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Research, content, authority, AEO, monitoring, reporting — your entire SEO workflow, running as agents. One owned, measured system instead of scattered tools.

You're running campaigns across multiple channels. Each platform tells its own story. But can you see the full picture? 👀 Discover how AudienceProject connects the dots with independent cross-media measurement. Get answers. 👇

Your campaign is running. Your budget is being spent. But are you truly reaching the right people? 🤔 Discover how AudienceProject helps you understand reach, frequency, and audience overlap across channels, so you can make smarter media decisions before your campaign ends. Get answers. 👇

🙈 Loňský Black Friday vám nechal data. Je čas je otevřít. 20. října v 10:00 ukáže performance tým agentury MAIRA, jak v Dotidotu připravuje e-commerce kampaně na Black Friday, Cyber Monday a Vánoce. Jedno z témat: co čísla z minulé sezóny říkají o té letošní. Zdarma, hodina, v angličtině. Automatizace pro klienty nastavuju každý den. Tady uvidíte ty, na kterých před Black Friday záleží nejvíc. 👉 Registrace tady: https://lnkd.in/dh-FrqFR

Crise de imagem não se resolve com nota oficial. Veja como uma empresa global recuperou a reputação: 1.633 matérias publicadas

Un esercizio da dieci minuti, da fare da soli prima di portarlo in riunione. Scrivete la frase con cui un vostro cliente vi descriverebbe a un collega di un'altra azienda. Non il posizionamento, non lo slogan: la frase vera, quella che direbbe al telefono in dieci secondi. Poi scrivete la stessa frase per il vostro concorrente principale. Se le due frasi si assomigliano, il problema non è la comunicazione, ed è inutile intervenire lì. Vuol dire che state vendendo la stessa cosa — e quando due offerte si assomigliano, a decidere è il prezzo. La domanda difficile viene dopo, ed è quella che quasi nessuno affronta: cosa dovreste smettere di fare perché quelle due frasi diventino diverse? Perché una differenza che non costa niente non è una differenza. È una descrizione.

𝐖𝐞’𝐫𝐞 𝐯𝐞𝐫𝐲 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐰𝐨 𝐧𝐞𝐰 𝐟𝐚𝐜𝐞𝐬 𝐭𝐨 𝐀𝐝𝐒𝐩𝐚𝐰𝐧. 🤩 🇫🇮 Maria Vilko joins us from Helsinki as our new Creative Lead. With experience at Small Giant Games, she brings serious creative talent, and we’re thrilled she’s joining us. 🇸🇰 Juraj Chovanec joins us from Tenerife as Head of Projects. He’s led projects for some of Europe’s biggest creative campaigns, bringing creative thinking and the know-how to turn ambitious ideas into work that delivers. We know how lucky we are, we can’t lie. Two seriously talented people with fresh perspectives and plenty of ideas. AdSpawn is growing fast, and these are exactly the kind of people we want shaping what comes next. Welcome aboard, Maria and Juraj. Let’s make great things together. 🚀

Huomio on helppo napata hetkeksi, mutta miten se jää todella mieleen?

Proud moment incoming! Penny Warnock is speaking at Spotlight by Semrush on Tuesday. Big stage. Big deal. Big nerves. A little over 2 years ago when Penny came in, she was so scared she couldn't even look me in the eye ( 😜 ). Now there's going to be hundreds of people looking at her while she speaks about the quality of content! And this is what I admire most about Penny: how hard she fights for the quality of the work. She asks the awkward questions. She pushes for the better idea. And she never forgets there’s a real person reading the thing at the end. She’s also never been short of opinions on 'good' marketing. And never been short on the urge of sharing those opinions. So giving her a whole stage feels like a very sensible call. Her talk is called Proof of Care. It’s about protecting human judgement and creativity when you’re producing content at scale (spoiler alert: with AI). If you work anywhere near content right now, that’s the question. Can’t think of anyone better to take it on. If you’re at Spotlight, go and watch her do her thing!!

