.in/dzZTCkqZ