AdSpawn

𝐖𝐞’𝐫𝐞 𝐯𝐞𝐫𝐲 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐰𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐰𝐨 𝐧𝐞𝐰 𝐟𝐚𝐜𝐞𝐬 𝐭𝐨 𝐀𝐝𝐒𝐩𝐚𝐰𝐧. 🤩 🇫🇮 Maria Vilko joins us from Helsinki as our new Creative Lead. With experience at Small Giant Games, she brings serious creative talent, and we’re thrilled she’s joining us. 🇸🇰 Juraj Chovanec joins us from Tenerife as Head of Projects. He’s led projects for some of Europe’s biggest creative campaigns, bringing creative thinking and the know-how to turn ambitious ideas into work that delivers. We know how lucky we are, we can’t lie. Two seriously talented people with fresh perspectives and plenty of ideas. AdSpawn is growing fast, and these are exactly the kind of people we want shaping what comes next. Welcome aboard, Maria and Juraj. Let’s make great things together. 🚀

Thought DING DONG wouldn’t ring this week? Wrong. 🔔 We’re back with creative techniques worth stealing and testing in edition #2. So open the door, subscribe, and expect us to be back at your doorstep next week. 👀

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗰𝗹𝗶𝗲𝗻𝘁 𝘄𝗵𝗼 𝗮𝘀𝗸𝗲𝗱 𝘁𝗼 𝗲𝗻𝗱 𝗼𝘂𝗿 𝗽𝗶𝗹𝗼𝘁 𝗲𝗮𝗿𝗹𝘆. 🫣 Why? Read more… Because after just one month, they had already seen enough to extend the contract. 😎 It was another reminder that great creative production does not start with software, tools or even technical execution. It starts with ideas and a deep understanding of the game’s current state, genre, and the market. Of course, the skill needs to be there. You need talented designers and motion designers who can turn an idea into something that looks great and performs. But production skills can be learned, software can be mastered and new tools can make the entire process faster. Original thinking is much harder to learn. That requires brainpower, originality and, honestly, talent. And we at Adspawn have an awesome team full of it. 💖 Proof? 𝗦𝗼 𝗳𝗮𝗿, 𝟭𝟬𝟬% 𝗼𝗳 𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗵𝗮𝘃𝗲 𝗺𝗼𝘃𝗲𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗽𝗶𝗹𝗼𝘁 𝘁𝗼 𝗮 𝟲 𝘁𝗼 𝟭𝟮-𝗺𝗼𝗻𝘁𝗵 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻. We research every game, explore the market and develop ideas that are original, relevant and built specifically for each partner. The execution matters, but the idea is what gives the creative a real chance to stand out. This was simply the first partner who did not wait until the pilot was over. After one month, they had already seen enough and wanted to continue working with us. Tools will change. Production will become faster. Technically good-looking ads will become easier to create. But great ideas will always be rare. And that is exactly where our team is the strongest. ✊

Retention decides everything in gaming. Not installs. Not day-one revenue. Whether players come back on day 7, day 30, day 90. We think about AdSpawn the same way. Every studio that's run a pilot with us, stayed. Not for a month, not for a quarter. Some are already past a year. We're proud of that number more than any revenue milestone or new logo we sign. Because you can oversell a pilot. Strong first weeks, big promises, then it quietly fades. What's harder is showing up the same way, month after month, until a studio decides on its own to keep going. That's the only way we know how to earn a number like this. Not by promising it, but by delivering it, every single time.

𝗙𝗶𝗿𝘀𝘁 𝗯𝗮𝘁𝗰𝗵. 𝗙𝗶𝗿𝘀𝘁 𝗺𝗼𝗻𝘁𝗵. 𝗙𝗼𝘂𝗿 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 🕹️ Another organic article about AdSpawn just landed. This time from Pedro Dinis, sharing positive experience working with us. ❤️ It feels damn good every time one of our partners decides to talk about us without us even asking. I believe there is a pretty simple reason why they stay. Working with AdSpawn is easy. We do not arrive and suddenly create more work for the internal team. There are no huge briefs to prepare, endless asset requests or another production process that somebody needs to manage. We research the market, develop the ideas and produce everything on our side. The partner gets fresh creatives ready to test. A few partners have even told us that AdSpawn is the best creative partner they have ever worked with. We used to be modest, or even shy, about it. 🫠 But as time passed and we saw the data (and the happy partners), our whole team became proud to call ourselves the best in the mobile gaming creative industry. The beginning of our partnership with Pedro Dinis is great example. We had one call, sent them our ideas and everything was approved. They did not need to send us performance data, prepare assets or spend hours explaining what we should make. We handled everything and delivered the first batch. Four creatives became winners during the first month. They performed better than creatives based on some of their strongest previous results, and we achieved it on our first try. 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻 𝘄𝗵𝘆 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘀𝘁𝗮𝘆𝗲𝗱 𝘄𝗶𝘁𝗵 𝘂𝘀 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗽𝗶𝗹𝗼𝘁. 𝗔𝗻𝗱 𝗻𝗼𝗯𝗼𝗱𝘆 𝗵𝗮𝘀 𝗹𝗲𝗳𝘁 𝘀𝗶𝗻𝗰𝗲! Their team could continue focusing on the game while we took care of the entire creative process. That is exactly how working with AdSpawn should feel. Easy for the partner. Painful for their competitors. 🥊

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