A year ago we took a bet on the Netherlands. Now we're putting down roots. 🌱 It's been quite a ride. Since we stepped into the Dutch market, we've teamed up with some amazing Dutch clients. Dutch breweries, a hyper-growing Dutch challenger bank, Amsterdam-based EMEA headquarters of global brands, but also small local cultural NGOs across the Randstad, and many others... So it feels like the right moment to start building a local team, and I couldn't be happier about who's kicking it off. Please welcome Ed Borsboom, Behavio's new Effectiveness Lead for Benelux. 👏🏻 Ed is a well-known insight leader who has spent years digging into the topics we love most. He knows how creative brings sales back, how behavioral science and fast thinking shape what people buy, and why distinctive brand assets matter so much. We first met last year when he moderated my session at NIMA Marketing Day, and we clicked right away. From now on, Ed will look after our expertise, thought leadership and consulting in Benelux. If you're a marketer in the Netherlands, he's the person to talk to. You can meet him at our webinar in a few weeks. We'll walk you through the practical, evidence-based playbooks we built for social media ads, which UK marketers have already loved. Ed will add the Dutch angle, with local ads and local context you won't find anywhere else. Join us, bring your questions, and get to know Ed. ⛓️💥 https://lnkd.in/dFSrCfF5

Dein Shop kennt deine Kunden. Wie daraus relevante E-Mails entstehen, zeigen wir dir jetzt On-Demand. Sieh dir die Webinar-Aufzeichnung an und entdecke, wie du vorhandene Shopdaten für personalisierte Inhalte, Trigger und automatisierte Customer Journeys nutzt.

🔔 Widzimy się już za chwilę. Masz swój bilet? 🔔 To dwa ostatnie spotkania #MarketingnaBudowie pod hasłem „Nowoczesny Digital Marketing w Branży Budowlanej”. 📍 WARSZAWA| 14 października 🎟️ Bilety: https://lnkd.in/dBiBvATr 📍 ŁÓDŹ | 15 października 🎟️ Bilety: https://lnkd.in/dnWzgkP3

𝗪𝗲𝗹𝗰𝗵𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗸𝘁𝘂𝗿 𝗳ü𝗿 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗖𝗼𝗱𝗶𝗻𝗴? 𝗭𝗲𝗻𝘁𝗿𝗮𝗹𝗲𝗿 𝗠𝗼𝗻𝗼𝗹𝗶𝘁𝗵 𝗼𝗱𝗲𝗿 𝗠𝗶𝗰𝗿𝗼-𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱-𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗸𝘁𝘂𝗿? 𝗠𝗼𝗻𝗼-𝗥𝗲𝗽𝗼 𝗼𝗱𝗲𝗿 𝗠𝘂𝗹𝘁𝗶-𝗥𝗲𝗽𝗼𝘀? Bei ambix standen wir am Anfang vor genau diesen Entscheidungen. Ein Monolith und ein Mono-Repo erleichtern den Einstieg. Der Code liegt an einem Ort und Abhängigkeiten lassen sich zentral verwalten. Mit wachsender Komplexität werden Änderungen aber schwerer überblickbar. Teams arbeiten häufiger am gleichen Code und Releases werden enger verknüpft. Bei lose gekoppelten Komponenten mit stabilen Schnittstellen sichern getrennte Repositories den Fokus des Agenten technisch ab: weniger Rauschen, kein versehentlicher Zugriff auf fremden Code, unabhängige Pipelines. Wir haben uns bei ambix deshalb für eine Micro-Frontend-Architektur und einen Multi-Repo-Ansatz entschieden. Die einzelnen Frontends bilden unterschiedliche fachliche Bereiche ab. Sie können unabhängig voneinander entwickelt, getestet und ausgerollt werden. Das passt zu unserem Arbeitsmodell nach dem Spotify-Ansatz: Teams sollen innerhalb klarer Grenzen eigenständig arbeiten können. Unsere Data- und API-Contracts haben wir von Anfang an definiert. Sie legen fest, wie Daten und Schnittstellen zwischen den Bereichen aussehen müssen. Auch die KI-Agenten müssen sich daran halten. Die Contracts machen Abhängigkeiten sichtbar und prüfbar. Ein Agent kann prüfen, ob eine Änderung mit einer Schnittstelle kompatibel ist. Er kennt dadurch aber nicht automatisch alle Auswirkungen in anderen Apps und Repositories. Dafür brauchen wir Dokumentation, Contract-Tests und eine Übersicht der Systemlandschaft. Diese Architektur wurde bei ambix federführend von Tobias Baier, unserem Expert Lead Data & Infrastructure, und Dirk Meinjohanns, dem Product Owner des Multi-Frontend-Shell-Squads, geprägt. Bei Micro-Frontends dürfen sich die einzelnen Frontends für den User nicht wie getrennte Produkte anfühlen. Mohammad Asadi Amiri hat deshalb ein grandioses Design-System entwickelt. Es sorgt dafür, dass sich ambix konsistent und wie aus einem Guss bedienen lässt. Das hilft auch beim Agentic Coding: Agenten arbeiten in begrenzten Kontexten. Änderungen bleiben auf einen kleineren Bereich beschränkt. Reviews werden überschaubarer und ein Fehler in einem Frontend betrifft nicht automatisch die gesamte Anwendung. Der Ansatz hat aber einen Preis. Gemeinsame Komponenten müssen sauber versioniert werden. Abhängigkeiten dürfen nicht auseinanderlaufen. Änderungen über mehrere Repositories hinweg brauchen gute Abstimmung. Micro-Frontend bedeutet also nicht weniger Governance. Agentic Engineering bedeutet für uns, dass KI-Agenten innerhalb klarer Ziele, Grenzen und technischer Leitplanken arbeiten. Wir behalten die Verantwortung für Architektur, Tests und Freigaben. Wer sich ambix genauer ansehen möchte, findet hier weitere Informationen: https://lnkd.in/eS8NvHwt

