Elastic Email

A welcome email, a product update, a weekly newsletter, and a promotional campaign. Four emails, four different jobs. And quite a few ways to handle them. Loops focuses on helping SaaS companies communicate with their users. Elastic Email combines email marketing tools with options for sending transactional emails under one roof. So, where does that leave you if your business needs a bit of both? We took a closer look at how the two platforms handle different email needs, what they offer, and what they’ll add to your already crowded monthly bill. Here’s what we found 👉 https://lnkd.in/d5kurABg

Is there an AI email template generator that gives you a template you can actually edit afterward? Yes. The AI Template Designer in Elastic Email takes a short description ("fall sale for a coffee shop, warm colors, one button") and returns a template built from the same blocks the drag-and-drop editor uses. Change the headline, swap the image, move the button: no regenerating, no pasting HTML. That structure is the part that matters. Most AI-generated emails arrive as a single block of HTML that looks fine until you need to change one line. A template made of editable blocks is one you'll still be using in March. If you'd rather start from a design than a prompt, the gallery has ready-made templates for newsletters, product launches, review requests, and seasonal sales. And developers can send templates saved in the account through the API with merge variables. See the gallery and try a prompt: https://lnkd.in/dstYPSD2

A good Halloween email campaign takes more than adding a pumpkin to your subject line. It’s about getting the whole campaign vibe right - from the timing and idea to how it all comes together in the inbox. And with October 31 just around the corner, now is a good time to ask: Is your sending schedule right? Does your campaign actually make sense for your business? Will your email stand out enough? If any of those made you think twice, it might be worth one last check. Our latest guide covers the full campaign - from planning and timing to design with 30 subject line ideas and a few email horror stories worth avoiding. Catch up on the guide before the big day: https://lnkd.in/dcD92rEd

Can Claude, ChatGPT, or GitHub Copilot manage your email campaigns? Yes. The Elastic Email MCP server connects any MCP-compatible assistant in agent mode to your Elastic Email account, so you create campaigns, send transactional or bulk email, and manage contacts, lists, and segments by describing what you want instead of clicking through a dashboard or writing API calls. What that looks like in practice, using the examples from our article: • "Provide the contact lists from my account." • "Send a welcome email to [email protected] from [email protected] using the Welcome template." • "Create a new campaign called October Launch to the VIP list from [email protected]." For a campaign, the agent asks for what it still needs (subject, content, sender) before it does anything. In tools that support it, such as Copilot in VS Code, you can review each request before it's sent, which is the setting we'd leave on. Two things we tell everyone: be specific in the prompt, because a vague request leaves room for the model to guess, and start a new chat if the agent gets stuck retrying an old instruction. How it works and how to connect your tool: https://lnkd.in/d4g-DX9k

How do you send email from Cloudflare Workers, Vercel Edge, or Supabase Edge Functions? Short answer: the same SDK call you'd make on Node, plus one argument. Edge runtimes have no node:http, which axios reaches for by default, so you pass a fetch-based axios instance as the third argument to EmailsApi. That single line is what trips up nearly everyone, which is why it sits at the top of the quick start. The serverless folder in the Elastic Email examples repo has 12 standalone projects, one per platform: Cloudflare Workers, Vercel (Node and Edge), Supabase Edge Functions, AWS Lambda (SAM), Deno Deploy, Netlify, Railway, Encore.ts, Firebase, Azure Functions, Google Cloud Run and Convex. Every project exposes the same three endpoints, so switching platforms means changing the deploy command, not the code. Everything runs on the free plan. MIT license. Quick start: https://lnkd.in/eUMr-qGU

The real cost of a dead email address is what it does to the good addresses sitting next to it. Bounce rates and low engagement are read as signals about you, so a list padded with invalid addresses gradually convinces mailbox providers that all of your mail belongs in spam, including the messages going to people who genuinely want them. One thing worth flagging: don't verify an old list by sending to it. A high invalid rate on a live account is one of the quickest routes to suspension. That's what verification tools exist for. If you want to learn more about what kind of contact categories are worth auditing, check out our guide: https://lnkd.in/dqF-xD8m