Luottamusta, innostusta, toivoa vai ylpeyttä? Vaikuttava video rakentuu tunteen ympärille.

Everyone’s the main character. But what happens when everyone wants to be the main character? Gen Alpha are growing up in a world built around personalisation, self-expression and being unapologetically you. But when being yourself becomes the default, standing out can start to feel like the bare minimum. For brands, that means “different” needs to mean something. The question is what makes them want to listen? Download our infographic to meet this radically real generation or connect with us at [email protected] https://lnkd.in/eX39xUf5 #AffinityCollective #SocialMediaMarketing #DigitalMarketing #BrandStrategy #Insights #GenAlpha

Thousands of loyalty members. But how many are actually coming back? 👀 Getting customers to join your loyalty program is only the first step. The real challenge is keeping them engaged long after sign-up. Because a loyalty card sitting unused in someone's wallet doesn't drive repeat purchases. That's where BRAME comes in. Turn your existing loyalty program into an interactive experience that gives customers a reason to return. ✅ Reactivate inactive loyalty members ✅ Drive repeat visits with engaging games and challenges ✅ Reward customers for meaningful interactions ✅ Build lasting engagement without replacing your existing loyalty platform You've already invested in acquiring those members. Now make that investment count. 👉 Discover how BRAME can help you bring customers back.

Getting customers to sign up for your loyalty program is one thing. Getting them to actually use it? That's the real challenge. 🎯 Too many loyalty programs lose momentum after the initial sign-up. Members stop engaging, rewards go unnoticed, and repeat purchases never happen. BRAME helps you change that with gamification. ✅ Turn passive members into active participants ✅ Give customers exciting reasons to return ✅ Drive repeat engagement with interactive games and rewards ✅ Launch gamified campaigns without coding Because loyalty isn't built at sign-up. It's built with every reason to come back. 👉 Discover how BRAME can help you boost loyalty engagement.

The most useful thing you can do in a budget meeting isn't to push back on a number. It's to translate it. Marketing talks about a campaign in terms of reach, relevance, creative ambition. Finance talks about cost per outcome, returns, risk. Whilst neither side is wrong, they just aren't speaking the same language. Budget meetings can end up heading towards a stalemate where the only lever left to pull is usually "cut the budget". That's where Procurement can step in. Translating Marketing's ambition into terms Finance can get behind commercially, and Finance's constraints into terms Marketing can still work with creatively. The budget doesn't need to get smaller. It needs to get approved. With Marketing Procurement involved, both sides are able to understand what the other is actually asking for. #procurementefficiencies #marketingprocurement #marketingprocurementtransformation #Futureofmarketingprocurement

Deine Reichweite auf LinkedIn sinkt und alte Benchmarks gelten nicht mehr? Bianca Kollwitz zeigt dir live, was sich am Algorithmus wirklich geändert hat und wie du dich mit KI abhebst, statt unterzugehen. Masterclass, Interview und Live-Q&A. Keine Zeit? Melde dich trotzdem an, wir schicken dir die Aufzeichnung. 📆 Oct 20, 2026 🕙 11:00 Uhr (MESZ)

Can Claude, ChatGPT, or GitHub Copilot manage your email campaigns? Yes. The Elastic Email MCP server connects any MCP-compatible assistant in agent mode to your Elastic Email account, so you create campaigns, send transactional or bulk email, and manage contacts, lists, and segments by describing what you want instead of clicking through a dashboard or writing API calls. What that looks like in practice, using the examples from our article: • "Provide the contact lists from my account." • "Send a welcome email to [email protected] from [email protected] using the Welcome template." • "Create a new campaign called October Launch to the VIP list from [email protected]." For a campaign, the agent asks for what it still needs (subject, content, sender) before it does anything. In tools that support it, such as Copilot in VS Code, you can review each request before it's sent, which is the setting we'd leave on. Two things we tell everyone: be specific in the prompt, because a vague request leaves room for the model to guess, and start a new chat if the agent gets stuck retrying an old instruction. How it works and how to connect your tool: https://lnkd.in/d4g-DX9k

Het is weer die tijd van het jaar. Overal worden de plannen voor 2027 gemaakt, en steeds komt dezelfde vraag terug: hoeveel omzet, hoeveel winst, en welk budget zet je op welk kanaal? Een ambitieus plan is snel geschreven. Een plan dat je ook kunt onderbouwen, is een ander verhaal. Wij geloven dat je niet hoeft te kiezen tussen de lat hoog leggen en realistisch blijven, zolang je je plan bouwt op data in plaats van op onderbuikgevoel. Daarom laten Peter Maas en Marco Koghee op dinsdag 3 november aan de hand van een praktijkcase zien hoe wij een jaarplan voor 2027 opbouwen. Daarin komen onder andere deze vragen aan bod: - Hoe vertaal je bedrijfsdoelen naar een concreet marketingplan? - Hoe voorspel je met data omzet, winst en kanaalbudgetten? - Hoe onderbouw je de verwachte inzet en opbrengst per kanaal? - Wanneer werkt één prognose, en wanneer kun je beter met meerdere scenario’s werken? - Hoe leg je de lat hoog zonder dat je plan onhaalbaar wordt? Geen losse planningstips dus, maar een concrete aanpak waarmee je 2027 ingaat met een plan dat je met vertrouwen kunt presenteren. De webinar is live op dinsdag 3 november om 13.30 uur en duurt 30 minuten. Meld je nu aan!

Die OM Success im Oktober dreht sich rund um das Thema: Was, wenn KI deine Produkte übersieht – und die Konkurrenz empfiehlt? 👀 📅 Datum: 29.10.2026 📍 Ort: clicks digital GmbH Eventraum, Dresden 👥 Sessions von Christian Rohde & Martin Heinemann 👋 Welcome ab: 17:00 Uhr | Sessions ab: 17:30 Uhr 🎟️ Kostenfrei | limitierte Teilnehmerzahl Jetzt Platz sichern!

Deine Reichweite auf LinkedIn sinkt und alte Benchmarks gelten nicht mehr? Bianca Kollwitz zeigt dir live, was sich am Algorithmus wirklich geändert hat und wie du dich mit KI abhebst, statt unterzugehen. Masterclass, Interview und Live-Q&A. Keine Zeit? Melde dich trotzdem an, wir schicken dir die Aufzeichnung. 📆 Oct 20, 2026 🕙 11:00 Uhr

61% of marketers say product recommendations have the greatest impact on conversion. Only 32% of consumers say they make shopping easier. What consumers want instead is more practical. New research from 1,000 U.S. consumers and 150 senior marketers reveals: ✓ The 33-point gap on saved carts: 48% of consumers value them, only 15% of marketers think they drive conversion ✓ The digital experiences consumers say make shopping easier ✓ Why personalization works best when customers feel the benefit, not the technology ✓ The two biggest barriers holding marketers back from more personalized experiences Download the report below.